标签： 苏州快餐200半夜500

Editor’s Note: This article is from WeChat WeChat official account "Whale Merchant" (ID:bizwhale), by Wang Xiaoxuan, published by 36Kr with authorization.

Not long ago, the brand of cutting-edge consumer goods announced that it had completed the C++ round of financing within three years, with an amount exceeding 100 million yuan. This company, established in 2018, took only two years with sales exceeding 1 billion.

In recent years, the self-heating hot pot tide spawned by the "one-person food" single economy has caused brands such as Haidilao, Xiaolongkan and Kaixiaozao to flood in. After instant noodles, self-heating hot pot has been promoted to "a must-have for hoarding goods".

When the self-heating hot pot has become a "good heart" for young people and migrant workers, the instant food industry is also welcoming the category explosion, but the self-heating "evergreen style" seems to be turning into a "problem style", and the problems of safety and environmental protection have not only become the shortcomings of the brand, but also restricted the development of the industry.

The road to breaking the game is imminent.

Self-heating hot pot started in Wechat business in 2015. After nearly five years of development, it has gradually developed from online celebrity food to a popular self-heating fast food. From 2015 to 2019, the scale of China’s self-heating hot pot market rose from 233 million to 5.5 billion, and it is estimated that the market scale will reach 7 billion in 2020.

In fact, the technical barrier of self-heating chafing dish is not high, and its principle is the "heating method" in middle school chemistry textbooks. The aluminum powder, activated carbon, sodium bicarbonate and other substances in the heating bag react with the primary battery, which will release a lot of heat and sometimes release flammable gases such as hydrogen.

This food heating technology first appeared in the 1960s. At that time, in Belgium and the Netherlands, people had begun to use quicklime and water as a heating agent to heat mashed potatoes.

In the United States in the 1970s, it was inevitable that the army could not use naked fire to cook food because of bad weather or special strategic needs when performing tasks in the wild. In this case, more convenient self-heating technology came in handy. As military supplies, this is also the first industrial application of food self-heating technology, which was called "hot food of field rations" at that time.

The category of self-heating hot pot should start from 2015. At that time, the self-heating hot pot industry in China rose quietly, and only a few self-heating hot pot brands sold self-heating hot pot products through Wechat business channels, so the market popularity was low and the scale was difficult to expand.

Wechat business’s brand voice is low, the market cultivation degree is low, and it does not have its own production ability, the product quality control is not strict enough, and the user’s mind of self-heating hot pot has not yet been established. Only a small number of consumers know the existence of self-heating hot pot, which leads to the small market demand of self-heating hot pot and the inability to expand production.

From 2017 to 2018, at the moment when the brand of Wechat business was just emerging, many offline chain hot pot brands joined the track one after another, including Haidilao, Xiaolongkan, Dezhuang and Kaixiaozao. They have independent production, processing capacity, restaurant channels, control the taste and taste of hot pot ingredients, and have a natural customer base.

Taking Haidilao as an example, the launch of self-heating hot pot this time is another attempt of the brand in take-out. Before, the take-out of this kind of hot pot brand was always expensive, and it didn’t keep fresh and keep warm. Compared with hot pot take-out, self-heating hot pot has improved in presentation, product heating and heat preservation, and it has become a new product popular with consumers for a time.

Subsequently, they seized the opportunity to promote it through celebrity endorsements, pre-screening advertisements in cinemas and TV drama advertisements. At the same time, they settled in online channels such as Tmall, Taobao and JD.COM, and offline store channels such as convenience stores and supermarkets to further expand their customer base.

From left to right, there are Haidilao self-heating hot pot, Dezhuang self-heating hot pot and Xiaolongkan self-heating hot pot.

Zeng Yongxiong, vice president of Dezhuang Group, once recalled the madness of his peers. "At the Chongqing Hot Pot Festival in November 2017, I saw that almost all the participating hot pot brands launched self-heating hot pots."

However, these chain hot pot brands do not have the experience of making fast-moving consumer goods, and their ability to promote products and develop channels is not good. After 2018, the orders of many bottom factories, vegetable yards and meat factories fell rapidly, and small brands were eliminated one after another, which gave the opportunity of "latecomers".

Major food brands follow the trend. In 2017, Mo Xiaoxian took the lead on the stage of self-heating hot pot, and the price was 10-20 yuan, which was half cheaper than Haidilao’s 36.9 yuan, taking the route of small profits but quick turnover.

Coincidentally, Cai Hongliang, the founder of Baicaowei, made a comeback in the following year, and entered the self-heating hot pot camp to create a brand "self-hi pot", with prices ranging from 10 yuan to 30 yuan. On the day of "double 11" in 2018, the sales volume of self-heating chafing dish in the whole network exceeded 4.5 million copies, which was more than doubled year-on-year. Since then, the self-heating chafing dish industry has entered a stage of rapid development.　　

According to the third-party data, in June 2020, the market share of Haidilao and Zihaiguo reached 13.12% and 11.27% respectively, except Mo Xiaoxian, which reached 9.83%, all other brands were around 5% or below.

Among them, the development of self-shabu-shabu is particularly rapid. In 2018, the flagship store of self-shabu-shabu Tmall was launched, and the sales volume of single products became the first in 24 hours, reaching 100 million in the third quarter. In 2019, the overall marketing volume exceeded 500 million, and the turnover in the first half of 2020 exceeded 600 million.

Behind these beautiful figures, it is the credit of self-defeating marketing.

At first, Kenny Lin was invited to promote the advantages of the product with sufficient weight and good taste on social platforms such as Weibo and live broadcast, and humorous product advertisements were filmed for the promotion. A large number of stars filmed videos of eating the pot, attracting a large number of consumers to imitate and buy the hot pot products.

After the red-hot pot was ushered in, it quickly spent hundreds of millions of yuan to put creative pre-screening advertisements in major cinemas, such as Wanda, Dadi, China Film and other well-known cinemas, to stimulate consumers’ desire to buy through advertising videos, and to drive the sales growth of the pot products.

Open a small stove similar to a self-contained pot, boarded Tmall in December 2019, and became the 618 category TOP 1 in half a year; During the period of double 11 in 2020, more than 130,000 sets of products launched by the brand were all sold out in one minute, and the brand also won the TOP1 category of self-heating rice in double 11. Later, Sean Xiao, a popular star, was invited to be the spokesperson for Kaixiaozao, who was well versed in fan economy, to highlight the brand personality and youthful image.

Film and television dramas are also one of the ways to promote the brand of self-heating hot pot. In the TV series "School of Youth", the protagonist Lin Miaomiao has been allowed to enjoy eating self-cooking pots many times. With the rapid popularity of film and television dramas such as "School of Youth" and "Eye of the Storm", a large number of consumers began to buy self-cooking pots to taste.

After a set of marketing combination boxing, Zigui Pot enhanced the brand awareness, and the sales volume rose sharply. It won the first place in the same category of Tmall JD.COM on the day of "618" in 2018, the first place in the same category of "Double Eleven" in 2018, and the TOP1 brand of MAT2020 instant food sales.　

Excerpted from CBNData《2021 Insight Report on Instant Food Industry "

Mo Xiaoxian, one of the competing products of the pot, is also based on TV dramas and variety shows, and at the same time, new media such as live broadcasts and short videos are arranged. The brand also sponsored Mango TV "Daughters’ Love 2" and implanted the brand in 10 TV series. In terms of new media, Mo Xiaoxian cooperated with KOL on mainstream social media such as Weibo, Tik Tok, Aauto Quicker, bilibili, Today’s Headline, Xiaohongshu, WeChat WeChat official account, etc., and shared grass in matrix.

Among these brands, Mo Xiaoxian and Xiao Zao are all online and offline, and only the early self-cooking pot is a pure online brand, grasping the in-station traffic of mainstream e-commerce channels such as Tmall and JD.COM. After November 2018, it was only after the shabu-shabu that it entered the offline channel, and 80% of the cities distributed goods online, seeking the second growth pole.

In fact, offline channels have also brought considerable achievements to the pot. It is reported that in 2019, the overall sales of self-cooking pots, which were only established for two years, exceeded 500 million yuan, of which 70% came from offline dealers. Recently, the new brand "Xiaoqi Kitchen", which is a high-profile brand, mainly consists of various condiments such as stir-fry sauce and bibimbap sauce, and obviously needs to expand the category boundary.

In October, 2020, Zigui Pot began to set up an offline store named "Zigui Pot Hot Pot Clay Pot Rice" in Hangzhou, Shanghai and other places, mainly engaged in clay pot rice with ingredients from Zigui Pot. There are more than 30 kinds of dishes in the store, and the per capita consumption is around 30 yuan. This attempt to enter the offline store from the pot is not only to enhance the brand communication, but also to try to find new performance explosion points.

In terms of categories, the older the players of self-heating hot pot, and the capital support, the brand realizes that "hot pot" is not daily enough, and category innovation is needed to cater to the taste buds of different consumers and the needs of different consumption scenarios.　

Self-cooking pot opens a mesh matrix product innovation, expanding many categories such as clay pot rice, bento, vermicelli, zongzi, and hundreds of SKUs, covering self-heating, brewing, quick cooking, ready-to-eat and other ways of use. Among them, "self-heated rice" has become the "new standard" for young people.　

Its brand has also launched a series of sub-brands of self-heating snail powder and boiled noodles-"Picture", in which "Picture" can be eaten after boiled in cold water. The products include Chinese bagged noodles, Chinese boxed noodles, Chinese barreled noodles and Japanese barreled noodles.　

Kaixiaozao and Sanjiu Weitai jointly launched the "Angelica Pork Belly Chicken" self-heating rice, which made the self-heating products that consumers always thought were "unhealthy" look healthier. Some consumers even added raw eggs, vegetables and other ingredients to the self-heating rice, which not only ensured nutrition, but also enhanced the fun of "cooking".

These "routines" make the self-heating hot pot brand quickly start to become a leader in the industry. However, the accompanying security questions have never stopped, and even become more obvious.

On the black cat complaint platform, there are 141 complaints about the self-help cooker and 30 complaints about Mo Xiaoxian. More than 40 complaints are about the self-help cooker eating foreign bodies such as hair, sand and insects. There are also many complaints about damaged heating packages and false propaganda.　

It can be seen that the problem of unclean ingredients in self-heating hot pot is not uncommon. Its dishes are similar to hot pot, with lunch meat, vermicelli, lotus root, fish balls and other foods as the main ingredients, and basically do not use green vegetables that can not be preserved. However, this kind of nutrition is not balanced, and high salt, oil and fat have become the labels of self-heating hot pot, and its oil and salt content generally exceeds the recommended intake of China Nutrition Society.

According to Zhu Danpeng, a food industry analyst in China, the rapid development of self-heating food driven by the epidemic situation is a phased dividend. In the future, with the gradual deepening of the "home economy", there will be a certain market for this kind of food. However, at present, the self-heating food industry still lacks relevant national standards, and food enterprises need to ensure good quality. This kind of online celebrity products have a long way to go if they want to stay popular.

The State Council has also issued a number of convenience food-related policies in terms of food safety and technological upgrading, in order to facilitate a healthy competitive environment in the food industry, unify industry standards and accelerate the steady development of the industry.　

Excerpted from CBNData《2021 Insight Report on Instant Food Industry "

In addition to the safety and hygiene of ingredients, consumers are more concerned about the safety problems in the heating process, such as whether the lime bag will explode, burn and endanger personal safety. This concern is not out of nothing, and similar adverse safety incidents have occurred many times, and consumer complaints are also increasing.

Although the package of self-heating hot pot is written in bold red letters "No eating, no hot water and no naked flame", there are still many safety problems of self-heating hot pot every year.

Firefighters conducted an experiment on National Fire Safety Day in 2020. You can see four security risks.

First, if the steam port of the self-heating hot pot is blocked, an explosion may occur. In fact, even if the steam port is not blocked, because it is heated to a high temperature in a short time, the steam released will be sprayed on people, which may also lead to burns.　

Second, the sudden warming of the lower surface of the self-heating hot pot will lead to the sudden warming of the placed desktop. If the table top material is not malleable (such as ceramics or glass), local overheating may lead to cracking. And if the desktop is not heat-resistant, it may be burnt-although it does not cause harm, it is not worth damaging the furniture.

Third, the contents of the heating bag itself are dangerous goods. Calcium lime in a self-heating bag can be regarded as "inflammable and explosive dangerous goods" with iron powder and aluminum powder.　

Fourth, we should also consider the environmental impact. After the hot pot is heated, quicklime becomes hydrated lime, which is very corrosive. Throwing a considerable amount of hydrated lime into the environment will have a great impact on the disposal site. In food production, the waste with high acidity and alkalinity cannot be directly discarded or discharged, while the garbage from self-heating chafing dish can be regarded as "harmful waste".

As the head brand of self-heating food industry, self-cooking pot began to build automation technology factories in order to change the above situation, and 10 factories were built in three months, totaling 450,000 square meters.

Self-cooking pot and Chongqing Institute of Quality and Standardization also participated in drafting the group standards of Self-heating Instant Food and Heating Package for Food, which led the self-heating food industry to a higher standard with self-discipline.

In order to reduce costs and improve production efficiency, Zihiguo has built a 30,000-square-meter taste center in Chongqing, and built intelligent factories in Henan, Jiangsu and other 10 places, adding automatic assembly lines, which greatly increased production capacity and released two-thirds of the labor force. Make products more attractive in price by saving costs.

In terms of packaging, Zigui Pot gradually gave up plastic packaging, and invested a lot of human and financial resources to develop and more environmentally friendly packaging products. In the past, the commonly used red and black plastic packaging boxes have been changed from self-cooking pots to more environmentally friendly ones, and the sugarcane paper outer boxes made of national environmental protection materials can be directly degraded, which is more environmentally friendly and safe. The silvery-looking self-cooking lunch box can also be waterproof and oil-proof, and can also be cooked at high temperature, making it more convenient to use.

Nowadays, more and more brands have joined in the battlefield of self-heating food, and the head player such as self-cooking pot can only make haste to avoid frequent hidden dangers such as food safety, so as to continue to "hey" on this road.

　　[car home Information] In recent years, more and more new energy vehicles have come into our sight. Whether it is the improvement of travel awareness or the helplessness of being forced to shake the number, in short, some consumers have already started to buy. Of course, one of the important reasons why new energy vehicles can enter people’s homes is the dual promotion of national and local subsidy policies, but in the face of these complicated policies, do you really understand them? Which "black boxes" are mixed with them, and you haven’t noticed them? Below, let’s talk together.

● "Double-decker" subsidy for new energy vehicles

　　If we talk about subsidies for new energy vehicles, perhaps most people know that "national+local" will give subsidies to consumers, but how much will the specific national and local governments make up? How to subsidize? Which new energy vehicles can enjoy? Maybe not many people fully understand it.

The first level: state subsidy policy.

　　In order to accelerate the development of the new energy vehicle industry, in September 2013, the relevant state departments issued the Notice on Continuing to Promote the Application of New Energy Vehicles, which made it clear that in 2013 -2015, consumers will continue to be subsidized to buy new energy vehicles.

　　First of all, the scope of subsidies is new energy vehicles that are included in the scope of central financial subsidies, and the vehicles meet the requirements (what are the requirements? The third page details) pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. Secondly, the state has made it clear that the new energy subsidies given are not for car companies and dealers, but directly for consumers. When buying new energy vehicles, consumers pay after deducting subsidies from the sales price.

　　Finally, it should be noted that the subsidy standard is decreasing year by year. This mainly takes into account the scale effect, technological progress and other factors. According to the notice issued by the state in February 2014, the subsidy standard was reduced by 5% in 2014 and by 10% in 2015.

The second level: local government subsidies

　　The country takes the lead in promoting new energy vehicles, and local governments naturally need to implement them. What’s more, in the Notice on Continuing the Promotion and Application of New Energy Vehicles issued in September 2013, it has clearly pointed out the demonstration areas that hope to "respond to the call" immediately, that is, Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and other areas with heavy fine particle control tasks.

　　I have to say that the response of local governments is indeed fast enough. In November 2013, the first batch of new energy vehicles were promoted and applied in the list of cities or regions (what does it mean to enter the list? The third page has been released, which covers the regional cities that were previously "named" by the state. Next, the editor will take four first-tier cities in North, Shanghai, Guangzhou and Shenzhen as examples to talk about the local subsidy policy for new energy vehicles.

Beijing:

　　In January, 2014, the Beijing Municipal Government issued the Administrative Measures for Demonstration and Application of New Energy Passenger Cars in Beijing. The policy shows that the subsidy for purchasing new energy vehicles in Beijing is consistent with that of the state, that is, the subsidy standard is determined according to the ratio of 1:1 between the state and Beijing. However, it should be noted that the total financial subsidies of the state and Beijing do not exceed 60% of the vehicle sales price at the highest.

　　In addition, Beijing only subsidizes small and micro pure electric vehicles and fuel cell vehicles, and plug-in hybrid vehicles in the state subsidy policy are not among them. At the same time, only the new energy vehicles listed in the Catalogue of Recommended Vehicles for Demonstration and Application of Energy-saving and New Energy Vehicles and those listed in the Catalogue of Production Enterprises and Products of Beijing Demonstration and Application of New Energy Passenger Cars can enjoy subsidies. At present, the catalogue has not been published. Therefore, it is uncertain which new energy vehicles can be shortlisted.

　　In addition to price subsidies, you can buy new energy vehicles that meet the "conditions" in Beijing, and you can also shake the number in the configuration indicators of special new energy passenger cars. The results of the first lottery will be announced on February 26th, 2014. According to the data released by the Passenger Car Indicators Office, more than 1,700 applications and confirmation extensions for individual demonstration application of new energy passenger car configuration indicators have been received. According to the rough calculation of the quota and configuration ratio of passenger cars in this city this year, there will be 1,666 new energy vehicle indicators distributed to individuals in each period. Although the number of the first batch of applicants is slightly higher than the quota, it needs to be shaken, but compared with ordinary cars, the 98% chance of winning the bid for new energy vehicles is already much higher.

Shanghai:

　　In 2012, Shanghai promulgated the Interim Measures for the Pilot Implementation of Encouraging Private People to Buy and Use New Energy Vehicles in Shanghai, in which plug-in hybrid passenger cars will receive a subsidy of 30,000 yuan each, and pure electric passenger cars will receive a subsidy of 40,000 yuan each, and special license plates can also be obtained free of charge (at present, the auction price of Shanghai automobile license plates is around 70,000 yuan-100,000 yuan). Of course, subsidized vehicles should also enter the Information Form of Pilot Vehicles for Private Purchase of New Energy Vehicles in Shanghai issued by the Shanghai Economic and Information Committee.

　　It is worth noting that the above policies expired at the end of 2012, and the new subsidy standards in Shanghai have not yet been introduced. However, the editor learned from the dealers in Shanghai that the purchase of new energy vehicles can still be implemented according to the old policy, and the new policy will be introduced in the near future, and the subsidy may be reduced.

Guangzhou:

　　In 2012, Guangzhou issued the Trial Measures for Purchasing Subsidies for Energy-saving and New-energy minibuses in Guangzhou, which showed that after vehicle registration, new-energy minibuses and hybrid vehicles with a fuel saving rate of more than 20% were given a subsidy of 10,000 yuan per vehicle. Although the amount of subsidy is small, and the subsidized models also need to enter the Catalogue of Recommended Models for Demonstration and Application of Energy-saving and New Energy Vehicles of the Ministry of Industry and Information Technology, the models include non-plug-in hybrid models, and in theory, more models will be subsidized.

　　In addition, according to the "Trial Measures for the Regulation and Management of the Total Number of Small and Medium-sized Passenger Cars in Guangzhou", all new energy vehicles that meet the "conditions" can also be shaken in the incremental indicators of 12,000 new energy vehicles in Guangzhou. Compared with ordinary cars, the chances of winning the lottery are higher.

　　It is understood that the "Trial Measures for Purchasing Subsidies for Energy-saving and New Energy minibuses in Guangzhou" will expire on March 31, 2014, and there is no continuous policy yet. Not long ago, Pan Jianguo, director of the Guangzhou Municipal Development and Reform Commission, revealed that in the future, Guangzhou citizens will be subsidized to buy new energy vehicles according to the ratio of 1: 1 between the central and local governments. In addition, citizens who buy new energy vehicles can also apply for a lottery directly. From this point of view, Guangzhou will soon adjust the existing subsidy and lottery policy for purchasing new energy vehicles to adapt to the national subsidy policy in the next few years.

Shenzhen:

　　In 2010, Shenzhen’s "Subsidy Policy for Private Purchase of New Energy Vehicles" was first introduced. At present, Shenzhen can enjoy the national and local 1:1 subsidy policy for purchasing electric vehicles and plug-in hybrid vehicles. It is also known that in the face of the new energy subsidy continuation policy issued by the state, Shenzhen is working on the relevant detailed rules for local new energy vehicle subsidies. The proposed plan may not be "decreasing year by year" like the central financial subsidy, but continue to adopt the original subsidy standards, namely, the maximum subsidy for pure electric vehicles is 60,000 yuan/vehicle, and the maximum subsidy for plug-in hybrid vehicles is 35,000 yuan/vehicle.

● Those "black boxes" mixed in the new energy vehicle policy.

　　After a general understanding of the national subsidy and local subsidy policies for new energy vehicles, most consumers will think that these policies are perfect. However, after editing and investigation, it is found that some key issues are very obscure, and they are like "black boxes". If we don’t open them one by one, we will inevitably have misunderstandings in the purchase of new energy vehicles.

It is not possible to buy new energy vehicles in any area.

　　It has been clearly pointed out in the notice on continuing to promote and apply new energy vehicles issued by the state that it will continue to promote and apply new energy vehicles relying on cities, especially megacities. If the conditions of demonstration cities or regions are met, an implementation plan for the promotion and application of new energy vehicles can be compiled and submitted to the four ministries and commissions, and the list of demonstration cities can be determined on the basis of merit.

　　In other words, only cities that enter the demonstration list can promote new energy vehicles, and local consumers can buy new energy vehicles locally and enjoy subsidies. At present, the four ministries and commissions have published two lists of cities or regions for the promotion and application of new energy vehicles, including first-tier cities in North, Shanghai, Guangzhou and Shenzhen, as well as urban agglomerations such as Hebei Province and Zhejiang Province. According to statistics, the two lists include 40 pilot cities or regions. If you want to know whether your place is a new energy demonstration city, you can click here to see [1] [2].

Not all new energy vehicles can enjoy state subsidies.

　　When understanding the national subsidy policy, we must carefully read the scope of subsidized vehicles, because not all new energy vehicles can get subsidies.

　　According to the Notice on Continuing the Promotion and Application of New Energy Vehicles, the new energy vehicles included in the scope of central financial subsidies should meet the requirements of pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. Among them, the words "meet the requirements" mean that vehicles need to enter the Catalogue of Recommended Vehicles for Demonstration and Application of Energy-saving and New Energy Vehicles, and the vehicles that enter this catalogue are selected from the Announcement of Vehicle Manufacturers and Products of the Ministry of Industry and Information Technology, and only domestic vehicles such as independent and joint ventures will be included in this announcement.

　　Around so long, in fact, to put it bluntly, it is a sentence-Imported new energy vehicles cannot enjoy state subsidies.. Having said that, I believe many friends will question, isn’t the preferential policy given by the state to new energy vehicles just to promote energy conservation and emission reduction and promote air pollution control? So why is there a "nationality" when facing new energy vehicles?

　　In my opinion, the national new energy subsidy policy will shut out imported cars, so the scope of consumers will be reduced when buying cars; However, on the other hand, if subsidies are given to imported new energy vehicles, it is likely to increase their sales, which will certainly have an impact on self-owned brand vehicles and will not help China’s new energy vehicle industry to substantially improve. However, the subsidy policy is not to save the poor. Without core technology, it is impossible to speed up the industry by relying on policy subsidies blindly. Because the national policy has also given multinational car companies a new export-domestic.

　　Reading the Notice on Continuing to Promote and Apply New Energy Vehicles carefully, it is not difficult to find that the relevant policies issued by the state are first to accelerate the development of new energy vehicle industry. Although the subsidy policy refuses to import new energy vehicles, joint ventures can make imported new energy vehicles domestically or build joint-venture independent products to obtain subsidies. In this way, we can still leave some technology behind. At present, in fact, many joint ventures have set foot on the road of joint ventures and independent brands, and in order to comply with national policies, their first products have been designated as new energy vehicles, such as Dongfeng Nissan Qichen Chenfeng e30, FAW-Volkswagen Carrier Electric Vehicle, BMW Brilliance and so on.

Enjoy the "state" subsidy models, may not be able to get subsidies in the "local".

　　In theory, new energy vehicles that can receive state subsidies will naturally receive subsidies from local governments. But after investigation, it is found that this theory may not work everywhere.

　　For example, the new energy vehicles that enjoy local subsidies in Beijing do not include plug-in hybrid vehicles, and only pure electric vehicles and fuel cell vehicles that enter the Catalogue of Beijing Demonstration and Application of New Energy Passenger Cars, which is formulated by Beijing itself, can enjoy government subsidies.

　　When communicating with some dealers, the attitudes of dealers of different brands are also obviously different. A BYD salesman said, "Now you can’t get subsidies for buying e6 electric cars in Beijing, and it’s uncertain whether you will enter the subsidy catalogue in Beijing in the future.". In contrast, the dealers of Beijing Automobile are very confident, and the sales said, "Beiqi electric vehicles have entered the Beijing subsidy catalogue, and now they can enjoy a 1:1 subsidy when buying a car."

　　Not only in Beijing, but also in Shanghai, the sales staff of Roewe 4S store said that "E50 electric vehicles can enjoy subsidies". Another dealer said, "You can’t get subsidies for buying BYD e6 here". It is understood that only vehicles that enter the Shanghai new energy vehicle subsidy catalogue can enjoy local subsidies. At present, the Shanghai Economic and Information Committee has announced four batches, among which the local brand models Shanghai GM Sail SPRINGO electric vehicle and SAIC Roewe E50 were the first to be approved.

　　What causes the local subsidy policy to take more care of "local electric vehicles"? Some insiders said that this is the same as the state subsidy refusing to import cars, and it is "local protection". We won’t discuss this too much for the time being. After all, the first batch of subsidies in Beijing has not yet been issued, and the relevant rules for new energy vehicles in other regions have not yet landed. At present, the state has made it clear that the number of foreign brands in vehicles promoted and applied in demonstration cities or regions shall not be less than 30%. Do not set up or set up obstacles in disguise to restrict the purchase of foreign brand vehicles. Literally, the state’s attitude towards "local protection" is very firm, and we hope that this requirement will not become a dead letter when it is implemented and supervised.

New energy vehicles are not sold in all 4S stores.

　　In addition to policy-related matters, at present, some automobile manufacturers are not in place in the pre-sales service of new energy vehicles. Not long ago, the editor, as a potential consumer of new energy vehicles, tried to consult some information about new energy vehicles through the internet and telephone. From the result, the experience is not ideal.

　　On the official websites of some car companies, there is no detailed introduction to their electric vehicles. On some websites, even the place of sale is not publicized. The editor continuously called a brand’s 4S stores in three different regions to consult new energy vehicles, but they were all told not to sell them here, and a 4S store selling electric vehicles also introduced the local electric vehicle subsidy policy vaguely.

　　Here, I hope that manufacturers can quickly establish a set of perfect pre-sales and after-sales systems for new energy vehicles. At the same time, it is also suggested that potential users of new energy vehicles can consult the official 400 first to find out where the vehicles are sold, which can reduce useless work to some extent.

● Summary:

　　The subsidy policy itself is a catalyst for the development of new energy vehicles. The state and local governments go into battle together, so that consumers can get double benefits when buying new energy vehicles, which can effectively increase the sales of new energy vehicles. In addition, if we can make no distinction between "nationality" and "household registration", or at least get through the latter, so that new energy vehicles can be subsidized in more cities, perhaps new energy vehicles can develop faster in China.

　　Of course, it is far from enough to rely on policy support to promote new energy vehicles, and it is particularly important to rapidly develop the construction of related supporting facilities. At present, the state has made it clear that if applying for a demonstration city or region, it is necessary to formulate plans for the cumulative promotion of new energy vehicles and the construction of supporting facilities. Whether these military orders can be realized in future demonstration cities is worthy of attention. (Text/car home Qi Tianxiang)

　　Read more:

　　The maximum reduction is 60,000. Take stock of new energy vehicles under the new subsidy policy.
　　http://www.autohome.com.cn/news/201310/629909.html

　 　 　 　 1905 movie network news After the overall box office shrinkage in September, the mainland film market in October finally regained its glory. As of October 31, 2017, the total box office in October closed at 5.135 billion yuan, which took 15 days to exceed the total box office score of 3.420 billion in October 2016. The cumulative number of people watching movies in the whole year was 1.386 billion, exceeding the number of people watching movies in 2016. The important reason why the box office performance is so excellent is based on the good box office performance of the National Day file this year. Among them, it won the National Day champion with 1.463 billion yuan, and the cumulative box office has reached 2.1 billion yuan; Then released and two imported blockbusters also have strong "gold absorption" ability. After the National Day file, fresh "blood" is injected every week, which makes the whole October movie market full of vitality.

　Domestic films once again exert their strength to predict that the annual box office growth rate will return to double digits.

　　　　　　　　As of October 31st, the mainland box office closed at 5.135 billion yuan, up 72.49% from September this year and up 49.93% from last October. On October 1st, the highest single-day box office in October was 384 million yuan, an increase of about 100 million yuan over last year. The cumulative box office of China film market in 2017 has reached 47.881 billion yuan, and the total box office this year is expected to reach 55 billion yuan. According to this calculation, the box office growth rate of Chinese films will return to double-digit growth, exceeding 10%.

　　　　　　　　A total of 40 films were released this month, including 31 domestic films and 9 imported films. A total of 8 films have grossed over 100 million yuan, an increase of 2 over last month. Most domestic films were released in October, and performed well, with a total of 3.943 billion yuan, accounting for 76.79% of the total box office, of which 2.577 billion yuan was collected in the National Day file. High-quality domestic films also performed well after the schedule, and "Shameful Iron Fist" was still ranked in the top of the weekly box office list in the second week of October. Except for the two Hollywood blockbusters "Ace Agent 2: Golden Circle" and "Global Storm", the non-Hollywood Thai films were released for 10 days, with a box office of over 200 million yuan, with good reputation and remarkable achievements.

"Mahua FunAge" laughed till the end and became the largest ticket warehouse in Global Storm.

　　　　　　　　This month, "Shameless Iron Fist" won the monthly box office list without any suspense, and the cumulative box office reached 2.136 billion yuan on the first day of its release at the end of September, which not only became the third film to enter the "2 billion yuan box office club" this year, but also became the highest box office.

2D movies.

　　　　　　　　"Chasing the Dragon" achieved a counterattack with a good reputation. This month, it surpassed the popular film of the National Day file with a box office of 528 million, ranking second; Although the highly anticipated "Ace Agent: Golden Circle" ranks fourth in the monthly box office list, its word-of-mouth is not as good as the previous one, and it is difficult to catch up with the box office.

　　　　　　　　The Global Storm, which grossed only $13.7 million in the first week in North America, got a big turnaround in China. After being released for seven days, the mainland film market has become the largest ticket warehouse in the world, which is three times that of the first week in North America. The China market, which has a good reputation abroad, suffered a terrible defeat. This sci-fi film with a slight literary temperament made most viewers fail to get its point. More fans praised it, with a box office of $200 million in North America and less than 60 million in the mainland movie market, ranking at the bottom of the monthly TOP10.

　　　　　　　　The only co-produced film in the top ten is Jackie Chan, which has been in the second place for five days before it was released in the mainland, until it was overtaken by "Chasing the Dragon", with a cumulative box office of 535 million yuan. Although this film, which is not quite like Jackie Chan’s previous style, received a mediocre response in China, it earned $13.11 million (the third in North America) in the first weekend after it was released in North America, and the box office in North America is currently $29.39 million (195 million RMB). At the same time, the cumulative box office of the film in the Middle East, Southeast Asia and other countries has reached nearly 7 million US dollars, and it has won the single-day box office champion in Thailand, United Arab Emirates, Qatar and other countries for many days.

High attendance is the magic weapon to win, and high-quality viewing experience is more popular.

　　　　　　　　The TOP10 ranking of cinemas in this month has basically not changed much from that in September. Due to the rebound of box office in October, the box office of the top ten cinemas increased by about 50% on average compared with last month. In descending order, Guangdong Dadi Cinema and China Film Digital Cinema ranked in the top two, but their average number of people per theater did not reach 20. Although wanda cinema line ranked third, its average number of people per theater reached as many as 27, and its high attendance rate also became a major reason for its ranking first in cinema.

　　　　　　　　As of October 30th, the number of effective cinemas nationwide reached 8,638 this month, an increase of 103 compared with last month. The ranking of cinemas in October was also slightly different from that of last month. Among them, Wukesong Store of Beijing Yaolai Jackie Chan International Studios returned to the top of the list as the only cinema exceeding 10 million this month. In the case of an overall increase in the number of people watching movies in October, the number of people watching movies in Shanghai Paragon Studios (apm) decreased by 5.27% instead of increasing, which led to the ranking falling from the first place last month to the ninth place this month; Beijing Wanda Studios CBD store failed to make the list; IMAX Studios in Changying Street of Lumiere entered the list for the first time.

　　　　　　　　Among the top ten films this month, there are as many as seven IMAX films. We have noticed that the newly listed IMAX Studios in Changying Street of Lumiere reached 88,700 people this month, an increase of nearly 30,000 people over last month. In terms of ticket price, the average ticket price of this cinema in October is 52 yuan, which is 6 yuan lower than that in September, and compared with other IMAX cinemas in Beijing, such as Beijing Capital Cinema (54 yuan) and Beijing UME Studios Shuangjing Store (63 yuan), the ticket price is relatively low; On the other hand, this cinema is a relatively new one that has been in operation for two years, and the environment is comfortable. The representative cinemas are IMAX Hall and LD Dolby Panoramic Sound Hall. The comfortable viewing environment and cost-effective ticket prices may make this cinema a better choice for the audience to watch IMAX movies.

More than 100 million provinces have increased to 19 cities with four lines and below, and the box office has increased significantly.

　　　　　　　　In terms of regions, the number of provinces with over 100 million yuan this month increased from 10 in September to 19, and the box office of all provinces increased by more than 40%. Fujian Province fell from the 10th place last month to the 13th place this month, with Guangdong Province having the largest box office increase of 43%. Among the provinces that have newly joined the ranks of over 100 million yuan, Henan Province has the largest box office growth, accounting for 81.15 million yuan.

　　　　　　　　In terms of cities, although the box office of all levels of cities has increased, the proportion of first-tier cities has decreased by 5.33 percentage points compared with last month, and the proportion of box office in fourth-tier cities and other cities has increased significantly, nearly doubling the box office; The proportion of box office in second-and third-tier cities was basically the same as last month. Due to the joining of the National Day file this month, the number of migrant workers in first-tier cities has returned home, which has led to a decline in box office in first-tier cities, while the box office in fourth-tier cities and other cities has increased substantially, which is a normal phenomenon.

　　　　　　　　In October, it became the world of domestic films, and "Shameful Iron Fist" undoubtedly became the biggest winner. Although several imported films are slightly dim, in November, there will be classic films starring Johnny Depp and DC superhero films, which will set off a new wave of imported films.

1905 Film Data College

Writer: Walking Beth

Before the launch of Equation Leopard -5, I saw that many media blew it into a god. Every second, every second, the universe, everything, big G and tanks have to stand aside. But after watching the technical conference, I felt that it was nothing. I took some nondescript off-road kits and started to blow the technology.

However, since it can be so hot, there must be something to watch. Today, let’s talk about the advantages and disadvantages of this car.

Let’s talk about advantages first:

One. It looks good. Compared with most cities, the design of this car is still relatively hard-core, but if you look closely, it gives people a feeling of "femininity". Everyone has an eye for this thing, and it is not bad to see the general evaluation on the Internet. If you don’t spray it, it is no problem. Let’s just consider it an advantage.

Second, the motivation is OK. 1.5t plus two front and rear motors can output a powertrain with a maximum output of 500kW. It is said that the acceleration of zero hundred is less than 5 seconds.

3. The battery life is also OK. The comprehensive battery life is 1200 kilometers, even if the water is removed, there should be no problem in 1000 kilometers.

Fourth, engage in cross-country, no matter how it is done, users can’t pay the bill, and their courage is commendable.

Let’s talk about defects:

1. One chassis battery, maybe I really don’t know where to put the battery, so it’s called battery chassis integration. Looking at the ground clearance of this car, it is 220mm, which is easy to bump in extreme working conditions. Because it is an integral design, it is estimated that maintenance will be more troublesome. Secondly, it is expensive and there are certain security risks. Even if the fender can be installed, the weight and thickness of the fender will increase the loss and affect the basic parameters such as ground clearance and departure angle, which is not a good thing for off-road.

Two. Not really three locks. As we all know, the strong off-road performance is inseparable from the blessing of three locks. At first, I felt quite conscience when I saw that the car was equipped with three locks, but I saw that it was not really three locks, and the middle lock was a lock in the software algorithm, which easily caused the torque of the front and rear electric bridges to be unable to transmit to each other. Once trapped in extreme road conditions, it would be more difficult to climb out only when a single wheel has adhesion. There is no ability to get out of trouble like a real three locks.

3. Lack of motivation. There may be some controversy here. Isn’t the motivation OK? Why is this called a defect again? The blame lies in the positioning of this car, which has always advertised itself as an off-road vehicle. Because cross-country is different from paving road conditions, it needs more power and consumes more energy. To put it bluntly, the power of the motor is easily consumed. After consumption, the kinetic energy of this 1.5t engine will be a little horse-drawn cart. Since the motor is charged, and the driving of the car must be ensured, the off-road performance of the car will be greatly reduced at this time, and the slope that can be climbed cannot go up, and the road that can be passed cannot pass. A very obvious problem.

4. Price, price, price. Some say 350 thousand starts, and some say 400 thousand starts. Either way, I think it’s too high.

In the final analysis, I personally feel that there are two biggest mistakes in this car. One is to position yourself as an off-road vehicle, and the other is to set the price too high. If it becomes a city, and then the price is lower, about 200 thousand, it should sell well.