标签： 杭州妃子阁

　　BEIJING, Nov. 12 (Reporter Zhang Xi) "Do you want a ticket for Billy Lynn’s Long Halftime Walk?" On the afternoon of 11th, a scalper walked back and forth at the entrance of Youtang Cinema in Chaoyangmen, Beijing, selling movie tickets for Ang Lee’s new films to passers-by from time to time. The original ticket price of this 120-frame, 4K movie has reached as high as that of 320 yuan, and despite the exorbitant price of scalpers, fans still pay for it.

　　It is the most expensive movie ticket price.

　　The cinema admits that it is difficult to make ends meet.

　　For four years, Ang Lee’s new work Billy Lynn’s Long Halftime Walk was released in China on November 11th. The film tells the story of Billy Lynn, a 19-year-old American soldier, who was praised as an American hero for bravely rescuing his comrades-in-arms in the Iraq war, and was recalled to China for a tour of publicity with his comrades-in-arms. During the halftime performance of a Thanksgiving rugby open, Billy experienced the "most glorious and worst day" in his life.

　　As a famous director who has won three Oscars, Ang Lee has great box office appeal. In addition, this time he adopted a new technology — — Shooting in 120 frames /4K/3D format, which is beyond the existing shooting format, makes this film particularly attractive.

　　However, only five cinemas in new york, Los Angeles, Beijing, Shanghai and Taipei can show the highest configuration version of 120 frames /4K/3D, and only Hall 2 of Chaoyangmen Youtang Cinema in Beijing.

　　The reporter learned from the cinema that the current tickets for the 120-frame /4K/3D version are 230 yuan, 288 yuan and 320 yuan respectively, and the tickets for cinema members are 180 yuan, 238 yuan and 260 yuan.

　　"This is indeed the most expensive movie ticket price." Wu Junling, general manager of Bona Cinema Investment Management Company, told Zhongxin. com.

　　In order to show "Billy Lynn’s Long Halftime Walk" with 120 frames /4K/3D, Bona Cinema has invested tens of millions to renovate Hall 2, but because there are only 290 seats, even if there are six shows a day, it is still difficult to make ends meet.

　　However, Wu Junling said that Bona didn’t care about the rate of return of this hall. "We are very proud to try and popularize new technologies in the first time.".

　　Yellow cattle stir-fry at high prices

　　Each person is limited to 4 tickets at a time.

　　Because of the scarcity of 120-frame /4K/3D projection theaters, Bona is currently selling in the form of pre-sale, and each person is limited to 4 tickets at a time. In view of the fact that tickets can’t be bought, the cinema suggests that viewers can watch the lower version. Director Ang Lee also pointed out at the Beijing premiere that he also made 60 and 24 versions, and claimed that each version was adjusted and recreated by himself, which improved the viewing conditions in the past.

　　On the 11th, the reporter went to the ticket office for consultation and was told that all the tickets of Billy Lynn’s Long Halftime Walk were sold out. Wu Junling said that Bona will increase the arrangement of Billy Lynn’s Long Halftime Walk in the future.

　　In response to scalpers’ fare increase, Wu Junling said frankly that he was very helpless. "It is difficult to control because scalpers also buy tickets through normal channels, and we are not a law enforcement department.". However, he revealed that the ticket price will be adjusted in the future. "We first thought about 500 yuan or 480 yuan, and thought it would cause fans to vomit, but if it is too cheap, and we are worried that it will be bought by scalpers, the price in the hands of the audience will not be much lower. After all, this is a special event, and it is difficult to achieve preferential prices."

　　The reporter also randomly interviewed several viewers who watched the 120-frame /4K/3D version. Many people mentioned that they saw this technology for the first time, and the picture quality was very clear. They thought that the fare of more than 200 yuan was very worthwhile. However, some viewers believe that in the state of 120 frames, because of the rich details, there is no small difference from the previous viewing experience.

　　The special cost of glasses is as high as 800 yuan.

　　More than ten pairs are lost in one day.

　　On November 6th, when attending the premiere of Billy Lynn’s Long Halftime Walk, Yu Dong, president of Bona Film, mentioned that the cinema specially equipped 3D glasses with high frame rate for the 120-frame /4K/3D version, and the price of a pair of glasses was as high as that of 800 yuan. On the same day, he called on the audience not to take away their glasses. "We can’t sell the next ticket without a pair, because it’s too late to match. The fare is only a little more than 200 yuan, and losing a pair of glasses will cause heavy losses. "

　　However, the reporter learned from Bona Chaoyangmen Cinema that as of the 11th, the cinema had lost more than ten pairs of high frame rate 3D glasses. Wu Junling said that in the future, he would remind everyone or ask the staff to collect it, but mainly by his own initiative.

　　In view of the loss of glasses, many viewers bluntly said "it’s immoral" when interviewed, "the cinema is also to satisfy everyone’s viewing experience, so it’s better to return it after reading it" and "it’s more expensive than the movie ticket and can’t be taken away". (End)

Special feature of 1905 film network The broadcast volume is 169 million, and the box office is 41.95 million!

At the time when the May 1 ST file of the cinema was in full swing, thriller and suspense online movies also made great strides online, setting a new record for the first month box office of a single platform and becoming the "first explosion" in the online movie market in 2021.

Coincidentally, another online movie "Bloody Unknown Chuan" in the same period also attracted attention from both inside and outside the industry. This military war film with the background of resisting US aggression and aiding Korea set a new record for many lists in the iQiyi station within 24 hours, and now the box office has exceeded 23.06 million.

At the same time,In the first quarter of 2021, the online movie transcripts were also freshly released, with 15 movies with box office exceeding 10 million, although slightly lower than 20 in 2020, but much higher than 6 in 2019.. With the arrival of the "May 1st File" and the admission of head films such as "The List of Gods: The Final Battle of Wanxian Array", it is expected that millions of box office camps will add new troops.

What are the new trends of online movie market in 2021 in the post-epidemic era? What explosion methodology can be found from the head films such as The Legend of the Hunter in Xing ‘an Mountains and The Unknown River in Blood?

01　The slotting effect is prominent

Looking back on this year’s Spring Festival file, the first "online movie Spring Festival file" has quietly taken shape while the cinema film has won a record of 7.84 billion yuan.

This concept was formally put forward for the first time by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and the Network Working Committee of the China Film Association in conjunction with iQiyi, Tencent and Youku, and released 43 film lists including directors, leading actors, self-directed and self-performed, and past cinema works.

In the end, the total box office of the Spring Festival online movies on the three platforms reached 48.736 million, and the effective broadcast volume reached 440 million times, an increase of 33.3% compared with 2020."Let me have fun" and "Fight Back", which ranked the top two in the box office in the first quarter, are also Spring Festival movies. The effect of the first online movie Spring Festival is remarkable.

After the Spring Festival, the "Qingming File" where The Legend of the Hunter in Xing ‘an Mountains and The Bloody Unknown River are located is also eye-catching.The concept of schedule suitable for the distribution of traditional cinema films is constantly infiltrating into the online movie market.

The Rabbit Cave Cultural Team, the main producer of The Legend of Xing ‘an Mountain Hunters, told reporters that this schedule was chosen mainly for the consideration of film tonality, and "thrillers conform to the atmosphere of Qingming archives", which also effectively filled the gap in thrillers of cinema films in this schedule, coupled with the blessing of small holidays, and created a number of box office records.

Zhang Yucheng, co-founder and vice president of content of Yingmei Media, the producer of "Bloody Unknown Chuan", analyzed.Behind the prominent effect of online movie schedule is the overall upgrade of online movie quality and quantity reduction. Only by constantly improving the production level and touching the emotional resonance can the audience’s expectations for the movie schedule be effectively met..

Not only the Spring Festival files and Qingming files, but also the May 1st files, summer files and National Day files of online movies are coming to the fore. On the one hand, it shows the "ambition" that online movies hope to be on an equal footing with cinemas. On the other hand, the platform and head production companies will also produce more high-quality films that meet the schedule attributes, and together they will make the "plate" bigger and fully release the popular schedule bonus.

02　Multiple themes attract incremental users

The diversification of content and theme has always been one of the major trends in the development of online movies, which is also confirmed by the box office transcripts in the first four months of 2021.

Although the films with box office exceeding 10 million still focus on the traditional box-office types such as action, comedy, fantasy and adventure, it is not difficult to find that the types of action and comedy are more and more popular, while the popularity of the "three illusions" that once exploded frequently has declined.

"Northeast Comedy" and "Let me have fun" topped the Q1 box office list.

At present, the Legend of Xing ‘anling Hunter, which is temporarily ranked at the top of the annual box office list, focuses on thriller+suspense. This composite type is not uncommon in online movies, but it has not been seen for a long time after the 2018 "Soul Ferry Yellow".

The Rabbit Cave Cultural Team explained:"The thriller genre has always been a relatively vertical product. Due to the long absence of the cinema, the audience has a strong need for this type."

Taking the benchmark series of domestic cinema thrillers as an example, the two parts attracted 11.62 million and 6.22 million people respectively, but after 2017, there will be no more thriller explosions in the cinema. The appearance of Xing ‘anling meets the long-standing demand of this audience.

After determining the thriller type track to meet the needs of the vertical class, the Rabbit Cave cultural team further chose to take the folk mystery as the starting point. "Legends such as’ Big Horse Monkey’ and’ Old Woman Eating Fingers’ are the childhood shadows of a generation.Compared with the general thriller theme, it has a broader audience base and is easier to attract incremental people to enter the venue.. "

If Xing ‘anling is deeply rooted in the thriller type, then Blood Without a Name can be regarded as a "pioneer" of online movies in the military war type.

The theme of military war is not the dominant theme of online movies for a long time because of its relatively high cost and difficulty in shooting and making, so the overlap between mainstream users of online movies and the audience of this theme is not high.However, the development team of Yingmei Media is interested in this type of differentiation advantage.

The data shows that the average age of the users watching "Blood Without a Name" is 37.7 years old, breaking through the relatively young audience circle of traditional online movies."Through the difference in subject matter and word of mouth, it has attracted an increasing number of people. From the perspective of platform data, it does have a good role in pulling new ideas."Zhang Yucheng said.

In his view, the creation of military war themes is not only a breakthrough in the homogenization of online movie themes, but also in line with the current mood of the times. As one of the main theme themes, it is easy to reach and mobilize a wider audience.

Since 2019, commercial blockbusters with the main theme that have won numerous successes in cinemas have gradually penetrated into the online movie market.Among more than 10 million works this year, there are also many main melody elements such as "Counter-Strike" and "Absolute Loyal National Interests".

After experiencing an explosive leap forward, the growth of online movies has entered a stable period.How to break through the stock crowd and find a broader audience, on the one hand, we should overlap, upgrade and innovate the traditional types, on the other hand, we should obviously mobilize the incremental crowd to enter the market by developing new types.

Last year, the rabbit hole culture produced a super high score of Douban 8.0, which can be regarded as a successful test of children’s education theme. "Young people can try animation and even science fiction."

In the future, Yingmei Media will continue to exert its strength in the diversification of types. If it is expected to be launched in the summer, it will focus on love, fantasy and comedy elements.

"The homogenization of the online movie market is very serious, but this kind of’ involution’ is more reflected in the middle waist content, and it has become a trend for the head content to choose multiple topics.The platform has also seen the dividend of diversified types. When the content and production are of high quality, with accurate marketing strategies, it will have a better chance to impress the vertical audience of this theme type.. "Zhang Yucheng said.

03　"Quality" is on the road

At the first China Online Movie Week in 2019, under the joint initiative of the three platforms, the word "big" was removed from "online movie" and used as the unified title of movies distributed through the Internet, which also marked the fast lane for online movies to enter high-quality products.

In 2020, a sudden epidemic has created unprecedented opportunities for the development of online movies.In 2020, among the online movies in Shanghai, a total of 79 movies earned over 10 million yuan at the box office, an increase of 41 movies over the same period of last year, and the box office scale of 10 million movies was 1.39 billion, an increase of 125% over the same period of last year.With the rapid expansion of the market, high-quality products have become an inevitable trend.

A large number of traditional film and television companies, professional production talents and head actors entered the game, forming a combination pattern of "net students+tradition".

In the first quarter of 2021, the box office runner-up "Counter-Strike" is the director’s debut of famous film and television actors, with remarkable star effect.

At the same time, in 2020, the proportion of films with an investment cost of more than 6 million will reach 34%, and those with an investment cost of less than 3 million will be reduced by 11%. Online movies have bid farewell to the era of "low cost". However, in the interview, several senior producers also said that in the case that the box office has a ceiling as a whole, it is not appropriate to unilaterally pursue high cost and large-scale production, but should pay attention to the return on investment.

Compared with creating visual wonders with high investment and strong special effects, more and more head creators now pay more attention to story polishing and content upgrading.

The producer, literary planner, director, Guo Yong and other creative writers of "Blood Without a Name" have rich experience in military film and television creation. This enables the team to complete a relatively excellent work with controllable cycle and cost.

“We clearly know that we won’t spend too much energy on special effects, because if the story or setting is not good enough, we can’t really impress the audience by relying on the accumulation of special effects.. Especially in the process of short video promotion, big scenes and action scenes are the first things that the audience will see. When they watch the propaganda and then watch the feature film, they expect not only the big scenes of the war, but also the deeper characters, emotions and resonance. "Zhang Yucheng concluded.

The creative team of The Legend of the Hunter in Xing ‘an Mountains also expressed a similar view. On the basis of the gradual maturity of the online movie manufacturing, at this stage, we are striving for the ability of meticulous work and theme upgrading. We should jump out of the traditional thinking of "doing it well for 6 to 10 minutes" and improve the story itself. "Now everyone is competing for the consumption time of users. Only high-quality content can bring greater innovation to the platform, not just relying on 6 minutes and 10 minutes."

Looking back on 2020, although the head films such as daoist magic, Ghost Story: Human Love, Ghost Blowing the Lantern in Longling Cave produced a big explosion with a box office of over 50 million, none of the Douban scores reached the passing line.

On the other hand, this year, the scores of two douban books, Xing ‘anling and Wumingchuan, both exceeded 6, although there is still room for improvement.However, it has gained the attention and recognition of more and more mainstream movie audiences, and is also conducive to constantly breaking through the circle and attracting incremental users..

At the spring festival release conference of online movies at the beginning of the year, it was once again pointed out that the high-quality content of online movies is still lacking."Reducing quantity and improving quality" will be the future development direction..

In the first quarter, Aiteng Yousan Platform launched a total of 160 new films, a decrease of 56 compared with the same period of last year. It is estimated that the number of new films in the whole year will decrease by more than 160 compared with last year. Under the call of "reducing quantity and improving quality", the head effect becomes more and more prominent, and the competition between waist and tail films will become more intense, and the survival of the fittest will become an inevitable trend.

Zhang Yucheng believes that,At this stage, to create online movie explosions, there are four elements: story, visual effects, actors and marketing, which are indispensable.In order to continuously export head works, we should also avoid blindly following the trend, deepen our fields of expertise, and cooperate with the most professional teams and creators of a certain theme type to give play to our core competitiveness.

From the barbaric growth in 2014 to the standardized operation, and then to the unprecedented development opportunities brought by the epidemic, the online movie market will continue to move forward in the direction of quality content, diversification of themes and evolution of business models in the future. The acclaimed and blockbuster explosions such as The Legend of the Hunter in Xing ‘an Mountains and The Bloody River are just the beginning.

After much speculation, Yang Zi finally responded to the rumors and revealed their love story.

1. Recently, a group of photos of Yang Zi and a man appeared on the Internet. In the photo, the two wore masks and moved intimately, sparking speculation about Yang Zi’s love affair.

It is understood that the man in the photo is named Liu Junyan, who is also a senior official of the actors. The two starred in the TV series "Youth Fight" together.

The photos quickly sparked a heated debate among fans, who speculated whether the two were dating.

Some netizens said that the interaction between the two looked so sweet that they could no longer hide their love. Some excited netizens found more clues from the interaction between the two on social media, further confirming their relationship.

2. Flash love: Yang Zi’s love affair was concealed for eight years, sparking speculation

Many fans called Yang Zi’s relationship "surprising". It turned out that Yang Zi and Liu Junyan had known each other eight years ago and starred in the TV series "Youth Fight" together.

However, they both kept the relationship a secret.

Apparently, both were young and unfamiliar to the actors at the time, and both felt pressured and difficult.

They slowly developed a relationship in the process of playing together. But for various reasons, the two chose to keep a low profile and did not open their relationship.

3. Rational Reaction: Yang Zi’s Reaction to Romance Rumors

Faced with rumors of a relationship, Yang Zi decided to publicize her relationship status through social media to give fans a clear answer.

She wrote: "Thank you for your concern and blessings, but I have no plans to fall in love yet. I hope everyone can look at this matter rationally and not make blind guesses."

Yang Zi’s candid answer immediately quelled the rumors, and also gave netizens a new understanding of their relationship speculation.

Some fans said that since Yang Zi personally denied it, we should believe her words and give her and Liu Junyan more support and blessings.

4. Career and love coexist: Yang Zi and Liu Junyan spend less time together and more time apart

As a first-line actress, Yang Zi has always been loved by audiences for her outstanding acting skills and outstanding appearance.

At the same time, she is also a very hard-working actress who has put in a lot of sweat in TV dramas and movies.

Liu Junyan is also a high-profile young actor. With his excellent acting skills, he won the love of the audience and turned his career around.

He and Yang Zi are not only colleagues in the entertainment industry, but also confidants and supporters of each other.

But due to work reasons, the two often have to work separately and cannot see each other often. But this does not affect their relationship. On the contrary, they cherish the time together more and prove the power of love with actions.

5. Looking to the future: Yang Zi and Liu Junyan’s love path

Although Yang Zi denied the rumors of a romantic relationship, netizens are full of good expectations for her and Liu Junyan’s future.

The two support and encourage each other in their careers, believing that their relationship will only get better and better.

Although the two are still busy with their careers, they believe that their love for each other will solve all difficulties and strengthen their resolve to face the challenges ahead.

Summarize:

Once the news of Yang Zi’s love affair was exposed, it immediately attracted widespread attention and heated debate.

Judging from Yang Zi’s reaction, although she denied the rumors of a relationship, fans are still looking forward to the future of her and Liu Junyan. Anyway, we all wish Yang Zi and Liu Junyan can work together to achieve a better life with equal emphasis on career and love.