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At the beginning of the year, Meizu announced the high-profile suspension of traditional smartphone projects and released its first "AI end point" – Meizu 21PRO. At the press conference, Meizu recruited Li Nan and Yang Yan, and under the guidance of these two "senior Meizu friends", they entered the exclusive AI world of Meizu.

However, as an AI end point, the actual performance of Meizu 21 PRO did not satisfy Meizu friends, especially the actual landing of AI functions, which seemed to be somewhat different from the publicity at the press conference.When people thought that Meizu’s "ALL IN AI strategy" might be coming to an end, its official account suddenly announced the arrival of three new AI products on May 16. Lei Technology was also invited to participate in this conference, which will bring you first-hand news and new product interpretation, so stay tuned.

(Source: Meizu)

Combined with the information leaked earlier, the biggest highlight of this conference is Meizu’s new mid-range model, Meizu 21 NOTE, which is also the first time Meizu has put the "NOTE" suffix on the main brand model, and its performance is expected. In addition, Meizu also officially announced the arrival of Flyme AI, which means that although Meizu is about to release a mid-range model, AI is still its core theme.

Since Meizu returned to the public eye, almost every product launch has been controversial, especially after the complete shift to AI, the brand’s positioning and strategy have changed, which has attracted many doubts. Whether Meizu can achieve a perfect counterattack with this conference is exactly what we are looking forward to.

At the beginning of the year, Meizu launched the Meizu 21 PRO and the new Flyme to a certain height, with solgan bombardments such as "open AI end point" and "Raspberry Pi in the AI era", which increased the market’s expectations for it.

But the reality is more like Meizu painting a perfect big pie for everyone. In this "big pie", those AI secretaries, AI Mini Programs, and open platforms almost only exist on the PPT of the conference, rather than in the Meizu 21 PRO in the hands of users.

What Flyme AI (New Flyme for New Generations) needs to do is to bring to reality the big cakes painted at the beginning of the year.

In the bottom layer of the system, Meizu believes that most AI phones on the market only provide a GPT-like tool on the mobile phone to help users with this application, while Meizu needs to do the real "AIOS", that is, let the mobile phone know how to help users realize functions. For example, Meizu has mentioned "AI Secretary", which is an automated tool that can replicate user behavior. When you order the same dish from the same takeaway with the same app multiple times, Flyme AI can automatically help you complete a series of operations to achieve true hands-free.

(Source: Meizu)

To understand, analyze, and learn the user’s operation logic, and to complete each step according to the intention, the core lies in the support of the large language model behind it, and Meizu advocates opening this part to more third-party platforms.Although everyone gathers firewood and the flame is high, Meizu’s current problem is that it has not been able to achieve a breakthrough from "0" to "1", which is rather difficult.

In terms of application, Meizu also took into account the AI ecosystem and proposed the AI Mini Program. The AI Mini Program is actually our common "agent", also called Agent, which is equivalent to a specialized small model tool, which handles the work requirements in different scenarios. Although the development of the AI Mini Program is not difficult, it is limited by the number of installations and developers of Flyme, and the response after the plan is made public does not seem to be very enthusiastic.

(Source: Meizu)

Flyme AI can be said to be one of Meizu’s most interesting "new products" this year. At present, the official has only announced one of its functions: live notification. Live notification is a dynamic notification reminder similar to iOS Dynamic Island and Glory’s Smart Capsule, which is a popular function at the moment. As for whether Flyme AI can implement the AI functions and plans announced at the beginning of the year, it remains to be officially revealed.

The pre-installed Flyme AI is naturally the Meizu 21 NOTE unveiled at the same conference. This model will be equipped with the Snapdragon 8 Gen 2 mobile platform, with a display size of 6.8 inches and a white border version. In fact, the configuration of this model is indeed not too bright in 2024. How can Meizu make the new Flyme AI play a greater role in this mid-range model? This may be what Meizu is concerned about.

Although Meizu is not the first mobile phone manufacturer to propose an AI strategy, it is one of the most thorough mobile phone manufacturers to turn to the AI track. Since Meizu 21 PRO, all its products will be given the characteristics of "AI". Of course, from the market feedback, Meizu’s "ALL IN AI" is indeed a bit thunderous.

As Meizu’s first AI end point, the Meizu 21 PRO’s product performance can actually be regarded as the mainstream flagship level. For example, the performance is supported by the Snapdragon 8 Gen 3 mobile platform, and the peripheral configuration of the fuselage also has mEngine motors, ultrasonic fingerprints, etc. However, if classified as "AI end point", the performance of the Meizu 21 PRO is relatively average.

(Source: Meizu)

Functionally, Meizu 21 PRO can only achieve AI assistant, AI screen recognition and AI picture processing, etc. Among them, the AI assistant also answered questions incorrectly in the early days: some netizens asked the Aicy assistant "how about one plus 12", and the answer it gave was "equal to 3", which is ironic. Although Meizu has optimized such questions in subsequent updates, it has also left a bad impression on consumers.

(Source: Meizu)

Of course, whether it is AI elimination, AI expansion or AI assistant and other AI functions, in most of the current new mobile phones are not uncommon, millet, OPPO, Huawei and other brands of new machines, basically can use self-developed large model empower, provide similar AI characteristics, which led to Meizu although shouted the slogan "ALL IN AI", but failed to make enough differentiation.

But Meizu’s advantage is also unparalleled by other brands, such as in the field of virtual reality or in the field of cars and machines, which can be driven by Flyme to complete the transition from intelligent to AI.In Flyme AI’s promotional animation, Meizu appears to be preparing a 65-inch LED TV to enter the AI home appliance market.

(Source: Meizu)

It can be said that in the early stage of the AI mobile market, Meizu was indeed the one that made the biggest strides, and the early results were not as great as everyone expected. This may be because Meizu’s Flyme has always been a leader in customized systems in the past, and Meizu friends naturally have higher expectations for its initial appearance after entering the AI field, which led to some gaps that did not match expectations. Market data shows that the initial sales of Meizu 21 PRO increased by about 2-3 times compared with the previous generation of Meizu 20 PRO, and the former also won the first place in sales at the same price in the same period, and the performance was still in line with expectations.

Market research firm Counterpoint Research pointed out in the latest "Generative AI Mobile Phone Industry White Paper" that AI mobile phones will enter an explosive period in 2024, and will break the 1 billion mark by 2027, accounting for more than 50% of annual shipments and being in the mainstream position.

Perhaps seeing the trend of the mobile phone market change, since 2023, most mobile phone manufacturers have followed the AI trend and launched "AI phones", and in this "AI phone war", Meizu can be said to be the most unique player.

Compared with other manufacturers, Meizu’s mobile phone business has not been too eye-catching before the Meizu 20 "return" market, especially after many rounds of reshuffle, there are few mainstream manufacturers in the mobile phone market left, and Meizu has to turn the track. The pressure is still very high.At the press conference of Meizu 21 PRO at the beginning of the year, Li Nan also admitted that the reason why Meizu wants to be a "Raspberry Pi in the AI era" is the ecological niche of small brands in the era of large models.

(Source: Photo by Lei Technology)

Meizu’s "AI end point" positioning is more biased towards platform-level AI, which means that Meizu needs to continuously launch hardware and improve software services so that more developers can join it. This may explain why Meizu mentioned at the conference at the beginning of the year that some AI functions are still not open, but are still waiting for the arrival of the new Flyme AI.

In May, this conference may be the most important conference after Meizu turned to the "AI end point". In addition to the arrival of the first mid-range AI model, Meizu 21 NOTE, other new products such as Flyme AI and AI TV were unveiled to jointly build Meizu’s AI ecosystem. At that time, it is not too late to judge whether Meizu can usher in a turnaround in this AI mobile phone war.

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