Recently, impact, the world’s leading partner marketing management platform, successfully held its first brand day, which also marked a milestone moment for impact in the China market. This brand day was held in Shenzhen, a city of scientific and technological innovation, and invited brand customers such as Jackery, PITAKA, UGREEN and xTool to gather at the event site to discuss the cutting-edge technologies and trends of overseas marketing and plan the future blueprint of digital marketing.
In this Brand Day event, the team of impact Greater China shared their unique views on the future of digital marketing with the guests, and revealed the new trend of industry development. Brand Day is not only a time to look back on the past, but also a time to jointly paint a new picture in the digital era of overseas marketing. Here, everyone is not only a witness, but also a creator, and jointly write a brand-new chapter in digital marketing.
Stimulate innovation and seek common future.
At the opening of the event, Jennifer Zhang, President of impact Greater China, delivered a speech: "Four years ago, impact first brought the leading marketing concept of partner marketing to China. These four years are also the four years when we rooted the concept of partner marketing in China. Time flies, the first brand day of impact finally arrived as scheduled. In this process, we experienced the joy of growth and the twists and turns of exploration with all our customers, and witnessed the vigorous development of partner marketing in China. Your support and trust are the biggest driving force for us to keep moving forward. This year is a special year, and it is also a year for us to meet the changes together. In the future, we will continue to be committed to providing better products and services to help China brands go more steadily and further on the road to the sea. "
(Jennifer Zhang, President of impact Greater China)
In the course of reviewing the past, the impact product portfolio is growing continuously. Through five successful acquisitions, impact has consolidated its leading position in the global market and demonstrated its determination to continuously improve its service level. Whether from product innovation to the construction of platform ecology, impact has been constantly evolving, creating a more complete platform solution and ecosystem for the journey of overseas brands to explore the global market.
"This impact Brand Day is not only a feast to celebrate, but also a journey of innovation. Here, in addition to sharing the use skills of impact, we can also exchange in-depth insights into the sea market and jointly explore new paths for industry development. " John Huang, Marketing Director of impact Greater China, said, "We were moved by your positive feedback, which further verified the value of holding this event. It is expected that in the future, everyone can interact with industry partners more openly and explore innovative ways of partner marketing. Looking back on the four-year process of impact, this brand day witnessed the vigorous development of partner marketing and brought new vitality to the sea-going track, especially a series of changes in the sea-going marketing track. May we continue to witness the progress of the industry together in the future and work together to create a more brilliant tomorrow. “
(John Huang, Marketing Director of impact Greater China)
Open up insights and stimulate industry resonance.
Different from the past, this activity chose the outdoor lawn as an open communication space. The event was full of enthusiasm, and the brand spirit of impact was also here in generate.
Outstanding customers from all walks of life gathered at the scene to share their successful stories and experiences of cooperation with impact. This is a customer-oriented feast, which highlights the concept of "win-win together" that impact has always had. A relaxed and interesting interactive area for product function display was set up at the scene, which created a relaxed and close atmosphere for the guests, made customers feel the unique charm of the brand in the game interaction, and promoted deeper exchanges and cooperation.
"I think this activity has gained a lot, not only have the opportunity to share experiences with peers, but also discuss the future development of the industry together." EMEET brand customers spoke highly of this activity. "The essence of partner marketing is win-win. During the cooperation with impact, we gained a lot of help, achieved income growth and achieved a win-win goal."
Talking about the situation of going out to sea, xTool brand customers believe that "in the cold environment of going out to sea, it is the best time for the brand to go upstream and insist on practicing long-term, so I am very honored to have this opportunity to continue to develop in the field of going out to sea." At the same time, she also gave her own opinion on partner marketing. "The word partner marketing actually accurately summarizes its essence. We are not a zero-sum relationship, but a partnership that works together to expand our business under the same goal."
In this digital age full of challenges and opportunities, impact Brand Day is not only an annual review moment, but also the beginning of meeting the future challenges with the vast number of overseas brands. In the future, impact will continue to uphold the concept of innovation and sustainable development, continuously improve its hard power, and provide a better cooperation experience for overseas brands.
About impact
Impact is the world’s leading partner marketing management platform. Since its establishment in 2008, it has always been committed to optimizing and upgrading the way enterprises manage all types of partnerships, including traditional alliance customers, KOL, content traffic owners, B2B and so on. The company’s powerful and constructive platform can help brands, marketing agencies, partners and consumers to establish real, lasting and mutually beneficial relationships.
In the whole process of consumer behavior, users of impact can aggregate, coordinate and optimize partner marketing projects in an efficient and transparent way, thus promoting performance growth and creating novel and diverse values for consumers. To learn how impact’s technology platform and partner marketing projects can promote the revenue growth of global corporate brands such as Wal-Mart, Uber, Shopify, Lenovo, L ‘Oreal, Fantatics, Levi’s and 1-800-Flowers, please visit official website.
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