标签： 爱上海 女生自荐区

Shi Yunyu, an 80-year-old academician of the Chinese Academy of Sciences and a professor at the School of Life Sciences of the Chinese University of Science and Technology —— Pursuing the mystery of b

　　Shi Yunyu is in the office. Photo courtesy of respondents

　　Character business card

　　Shi Yunyu: Academician of China Academy of Sciences, biophysicist and structural biologist, professor and doctoral supervisor of China University of Science and Technology. Born in Chongqing in April 1942, she was admitted to the Department of Biophysics of the Chinese University of Science and Technology in 1960. Since then, she has formed an indissoluble bond with life science. Over the years, Shi Yunyu has been sticking to the front line of scientific research, using structural biology methods to study the molecular mechanism of gene expression regulation and cell fate determination, and has made many innovative achievements, making contributions to China’s biological nuclear magnetic resonance research in the world.

　　Dressed in a cloth and with silver hair, Shi Yunyu clicked the mouse neatly in the office, and the three-dimensional structure of protein jumped into his eyes: "The world of biomacromolecules is full of unknowns. We have encountered many difficulties and challenges in the research process, but we must not give up lightly." Shi Yunxi said.

　　My father’s words and deeds, what he saw and heard on his way to school, let the seeds of scientific research serve the country take root.

　　Shi Yunyu has always had a scientific research dream! Whether she leaned against her father when she was young, listened to him describe the colorful physical world, or came into contact with the frontier of life science on the long way to school, the idea of serving the country through scientific research always lingered in her mind … …

　　Shi Yunyu was born in the era of war. The experience of being displaced as a child made her realize that personal destiny is always closely linked with the destiny of the country and the nation. Father Shih-Yuan Sze is a doctor of physics under the guidance of Madame Curie. After graduation, Shih-Yuan Sze, then 25, returned to China to teach and became one of the pioneers of nuclear physics research and higher education in China. In Shi Yunyu’s view, the spirit of serving the country through scientific research is vividly displayed in his father; His words and deeds also inspired Shi Yunyu’s enthusiasm for scientific research.

　　With a passion for natural science, Shi Yunyu was admitted to China University of Science and Technology in 1960. At that time, biophysics was a new discipline and the education system was not yet mature. "Academician Bei Shizhang, then head of the biophysics department of the Chinese University of Science and Technology, believed that the curriculum should be ‘ Four unlike ’ Let students lay a good foundation in mathematics, physics, chemistry and biology. " Shi Yunyu said that it is the solid basic course study that lays a solid foundation for his future scientific research work.

　　In the classroom, the days when scholars such as Qian Xuesen, Hua Luogeng and Yan Jici gave lectures to everyone made her remember vividly … … Shi Yunyu said: "How fortunate to be able to feel the deep patriotic feelings of the older generation of scientists at close range!" In the auditorium, everyone gathered around a black-and-white TV set and rejoiced at the China athletes winning the world table tennis championship. She still can’t forget it: "When I was young, everyone’s enterprising state always inspired me and made me determined to contribute to the construction of the motherland with my own scientific research results."

　　After graduating from college, Shi Yunyu was first assigned to work in the former Institute of Traditional Chinese Medicine of the Ministry of Health; In 1970, she returned to China University of Science and Technology to teach, and before long, she moved south from Beijing to Hefei, Anhui.

　　Shi Yunyu undertook the task of relocating instruments and equipment to the south. Together with her colleagues, she moved boxes full of equipment from the teaching building to the station in Beijing, and then moved them from the station to the teaching building … …

　　Engaged in computer molecular dynamics simulation of biological macromolecules earlier; Leading the establishment of the key laboratory of structural biology of Chinese Academy of Sciences

　　The southward migration of China University of Science and Technology has gone through hardships, with the loss of scientific research equipment and weak teaching strength … … "Fortunately, the school later took a series of new measures and gradually got on the right track." Shi Yunyu said that the school provided opportunities for young teachers to go abroad for further study, and she became the first young teacher in the Biology Department of the Chinese University of Science and Technology to pass the examination of the Ministry of Education. She went abroad twice for further study, engaged in computational biology research and biological nuclear magnetic resonance spectroscopy research, and learned the theoretical and experimental methods of studying the structure and function of biological macromolecules with molecular dynamics and two-dimensional nuclear magnetic resonance spectroscopy. Shi Yunyu said: "The experience of studying abroad has broadened my scientific research horizons and urged me to work harder to acquire knowledge."

　　In the 1970s, Shi Yunyu and his colleagues were eager to keep up with the pace of international academic circles and carry out cutting-edge research on biomacromolecules in the University of Science and Technology of China, but they lacked funds and instruments. In order to promote the project quickly, Shi Yunyu and his colleagues went all over the library in Shanghai, searched for literature and materials, and racked their brains for two weeks before finishing the application for the National High-tech Research and Development Plan.

　　At that time, there were three subjects selected by the Biology Department of the Chinese University of Science and Technology, and the "New Technology Research of Molecular Design in protein" which Shi Yunyu was in charge of was one of them. Since then, she began to engage in computer molecular dynamics simulation of biological macromolecules and became one of the pioneers in this field in China. The project "Computer Simulation of Biomolecular Structure and Dynamics" led by Shi Yunyu won the second prize of the Natural Science Award of China Academy of Sciences in 1996 and the third prize of the National Natural Science Award in 1999.

　　In the early 1990s, Shi Yunyu’s laboratory was supported by the Chinese Academy of Sciences and bought the first 500 MHz nuclear magnetic resonance spectrometer, which can be used for the solution structure of biological macromolecules. However, when the experiment was really carried out, there were still many difficulties … … Her attitude is firm: "scientific research should be devoted, able to withstand loneliness and twists and turns." The research group led by Shi Yunyu analyzed the solution structures of a series of important protein, and revealed the protein interaction and its functional significance. She also led the establishment of the Key Laboratory of Structural Biology of Chinese Academy of Sciences, and later became an important part of Hefei National Research Center for Microscale Material Science.

　　Do popular science for primary and secondary school students, teach basic courses for undergraduates, and train more young scientific research talents.

　　Shouxian County, Anhui Province, No.1 Middle School. On the stage, Shi Yunyu held a microphone and explained his own experience and knowledge of life science. Under the stage, the students were absorbed and deeply attracted by the biomacromolecule world she described. From the stimulation of scientific interest to the choice of scientific research direction, from laying a solid foundation to the enthusiasm of serving the country, in an hour and a half, Shi Yunyu planted the seeds of science in the hearts of children … …

　　Although he is 80 years old, Shi Yunyu still walks into primary and secondary schools many times to give lectures on popular science to students. "Being exposed to scientific knowledge since childhood has aroused my curiosity and embarked on the road of scientific research; I also want to pass this enthusiasm on to the children. " Shi Yunyu hopes to open a window of science for children.

　　Shi Yunyu remembers: In 2019, at Huangtugang Town Central Primary School in Macheng, Hubei Province, she gave a popular science class on "Hemoglobin and Hemoglobin Diseases" to children in Dabie Mountains. Her classmates’ eyes are full of thirst for scientific knowledge, which deeply touched her, so she likes to go out of campus and go to the mountains … …

　　In the College of Life Sciences of the Chinese University of Science and Technology, in order to strengthen the basic education of undergraduates, Shi Yunyu insisted on giving general biology classes to freshmen for many years. Shi Yunyu said that for interdisciplinary subjects, basic courses are very important. "Teaching is the bounden duty of teachers, and I want to train more talents for science." As the first dean of the School of Life Sciences of the Chinese University of Science and Technology, together with her colleagues, she took the lead in establishing a complete teaching system of structural biology and computational biology in the Chinese University of Science and Technology, and specially invited experts from the Institute of Biophysics of the Chinese Academy of Sciences to teach students and trained a group of young academic leaders working in interdisciplinary fields such as computational biology and structural biology.

　　Today, with her silver hair, she still rushes to work in the laboratory every day. In school, when she meets Shi Yunyu, the students always call her "Grandma Shi" in a friendly way. At present, "Grandma Shi" has begun to study the structure of protein related to aging and degenerative diseases and the molecular and cellular mechanism of diseases. In addition, she is actively promoting the research of artificial intelligence and biomedicine. She believes that every new field has a lot of knowledge to learn, and the happiness of mountaineering is not only the moment when you reach the top of the mountain, but also in the process of continuous climbing.

　　■ Reporter’s Notes

　　Research never stops, only lifelong learning.

　　During the interview, Shi Yunyu was full of interest when he mentioned the frontier development in the field of life sciences … … At the age of 80, she is willing to study with young people while cultivating scientific research talents. In Shi Yunyu’s view, being able to explore the mysteries of the biomacromolecule world with students is both happy and fulfilling. Young people always learn new things faster, and they can experience the taste of being a student when they meet something she doesn’t quite understand.

　　Life science is closely related to population health, medicine and ecology, and the life world is full of many unsolved scientific problems. For Shi Yunyu, research never stops, only lifelong learning. It is countless scientists, like her, who keep their enthusiasm for learning and keep climbing up, which makes scientific research full of vitality … …

17 online movies have broken the box office by 10 million, and viewers can still watch them.

Special feature of 1905 film network The broadcast volume is 169 million, and the box office is 41.95 million!


At the time when the May 1 ST file of the cinema was in full swing, thriller and suspense online movies also made great strides online, setting a new record for the first month box office of a single platform and becoming the "first explosion" in the online movie market in 2021.



Coincidentally, another online movie "Bloody Unknown Chuan" in the same period also attracted attention from both inside and outside the industry. This military war film with the background of resisting US aggression and aiding Korea set a new record for many lists in the iQiyi station within 24 hours, and now the box office has exceeded 23.06 million.



At the same time,In the first quarter of 2021, the online movie transcripts were also freshly released, with 15 movies with box office exceeding 10 million, although slightly lower than 20 in 2020, but much higher than 6 in 2019.. With the arrival of the "May 1st File" and the admission of head films such as "The List of Gods: The Final Battle of Wanxian Array", it is expected that millions of box office camps will add new troops.

What are the new trends of online movie market in 2021 in the post-epidemic era? What explosion methodology can be found from the head films such as The Legend of the Hunter in Xing ‘an Mountains and The Unknown River in Blood?




01　The slotting effect is prominent


Looking back on this year’s Spring Festival file, the first "online movie Spring Festival file" has quietly taken shape while the cinema film has won a record of 7.84 billion yuan.


This concept was formally put forward for the first time by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and the Network Working Committee of the China Film Association in conjunction with iQiyi, Tencent and Youku, and released 43 film lists including directors, leading actors, self-directed and self-performed, and past cinema works.



In the end, the total box office of the Spring Festival online movies on the three platforms reached 48.736 million, and the effective broadcast volume reached 440 million times, an increase of 33.3% compared with 2020."Let me have fun" and "Fight Back", which ranked the top two in the box office in the first quarter, are also Spring Festival movies. The effect of the first online movie Spring Festival is remarkable.


After the Spring Festival, the "Qingming File" where The Legend of the Hunter in Xing ‘an Mountains and The Bloody Unknown River are located is also eye-catching.The concept of schedule suitable for the distribution of traditional cinema films is constantly infiltrating into the online movie market.



The Rabbit Cave Cultural Team, the main producer of The Legend of Xing ‘an Mountain Hunters, told reporters that this schedule was chosen mainly for the consideration of film tonality, and "thrillers conform to the atmosphere of Qingming archives", which also effectively filled the gap in thrillers of cinema films in this schedule, coupled with the blessing of small holidays, and created a number of box office records.


Zhang Yucheng, co-founder and vice president of content of Yingmei Media, the producer of "Bloody Unknown Chuan", analyzed.Behind the prominent effect of online movie schedule is the overall upgrade of online movie quality and quantity reduction. Only by constantly improving the production level and touching the emotional resonance can the audience’s expectations for the movie schedule be effectively met..



Not only the Spring Festival files and Qingming files, but also the May 1st files, summer files and National Day files of online movies are coming to the fore. On the one hand, it shows the "ambition" that online movies hope to be on an equal footing with cinemas. On the other hand, the platform and head production companies will also produce more high-quality films that meet the schedule attributes, and together they will make the "plate" bigger and fully release the popular schedule bonus.


02　Multiple themes attract incremental users


The diversification of content and theme has always been one of the major trends in the development of online movies, which is also confirmed by the box office transcripts in the first four months of 2021.


Although the films with box office exceeding 10 million still focus on the traditional box-office types such as action, comedy, fantasy and adventure, it is not difficult to find that the types of action and comedy are more and more popular, while the popularity of the "three illusions" that once exploded frequently has declined.


"Northeast Comedy" and "Let me have fun" topped the Q1 box office list.


At present, the Legend of Xing ‘anling Hunter, which is temporarily ranked at the top of the annual box office list, focuses on thriller+suspense. This composite type is not uncommon in online movies, but it has not been seen for a long time after the 2018 "Soul Ferry Yellow".


The Rabbit Cave Cultural Team explained:"The thriller genre has always been a relatively vertical product. Due to the long absence of the cinema, the audience has a strong need for this type."



Taking the benchmark series of domestic cinema thrillers as an example, the two parts attracted 11.62 million and 6.22 million people respectively, but after 2017, there will be no more thriller explosions in the cinema. The appearance of Xing ‘anling meets the long-standing demand of this audience.


After determining the thriller type track to meet the needs of the vertical class, the Rabbit Cave cultural team further chose to take the folk mystery as the starting point. "Legends such as’ Big Horse Monkey’ and’ Old Woman Eating Fingers’ are the childhood shadows of a generation.Compared with the general thriller theme, it has a broader audience base and is easier to attract incremental people to enter the venue.. "



If Xing ‘anling is deeply rooted in the thriller type, then Blood Without a Name can be regarded as a "pioneer" of online movies in the military war type.


The theme of military war is not the dominant theme of online movies for a long time because of its relatively high cost and difficulty in shooting and making, so the overlap between mainstream users of online movies and the audience of this theme is not high.However, the development team of Yingmei Media is interested in this type of differentiation advantage.


The data shows that the average age of the users watching "Blood Without a Name" is 37.7 years old, breaking through the relatively young audience circle of traditional online movies."Through the difference in subject matter and word of mouth, it has attracted an increasing number of people. From the perspective of platform data, it does have a good role in pulling new ideas."Zhang Yucheng said.



In his view, the creation of military war themes is not only a breakthrough in the homogenization of online movie themes, but also in line with the current mood of the times. As one of the main theme themes, it is easy to reach and mobilize a wider audience.


Since 2019, commercial blockbusters with the main theme that have won numerous successes in cinemas have gradually penetrated into the online movie market.Among more than 10 million works this year, there are also many main melody elements such as "Counter-Strike" and "Absolute Loyal National Interests".



After experiencing an explosive leap forward, the growth of online movies has entered a stable period.How to break through the stock crowd and find a broader audience, on the one hand, we should overlap, upgrade and innovate the traditional types, on the other hand, we should obviously mobilize the incremental crowd to enter the market by developing new types.


Last year, the rabbit hole culture produced a super high score of Douban 8.0, which can be regarded as a successful test of children’s education theme. "Young people can try animation and even science fiction."



In the future, Yingmei Media will continue to exert its strength in the diversification of types. If it is expected to be launched in the summer, it will focus on love, fantasy and comedy elements.


"The homogenization of the online movie market is very serious, but this kind of’ involution’ is more reflected in the middle waist content, and it has become a trend for the head content to choose multiple topics.The platform has also seen the dividend of diversified types. When the content and production are of high quality, with accurate marketing strategies, it will have a better chance to impress the vertical audience of this theme type.. "Zhang Yucheng said.



03　"Quality" is on the road


At the first China Online Movie Week in 2019, under the joint initiative of the three platforms, the word "big" was removed from "online movie" and used as the unified title of movies distributed through the Internet, which also marked the fast lane for online movies to enter high-quality products.


In 2020, a sudden epidemic has created unprecedented opportunities for the development of online movies.In 2020, among the online movies in Shanghai, a total of 79 movies earned over 10 million yuan at the box office, an increase of 41 movies over the same period of last year, and the box office scale of 10 million movies was 1.39 billion, an increase of 125% over the same period of last year.With the rapid expansion of the market, high-quality products have become an inevitable trend.



A large number of traditional film and television companies, professional production talents and head actors entered the game, forming a combination pattern of "net students+tradition".


In the first quarter of 2021, the box office runner-up "Counter-Strike" is the director’s debut of famous film and television actors, with remarkable star effect.



At the same time, in 2020, the proportion of films with an investment cost of more than 6 million will reach 34%, and those with an investment cost of less than 3 million will be reduced by 11%. Online movies have bid farewell to the era of "low cost". However, in the interview, several senior producers also said that in the case that the box office has a ceiling as a whole, it is not appropriate to unilaterally pursue high cost and large-scale production, but should pay attention to the return on investment.


Compared with creating visual wonders with high investment and strong special effects, more and more head creators now pay more attention to story polishing and content upgrading.


The producer, literary planner, director, Guo Yong and other creative writers of "Blood Without a Name" have rich experience in military film and television creation. This enables the team to complete a relatively excellent work with controllable cycle and cost.


“We clearly know that we won’t spend too much energy on special effects, because if the story or setting is not good enough, we can’t really impress the audience by relying on the accumulation of special effects.. Especially in the process of short video promotion, big scenes and action scenes are the first things that the audience will see. When they watch the propaganda and then watch the feature film, they expect not only the big scenes of the war, but also the deeper characters, emotions and resonance. "Zhang Yucheng concluded.



The creative team of The Legend of the Hunter in Xing ‘an Mountains also expressed a similar view. On the basis of the gradual maturity of the online movie manufacturing, at this stage, we are striving for the ability of meticulous work and theme upgrading. We should jump out of the traditional thinking of "doing it well for 6 to 10 minutes" and improve the story itself. "Now everyone is competing for the consumption time of users. Only high-quality content can bring greater innovation to the platform, not just relying on 6 minutes and 10 minutes."


Looking back on 2020, although the head films such as daoist magic, Ghost Story: Human Love, Ghost Blowing the Lantern in Longling Cave produced a big explosion with a box office of over 50 million, none of the Douban scores reached the passing line.


On the other hand, this year, the scores of two douban books, Xing ‘anling and Wumingchuan, both exceeded 6, although there is still room for improvement.However, it has gained the attention and recognition of more and more mainstream movie audiences, and is also conducive to constantly breaking through the circle and attracting incremental users..



At the spring festival release conference of online movies at the beginning of the year, it was once again pointed out that the high-quality content of online movies is still lacking."Reducing quantity and improving quality" will be the future development direction..


In the first quarter, Aiteng Yousan Platform launched a total of 160 new films, a decrease of 56 compared with the same period of last year. It is estimated that the number of new films in the whole year will decrease by more than 160 compared with last year. Under the call of "reducing quantity and improving quality", the head effect becomes more and more prominent, and the competition between waist and tail films will become more intense, and the survival of the fittest will become an inevitable trend.


Zhang Yucheng believes that,At this stage, to create online movie explosions, there are four elements: story, visual effects, actors and marketing, which are indispensable.In order to continuously export head works, we should also avoid blindly following the trend, deepen our fields of expertise, and cooperate with the most professional teams and creators of a certain theme type to give play to our core competitiveness.


From the barbaric growth in 2014 to the standardized operation, and then to the unprecedented development opportunities brought by the epidemic, the online movie market will continue to move forward in the direction of quality content, diversification of themes and evolution of business models in the future. The acclaimed and blockbuster explosions such as The Legend of the Hunter in Xing ‘an Mountains and The Bloody River are just the beginning.


Jaguar XFL price reduction in Jinhua area is coming! Offer 170,000, limited quantity

At [Autohome Jinhua Promotion Channel], we are giving back to the majority of consumers with eye-catching promotions. At present, this luxury car is undergoing an unprecedented price reduction promotion, with a maximum discount of 170,000 yuan, bringing real car purchase benefits to car buyers in Jinhua area. The starting price has been reduced to 239,800 yuan, which is very attractive. If you are interested in Jaguar XFL, don’t miss this rare opportunity, click "Chatty Car Price" in the quotation form now, and make your car purchase dream come true in a more cost-effective way.

金华地区捷豹XFL降价来袭！优惠17万，数量有限

The Jaguar XFL is a luxury sedan full of elegance, with a unique front design that incorporates the iconic elements of the Jaguar family. The iconic leopard-print air intake grille exudes power and sophistication, and with the streamlined body, it creates a sophisticated and sporty appearance. The overall style combines tradition and modernity, showing Jaguar’s perfect interpretation of luxury and performance. The body lines are smooth, and every detail reflects Jaguar’s excellence in design.

金华地区捷豹XFL降价来袭！优惠17万，数量有限

With its elegant side design, the Jaguar XFL presents a streamlined body profile. The body size is 5102mm x 1890mm x 1456mm, and the elegant proportions are unforgettable. With a wheelbase of 3100mm, it provides passengers with a spacious and comfortable interior space. The front and rear wheelbases are 1605mm and 1609mm respectively, ensuring driving stability and handling. The tire size is 245/40 R19, which shows Jaguar’s refined pursuit of detail and respect for speed, both visually and in actual driving. The wheel design style is simple and powerful, further strengthening the sporty temperament of the XFL.

金华地区捷豹XFL降价来袭！优惠17万，数量有限

The interior design of the Jaguar XFL is luxurious and refined, using exquisite leather materials to create a comfortable driving environment. The steering wheel is wrapped in leather, which not only feels delicate to the touch, but also supports manual and electric up and down + front and rear adjustment, providing excellent grip and operation convenience. The center console is equipped with an 11.4-inch large-size touch screen, integrated multimedia system, navigation and phone functions, which is full of technology and easy to operate. As for the seat, whether it is the main driver or the co-pilot, it is equipped with front and rear, backrest, high and low multi-directional adjustment, and the main driver’s seat also has electric memory function to ensure long-term driving comfort. In addition, the USB and Type-C interfaces in the car are reasonably distributed, and two interfaces are provided in the front row to meet the needs of passengers’ electronic devices and support the wireless charging function of mobile phones, further enhancing their practicality.

金华地区捷豹XFL降价来袭！优惠17万，数量有限

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 184 kW and a torque output of 365 Nm, capable of delivering 250 horsepower. With an 8-speed automatic transmission, the vehicle exhibits excellent performance and handling during acceleration and driving.

To sum up, Autohome owners are full of praise for the exterior design of the Jaguar XFL, considering it simple, stylish and atmospheric, full of youthful vitality. Owners especially appreciate its front face design, believing that the air grille of the China Grid complements the logo, highlighting the classic and modern sense of the Jaguar brand. This exterior design has undoubtedly become a source of confidence for car owners to drive and win our recognition of the Jaguar XFL design aesthetics.

Takeaway drives more than 70% of revenue growth, and the Internet ＂cooks＂ new flavors in the catering industry

　　At Xiaoying Yuemao Shopping Center in Dongsheng Town, Haidian District, Beijing, a food delivery worker picks up food from the takeaway pickup area of a Yunnan-style restaurant. Xinhua News Agency reporter, Photograph Ren Chao

　　Takeaway, "mukbang", gourmet "delivery" programs… China’s food and catering industry has been transforming and upgrading through "Internet +", constantly expanding its diverse consumption scenarios. With the increasingly complete "one-stop" service of online food, "foodies" can immerse themselves in the online food economy and enjoy a lot.

　　Online catering ushered in a different business opportunity

　　Affected by the epidemic, Chinese catering companies have turned to online platforms and ushered in a different "spring". The "Research on the Effect of Takeaway Business on the High-quality Development of the Catering Industry" recently released by the Research Institute of the China Council for the Promotion of International Trade shows that the contribution rate of takeaway to the income of the catering industry has increased significantly. 75% and 65% of the increase in total revenue and total profit of the catering industry are driven by takeout respectively.

　　The study shows that the takeaway business has cultivated consumers and created more market opportunities for the catering industry from the demand side. According to the survey, 54.95% of the surveyed consumers said that they have increased their weekly food and beverage spending because of the takeaway service. The takeaway business is changing the profit landscape of the catering industry, enabling the catering industry to create a new profit growth engine beyond dine-in. iiMedia Consulting forecasts that the size of China’s online takeaway market is expected to reach 664.62 billion yuan this year.

　　"The Internet has broken our understanding of food and catering. Understanding and using the level of the Internet will make restaurants of the same level go to different inflection points," some experts said. During the epidemic prevention period, Meizhou Dongpo developed and sold dozens of new products such as self-heating hot pot and convenient noodles, and realized the online retailing of catering. Through e-commerce, live broadcast, vegetable station APP, vegetable basket Mini Program, mini store, etc., the finished products and work in progress of the restaurant are sold directly to the community. "The change of catering enterprises depends on technology to achieve innovative development, so as to achieve online and offline integration of’catering without boundaries’." Wang Gang, founder and chairperson of Meizhou Dongpo Group, believes that the opportunity for the development of the entire Chinese food industry chain has arrived, and catering enterprises should accelerate the process of standardization, retailing, and online and offline integration.

　　Hexing Group’s Yoshinojia, DQ and other brand companies are also actively "saving themselves", such as establishing their own takeaway system, launching community marketing, and live streaming. "Epidemic is both an impact and a test for enterprises. Only by constantly adapting to social changes and adapting to new challenges can we find new development opportunities. Epidemic has accelerated my determination to lead the transformation and upgrading of enterprises." Hong Mingji, president of Hexing Group, said in an interview that he used to operate catering, but now he should transform into operating customers, so he will use live broadcasts and other means to interact with fans and customers in a variety of ways.

　　Food show spawns "food economy"

　　There have been a lot of food programs in the circle of fans recently. Generally speaking, they can be divided into three types: short videos showing the cooking process; documentaries with storytelling and humanistic feelings; and "mukbang" that has just emerged.

　　Brewing wine, making ramen noodles, boiling brown sugar, making pastries, roasting whole sheep… Li Ziqi toils, picks and cooks in the video program, patiently showing the production process of delicious food with traditional Chinese handicraft skills, and she has successfully made this calm food lifestyle into her own brand. The "Li Ziqi" brand shows strong delivery ability, and the food sold in the flagship store of the e-commerce platform often becomes a hit with Internet celebrities.

　　The food documentary has made many viewers immersed in the unique charm of Chinese cuisine, and it has also heated up food sales. Every time it is broadcast, it will lead to a rush to buy the same ingredients. Take the recent "Flavor World 2" produced by Tencent Video as an example. Whether it is Yunnan rose sauce, Beijing tahini sauce or Hunan chopped pepper sauce, the relevant ingredients of the documentary will be sold on the special page of the "Flavor World" of the e-commerce platform, and the sales volume will be considerable.

　　"The food show presents a lifestyle that awakens more taste buds. As long as you want to understand what the foodies want, the commercial value of the show will be there." Some netizens admitted.

　　"Mukbang" focuses on experiencing the process of eating. Recently, the takeaway platform joined hands with Internet celebrity live streaming host Li Jiaqi to open "mukbang". Pizza Hut, McDonald’s, Yonghe King and other catering brands participated, setting a record for sales exceeding 10 million in 5 minutes. It is reported that in this "mukbang", the organizers set the goal of delivering food to your door within half an hour, and fans will deliver it immediately as soon as they place an order. Industry insiders said that "mukbang" needs to fully connect the links of live broadcast, online takeaway platform, offline stores, delivery services and payment. Speed is the key to strengthening the experience of "mukbang" scenarios.

　　Guard "safety on the tip of your tongue"

　　With the continuous emergence of various new business formats, food safety issues have attracted more attention. Recently, the State Regulation for Market Regulation organized food safety supervision and sampling inspections, and sampled 1256 batches of samples of 22 categories of food such as edible agricultural products, meat products, and fruit products. The sampling results showed that 14 batches of food sold on e-commerce platforms were unqualified. The State Administration for Market Regulation has instructed relevant departments to check the flow of products and take measures such as removing unqualified products from shelves to control risks.

　　For food takeout, Hong Mingji proposes to use digital technology to build an "Internet +" supervision system to strengthen food safety supervision in the takeout industry. It is understood that Shanghai, Guangzhou, Hangzhou and Nanjing have piloted the "Food Safety Seal" project to ensure consumers’ "safety on the tip of the tongue".

　　"We must’fight to the death ‘for ingredients and raw materials. If we can’t even guarantee safety, we will be eliminated by the market sooner or later." Experts say that the epidemic will push the catering industry to reshuffle, and food safety and quality are the bottom line that catering companies must keep firmly. Food delivery platforms, merchants, consumers, and regulatory authorities must work together to create a benign "Internet + food catering industry" safety ecology.

　　"All’Internet + ‘must be calculated in the end. What problems do you help users solve, what value do you bring to users, and whether users are willing to pay for your value. User thinking is indispensable." Industry insiders say that only with good food quality and a standardized product system can it be possible to support the large-scale development of Internet catering. (Li Xueqin)

On the Lantern Festival, people follow the canal to ＂enjoy the lanterns in the clouds＂

　　It will be the Lantern Festival soon.

　　At present, apart from eating Yuanxiao and guessing riddles, lanterns are what everyone is most concerned about.

　　People, landscapes, flowers and birds, dragons and phoenixes, fish and insects … … Its shape can be varied.

　　Bamboo, wood, rattan, straw, animal horn … … Its materials can be varied.

　　China Lantern Festival is inseparable from the city where it was born.

　　A city has the practice of a city, and a city has the temperament of a city. For thousands of years, the two sides of the canal have produced a very beautiful lantern culture.

　　Next, let’s take a look.

　　Beijing lantern

　　Beijing’s lanterns, with gorgeous categories and rich themes, appeal to both refined and popular tastes, including lantern, gauze lantern, palace lantern and three-dimensional animal lantern … …

　　Due to historical reasons, Beijing Lantern has its own elegant temperament, rich palace style and full of "Beijing flavor".

　　The "Beijing flavor" of Beijing lanterns comes from the support of the court. In the Ming Dynasty, Zhu Di moved the capital to Beijing for holidays, which led to a sharp increase in the demand for lanterns here. Since then, craftsmen from all over the country have gathered here to learn from others.

　　The craftsmanship they brought, exchanged, collided and merged in this city, forming a unique court feature: excellent materials, well-formed form and auspicious meaning.

　　Kaifeng lantern

　　Kaifeng has a long history of lanterns.

　　After Kaifeng, the capital of the Northern Song Dynasty, Lantern Festival was held in unprecedented splendor, which was recorded in the Dream of China in Tokyo written by Meng Yuanlao in the Song Dynasty.

　　Bianjing Lantern Zhang, which has been passed down for six generations, originated from Kaifeng folks in terms of its modeling and pasting skills, and its "Dragon and Phoenix Lantern", "Lotus Lantern" and "Peony Lantern" are vivid.

　　Luoyang lantern

　　Use four words to describe Luoyang Lantern, which is graceful and elegant.

　　Here, the palace culture and folk culture blend, creating a richer style and type. As an old-fashioned palace lantern, the round gauze lantern is the main product of Luoyang Palace Lantern. It is made of bamboo produced in Luoning County and covered with gauze and silk. More than 70 processes are extremely exquisite.

　　Jining Weishan lake lamp

　　What is the lamp steamed from flour?

　　In Weishan Lake, Jining, every Lantern Festival, fishermen’s housewives are busy, mixing and making dough, and making a variety of face lights, including zodiac lights, lotus lights, dragon lights and fish lights … …

　　Among them, the dragon lantern is the best test of fishermen’s skills, and the skills are not refined, which will steam out a fat and distorted faucet. Good skills, the dragon head and dragon body are lifelike.

　　After steaming, add the core and oil to the surface lamp, and you can put it on the boat to light it up. I hope that the next day will be smooth and fruitful.

　　Yangzhou dengcai

　　Yangzhou lanterns are very gorgeous.

　　In Tai Ping Guang Ji, the Tang Dynasty Yangzhou Lantern Festival was still in full swing. During the Ming and Qing dynasties, there were many masters of lantern making, and Yangzhou lanterns were popular all over the country.

　　Yangzhou lanterns are mostly small and exquisite, with delicate and smooth lines, bright but not vulgar colors, bright but not demon.

　　Sudeng

　　Su Deng, which is rich in the charm of Wu culture, combines painting, paper-cutting, weaving, embroidery and other skills, and is unique among many colored lights.

　　Su Deng was famous in the Song Dynasty. In the palace, the Lantern Festival was decorated with lanterns and colorful lanterns, and Su Deng was often used.

　　On the Lantern Festival, the colored lights in Shantang Street are swaying, and the Shantang River is set off by flowing green waves, which is a beautiful scene.

　　Hangzhou lantern

　　The lanterns in Hangzhou are simple and elegant, and the rhythm of the water town can be seen everywhere.

　　After the 10th day of the first month, every household in Hangzhou section of the Canal is busy making and buying lanterns. There are many forms and varieties of lanterns. There are rabbit lanterns, silver ingot lanterns, dragon lanterns, tiger lanterns and the Goddess Chang’e flying to the moon lanterns.

　　On the day of the Lantern Festival, a bright moon hung high on the horizon, and tens of thousands of lanterns were brightly lit. The people of the canal took advantage of the afterglow of the New Year, braved the chill of early spring, watched the lanterns on the moon, shot tigers with riddles, sang all night, and everywhere was filled with a festive atmosphere.

　　Yuan is the beginning. Night is night.

　　Yuanxiao means the first full moon night of the new year.

　　Since that night, everything has awakened and flowers have blossomed.

　　The moon moves to the west, and that lantern is the street lamp that returns to the earth in spring.

　　Text | Modern Express+Reporter Wang Ziyang Amy Emilie Figure | Xinhua News Agency, Xinhuanet, Suzhou

Ministry of Finance： Last year, a total of 579.696 billion yuan of lottery tickets were sold nationwide.

　　Zhonghong. com, January 31st According to the data of the Ministry of Finance, in December 2023, a total of 53.284 billion yuan of lottery tickets were sold nationwide, a year-on-year decrease of 8.565 billion yuan or 13.8%. Among them, the sales of welfare lottery institutions was 17.476 billion yuan, an increase of 5.646 billion yuan, an increase of 47.7%; The sales of sports lottery institutions reached 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year.

　　From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of welfare lottery institutions was 194.441 billion yuan, an increase of 46.311 billion yuan, an increase of 31.3%; The sales of sports lottery institutions reached 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%.

　　Among them, in December 2023, the sales of lottery digital lottery tickets was 16.952 billion yuan, a year-on-year increase of 29.3%; The sales of quiz lottery tickets was 22.431 billion yuan, down 47.8% year-on-year; The sales of instant lottery tickets reached 10.224 billion yuan, a year-on-year increase of 214.4%; Keno lottery sales reached 3.676 billion yuan, a year-on-year increase of 47.3%. In December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 31.8%, 42.1%, 19.2% and 6.9% of the total lottery sales, and the sales volume of video lottery was 140,000 yuan, an increase of 120,000 yuan year-on-year.

　　Last year, the lottery digital lottery sales totaled 176.803 billion yuan, an increase of 21.385 billion yuan or 13.8%. The sales of quiz lottery tickets was 246.476 billion yuan, an increase of 65.550 billion yuan or 36.2% year-on-year; The sales of instant lottery tickets reached 119.021 billion yuan, an increase of 59.574 billion yuan or 100.2%. The sales of Keno lottery tickets reached 37.394 billion yuan, up 8.534 billion yuan or 29.6% year-on-year. From January to December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 30.5%, 42.5%, 20.5% and 6.5% of the total lottery sales. Video lottery sales reached 1.53 million yuan, up 930,000 yuan year-on-year.

　　By region, in December 2023, compared with the same period of last year, the sales volume of lottery tickets in various provinces in China was mixed, with Hunan, Guangdong, Chongqing and Xinjiang increasing by 231 million yuan, 191 million yuan, 163 million yuan and 138 million yuan respectively. Jiangsu, Zhejiang, Shandong, and Sichuan saw a large decline, with a year-on-year decrease of 1.722 billion yuan, 1.106 billion yuan, 735 million yuan, and 659 million yuan respectively.

　　Last year, compared with the same period of last year, lottery sales in all provinces in China increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing by 16.321 billion yuan, 12.946 billion yuan, 12.442 billion yuan and 10.832 billion yuan respectively.

Going to the Grassroots in the Spring Festival ｜ The ＂Year of the League＂ before the departure of a veteran and three recruits

"Grandpa is happy for you when you sign up for the army. When you arrive at the army, you must do a good job and win glory for Rongchang people. "
"Grandpa, don’t worry, we won’t live up to your painstaking efforts."
January 29th, the 27th day of the twelfth lunar month, two days before the Spring Festival. On this day, Huang Rongchang, a 78-year-old veteran of Baofang Village, Longji Town, Rongchang District, came to his home with a group of special "relatives": Zhou Jijin, the armed minister of Longji Town, and other three young people who were about to join the army came home to express their condolences and pay New Year greetings.
▲ Huang Rongchang (fourth from left) is explaining the battle story of his father-in-law Tang Xuedong. Reporter Zhao Weiping photo
"In the old life, did your daughter and son-in-law come back to the group year?" An enter a door Zhou Jijin asked.
"Not yet. I said I would come back on New Year’s Eve." Huang Rongchang said with a smile.
"Then how about we accompany you for the Year of the League today?" Zhou Jijin pointed to three young people. "The three of them signed up for the army and will go to the army after the Spring Festival. One is to pay tribute to you for the next year, and the other is to hope that you can share some experiences of being a soldier with the dolls before joining the army. "
"I have been a soldier for five years, and there is nothing to say, or I will tell you the story of my father-in-law." Seeing everyone’s full face of expectation, Huang Rongchang stood up from the stool and pointed to the photo on the sand wall facing the gate. "Look! This is my father-in-law Tang Xuedong. "
"He is wearing a Chinese people’s Volunteer Army military cap, and he looks so mighty. I will be like him when I become a soldier in the future." Seeing Tang Xuedong dressed in military uniform in the photo, young Hao Lu couldn’t help sighing. Next to the photo is a certificate of revolutionary martyrs. It reads: Comrade Tang Xuedong, who died heroically in the War to Resist US Aggression and Aid Korea, was specially approved as a revolutionary martyr, and this certificate is issued in recognition.
At that time, 28-year-old Tang Xuedong joined Chinese people’s Volunteer Army to resist US aggression and aid Korea and defend the country. "My family member Tang De Kiln was only 4 years old at that time. I vaguely remember that my father-in-law was an artillery. Every time after a fierce battle, he would send a letter to his family, during which he sent three letters. After that, there was no news from his father-in-law. One year later, the news of his sacrifice came." Huang Rongchang changed the subject. "Stop standing. Let’s hurry around the round table and find a place to sit and talk about your plans."
"I was a soldier, so I’ll talk about my thoughts first." Li Xiaolong, 21, was the first to speak. After graduating from technical secondary school at the age of 19, Li Xiaolong worked as an armed police officer in Hebei for four years. He was discharged from the army and returned to his hometown in September last year. He heard that there was a policy of second enlistment, and he took the initiative to join the army not long ago. After listening to the battle story of his grandfather Tang Xuedong, Li Xiaolong was excited and his voice became louder and louder: "I want to go to a place with more difficult conditions to be a soldier!"
"Xiao Lu, you are a college student, talk about your opinion." Huang Rongchang stared at Hao Lu with a smile.
Lu Hao, a 21-year-old junior, majored in electric power. Under the education of his parents, he was determined to be a soldier since he was a child. Today, after seeing the honors won in his old life, Hao Lu was full of confidence, and immediately took out a notebook from his pocket and wrote down his small goal after joining the army: to be a technical soldier and study more modern military weapons and equipment to defend national defense.
See Liang Tangshan next to Hao Lu low head silent, Huang Rongchang conveniently handed him an orange. "Young man, although you are handsome, you can’t be shy when you are a soldier. The battlefield is cruel. You must be good at communication and learn to express yourself." After hearing what Huang Rongchang said, Liang Tangshan nodded 1 vigorously.
"You have knowledge and culture, and modern national defense construction needs young people like you." Huang Rong said earnestly: "When you go to the army, you must be prepared for hardship. No matter whether you are an official or an ordinary soldier in the future, you must always remember the purpose of serving the people and serve the motherland well …"
After that, Huang Rongchang took out three small packages from the room and handed them to Li Xiaolong, Hao Lu and Liang Tangshan respectively. "The bacon and sausages contained in them can be taken to the army to eat. If you can’t go home for the New Year in the future, I will miss this. Grandpa will mail you again."
When wearing, the cold wind is still blowing outside, and the "Youth League Year" before enlisting in the house is still going on enthusiastically …
Reporting/feedback

The great loss of China football： the Chinese Super League created 21 goals alone, or South Korean foreign aid or 0 yuan left the team!

In the course of football in China, foreign aid has always played a decisive role. Among them, the 33-year-old foreign aid Jin Yuyou from South Korea has become a leader in the Super League. According to the Korean media OSEN report, Jin Jianyou received quotations from many giants in Japan’s J League and South Korea’s K League when his contract was about to expire, and is expected to leave the Super League for free.

Jin Jianyou’s career began in 2010, and he started his own football tour in the J League team Bird Habitat Sandstone. He also played for South Shui Yuan’s Samsung and Jin Quan’s Shangwu, and has rich experience in Korean leagues. In 2022, Jin Jianyou joined Chengdu Rongcheng with his mentor Xu Zhengyuan and quickly became the backbone of the team. According to sources, even J-League teams qualified for the AFC Champions League have taken a keen interest in Jin Jianyou, taking a fancy to his advantages of being fluent in Japanese and competent in multiple positions.

This season, Jin Jianyou played 23 Super League games for Chengdu Rongcheng, contributing 6 goals and 4 assists. Last season, he also handed in four goals and seven assists. After two seasons, Jin Jianyou scored 21 goals in the Super League, showing his excellent offensive ability. It is worth mentioning that the new Football Association will soon follow up the AFC Champions League foreign aid policy, and the Super League is expected to restart Asian foreign aid. At this critical moment, it will undoubtedly be a great loss for China football to let Jin Guiyou go.

Jin Jianyou’s play in Chengdu Rongcheng can be described as incisive, and his departure will undoubtedly make the team and fans feel sorry. However, the vagaries of the football world make all this unpredictable. Jin Guiyou’s free departure may bring opportunities to other teams in the Super League, but for China football, it is undoubtedly a loss if he finally loses such a powerful player.

Among Jin Guiyou’s potential next home, teams from J League and K League have offered him olive branches. This Korean foreign aid who can speak fluent Japanese is likely to continue his brilliant career in Asia. While facing great competitive pressure, the Super League team also needs to constantly adjust its strategy and plan for the team’s future. Under the background of AFC Champions League policy adjustment, Chinese Super League teams need to increase the signing efforts and cultivate more powerful Asian foreign aid. Although it is a pity that Jin Guiyou will leave, it may inspire the team and the Football Association to change their signing strategies. Let’s look forward to the performance of China football in the future and see if Chengdu Rongcheng can make up for this vacancy and reproduce its glory. (Laoqiu Super Ball Review)