College students are behind the | "disappearing ten square meters" at the grassroots level.

[Editor’s note]

There is no holiday in the summer vacation-more than 100 college students from six schools, including Fudan University, Shanghai Jiaotong University, Tongji University, East China Normal University, Shanghai University and Shanghai Foreign Studies University, went to the Media Center in the 16th District of Shanghai to participate in the "Four Forces" practice activities in the summer vacation.

The Paper opened the column "College Students at the Grassroots Level —— Selected Works of" Four Forces "Practice Activities", from which we can feel the spirit of college students going deep into the community to listen to the people’s voices and going to the outer suburbs to be grounded.

The pictures in this article are all reports by Xu.

According to the 14th Five-Year Plan for the Construction of Social Work Talents in Shanghai, in 2025, the total number of social work talents in this city is expected to reach 200,000. As a key force to realize the "shift of governance center of gravity", how should social workers exert their strength? At the TED talk show of "Top Talk" in Tianping Street, the "Red Housekeepers" got together to exchange experiences and talk freely.

Liu Hanlin, Social Worker of Jianyue Neighborhood Committee:

From "social fear" to "social cattle", there is only one community distance.

Last October, Liu Hanlin moved into Jianyue residential area. At this time, he didn’t expect that a brand-new job would bring him a brand-new life experience. "How old are you this year?" "Are you married?" "When did you come to our community?" As soon as these "social cattle" residents arrived, they skillfully greeted Liu Hanlin and chatted about his family, so that he was drowned in the enthusiastic social interaction of the residents. Whether it is a group of familiar elders or a lot of exchanges with temperature, he feels the hardship of "social fear" working in the community.

In addition to the challenge of personal character, the test of work content will be the big one soon. Once residents reported that more rats needed rat poison. Liu Hanlin gave him rat poison according to the prescribed procedure, but I didn’t expect the old man to come to him soon and ask, "How to use rat poison?" "What is the efficacy of rat poison?" "What should I do with the bodies of rats when they die?" "If the mouse body is not treated in time and eaten by the kitten, will the kitten be fine?" ….. This little thing seems ridiculous, but it is a problem that residents encounter in real life.

Liu Hanlin’s alley has a long history, which was built in the 1930s. Now most of the people living here are elderly people living alone. Although their children are filial, they can’t always be with them. What they need most is the care and companionship of the community, which needs to solve small problems for them. Liu Hanlin’s mother is also a community worker. Under the example of her parents, Liu Hanlin believes that "social workers will always be the most solid support for residents, and residents will always be the most powerful support for social workers", and she always has an inclusive and understanding heart and always considers the community residents. Now when he meets familiar residents, he has been able to "take the lead": "Wow! Are you in good health? "

Sheng Juanjuan, Social Worker of Yongjia New Village Neighborhood Committee:

What motivates me is the initial heart that has been beating.

For Sheng Juanjuan, becoming a social worker is her "will always stick to it" choice. "Tired", "Orange" and "People" are the three key words that Sheng Juanjuan redefined for the name of "TOP Say" in her speech, and also summed up in her seven years’ work.

At the beginning, Sheng Juanjuan’s imagination of social work stayed at "the road is rough, draw a sword to help each other". Only after she really entered the grassroots level did she find that social workers were mostly faced with complicated and trivial matters, such as what to do if residents had something to delay to buy food, and how to deal with snakes in the drainage ditch of the community. Community work is harder than expected, but in contact with residents, she was moved again and again. "I think the most precious thing in the world is the emotion between people, and the value of our job lies in this emotional connection, so for such a good thing, I think any hard work is worth it."

Sheng Juanjuan listed "Orange" as one of the key words in her speech. In her opinion, orange is the warmest color and the most beautiful background color of volunteer service in her mind. On the road of "walking 400", social workers are never alone, and volunteers are one of their best partners. From New Year’s Eve patrol, garbage sorting to daily work, the dedication of volunteers often moved Sheng Juanjuan, and she also learned a lot of life experience and wisdom from older volunteers. Now, Shanghai is moving towards the domestic waste classification 2.0 model. Sheng Juanjuan thinks of the "friends who dismantled garbage together in those years" in Yongjia New Village. They have made joint efforts for the construction of beautiful China and gained gratifying results.

"People" is the smallest unit of a community and the ultimate focus of social work. Yongjia New Village, located in Wutong District of Tianping Street, was originally a dormitory for middle and high-level employees of banks. With constant familiarity and running-in, Sheng Juanjuan and the residents here gradually became "concerned" with each other. There is a 102-year-old old man living in the community. Every time she passes by the door, she will habitually ask about the situation to ensure the health and safety of the elderly. On weekdays, Sheng Juanjuan always responds to people’s concerns for the first time and is committed to giving everyone a sense of security and belonging. When she heard the residents call herself "Juanjuan" and saw the old and young people laughing and chatting in the community, she really realized the value of social work. "I think the most’ top’ is the initial heart that has been beating."

Chen Qi, Secretary of Jianxin Residential Area:

Change your heart for your heart, and get rid of the ten square meters that disappeared inside.

"At that time, I had just been transferred to Jianxin residential area for about two months," Chen Qi, secretary of Jianxin residential area, explained to us. "Standing in an alley on Taiyuan Road, you can clearly see an illegal construction made of iron. I was curious at that time, what kind of people lived in it? What kind of living environment does he have? "

This 9.7-square-meter hut was built in the 1990s, and it was built in the public alley passage of the community, which hindered residents’ daily traffic and at the same time had certain security risks, and it was a nail that was difficult to pull out in the alley comprehensive improvement project. Secretary Chen Qi has been engaged in community work for ten years. Faced with this situation, she never mentioned the words "illegal construction" and "rectification", but sat down calmly and talked about it. In the following days, Chen Qi and Grandpa Wang became familiar with each other after chatting again and again. Grandpa Wang also learned about Chen Qi’s specific work content, determination to do things and the inconvenience caused by the illegal construction of 10 square meters. In the sound of hammering, the alley revealed the originally clean and tidy, spacious and bright aisle.

From the alert at first sight, to the trust in the chat, and finally to the release after the violation, Grandpa Wang’s change of eyes made Chen Qi feel a lot, and also made her truly realize that the neighborhood Committee’s work is down-to-earth and can’t be done simply by a phone call or a notice. In normal practice, Chen Qi often makes field visits in Jianxin residential area and visits neighboring streets. If she encounters any thorny problems, she will also actively communicate with other secretaries through the "Secretary Salon". "I am the youngest secretary in our street," explained Chen Qi, the post-90s secretary. "The’ Hongyun Secretary’s Studio’ established in Tianping Street can answer questions for the secretaries of residential areas, and has played a very good role in promoting party building to lead grassroots governance and solving various problems at the grassroots level, and enhanced the team-leading ability of the new generation of’ leading geese’."

This demolition is not only the demolition of Grandpa Wang’s house of 10 square meters, but also the demolition of the "heart wall" of the residents in the lane. Building a new residential area is the largest population, the largest number of households and the most complicated housing type among the 21 residential areas in Tianping Street. However, the "disappearing ten square meters" has made residents see their determination to work in the neighborhood Committee and made them full of confidence in the neighborhood Committee. "I have encountered many problems in the actual process of’ walking 400′, but I have always proposed to my neighborhood cadres to visit the’ three fears’ principle-not afraid of trouble, not afraid of hard work, not afraid of problems." Chen Qi finally concluded, "Because the problem came out, the solution came out, and the residents’ happy life and trust in the neighborhood cadres also came out."

Good governance at the grass-roots level is a solid cornerstone of the modernization of state governance and a strong support for the governance of China in the new era. The speeches of the "Red Housekeepers" in Tianping Street tell the touching stories of frontline social workers who "walk through hundreds of doors, know hundreds of feelings, solve hundreds of worries and warm hundreds of hearts", and also bear the community plan and community wisdom of grassroots governance in the new era.

(The original title is "Community Story of Three" Red Housekeepers ")

New year’s goods must be seen! These foods are not qualified for sampling inspection. They are available in JD.COM and Tmall.

  CCTV News:The Spring Festival is coming, and the State Food and Drug Administration announced the sampling results of six kinds of foods that are often hoarded as new year’s goods, such as roasted seeds and nuts, alcohol and quick-frozen foods. Most of the 500 batches of samples were qualified, and 7 batches of samples were unqualified.

  7 batches of unqualified food announced by the State Food and Drug Administration

  JD.COM (website) sells the almond (baked and fried) produced by Anhui Bean Bear Electronic Commerce Co., Ltd. on its website, and the detected value of sulfur dioxide is 0.12g/kg. The standard stipulates that it shall not be used. The inspection institution is Anhui Food and Drug Inspection and Research Institute.   

  The single crystal rock candy (single crystal rock candy) sold by Zhonglai Food Flagship Store in Tmall (website) Mall, which is nominally supervised by Hong Kong Zhonglai Food Group Co., Ltd. and sub-packaged by Nanjing Zhonglai Fruit Grocery Co., Ltd., has a sucrose detection value of 99.3%. 0.3% lower than the standard (not less than 99.6%); The detection value of reduced sugar was 0.32%. 1.7 times higher than the standard (no more than 0.12%). The inspection institution is Guangzhou Sugarcane and Sugar Industry Research Institute (National Sugar Industry Quality Supervision and Inspection Center).   

  The yellow rock candy produced by the nominal Shanghai Yutian Agricultural Science and Technology Co., Ltd. sold by Tmall (website) supermarket on its website has a sucrose detection value of 96.3%. 1.2% lower than the standard (not less than 97.5%). The inspection institution is Guangzhou Sugarcane and Sugar Industry Research Institute (National Sugar Industry Quality Supervision and Inspection Center).   

  The official flagship store of Shengyao Food sold the white sugar produced by Nanchang Zhengwei Trading Co., Ltd. in JD.COM (website), and the detected color value was 193IU. It is 28.7% higher than the standard (not exceeding 150IU). The inspection institution is Guangzhou Sugarcane and Sugar Industry Research Institute (National Sugar Industry Quality Supervision and Inspection Center).   

  Two batches of white sugar produced by Guangxi Baise Ganhua Co., Ltd. were sold by Guangxi Baise Ganhua Co., Ltd., and the color values were 193IU and 169IU respectively. It is 28.7% and 12.7% higher than the standard (no more than 150IU). The inspection institution is Guizhou Product Quality Supervision and Inspection Institute.   

  The "Longyun Distillery (3 years)" produced by the nominal Bozhou Wanpin Distillery sold by Beijing Century Excellence Information Technology Co., Ltd. on Amazon (website) has an alcohol detection value of 48.1%vol Compared with the standard (49.8%vol— 51.8%vol) The lower limit is 3.4% lower. The inspection institution is the National Food Quality Supervision and Inspection Center.

  Recently, the Food and Drug Administration of more than 20 provinces, including Beijing, Shanghai, Guangdong, Hebei, Tianjin, Hunan, and Chongqing, issued information announcements on food safety supervision and sampling. Some media combed and found that most of the samples sampled were qualified, but some pure water bacteria exceeded the standard, some alcohol methanol exceeded the standard, and some food preservatives exceeded the standard.

  Beware of bacteria and methanol exceeding the standard when buying drinks.

  Some people are used to hoarding boxes of pure water for the holidays. Some media combed the sampling announcements issued by many provinces and found that the main problem of unqualified drinking pure water is that bacteria exceed the standard. In Hebei, Shanxi, Jiangxi, Hunan, Guangdong, Chongqing and Shaanxi, the detection value of Pseudomonas aeruginosa in some drinking pure water exceeded the standard.

  What harm does Pseudomonas aeruginosa do to human body? Shanxi Food and Drug Administration explained in the announcement that Pseudomonas aeruginosa is one of the common bacteria, which often exists in humid environment. It is a conditional pathogen and can cause disease under certain conditions such as decreased body resistance.

△ Data Map/vision china

△ Data Map/vision china

  According to the announcement, the unqualified reasons of Pseudomonas aeruginosa in drinking water may be as follows: First, the raw water body is infected; Second, the hygiene control in the production process is not strict and the sterilization is not thorough; Third, the cleaning and disinfection of packaging materials are not up to standard.

  Alcohol is also a must-have new year’s goods for many people, and some alcohol sampling results are unqualified. In Inner Mongolia, alcohol produced by a factory exceeded the standard; in Jilin, wine cyclamate exceeded the standard; in Hunan, alcohol content of some samples was not up to standard.

  Beware of excessive preservatives in snacks.

  When buying snacks such as nuts, cakes and cans before the festival, we need to pay attention to the fact that some foods have problems such as preservatives, sulfur dioxide and peroxide value exceeding the standard.

  Some media combed the sampling inspection announcements in various places and found that some food preservatives such as cakes and bean products in Inner Mongolia, Liaoning, Anhui and Hunan exceeded the standard; The peroxide value of some spiced peanuts detected in Heilongjiang exceeded the standard; Sulfur dioxide residues in candied foods detected in Tianjin do not meet the national standards; The residual amount of aluminum in some foods detected in Shanghai and Anhui exceeded the standard.

△ Data Map/vision china

△ Data Map/vision china

  The State Food and Drug Administration pointed out in the "Sampling Information Tips" that food preservatives are mainly benzoic acid, sorbic acid, dehydroacetic acid, etc., and the reason for exceeding the standard may be that enterprises use them beyond the limit or scope in order to increase the shelf life of products or make up for the poor sanitary conditions in the production process, or do not accurately measure them.

  Sulfur dioxide is a commonly used bleaching agent and preservative in food processing. After entering the human body, it will eventually be converted into sulfate and excreted with urine. A small amount of sulfur dioxide will not bring health hazards to the human body, but it will cause gastrointestinal reactions such as nausea and vomiting if it is eaten in excess.

  Some meat and aquatic products contain illegal ingredients.

  Meat and aquatic products are indispensable for the New Year’s Eve dinner. Beijing, Henan, Inner Mongolia, Guangdong and other places listed unqualified meat and aquatic products in the sampling announcement.

  In some samples in Beijing, problems such as illegal addition of nitrofurazone metabolites in river shrimp, illegal addition of clenbuterol in beef and mutton, and excessive cadmium in sea crabs were detected. Clenbuterol was detected in some beef and mutton, salbutamol was detected in pork and cadmium in Portunus trituberculatus exceeded the standard. Some pork chlorpromazine in Inner Mongolia exceeded the standard; The total number of ham colonies detected in Guangdong exceeded the standard.

△ Data Map/vision china

△ Data Map/vision china

  The State Food and Drug Administration pointed out in the "Sampling Information Tips" that the total number of colonies is an indicative microbial indicator, not a pathogen indicator. It is mainly used to evaluate the cleanliness of food and reflect whether the food meets the hygiene requirements in the production process.

  How to protect rights when buying unqualified products?

  What should I pay attention to when buying drinks, meat, snacks and other foods? The Food and Drug Administration of Qinghai, Anhui, Guangdong and other places recently issued food safety consumption tips in the announcement to remind consumers to pay attention to the purchase channels and read the packaging labels clearly.

  Anhui Food and Drug Administration pointed out that consumers are reminded that:

  ◆ When buying food, you should go through formal and reliable channels and save the corresponding shopping vouchers. You should read the relevant signs on the outer packaging, such as the date of production, shelf life, name and address of the producer, ingredients or ingredient list and other information;

  ◆ Check whether the vacuum packaging leaks, swells the bag and deteriorates;

  ◆ Don’t buy products without factory name, address, production date and shelf life, and don’t buy products beyond the shelf life.

  How to protect rights when buying unqualified products? The State Food and Drug Administration has repeatedly reminded consumers in the announcement that they can call the 12331 hotline to make a complaint or report when they buy or find the notified unqualified products in the market.

  Source: China News Network

PC and mobile advertising are almost saturated, and intelligent technology helps the new direction of growth.

  On May 9, 2018, the Smart TV Big Data Alliance (STVA) held the second board meeting of the first session of the Alliance in Xi ‘an.

  Meeting site

  At the second board meeting of the first session of the Alliance, the licensees, operators, terminal manufacturers, content providers, 4A companies and other professionals came to the meeting site.

  First of all, Xiao Jianbing, Secretary General of the Alliance and Deputy General Manager of China Guangshi Sophomore Media Research (CSM), gave a report on the work of the Alliance at the meeting.

  Xiao Jianbing, Deputy General Manager of China Guangshi Sophomore Media Research (CSM)

  Since its establishment, Smart TV Big Data Alliance has grown rapidly after a year of development. At present, six new member units have joined the alliance. They are: Changrong Media Co., Ltd. (Changrong), Simei Media Co., Ltd. (Simei), Zhuhai Kaihe Technology Co., Ltd. (Kaihe Technology), Yinshitong Information Technology Co., Ltd. (Yinshitong), Hangzhou Dangbei Network Technology Co., Ltd. (Dangbei Network) and Beijing Tongshi Mingtai Digital Technology Co., Ltd. (Suning Sports). At the meeting, everyone had an in-depth exchange on the development of new members of the alliance and held an awarding ceremony.

  Last year, the achievements made by the Smart TV Big Data Alliance are obvious to all. In the new stage of development, the Alliance proposed to "focus on the OTT advertising ecology and build an alliance business ecological chain". The directors and governing units of the Smart TV Big Data Alliance will continue to "jointly develop, standardize and scientifically develop". The concept promotes the Smart TV Big Data Alliance to deepen the smart TV advertising industry, based on advertisers’ core demands for OTT. Establish an industry ecological development system with alliance ID(UID) as the core, and solve the problems that advertisers care about the authenticity of OTT, terminal-based advertising frequency control, TA effectiveness and brand launch safety.

  01

  Work together to promote UID establishment

  At the meeting, the ecological construction of alliance ID(UID) was released. UID is the only authentication code of smart TVs in the alliance after unified coding, and UID makes every smart TV truly visible. It can be used in the planning, delivery and post-broadcast evaluation of smart terminal advertisements, which can effectively help the TV big-screen advertising market to establish a real and reliable delivery environment.

  Alliance UID can not only authenticate the authenticity of intelligent terminals, but also be used to establish an advertising optimization system, which helps advertisers and advertising agencies to realize advertising frequency control based on terminal cross-platform (including cross-patch advertising and on-off advertising, cross-live advertising and OTT on-demand advertising), and improve the efficiency of digital advertising on large screens.

  UID scientifically ensures that smart TV terminals are truly developed and utilized by the industry, and promotes the standardized development and scientific development of OTT advertising industry. At the meeting, Mr. Xiao Jianbing called on the member units of the alliance to work together to promote the construction of the alliance UID, and at the same time promote the industry to adopt the intelligent terminal authentication service based on UID to provide effective support for the benign development of TV large-screen advertising.

  02

  Build an alliance OTT DMP

  Yu Liangxing, Chairman and &CEO of Gouzheng Data, introduced the OTDMP construction and future upgrade plan to the members of the alliance. It is reported that since the establishment of the alliance, as a professional and basic data exporter, Gouzheng Data has joined forces with alliance members such as the terminal side, the media side, and the data side to exchange efforts to build OTDMP, break the limited status quo of data islands, dig deep into data granularity, and achieve phased results. Gouzheng Data expressed its willingness to join hands with all parties to promote the alliance OTDMP upgrade and help the industry develop rapidly.

  Promoting the upgrade of OTDMP, the big data alliance of smart TV, has certain value significance from three levels. First, based on the core appeal of advertisers to OTT, OTT DMP can solve the media delivery problems such as the authenticity and TA effectiveness that advertisers care about OTT; Second, to maximize the value of data resources for all parties, data-driven operation; Third, it can achieve more accurate and effective planning and delivery of OTT industry advertisements, which plays a vital role in the ecological establishment of OTT advertising market.

  Yu Liangxing, Chairman and &CEO of Gouzheng Data

  03

  Release OTT advertising monitoring system

  Ms. Zhao Mei, assistant to the general manager of CCTV Market Research (CTR), general manager of CTR Media Intelligence and executive vice president of CTR Media Convergence Research Institute, released the OTT advertising monitoring system for the first time on behalf of the alliance, which provided the basis for the authenticity of advertising exposure terminals, the visibility of advertising exposure and the scenes of advertising exposure through three certifications, and provided monitoring products and solutions that comprehensively covered OTT advertising paths.

  With PC and mobile advertising almost saturated, smart TV big screen has become a new growth point in digital marketing. In 2017, OTT achieved rapid growth in advertising revenue. However, due to the lack of objective evaluation data of OTT, the difficulty in monitoring advertising effect, and the endless stream of false traffic, advertisers still have great concerns about OTT’s advertising. It is urgent to help advertisers establish a scientific, objective and reasonable OTT advertising marketing service system.

  Zhao Mei, Assistant General Manager of CCTV Market Research (CTR), General Manager of CTR Media Intelligence and Executive Vice President of CTR Media Convergence Research Institute.

  Since its establishment, Smart TV Big Data Alliance has been committed to the promotion of alliance authentication clients and the construction of smart TV Big Data Pool. On this basis, we will ensure the authenticity of advertising exposure, assist the industry to establish a fair, just, objective and self-disciplined advertising ecology, purify the market and promote the healthy development of the industry.

  Group photo of members of Smart TV Big Data Alliance

Is there any difference in the influenza epidemic between north and south this year? Are there any cases of avian influenza? CDC responded

  Cctv newsOn January 25th, a press conference was held in National Health Commission to introduce the prevention and control of infectious diseases in winter and spring and the prevention and response of common diseases during festivals. Li Zhongjie, a researcher at the Center for Disease Control and Prevention of China, said in a reporter’s question that no one has been infected with H7N9 avian influenza in this epidemic season.

  Reporter: The material shows that some influenza in southern provinces is a little higher than that in the north. Why? We are more concerned about the problem of bird flu. There are cases of bird flu every Spring Festival. What is the situation this year?

  Li Zhongjie: There is indeed a difference in the prevalence of influenza between the north and the south in China. Our country has a relatively wide climate zone, from the middle temperate zone in the north to the subtropical zone in the south.

  The whole characteristics of influenza epidemic in our country are generally divided into two major regions: the south and the north. In the north, when winter and spring are seasonal high, in the southern provinces, except winter and spring, there are sometimes high prevalence in summer, so there are differences in epidemic characteristics between the north and the south.

  As for the so-calledThe difference between the south and the north in this epidemic season this year, from the monitoring of influenza-like cases and the positive rate of influenza virus, there is little difference between the south and the north as a whole, and they are all at a normal seasonal influenza epidemic level.

  Regarding the situation of avian influenza, people may pay more attention to H7N9. In 2013, H7N9 cases were found in East China. Since 2017, the number of H7N9 cases in China has been decreasing. In the past, it was generally in winter and spring, and human infection with H7N9 was a high incidence stage. No cases have been reported from 2018 to 2019. This should be closely related to a series of comprehensive measures such as strong standardized management of live poultry market and standardized breeding of poultry in China in the past two years, and good results have been achieved.

  Generally speaking,Up to now, no one has been infected with H7N9 avian influenza in this epidemic season.

Ang Lee’s new movie ticket is the most expensive movie ticket when it is speculated by scalpers.

  BEIJING, Nov. 12 (Reporter Zhang Xi) "Do you want a ticket for Billy Lynn’s Long Halftime Walk?" On the afternoon of 11th, a scalper walked back and forth at the entrance of Youtang Cinema in Chaoyangmen, Beijing, selling movie tickets for Ang Lee’s new films to passers-by from time to time. The original ticket price of this 120-frame, 4K movie has reached as high as that of 320 yuan, and despite the exorbitant price of scalpers, fans still pay for it.

  It is the most expensive movie ticket price.

  The cinema admits that it is difficult to make ends meet.

  For four years, Ang Lee’s new work Billy Lynn’s Long Halftime Walk was released in China on November 11th. The film tells the story of Billy Lynn, a 19-year-old American soldier, who was praised as an American hero for bravely rescuing his comrades-in-arms in the Iraq war, and was recalled to China for a tour of publicity with his comrades-in-arms. During the halftime performance of a Thanksgiving rugby open, Billy experienced the "most glorious and worst day" in his life.

  As a famous director who has won three Oscars, Ang Lee has great box office appeal. In addition, this time he adopted a new technology — — Shooting in 120 frames /4K/3D format, which is beyond the existing shooting format, makes this film particularly attractive.

  However, only five cinemas in new york, Los Angeles, Beijing, Shanghai and Taipei can show the highest configuration version of 120 frames /4K/3D, and only Hall 2 of Chaoyangmen Youtang Cinema in Beijing.

  The reporter learned from the cinema that the current tickets for the 120-frame /4K/3D version are 230 yuan, 288 yuan and 320 yuan respectively, and the tickets for cinema members are 180 yuan, 238 yuan and 260 yuan.

  "This is indeed the most expensive movie ticket price." Wu Junling, general manager of Bona Cinema Investment Management Company, told Zhongxin. com.

  In order to show "Billy Lynn’s Long Halftime Walk" with 120 frames /4K/3D, Bona Cinema has invested tens of millions to renovate Hall 2, but because there are only 290 seats, even if there are six shows a day, it is still difficult to make ends meet.

  However, Wu Junling said that Bona didn’t care about the rate of return of this hall. "We are very proud to try and popularize new technologies in the first time.".

  Yellow cattle stir-fry at high prices

  Each person is limited to 4 tickets at a time.

  Because of the scarcity of 120-frame /4K/3D projection theaters, Bona is currently selling in the form of pre-sale, and each person is limited to 4 tickets at a time. In view of the fact that tickets can’t be bought, the cinema suggests that viewers can watch the lower version. Director Ang Lee also pointed out at the Beijing premiere that he also made 60 and 24 versions, and claimed that each version was adjusted and recreated by himself, which improved the viewing conditions in the past.

  On the 11th, the reporter went to the ticket office for consultation and was told that all the tickets of Billy Lynn’s Long Halftime Walk were sold out. Wu Junling said that Bona will increase the arrangement of Billy Lynn’s Long Halftime Walk in the future.

  In response to scalpers’ fare increase, Wu Junling said frankly that he was very helpless. "It is difficult to control because scalpers also buy tickets through normal channels, and we are not a law enforcement department.". However, he revealed that the ticket price will be adjusted in the future. "We first thought about 500 yuan or 480 yuan, and thought it would cause fans to vomit, but if it is too cheap, and we are worried that it will be bought by scalpers, the price in the hands of the audience will not be much lower. After all, this is a special event, and it is difficult to achieve preferential prices."

  The reporter also randomly interviewed several viewers who watched the 120-frame /4K/3D version. Many people mentioned that they saw this technology for the first time, and the picture quality was very clear. They thought that the fare of more than 200 yuan was very worthwhile. However, some viewers believe that in the state of 120 frames, because of the rich details, there is no small difference from the previous viewing experience.

  The special cost of glasses is as high as 800 yuan.

  More than ten pairs are lost in one day.

  On November 6th, when attending the premiere of Billy Lynn’s Long Halftime Walk, Yu Dong, president of Bona Film, mentioned that the cinema specially equipped 3D glasses with high frame rate for the 120-frame /4K/3D version, and the price of a pair of glasses was as high as that of 800 yuan. On the same day, he called on the audience not to take away their glasses. "We can’t sell the next ticket without a pair, because it’s too late to match. The fare is only a little more than 200 yuan, and losing a pair of glasses will cause heavy losses. "

  However, the reporter learned from Bona Chaoyangmen Cinema that as of the 11th, the cinema had lost more than ten pairs of high frame rate 3D glasses. Wu Junling said that in the future, he would remind everyone or ask the staff to collect it, but mainly by his own initiative.

  In view of the loss of glasses, many viewers bluntly said "it’s immoral" when interviewed, "the cinema is also to satisfy everyone’s viewing experience, so it’s better to return it after reading it" and "it’s more expensive than the movie ticket and can’t be taken away". (End)

17 online movies have broken the box office by 10 million, and viewers can still watch them.

Special feature of 1905 film network The broadcast volume is 169 million, and the box office is 41.95 million!


At the time when the May 1 ST file of the cinema was in full swing, thriller and suspense online movies also made great strides online, setting a new record for the first month box office of a single platform and becoming the "first explosion" in the online movie market in 2021.



Coincidentally, another online movie "Bloody Unknown Chuan" in the same period also attracted attention from both inside and outside the industry. This military war film with the background of resisting US aggression and aiding Korea set a new record for many lists in the iQiyi station within 24 hours, and now the box office has exceeded 23.06 million.



At the same time,In the first quarter of 2021, the online movie transcripts were also freshly released, with 15 movies with box office exceeding 10 million, although slightly lower than 20 in 2020, but much higher than 6 in 2019.. With the arrival of the "May 1st File" and the admission of head films such as "The List of Gods: The Final Battle of Wanxian Array", it is expected that millions of box office camps will add new troops.

What are the new trends of online movie market in 2021 in the post-epidemic era? What explosion methodology can be found from the head films such as The Legend of the Hunter in Xing ‘an Mountains and The Unknown River in Blood?




01 The slotting effect is prominent


Looking back on this year’s Spring Festival file, the first "online movie Spring Festival file" has quietly taken shape while the cinema film has won a record of 7.84 billion yuan.


This concept was formally put forward for the first time by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and the Network Working Committee of the China Film Association in conjunction with iQiyi, Tencent and Youku, and released 43 film lists including directors, leading actors, self-directed and self-performed, and past cinema works.



In the end, the total box office of the Spring Festival online movies on the three platforms reached 48.736 million, and the effective broadcast volume reached 440 million times, an increase of 33.3% compared with 2020."Let me have fun" and "Fight Back", which ranked the top two in the box office in the first quarter, are also Spring Festival movies. The effect of the first online movie Spring Festival is remarkable.


After the Spring Festival, the "Qingming File" where The Legend of the Hunter in Xing ‘an Mountains and The Bloody Unknown River are located is also eye-catching.The concept of schedule suitable for the distribution of traditional cinema films is constantly infiltrating into the online movie market.



The Rabbit Cave Cultural Team, the main producer of The Legend of Xing ‘an Mountain Hunters, told reporters that this schedule was chosen mainly for the consideration of film tonality, and "thrillers conform to the atmosphere of Qingming archives", which also effectively filled the gap in thrillers of cinema films in this schedule, coupled with the blessing of small holidays, and created a number of box office records.


Zhang Yucheng, co-founder and vice president of content of Yingmei Media, the producer of "Bloody Unknown Chuan", analyzed.Behind the prominent effect of online movie schedule is the overall upgrade of online movie quality and quantity reduction. Only by constantly improving the production level and touching the emotional resonance can the audience’s expectations for the movie schedule be effectively met..



Not only the Spring Festival files and Qingming files, but also the May 1st files, summer files and National Day files of online movies are coming to the fore. On the one hand, it shows the "ambition" that online movies hope to be on an equal footing with cinemas. On the other hand, the platform and head production companies will also produce more high-quality films that meet the schedule attributes, and together they will make the "plate" bigger and fully release the popular schedule bonus.


02 Multiple themes attract incremental users


The diversification of content and theme has always been one of the major trends in the development of online movies, which is also confirmed by the box office transcripts in the first four months of 2021.


Although the films with box office exceeding 10 million still focus on the traditional box-office types such as action, comedy, fantasy and adventure, it is not difficult to find that the types of action and comedy are more and more popular, while the popularity of the "three illusions" that once exploded frequently has declined.


"Northeast Comedy" and "Let me have fun" topped the Q1 box office list.


At present, the Legend of Xing ‘anling Hunter, which is temporarily ranked at the top of the annual box office list, focuses on thriller+suspense. This composite type is not uncommon in online movies, but it has not been seen for a long time after the 2018 "Soul Ferry Yellow".


The Rabbit Cave Cultural Team explained:"The thriller genre has always been a relatively vertical product. Due to the long absence of the cinema, the audience has a strong need for this type."



Taking the benchmark series of domestic cinema thrillers as an example, the two parts attracted 11.62 million and 6.22 million people respectively, but after 2017, there will be no more thriller explosions in the cinema. The appearance of Xing ‘anling meets the long-standing demand of this audience.


After determining the thriller type track to meet the needs of the vertical class, the Rabbit Cave cultural team further chose to take the folk mystery as the starting point. "Legends such as’ Big Horse Monkey’ and’ Old Woman Eating Fingers’ are the childhood shadows of a generation.Compared with the general thriller theme, it has a broader audience base and is easier to attract incremental people to enter the venue.. "



If Xing ‘anling is deeply rooted in the thriller type, then Blood Without a Name can be regarded as a "pioneer" of online movies in the military war type.


The theme of military war is not the dominant theme of online movies for a long time because of its relatively high cost and difficulty in shooting and making, so the overlap between mainstream users of online movies and the audience of this theme is not high.However, the development team of Yingmei Media is interested in this type of differentiation advantage.


The data shows that the average age of the users watching "Blood Without a Name" is 37.7 years old, breaking through the relatively young audience circle of traditional online movies."Through the difference in subject matter and word of mouth, it has attracted an increasing number of people. From the perspective of platform data, it does have a good role in pulling new ideas."Zhang Yucheng said.



In his view, the creation of military war themes is not only a breakthrough in the homogenization of online movie themes, but also in line with the current mood of the times. As one of the main theme themes, it is easy to reach and mobilize a wider audience.


Since 2019, commercial blockbusters with the main theme that have won numerous successes in cinemas have gradually penetrated into the online movie market.Among more than 10 million works this year, there are also many main melody elements such as "Counter-Strike" and "Absolute Loyal National Interests".



After experiencing an explosive leap forward, the growth of online movies has entered a stable period.How to break through the stock crowd and find a broader audience, on the one hand, we should overlap, upgrade and innovate the traditional types, on the other hand, we should obviously mobilize the incremental crowd to enter the market by developing new types.


Last year, the rabbit hole culture produced a super high score of Douban 8.0, which can be regarded as a successful test of children’s education theme. "Young people can try animation and even science fiction."



In the future, Yingmei Media will continue to exert its strength in the diversification of types. If it is expected to be launched in the summer, it will focus on love, fantasy and comedy elements.


"The homogenization of the online movie market is very serious, but this kind of’ involution’ is more reflected in the middle waist content, and it has become a trend for the head content to choose multiple topics.The platform has also seen the dividend of diversified types. When the content and production are of high quality, with accurate marketing strategies, it will have a better chance to impress the vertical audience of this theme type.. "Zhang Yucheng said.



03 "Quality" is on the road


At the first China Online Movie Week in 2019, under the joint initiative of the three platforms, the word "big" was removed from "online movie" and used as the unified title of movies distributed through the Internet, which also marked the fast lane for online movies to enter high-quality products.


In 2020, a sudden epidemic has created unprecedented opportunities for the development of online movies.In 2020, among the online movies in Shanghai, a total of 79 movies earned over 10 million yuan at the box office, an increase of 41 movies over the same period of last year, and the box office scale of 10 million movies was 1.39 billion, an increase of 125% over the same period of last year.With the rapid expansion of the market, high-quality products have become an inevitable trend.



A large number of traditional film and television companies, professional production talents and head actors entered the game, forming a combination pattern of "net students+tradition".


In the first quarter of 2021, the box office runner-up "Counter-Strike" is the director’s debut of famous film and television actors, with remarkable star effect.



At the same time, in 2020, the proportion of films with an investment cost of more than 6 million will reach 34%, and those with an investment cost of less than 3 million will be reduced by 11%. Online movies have bid farewell to the era of "low cost". However, in the interview, several senior producers also said that in the case that the box office has a ceiling as a whole, it is not appropriate to unilaterally pursue high cost and large-scale production, but should pay attention to the return on investment.


Compared with creating visual wonders with high investment and strong special effects, more and more head creators now pay more attention to story polishing and content upgrading.


The producer, literary planner, director, Guo Yong and other creative writers of "Blood Without a Name" have rich experience in military film and television creation. This enables the team to complete a relatively excellent work with controllable cycle and cost.


We clearly know that we won’t spend too much energy on special effects, because if the story or setting is not good enough, we can’t really impress the audience by relying on the accumulation of special effects.. Especially in the process of short video promotion, big scenes and action scenes are the first things that the audience will see. When they watch the propaganda and then watch the feature film, they expect not only the big scenes of the war, but also the deeper characters, emotions and resonance. "Zhang Yucheng concluded.



The creative team of The Legend of the Hunter in Xing ‘an Mountains also expressed a similar view. On the basis of the gradual maturity of the online movie manufacturing, at this stage, we are striving for the ability of meticulous work and theme upgrading. We should jump out of the traditional thinking of "doing it well for 6 to 10 minutes" and improve the story itself. "Now everyone is competing for the consumption time of users. Only high-quality content can bring greater innovation to the platform, not just relying on 6 minutes and 10 minutes."


Looking back on 2020, although the head films such as daoist magic, Ghost Story: Human Love, Ghost Blowing the Lantern in Longling Cave produced a big explosion with a box office of over 50 million, none of the Douban scores reached the passing line.


On the other hand, this year, the scores of two douban books, Xing ‘anling and Wumingchuan, both exceeded 6, although there is still room for improvement.However, it has gained the attention and recognition of more and more mainstream movie audiences, and is also conducive to constantly breaking through the circle and attracting incremental users..



At the spring festival release conference of online movies at the beginning of the year, it was once again pointed out that the high-quality content of online movies is still lacking."Reducing quantity and improving quality" will be the future development direction..


In the first quarter, Aiteng Yousan Platform launched a total of 160 new films, a decrease of 56 compared with the same period of last year. It is estimated that the number of new films in the whole year will decrease by more than 160 compared with last year. Under the call of "reducing quantity and improving quality", the head effect becomes more and more prominent, and the competition between waist and tail films will become more intense, and the survival of the fittest will become an inevitable trend.


Zhang Yucheng believes that,At this stage, to create online movie explosions, there are four elements: story, visual effects, actors and marketing, which are indispensable.In order to continuously export head works, we should also avoid blindly following the trend, deepen our fields of expertise, and cooperate with the most professional teams and creators of a certain theme type to give play to our core competitiveness.


From the barbaric growth in 2014 to the standardized operation, and then to the unprecedented development opportunities brought by the epidemic, the online movie market will continue to move forward in the direction of quality content, diversification of themes and evolution of business models in the future. The acclaimed and blockbuster explosions such as The Legend of the Hunter in Xing ‘an Mountains and The Bloody River are just the beginning.


Dongying Peugeot 4008 is on sale! The highest discount 30,000, the discount waits for no one

Welcome to the Autohome Dongying promotion channel to bring you the latest and affordable car purchase information. At present, the much-anticipated Dongying area is conducting an unprecedented promotion, with a maximum discount of 30,000 yuan, allowing car buyers to experience the charm of this fashionable urban SUV at a more affordable price. The starting price is already as low as 129,700 yuan, which undoubtedly provides consumers with an excellent opportunity to buy a car. Friends who want to seize this preferential opportunity, be sure not to miss it, click "Check the car price" in the quotation form, and let’s explore your exclusive car purchase discount together.

东营标致4008特价出售!最高优惠3万,优惠不等人

The exterior design of the Peugeot 4008 is full of modern and dynamic, with the front face part adopting the family’s signature lion roar design, and the air intake grille is decorated with exquisite chrome, which not only enhances the visual impact, but also highlights the luxury texture. The overall lines are smooth and the body proportions are coordinated, showing a sense of style and power of an urban SUV. The details reflect Peugeot’s dedication to design, making every drive a pleasure.

东营标致4008特价出售!最高优惠3万,优惠不等人

The Peugeot 4008 creates a modern urban look with its dynamic side lines. The body size is 4510mm*1850mm*1628mm and the wheelbase reaches 2730mm, ensuring a spacious interior space and good handling. The front and rear wheels are 1579mm and 1587mm respectively, which further enhances the stability. The unique 225/55 R18 tire specification, paired with a stylish rim design, not only enhances the exterior aesthetics of the vehicle, but also provides excellent grip and comfort for driving. Overall, the side design of the 4008 shows a perfect blend of power and refinement.

东营标致4008特价出售!最高优惠3万,优惠不等人

The interior design of the Peugeot 4008 reflects the sophistication and practicality of the French brand. Elegant lines and high-quality materials are used to create a warm and comfortable driving environment. The steering wheel is wrapped in leather, providing a good grip and supporting manual up, down and back adjustments to ensure that the driver can easily find the best position during the driving process. The center console is equipped with a 10-inch high definition touch screen, integrated multimedia system, navigation and automatic speech recognition functions, which is convenient for the driver to operate and access information.

In terms of seats, the Peugeot 4008 is made of high-grade leather to provide good ride comfort. The main seat has the functions of front and rear adjustment, backrest adjustment, high and low adjustment (2 directions) and waist support (4 directions), and supports heating function to ensure the comfort of long-distance driving. The passenger seat also has corresponding adjustment functions to meet the different needs of passengers. At the same time, the rear seats support proportional reclining, providing flexible space utilization for passengers and cargo. These configurations reflect the attention to detail and humanization of the Peugeot 4008 interior design.

东营标致4008特价出售!最高优惠3万,优惠不等人

To sum up, the owner of Autohome gave high praise to the exterior design of the 4008, saying that it not only has smooth and natural lines, but also has a strong sense of movement and fashion. The sharp headlights and unique grille design are more domineering. At the same time, he also praised the texture of the body paint, believing that it shows extraordinary charm in the sun. Such an exterior design has undoubtedly won the love of many car owners for the 4008, becoming part of its appeal.

Buick Envision Plus VIP Intelligent Electronic Architecture Experience

The ever-changing intelligent network technology is transforming cars from daily transportation tools to mobile intelligent end points and digital spaces. GM’s new generation of VIP intelligent electronic architecture is like the "brain" and "nervous system" of smart cars. It is the core of vehicles to realize intelligent driving technology, equipped with advanced intelligent network technology and supports OTA updates, providing strong support for "software-defined" cars and automotive intelligence. Thanks to the powerful computing and information processing capabilities of GM’s new generation of VIP intelligent electronic architecture, Buick Envision Plus is equipped with advanced intelligent safety technology and iterative updates of eConnect intelligent interconnection technology, bringing consumers a faster, more powerful and safer new smart travel experience.

GM’s new generation of VIP intelligent electronic architecture was developed by GM’s global team. It is worth mentioning that GM’s China Foresight Technology Center and Pan-Asia Experiment Center in China also participated in the development and testing of this architecture to ensure that the architecture can meet the needs of Chinese consumers. The Buick Envision Plus, as a key model under GM, is also equipped with a new generation of VIP intelligent electronic architecture for the first time. According to the official, this system will be carried to more GM models in the future.

The new generation of VIP intelligent electronic architecture also brings the following different experiences to Envision Plus:

In the new era of "software-defined cars", Buick Envision Plus will rely on a new generation of VIP intelligent electronic architecture with rapid evolution and iterative update capabilities, as well as the accumulation and innovation of SAIC-GM Buick brand in "second engine" vehicle to everything technology and intelligent driving technology, to continuously meet consumers’ good expectations for smart travel.

Entertainment records exposed that Yang Zi was in love, and her boyfriend was also an actor. The two were speculated, and Yang Zifang responded

After much speculation, Yang Zi finally responded to the rumors and revealed their love story.

1. Recently, a group of photos of Yang Zi and a man appeared on the Internet. In the photo, the two wore masks and moved intimately, sparking speculation about Yang Zi’s love affair.

It is understood that the man in the photo is named Liu Junyan, who is also a senior official of the actors. The two starred in the TV series "Youth Fight" together.

The photos quickly sparked a heated debate among fans, who speculated whether the two were dating.

Some netizens said that the interaction between the two looked so sweet that they could no longer hide their love. Some excited netizens found more clues from the interaction between the two on social media, further confirming their relationship.

2. Flash love: Yang Zi’s love affair was concealed for eight years, sparking speculation

Many fans called Yang Zi’s relationship "surprising". It turned out that Yang Zi and Liu Junyan had known each other eight years ago and starred in the TV series "Youth Fight" together.

However, they both kept the relationship a secret.

Apparently, both were young and unfamiliar to the actors at the time, and both felt pressured and difficult.

They slowly developed a relationship in the process of playing together. But for various reasons, the two chose to keep a low profile and did not open their relationship.

3. Rational Reaction: Yang Zi’s Reaction to Romance Rumors

Faced with rumors of a relationship, Yang Zi decided to publicize her relationship status through social media to give fans a clear answer.

She wrote: "Thank you for your concern and blessings, but I have no plans to fall in love yet. I hope everyone can look at this matter rationally and not make blind guesses."

Yang Zi’s candid answer immediately quelled the rumors, and also gave netizens a new understanding of their relationship speculation.

Some fans said that since Yang Zi personally denied it, we should believe her words and give her and Liu Junyan more support and blessings.

4. Career and love coexist: Yang Zi and Liu Junyan spend less time together and more time apart

As a first-line actress, Yang Zi has always been loved by audiences for her outstanding acting skills and outstanding appearance.

At the same time, she is also a very hard-working actress who has put in a lot of sweat in TV dramas and movies.

Liu Junyan is also a high-profile young actor. With his excellent acting skills, he won the love of the audience and turned his career around.

He and Yang Zi are not only colleagues in the entertainment industry, but also confidants and supporters of each other.

But due to work reasons, the two often have to work separately and cannot see each other often. But this does not affect their relationship. On the contrary, they cherish the time together more and prove the power of love with actions.

5. Looking to the future: Yang Zi and Liu Junyan’s love path

Although Yang Zi denied the rumors of a romantic relationship, netizens are full of good expectations for her and Liu Junyan’s future.

The two support and encourage each other in their careers, believing that their relationship will only get better and better.

Although the two are still busy with their careers, they believe that their love for each other will solve all difficulties and strengthen their resolve to face the challenges ahead.

Summarize:

Once the news of Yang Zi’s love affair was exposed, it immediately attracted widespread attention and heated debate.

Judging from Yang Zi’s reaction, although she denied the rumors of a relationship, fans are still looking forward to the future of her and Liu Junyan. Anyway, we all wish Yang Zi and Liu Junyan can work together to achieve a better life with equal emphasis on career and love.

Blood! "GT Racing: Extreme Speed" Exposes "Counterattack Life" Special


1905 movie network news On July 20th, the racing action giant released the special "Counterattack Life". Jenn, an ordinary game teenager with racing dreams, seized the only opportunity to change his destiny and became a professional racing driver with talent and hard work. The legendary experience of blood and inspiration is inspiring. The film is based on the true story of British racing driver Jenn Maddenborough and is directed by the director. It will be released in North America on August 11th summer.

 

Civilian teenagers counterattack their fate with games, and legendary drivers rewrite the history of motorsports

In the "Life of the Counterattack" special released this time, the famous actor Passion Amway "even if you are not a racing fan, you will fall in love with" GT Racing: Extreme Speed ". The film is based on the true legendary experience of gamers becoming professional racers. It tells the story of civilian teenager Jenn Maddenborough who goes from a racing-loving gamer to a professional racer, breaking down the barriers that motorsports is" exclusive to the rich "and completely rewriting the history of motorsports.

"My biggest dream in life is to be a racing driver", this sentence is the only motivation for Jenn, a game teenager from an ordinary family, to become a professional racing driver. Whether it is the disapproval of his family or the doubt of the outside world that he cannot win, Jenn has never given up the pursuit of his dream. "Most people can’t do it, but I feel that you are different" coach Jack Suttle’s encouragement is to give Jenn the courage to go beyond the limit. With the roar of the engine, the race carrying dreams and hopes is about to be staged. The partners from two generations will work together to break the doubts and prejudices of emulator players around the world and create a legend in the history of motorsports.

 

The adaptation of gamers’ real experiences is super inspiring, and the first round of word-of-mouth around the world has won great praise

Gran Turismo presents the most incredible saga in the history of motorsport for the first time on the big screen. Jenn had never driven a real car before entering the GT Academy, and only drove a car in the game of Gran Turismo. In just 8 months, he was able to drive a car at 225 kilometers per hour on a real track, officially going from a gamer to a professional racer. It’s unbelievable that this is a real thing, even David Haber said "incredible" when he heard it.

Recently, the first round of word-of-mouth in the world of the film was released, and the "thrilling racing duel", "inspirational story of hot blood chasing dreams", "immersive drag racing footage" and other praise continued. Among them, the high-flaming racing scenes were highly praised. "The racing duel scenes are extremely cool, and the shooting techniques are unique." Every time the car accelerates and changes gears, I can feel the adrenaline rush. "As a real-life adaptation of the hot-blooded racing masterpiece, the legendary experience of the protagonist’s inspirational counterattack is equally touching:" Gamers will have a strong resonance with this story, and those who are passionate about chasing dreams but are surrounded by doubts will also feel the same. "