标签： 杭州楼凤

Statistical bulletin on the development of education in 2022： the total number of students studying in higher education is 46.55 million.

Cctv news: On July 5th, the website of the Ministry of Education released the statistical bulletin on the development of national education in 2022.

2022 is an extremely important year in the history of the party and the country. It is of great strategic significance and far-reaching influence to systematically plan the education of the 20th National Congress of the Communist Party of China as the basic and strategic support for building a socialist modern country in an all-round way. In the face of profound changes in the internal and external environment, under the strong leadership of the CPC Central Committee and the State Council, the education system adheres to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, thoroughly studies and implements the spirit of the 20th Party Congress, actively promotes new progress in education, new achievements in all work, and new changes in the outlook of education, strives to make a good historical journey of building a strong educational country, and makes new educational contributions to building a socialist modern country and promoting the great rejuvenation of the Chinese nation in an all-round way.

I. Synthesis

There are 518,500 schools at all levels in China, with 293 million students and 18,803,600 full-time teachers.

Second, preschool education

There are 289,200 kindergartens in China, a decrease of 5,610 or 1.90% over the previous year. Among them, there are 245,700 inclusive kindergartens, an increase of 1,033 or 0.42% over the previous year, accounting for 84.96% of the national kindergartens.

There were 46,275,500 preschool children, a decrease of 1,776,600 or 3.70% over the previous year. Among them, there are 41,440,500 children in inclusive kindergartens, a decrease of 741,600 or 1.76% over the previous year, accounting for 89.55% of the children in kindergartens nationwide, an increase of 1.77 percentage points over the previous year.

The gross enrollment rate of preschool education was 89.7%, an increase of 1.6 percentage points over the previous year.

There are 3,244,200 full-time teachers in preschool education, and the proportion of full-time teachers with college education or above is 90.30%.

Third, compulsory education

There are 201,600 schools in compulsory education in China. Compulsory education enrolled 34.3277 million students, 159 million students and 10.6546 million full-time teachers, and the consolidation rate of nine-year compulsory education was 95.5%.

1. Primary education

There are 149,100 ordinary primary schools in China, a decrease of 5,162 or 3.35% over the previous year. There are also 76,900 primary school teaching points, a decrease of 6,690 from the previous year.

The primary school enrolled 17,013,900 students, a decrease of 811,900 students or 4.55% over the previous year; There were 107 million students, a decrease of 478,800 or 0.44% over the previous year. There were 17,406,100 graduates, an increase of 225,800 or 1.31% over the previous year.

There are 6,629,400 full-time teachers in primary education; The ratio of students to teachers is 16.19: 1; The qualification rate of full-time teachers is 99.99%; The proportion of full-time teachers with bachelor degree or above is 74.53%.

Primary schools have a total school building area of 889.618 million square meters, an increase of 18.3282 million square meters over the previous year. The proportions of schools with up-to-standard facilities and equipment are as follows: 93.52% schools with up-to-standard sports venues (gymnasiums), 97.07% schools with up-to-standard sports equipment, 96.81% schools with up-to-standard music equipment, 96.79% schools with up-to-standard art equipment and 96.62% schools with up-to-standard mathematical and natural experimental equipment, all of which are higher than the previous year.

There were 2,847,500 classes in primary school, a decrease of 23,200 over the previous year. There were 13,800 large and super-large classes with more than 56 students, a decrease of 0.72 million over the previous year, accounting for 0.48% of the total number of classes, a decrease of 0.25 percentage points over the previous year. Among them, there were 373 super-large classes with more than 66 students, a decrease of 109 over the previous year, accounting for 0.01% of the total number of classes, a decrease of 0.01 percentage points over the previous year.

2. Junior high school education

There are 52,500 junior high schools (including 8 vocational junior high schools) in China, a decrease of 391 or 0.74% over the previous year.

The number of students enrolled in junior high school was 17,313,800, an increase of 259,400 or 1.52% over the previous year. There were 51,206,000 students, an increase of 1,021,600 or 2.04% over the previous year; There were 16,239,200 graduates, an increase of 367,800 or 2.32% over the previous year.

There are 4,025,200 full-time teachers in junior high school education; The ratio of students to teachers is 12.72: 1; The qualification rate of full-time teachers is 99.94%; The proportion of full-time teachers with bachelor degree or above is 91.71%.

The junior high school has a total school building area of 786.4835 million square meters, an increase of 30.5465 million square meters over the previous year. The proportions of schools with up-to-standard facilities and equipment are as follows: 95.68% schools with up-to-standard sports venues (gymnasiums), 98.08% schools with up-to-standard sports equipment, 97.88% schools with up-to-standard music equipment, 97.88% schools with up-to-standard art equipment and 97.75% schools with up-to-standard scientific experimental equipment, all of which are higher than last year.

There are 1,118,500 classes in junior high school, an increase of 19,600 over the previous year. There were 4,522 large and super-large classes with more than 56 students, a decrease of 2,703 over the previous year, accounting for 0.40% of the total number of classes, a decrease of 0.25 percentage points over the previous year. Among them, there were 174 super-large classes with more than 66 students, an increase of 68 over the previous year, accounting for 0.02% of the total number of classes, an increase of 0.01 percentage points over the previous year.

3. Children of migrant workers

There are 13,646,800 children of migrant workers in the compulsory education stage. Among them, 9,698,600 students attended primary schools and 3,948,300 students attended junior high schools.

Fourth, special education

There are 2314 special education schools in China, an increase of 26 or 1.14% over the previous year.

Recruited 146,300 students with various forms of special education, a decrease of 2,805 over the previous year; There were 918,500 students in school, a decrease of 1,265 or 0.14% over the previous year. Among them, there are 335,700 students in special education schools, accounting for 36.54% of the students in special education.

There are 72,700 full-time teachers in special education.

Fifth, high school education

The gross enrollment rate in senior high school was 91.6%, an increase of 0.2 percentage points over the previous year.

1. General high school education

There are 15,000 ordinary high schools in China, an increase of 441 or 3.02% over the previous year.

Ordinary high schools enrolled 9,475,400 students, an increase of 425,900 students or 4.71% over the previous year; There were 27,138,700 students, an increase of 1,088,500 or 4.18% over the previous year; There were 8,241,000 graduates, an increase of 438,800 or 5.62% over the previous year.

There are 2,133,200 full-time teachers in ordinary high school education; The ratio of students to teachers is 12.72: 1; The qualification rate of full-time teachers is 99.03%.

Ordinary high schools have a total building area of 680.349 million square meters, an increase of 36.728 million square meters over the previous year. The proportion of schools with up-to-standard facilities and equipment in ordinary senior high schools is as follows: 94.46% schools with up-to-standard sports venues (gymnasiums), 96.50% schools with up-to-standard sports equipment, 95.85% schools with up-to-standard music equipment, 96.05% schools with up-to-standard art equipment and 96.18% schools with up-to-standard scientific experimental equipment, all of which are higher than the previous year.

2. Secondary vocational education

There are 7201 secondary vocational schools in China, with the same diameter decreasing by 93 compared with the previous year.

Secondary vocational education enrolled 4,847,800 students, with the same diameter decreasing by 42,100 students or 0.86% compared with the previous year. There were 13,392,900 students, with the same diameter increasing by 274,800, or 2.09%. There were 3,992,700 graduates, with the same diameter increasing by 239,000, or 6.37%.

There are 718,300 full-time teachers in secondary vocational education; The ratio of students to teachers is 18.65: 1; The proportion of full-time teachers with bachelor degree or above is 94.86%; "Double-qualified" full-time teachers account for 56.18% of full-time teachers in professional (technical) courses.

VI. Higher education

There are 3013 institutions of higher learning in China. Among them, there are 1239 ordinary undergraduate schools (including 164 independent colleges), an increase of 1 over the previous year; 32 vocational schools at the undergraduate level; 1489 higher vocational (junior college) schools, an increase of 3 over the previous year; There are 253 adult institutions of higher learning, 3 fewer than the previous year. There are also 234 scientific research institutions that train graduate students.

The total number of students in various forms of higher education is 46.55 million, an increase of 2.25 million over the previous year. The gross enrollment rate of higher education was 59.6%, an increase of 1.8 percentage points over the previous year. The average size of an ordinary undergraduate school is 16,793, the average size of an undergraduate vocational school is 19,487, and the average size of a higher vocational school is 10,168.

The number of graduate students enrolled was 1,242,500, an increase of 66,000 or 5.61% over the previous year; Among them, there are 139,000 doctoral students and 1,103,500 master students. There were 3,653,600 graduate students, an increase of 321,200 over the previous year, an increase of 9.64%; Among them, there are 556,100 doctoral students and 3,097,500 master students. There are 862,200 graduate students, including 82,300 doctoral students and 779,800 master students.

The number of undergraduate students enrolled was 4,679,400, an increase of 233,400 over the previous year, with an increase of 5.25%. In addition, there were 866,200 undergraduate students enrolled in junior colleges. There were 19,656,400 students in school, an increase of 725,400 over the previous year, an increase of 3.83%; There were 4,715,700 graduates, an increase of 434,700 or 10.15% over the previous year.

There are 76,300 vocational undergraduate students enrolled, an increase of 34,900 over the previous year, with an increase of 84.39%, and there are 33,100 undergraduate students enrolled from junior colleges. There were 228,700 students, an increase of 99,400 over the previous year, an increase of 76.91%.

The enrollment of higher vocational colleges (specialties) was 5,389,800 (excluding the enrollment of 542,900 people transferred from five-year higher vocational colleges to specialties), and the same diameter increased by 315,900 people, an increase of 6.23%; There were 16,709,000 students, an increase of 808,000 or 5.08% over the previous year; There were 4,947,700 graduates, an increase of 963,600 or 24.19% over the previous year.

Adult undergraduate enrollment was 4,400,200, an increase of 614,900 or 16.24% over the previous year; There were 9,336,500 students in school, an increase of 1,010,000 over the previous year, an increase of 12.13%; There were 3,300,700 graduates, an increase of 521,200 or 18.75% over the previous year.

The number of students enrolled in online colleges was 2,808,900, a decrease of 30,300 or 1.07% over the previous year. The number of students in school was 8,446,500, a decrease of 292,500 or 3.35% over the previous year; There were 2,618,900 graduates, an increase of 28,300 or 1.09% over the previous year.

The national self-study examination for higher education has registered for 3,984,100 person-times and obtained 361,700 graduation certificates.

There are 1,977,800 full-time teachers in higher education, including 1,315,800 in ordinary undergraduate schools; There are 27,800 vocational schools at the undergraduate level; There are 619,500 higher vocational (junior college) schools; There are 14,700 adult colleges and universities. The ratio of students to teachers is 17.65:1 in ordinary undergraduate schools, 18.31:1 in vocational schools at undergraduate level and 19.69:1 in higher vocational schools.

Ordinary and vocational colleges and universities have a total building area of 1,130,805,500 square meters, an increase of 43,132,600 square meters or 3.97% over the previous year. The per capita floor space is 51.63 square meters, the per capita school building area is 25.21 square meters, and the per capita teaching, research and practice equipment value is 17,527.82 yuan.

VII. Private education

There are 178,300 private schools at all levels in China, 7,451 fewer than the previous year, accounting for 34.37% of the total number of schools at all levels in China. There were 52,827,000 students, a decrease of 3,460,600 compared with the previous year, accounting for 18.05% of the total number of students at all levels in China. Among them:

There are 160,500 private kindergartens, a decrease of 6,213 compared with the previous year, accounting for 55.49% of the total number of kindergartens in China; There are 21,267,800 kindergarten children, a decrease of 1,852,500 compared with the previous year, accounting for 45.96% of the preschool children in China.

There were 10,500 private schools in compulsory education, 1,626 fewer than the previous year, accounting for 5.23% of the total number of schools in compulsory education in China. There were 13,568,500 students (including 7,363,700 government-purchased degrees), a decrease of 3,172,500 over the previous year.

4,300 private ordinary high schools, an increase of 292 over the previous year, accounting for 28.62% of the total number of ordinary high schools in China; There are 4,977,900 students, an increase of 474,500 over the previous year, accounting for 18.34% of the students in ordinary high schools in China.

There are 2073 private secondary vocational schools, an increase of 95 over the previous year, accounting for 28.79% of the total number of secondary vocational schools in China; There are 2,762,400 students, an increase of 86,100 over the previous year, accounting for 20.63% of the students in secondary vocational education in China.

There are 764 private colleges and universities, accounting for 25.36% of the total number of colleges and universities in China. Among them, there are 390 ordinary undergraduate schools; 22 vocational schools at the undergraduate level; 350 vocational (junior college) schools; 2 adult colleges and universities. There are 9,248,900 students in private general and vocational colleges, an increase of 791,500 over the previous year, accounting for 25.27% of the students in the national general and vocational colleges.

PC and mobile advertising are almost saturated, and intelligent technology helps the new direction of growth.

　　On May 9, 2018, the Smart TV Big Data Alliance (STVA) held the second board meeting of the first session of the Alliance in Xi ‘an.

　　Meeting site

　　At the second board meeting of the first session of the Alliance, the licensees, operators, terminal manufacturers, content providers, 4A companies and other professionals came to the meeting site.

　　First of all, Xiao Jianbing, Secretary General of the Alliance and Deputy General Manager of China Guangshi Sophomore Media Research (CSM), gave a report on the work of the Alliance at the meeting.

　　Xiao Jianbing, Deputy General Manager of China Guangshi Sophomore Media Research (CSM)

　　Since its establishment, Smart TV Big Data Alliance has grown rapidly after a year of development. At present, six new member units have joined the alliance. They are: Changrong Media Co., Ltd. (Changrong), Simei Media Co., Ltd. (Simei), Zhuhai Kaihe Technology Co., Ltd. (Kaihe Technology), Yinshitong Information Technology Co., Ltd. (Yinshitong), Hangzhou Dangbei Network Technology Co., Ltd. (Dangbei Network) and Beijing Tongshi Mingtai Digital Technology Co., Ltd. (Suning Sports). At the meeting, everyone had an in-depth exchange on the development of new members of the alliance and held an awarding ceremony.

　　Last year, the achievements made by the Smart TV Big Data Alliance are obvious to all. In the new stage of development, the Alliance proposed to "focus on the OTT advertising ecology and build an alliance business ecological chain". The directors and governing units of the Smart TV Big Data Alliance will continue to "jointly develop, standardize and scientifically develop". The concept promotes the Smart TV Big Data Alliance to deepen the smart TV advertising industry, based on advertisers’ core demands for OTT. Establish an industry ecological development system with alliance ID(UID) as the core, and solve the problems that advertisers care about the authenticity of OTT, terminal-based advertising frequency control, TA effectiveness and brand launch safety.

　　01

　　Work together to promote UID establishment

　　At the meeting, the ecological construction of alliance ID(UID) was released. UID is the only authentication code of smart TVs in the alliance after unified coding, and UID makes every smart TV truly visible. It can be used in the planning, delivery and post-broadcast evaluation of smart terminal advertisements, which can effectively help the TV big-screen advertising market to establish a real and reliable delivery environment.

　　Alliance UID can not only authenticate the authenticity of intelligent terminals, but also be used to establish an advertising optimization system, which helps advertisers and advertising agencies to realize advertising frequency control based on terminal cross-platform (including cross-patch advertising and on-off advertising, cross-live advertising and OTT on-demand advertising), and improve the efficiency of digital advertising on large screens.

　　UID scientifically ensures that smart TV terminals are truly developed and utilized by the industry, and promotes the standardized development and scientific development of OTT advertising industry. At the meeting, Mr. Xiao Jianbing called on the member units of the alliance to work together to promote the construction of the alliance UID, and at the same time promote the industry to adopt the intelligent terminal authentication service based on UID to provide effective support for the benign development of TV large-screen advertising.

　　02

　　Build an alliance OTT DMP

　　Yu Liangxing, Chairman and &CEO of Gouzheng Data, introduced the OTDMP construction and future upgrade plan to the members of the alliance. It is reported that since the establishment of the alliance, as a professional and basic data exporter, Gouzheng Data has joined forces with alliance members such as the terminal side, the media side, and the data side to exchange efforts to build OTDMP, break the limited status quo of data islands, dig deep into data granularity, and achieve phased results. Gouzheng Data expressed its willingness to join hands with all parties to promote the alliance OTDMP upgrade and help the industry develop rapidly.

　　Promoting the upgrade of OTDMP, the big data alliance of smart TV, has certain value significance from three levels. First, based on the core appeal of advertisers to OTT, OTT DMP can solve the media delivery problems such as the authenticity and TA effectiveness that advertisers care about OTT; Second, to maximize the value of data resources for all parties, data-driven operation; Third, it can achieve more accurate and effective planning and delivery of OTT industry advertisements, which plays a vital role in the ecological establishment of OTT advertising market.

　　Yu Liangxing, Chairman and &CEO of Gouzheng Data

　　03

　　Release OTT advertising monitoring system

　　Ms. Zhao Mei, assistant to the general manager of CCTV Market Research (CTR), general manager of CTR Media Intelligence and executive vice president of CTR Media Convergence Research Institute, released the OTT advertising monitoring system for the first time on behalf of the alliance, which provided the basis for the authenticity of advertising exposure terminals, the visibility of advertising exposure and the scenes of advertising exposure through three certifications, and provided monitoring products and solutions that comprehensively covered OTT advertising paths.

　　With PC and mobile advertising almost saturated, smart TV big screen has become a new growth point in digital marketing. In 2017, OTT achieved rapid growth in advertising revenue. However, due to the lack of objective evaluation data of OTT, the difficulty in monitoring advertising effect, and the endless stream of false traffic, advertisers still have great concerns about OTT’s advertising. It is urgent to help advertisers establish a scientific, objective and reasonable OTT advertising marketing service system.

　　Zhao Mei, Assistant General Manager of CCTV Market Research (CTR), General Manager of CTR Media Intelligence and Executive Vice President of CTR Media Convergence Research Institute.

　　Since its establishment, Smart TV Big Data Alliance has been committed to the promotion of alliance authentication clients and the construction of smart TV Big Data Pool. On this basis, we will ensure the authenticity of advertising exposure, assist the industry to establish a fair, just, objective and self-disciplined advertising ecology, purify the market and promote the healthy development of the industry.

　　Group photo of members of Smart TV Big Data Alliance

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Compared with Sichuan Mala Tang and Northeast Paste Mala Tang, Gansu Mala Tang has also caught fire recently. This low-key northwestern province has quietly brought the shape of Mala Tang, a national snack, to another extreme.

　　In Gansu Mala Tang Restaurant, the dishes are usually placed in bundles with bamboo sticks strung together, usually one or two yuan a string, which will never become your wallet "assassin". Hand it to the boss after picking it up as you like. All kinds of ingredients are cooked in the hot soup base, selected into the plate, scooped into the original soup, and finally poured with two spoonfuls of oil and spicy seeds, and the aroma will explode in the bowl.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Attractive selling not only evokes the taste buds of netizens all over the country, but also makes many people embark on an intriguing journey of "leaving and leaving", holding handfuls of "vegetable bouquets" and waiting in line for delicious food.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Gansu is big, and the mala Tang in different places is not exactly the same.

　　Tianshui and other places in the southeast of Gansu are not far from Sichuan and Shaanxi. The spicy red oil here is much more moist. You can add soup or choose dry mix. The dishes and powder are cooked separately, and you can have two bowls of hot and spicy taste at the same time.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Walking to the north, in Zhangye and Jiuquan, mala Tang is generally less soup and thick sauce. Besides chili pepper, there are additional seasoning artifacts-sweet sauce and salty sauce made by the store. The spicy and salty sauce mixed with thick oil red sauce is enough to open the door to the new world.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Bowls of seemingly simple mala Tang, bringing together the scenery of all parts of Gansu, jointly propped up the world of mala Tang in Gansu, and every element is indispensable.

　　pepper

　　Is the soul of this bowl.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Speaking of the "soul" of Gansu Mala Tang, it must be rich and colorful.

　　Every household has its own secret about how to make spicy oil seeds: Usually, they are ground with anise, fragrant leaves, pepper and other spices to taste, with a little chopped walnuts, white sesame seeds, sugar, and then poured with fried hot oil such as onion, onion, parsley, etc., so that the pepper is fragrant and spicy, and the taste buds are held in an instant.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Although the appearance is strong, the spicy taste of Gansu oil spicy seeds is not sharp, but mainly fragrant, and even a little sweet when it is refined. This rich taste experience is by no means something that ordinary peppers can bring. Tianshui Gangu pepper is the first choice for many mala Tang shopkeepers.

　　Gangu County, Tianshui City is one of the earliest counties for pepper cultivation in China. Due to the unique natural conditions such as soil and climate, the pepper meat in Gangu is thick and oily, and the aromatic substances are more abundant. Grinding dried chilies into flour, the hot oil is spicy and does not burn the burner, which is the legendary cooking artifact of "soaking the soles of shoes".

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　At present, the planting area of pepper in Gangu County is 30,000 mu, and there are more than 100 processing enterprises. Gangu County also vigorously promoted Gangu pepper through the online e-commerce platform, and the total transaction volume of e-commerce reached 4.372 billion yuan.

　　The wonderful taste of Gansu Mala Tang is not only achieved by oily spicy seeds. In the seasoning stage, some bosses will sprinkle a handful of pepper noodles on mala Tang to add a touch of strength to the spicy taste.

　　Zanthoxylum bungeanum is an economic tree species in Gansu, which is second only to apples and walnuts in cultivation area. Wudu District of Longnan City is the first batch of "the hometown of China’s famous and excellent economic forest Zanthoxylum bungeanum". Among the main Zanthoxylum bungeanum producing areas in China, Wudu Zanthoxylum bungeanum ranks first in terms of area, yield, quality and farmers’ income.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　potato

　　It is the satisfaction of this bowl.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　The attraction of Gansu Mala Tang lies not only in the rich salty flavor of oily spicy seeds, but also in the attractive appearance of potato powder hanging full of juice.

　　Compared with the choice of instant noodles and vermicelli, which are popular in other areas, the potato powder of Gansu Mala Tang has more changes, such as wide powder, leek leaves and fine powder, and various forms are varied. Among them, kuanfen is the most heroic in the northwest diet.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　In the mala Tang shops in Tianshui and other places, hand-rolling powder occupies a dominant position. The hand-rolled flour made by the store with potato starch and noodles cut into strips has different thicknesses, the surface is covered with bubbles, and the taste is extremely soft and smooth.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　As the "pillar" of Gansu’s diet, potatoes not only appear in mala Tang in the form of "powder", but also potato chips and potato balls are essential in the bowl (in Gansu, people call potatoes "potato").

　　Gansu is rich in potatoes, among which Dingxi is the most famous potato. "There are three treasures in Dingxi, Gansu, potato and potato", a saying shows the pillar position of Dingxi potato.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　△ anding district, Dingxi, Gansu called Gouyi Town Potato Demonstration Base.

　　Thanks to the complex geographical location and special soil and climate conditions, Dingxi is very suitable for potato planting and growth. The potato here has large potato pieces, smooth potato skin and neat potato shape, and its yield and quality are at the first-class level in the country.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　In recent years, Dingxi has continuously expanded its industry, and "Dingxi Kuanfen" has successfully registered a geographical indication certification trademark. In 2023, there were 120 processing entities of Dingxi Kuanfen, with a production capacity of over 200,000 tons and sales exceeding 3 billion yuan.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　△ Farmers are drying vermicelli in Dingxi, Gansu.

　　vegetables

　　It’s the joy of this bowl

　　??

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Although potato is delicious enough, Gansu Mala Tang is not just a "carbohydrate feast", but vegetarian dishes are also one of the important protagonists.

　　Speaking of "cold knowledge", Gansu is actually a hidden vegetable province, and it is also an important base for "transferring western food to the east" and "transporting northern food to the south" in China. In 2023, the planting area of vegetables in Gansu province reached 9.85 million mu, the output reached 29.55 million tons, and the output value of the whole industrial chain reached 99 billion yuan.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Yuzhong County, Lanzhou City is located in the hinterland of the Loess Plateau in central Gansu, with a cool climate. It is a natural green vegetable planting area, known as the "Plateau Vegetable Capital" and has the characteristic industry of "Lanzhou Plateau Natsuna". There are more than 30 varieties of vegetables planted here, such as celery, cauliflower, broccoli, cabbage, bamboo shoots and baby cabbage.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Yuzhong County was also selected as the first batch of special bases for "food basket" in Guangdong-Hong Kong-Macao Greater Bay Area. From May to November every year, Yuzhong County supplies vegetables to Guangdong-Hong Kong-Macao Greater Bay Area, and the daily supply varies from 30 to 60 tons.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　In addition to vegetables, fungi in Gansu are also a must.

　　Zhangye, Gansu, has a low annual average temperature, a cool and dry climate and a large temperature difference between day and night, which is conducive to the accumulation of flavor substances. The edible fungi produced here have excellent flavor and quality. The seafood mushrooms are crisp and delicious, with outstanding "seafood" taste, and their characteristic aroma components are higher than those of similar products in other producing areas.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Kangxian County, Longnan City is the origin of Auricularia auricula in China. It is cultivated with natural Quercus variabilis wood segments or sawdust unique to Qinling Mountains, and placed in mountainous areas or forest areas. The production water is mountain streams and rainwater, so that Auricularia auricula is in a natural growth state throughout its growth cycle.

Gansu mala Tang is on fire! Random incense stuns a person who has never eaten it.

　　Kangxian Auricularia auricula is a symbol product of chinese national geography, with soft taste and rich nutrition. Its protein content is as high as 13.6g/100g, which is 16.14% higher than that of domestic similar products. The content of soluble dietary fiber is 3.29g/100g, which is 15.44% higher than that of domestic similar products.

　　Bowls of fragrant mala Tang are the happiness available to Gansu people. The simple smell of red oil is their important taste memory of this land. Nowadays, this kind of happiness has made more netizens yearn for this delicious food through the Internet.

　　However, it is a bit difficult to bring this delicious food to the whole country intact. At present, there is only one way: go to Gansu and try it yourself!

[Editor in charge:

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Now ＂sky-high price＂ rescue! The hoisting team came uninvited and offered 200 thousand yuan, so don’t leave until you give it.

　　CCTV News:Recently, on a section of expressway in Hengyang, Hunan Province, a large truck suddenly broke down, and the owner called the expressway rescue team. As a result, a hoisting team came, and the hoisting team opened its mouth and offered 200,000 rescue fees. If it was not paid, the vehicle would not be allowed to go. This block was blocked for 10 days. Finally, under the coordination of the management department, the truck owner paid 2000 yuan to the hoisting team before releasing it. A few days ago, three road officials of the Zhengxiang Road Administration Brigade, which was responsible for the supervision of the incident, were suspended and launched a special investigation.

　　This dangerous car stopping action happened in Hengnan Service Area of Quannan Expressway in Hunan Province on November 24th. Things have to start from November 18th, when Master Liu, the owner of the truck, was transporting goods from Jiangsu to Guangxi, and the vehicle broke down near the Yumu Mountain service area. He immediately called the police number 12122. As a result, people from a hoisting company rushed to the scene along with the high-speed rescuers.

　　Master Liu, the owner of the truck:He said that if you don’t hang it, you will hinder the traffic, and we will enforce it. The cost will be 200,000 yuan. He said, if you sign, I will report to the leader, which will be 80 thousand yuan. If you don’t agree, sign or enforce it, it will be 200,000 yuan.

　　The "sky-high" rescue fee for the owner’s own maintenance is still not exempt.

　　With the intervention of high-speed traffic police, the vehicle was repaired for three hours and the fault was eliminated. However, the cost of the crane can’t be less.

　　Luo Fumin, on-site person in charge of Hunan Heshi Hoisting Service Company: Our cranes will definitely incur expenses when parked here. There are two cranes and one trailer. According to the machine-team, eight hours is a machine-team, which is two points and five machine-teams, and two cars are five machine-teams. I took a watch yesterday, which was 59,000 yuan. After a discount, there was 59,000 yuan left.

　　The hoisting team will not be released until the rescue fee is paid.

　　In the end, Master Liu, the owner of the truck, paid an on-site maintenance fee of 8,500 yuan. However, after repeated mediation by high-speed traffic police and road officials, the crane cost of 59,000 yuan can not be less. If you don’t give money, you will use multiple cars to contain the big trucks. Master Liu can only call the police for help.

　　Mrs. Gu, the wife of the truck owner:It was called by the high-speed rescue. We only called the high-speed rescue phone and the alarm phone from beginning to end, and nothing else was called.

　　Luo Fumin, site manager of Hunan Heshi Hoisting Service Company:We were called up by the rescue brigade, and we were with the cooperation unit of the rescue brigade.

　　Wang Yi, head of the Second Squadron of Hengyang West Brigade of Hunan Provincial High Police Bureau:Hunan zhengxiang rescue team signed a contract with the high-speed management office.

　　Yin Dexing, the main person in charge of Hunan Zhengxiang Road Administration Squadron:Contract, contract system, I simply talk about contract, everyone can understand.

　　However, when the reporter came to the Zhengxiang Road Administration Squadron and the rescue station again, the person in charge insisted that it had nothing to do with the crane company. On November 29th, the notice issued by Xiangtan Management Office of Hunan Expressway Group Company did not mention the company either, but decided to suspend Yin Dexing, Xiao Yang and Deng Yong, the main leaders of the Zhengxiang Road Administration Brigade with supervisory responsibilities, and start a special investigation.

17 online movies have broken the box office by 10 million, and viewers can still watch them.

Special feature of 1905 film network The broadcast volume is 169 million, and the box office is 41.95 million!


At the time when the May 1 ST file of the cinema was in full swing, thriller and suspense online movies also made great strides online, setting a new record for the first month box office of a single platform and becoming the "first explosion" in the online movie market in 2021.



Coincidentally, another online movie "Bloody Unknown Chuan" in the same period also attracted attention from both inside and outside the industry. This military war film with the background of resisting US aggression and aiding Korea set a new record for many lists in the iQiyi station within 24 hours, and now the box office has exceeded 23.06 million.



At the same time,In the first quarter of 2021, the online movie transcripts were also freshly released, with 15 movies with box office exceeding 10 million, although slightly lower than 20 in 2020, but much higher than 6 in 2019.. With the arrival of the "May 1st File" and the admission of head films such as "The List of Gods: The Final Battle of Wanxian Array", it is expected that millions of box office camps will add new troops.

What are the new trends of online movie market in 2021 in the post-epidemic era? What explosion methodology can be found from the head films such as The Legend of the Hunter in Xing ‘an Mountains and The Unknown River in Blood?




01　The slotting effect is prominent


Looking back on this year’s Spring Festival file, the first "online movie Spring Festival file" has quietly taken shape while the cinema film has won a record of 7.84 billion yuan.


This concept was formally put forward for the first time by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and the Network Working Committee of the China Film Association in conjunction with iQiyi, Tencent and Youku, and released 43 film lists including directors, leading actors, self-directed and self-performed, and past cinema works.



In the end, the total box office of the Spring Festival online movies on the three platforms reached 48.736 million, and the effective broadcast volume reached 440 million times, an increase of 33.3% compared with 2020."Let me have fun" and "Fight Back", which ranked the top two in the box office in the first quarter, are also Spring Festival movies. The effect of the first online movie Spring Festival is remarkable.


After the Spring Festival, the "Qingming File" where The Legend of the Hunter in Xing ‘an Mountains and The Bloody Unknown River are located is also eye-catching.The concept of schedule suitable for the distribution of traditional cinema films is constantly infiltrating into the online movie market.



The Rabbit Cave Cultural Team, the main producer of The Legend of Xing ‘an Mountain Hunters, told reporters that this schedule was chosen mainly for the consideration of film tonality, and "thrillers conform to the atmosphere of Qingming archives", which also effectively filled the gap in thrillers of cinema films in this schedule, coupled with the blessing of small holidays, and created a number of box office records.


Zhang Yucheng, co-founder and vice president of content of Yingmei Media, the producer of "Bloody Unknown Chuan", analyzed.Behind the prominent effect of online movie schedule is the overall upgrade of online movie quality and quantity reduction. Only by constantly improving the production level and touching the emotional resonance can the audience’s expectations for the movie schedule be effectively met..



Not only the Spring Festival files and Qingming files, but also the May 1st files, summer files and National Day files of online movies are coming to the fore. On the one hand, it shows the "ambition" that online movies hope to be on an equal footing with cinemas. On the other hand, the platform and head production companies will also produce more high-quality films that meet the schedule attributes, and together they will make the "plate" bigger and fully release the popular schedule bonus.


02　Multiple themes attract incremental users


The diversification of content and theme has always been one of the major trends in the development of online movies, which is also confirmed by the box office transcripts in the first four months of 2021.


Although the films with box office exceeding 10 million still focus on the traditional box-office types such as action, comedy, fantasy and adventure, it is not difficult to find that the types of action and comedy are more and more popular, while the popularity of the "three illusions" that once exploded frequently has declined.


"Northeast Comedy" and "Let me have fun" topped the Q1 box office list.


At present, the Legend of Xing ‘anling Hunter, which is temporarily ranked at the top of the annual box office list, focuses on thriller+suspense. This composite type is not uncommon in online movies, but it has not been seen for a long time after the 2018 "Soul Ferry Yellow".


The Rabbit Cave Cultural Team explained:"The thriller genre has always been a relatively vertical product. Due to the long absence of the cinema, the audience has a strong need for this type."



Taking the benchmark series of domestic cinema thrillers as an example, the two parts attracted 11.62 million and 6.22 million people respectively, but after 2017, there will be no more thriller explosions in the cinema. The appearance of Xing ‘anling meets the long-standing demand of this audience.


After determining the thriller type track to meet the needs of the vertical class, the Rabbit Cave cultural team further chose to take the folk mystery as the starting point. "Legends such as’ Big Horse Monkey’ and’ Old Woman Eating Fingers’ are the childhood shadows of a generation.Compared with the general thriller theme, it has a broader audience base and is easier to attract incremental people to enter the venue.. "



If Xing ‘anling is deeply rooted in the thriller type, then Blood Without a Name can be regarded as a "pioneer" of online movies in the military war type.


The theme of military war is not the dominant theme of online movies for a long time because of its relatively high cost and difficulty in shooting and making, so the overlap between mainstream users of online movies and the audience of this theme is not high.However, the development team of Yingmei Media is interested in this type of differentiation advantage.


The data shows that the average age of the users watching "Blood Without a Name" is 37.7 years old, breaking through the relatively young audience circle of traditional online movies."Through the difference in subject matter and word of mouth, it has attracted an increasing number of people. From the perspective of platform data, it does have a good role in pulling new ideas."Zhang Yucheng said.



In his view, the creation of military war themes is not only a breakthrough in the homogenization of online movie themes, but also in line with the current mood of the times. As one of the main theme themes, it is easy to reach and mobilize a wider audience.


Since 2019, commercial blockbusters with the main theme that have won numerous successes in cinemas have gradually penetrated into the online movie market.Among more than 10 million works this year, there are also many main melody elements such as "Counter-Strike" and "Absolute Loyal National Interests".



After experiencing an explosive leap forward, the growth of online movies has entered a stable period.How to break through the stock crowd and find a broader audience, on the one hand, we should overlap, upgrade and innovate the traditional types, on the other hand, we should obviously mobilize the incremental crowd to enter the market by developing new types.


Last year, the rabbit hole culture produced a super high score of Douban 8.0, which can be regarded as a successful test of children’s education theme. "Young people can try animation and even science fiction."



In the future, Yingmei Media will continue to exert its strength in the diversification of types. If it is expected to be launched in the summer, it will focus on love, fantasy and comedy elements.


"The homogenization of the online movie market is very serious, but this kind of’ involution’ is more reflected in the middle waist content, and it has become a trend for the head content to choose multiple topics.The platform has also seen the dividend of diversified types. When the content and production are of high quality, with accurate marketing strategies, it will have a better chance to impress the vertical audience of this theme type.. "Zhang Yucheng said.



03　"Quality" is on the road


At the first China Online Movie Week in 2019, under the joint initiative of the three platforms, the word "big" was removed from "online movie" and used as the unified title of movies distributed through the Internet, which also marked the fast lane for online movies to enter high-quality products.


In 2020, a sudden epidemic has created unprecedented opportunities for the development of online movies.In 2020, among the online movies in Shanghai, a total of 79 movies earned over 10 million yuan at the box office, an increase of 41 movies over the same period of last year, and the box office scale of 10 million movies was 1.39 billion, an increase of 125% over the same period of last year.With the rapid expansion of the market, high-quality products have become an inevitable trend.



A large number of traditional film and television companies, professional production talents and head actors entered the game, forming a combination pattern of "net students+tradition".


In the first quarter of 2021, the box office runner-up "Counter-Strike" is the director’s debut of famous film and television actors, with remarkable star effect.



At the same time, in 2020, the proportion of films with an investment cost of more than 6 million will reach 34%, and those with an investment cost of less than 3 million will be reduced by 11%. Online movies have bid farewell to the era of "low cost". However, in the interview, several senior producers also said that in the case that the box office has a ceiling as a whole, it is not appropriate to unilaterally pursue high cost and large-scale production, but should pay attention to the return on investment.


Compared with creating visual wonders with high investment and strong special effects, more and more head creators now pay more attention to story polishing and content upgrading.


The producer, literary planner, director, Guo Yong and other creative writers of "Blood Without a Name" have rich experience in military film and television creation. This enables the team to complete a relatively excellent work with controllable cycle and cost.


“We clearly know that we won’t spend too much energy on special effects, because if the story or setting is not good enough, we can’t really impress the audience by relying on the accumulation of special effects.. Especially in the process of short video promotion, big scenes and action scenes are the first things that the audience will see. When they watch the propaganda and then watch the feature film, they expect not only the big scenes of the war, but also the deeper characters, emotions and resonance. "Zhang Yucheng concluded.



The creative team of The Legend of the Hunter in Xing ‘an Mountains also expressed a similar view. On the basis of the gradual maturity of the online movie manufacturing, at this stage, we are striving for the ability of meticulous work and theme upgrading. We should jump out of the traditional thinking of "doing it well for 6 to 10 minutes" and improve the story itself. "Now everyone is competing for the consumption time of users. Only high-quality content can bring greater innovation to the platform, not just relying on 6 minutes and 10 minutes."


Looking back on 2020, although the head films such as daoist magic, Ghost Story: Human Love, Ghost Blowing the Lantern in Longling Cave produced a big explosion with a box office of over 50 million, none of the Douban scores reached the passing line.


On the other hand, this year, the scores of two douban books, Xing ‘anling and Wumingchuan, both exceeded 6, although there is still room for improvement.However, it has gained the attention and recognition of more and more mainstream movie audiences, and is also conducive to constantly breaking through the circle and attracting incremental users..



At the spring festival release conference of online movies at the beginning of the year, it was once again pointed out that the high-quality content of online movies is still lacking."Reducing quantity and improving quality" will be the future development direction..


In the first quarter, Aiteng Yousan Platform launched a total of 160 new films, a decrease of 56 compared with the same period of last year. It is estimated that the number of new films in the whole year will decrease by more than 160 compared with last year. Under the call of "reducing quantity and improving quality", the head effect becomes more and more prominent, and the competition between waist and tail films will become more intense, and the survival of the fittest will become an inevitable trend.


Zhang Yucheng believes that,At this stage, to create online movie explosions, there are four elements: story, visual effects, actors and marketing, which are indispensable.In order to continuously export head works, we should also avoid blindly following the trend, deepen our fields of expertise, and cooperate with the most professional teams and creators of a certain theme type to give play to our core competitiveness.


From the barbaric growth in 2014 to the standardized operation, and then to the unprecedented development opportunities brought by the epidemic, the online movie market will continue to move forward in the direction of quality content, diversification of themes and evolution of business models in the future. The acclaimed and blockbuster explosions such as The Legend of the Hunter in Xing ‘an Mountains and The Bloody River are just the beginning.


Director Teng Huatao talks about the controversy of ＂Shanghai Fortress＂： I used the wrong Luhan

Directed by Teng Huatao, the domestic sci-fi film starring Lu Han and Shu Qi received a lot of publicity before the release, but encountered the dilemma of word-of-mouth Waterloo after the release. Creator Teng Huatao and the original author Jiangnan came forward one after another and apologized to the audience on Weibo. Teng Huatao also gave another interview to "Poisonous Tongue Movie" a few days ago, responding to the controversy of negative word-of-mouth and the choice of actors. He explained: "I apologize without anyone coercion, nor any commercial purpose, just personal choice." During the conversation, Teng Huatao also talked about one of the film’s huge controversies, Lu Han, saying that he had no opinion on Lu Han technically, but ignored the difference in the type of actors. "I used the wrong Lu Han, in a type that is not suitable for him."

??

Teng Huatao explained why he "misused" Lu Han, saying that he wanted to make a sci-fi war movie, but ignored Lu Han’s actor type when choosing actors. "I used Lu Han wrong, in a genre that is not suitable for him." It also means that Teng Huatao directly admitted that Lu Han is not suitable for playing sci-fi war themes. In addition, when talking about Jiang Yang (Lu Han’s character) bangs hairstyle, Teng Huatao also frankly: "I think it may be a [problem], but this is an irreversible thing. After the filming is settled, do I have any other possibilities to adjust?"

??

When asked if he would change actors if there was a possibility of a comeback, Teng Huatao said his intuition was "not that Lu Han is bad, but that we have never made this type of film", and without experience, "can we make Lu Han?"When such an idol went to play, I didn’t judge it well at that time. "


In addition, Teng Huatao also once again refuted the rumor that Lu Han’s sky-high salary, emphasizing that he "received very little money". He said that when he decided to use Lu Han in 2017, he did not take into account some of the opinions that people would have on traffic stars. "Traffic stars are always a double-edged sword." He also denied that he used Lu Han for traffic reasons – the movie tickets that fans can buy are limited in conversion energy.

??

In the interview, Mr. Teng also noted that the actors were chosen by themselves and were "innocent" and that "it’s not realistic to expect people to say anything [to apologize] when the film doesn’t perform well."


25 Xingyue L real cars appear, with seat massage + headrest audio, equipped with CDC suspension

In August, Geely sold 17,026 vehicles, topping the throne of fuel SUV sales! And in order to achieve further progress, 25 L models came to help. The new car or named Xingyue L · Dongfang Yao is expected to launch "2.0TD high-power + 8AT two-wheel drive star version" and "2.0TD high-power + 8AT four-wheel drive moon-gazing version". Two models will be replaced with new internal and external designs and greatly upgraded for comfort configuration. It is expected to be pre-sold on September 25 and officially launched on October 23. Recently, netizens have taken pictures of Xingyue L · Dongfang Yao’s real car. Let’s take a look in advance.

From the actual car picture, Xingyue L · Dongfang Yao will be replaced with a convex air intake grille similar to Xingyue L Zhiqing. The interior is complemented by a straight waterfall chrome-plated trim and the latest silver logo, giving people a feeling of more domineering and luxurious. The through-type blackened front surround and chrome-plated trim embellishment are still the style of the current Xingyue L. The side and tail of the body are also basically unchanged. The difference is that Xingyue L · Dongfang Yao will be replaced with the same 20-inch long-wind multi-sport wheels and 19-inch Xingmang wheels of Xingyue L Zhiqing, and a new dark green paint will be added.

The interior will also add a white style and be redesigned for the sub-dashboard, not only the overall shape is more concise, but also a row of physical buttons has been cancelled (the one-button start button has been moved to the left of the air conditioner trend), and more wood grain trim has been added. In addition, similar electronic stops have been replaced, with four physical buttons and function control knobs on the right, and a wireless charging panel for mobile phones at the rear. According to the exposed information, Xingyue L · Dongfang Yao will also come standard with comfortable configurations such as headrest audio, seat massage, and two-row seat electric adjustment.

As for power, Xingyue L · Dongyao is only equipped with a 2.0T high-power engine, with a maximum power of 175kW (238 horsepower) and a peak torque of 350N · m. The transmission system matches the 8AT gearbox, and is divided into two-wheel drive star version and four-wheel drive full moon version. Another highlight is that Xingyue L · Dongyao will be equipped with CDC variable damping suspension as standard. In terms of price, refer to the price range of the current Xingyue L 2.0TD high-power version on sale for 157,700-185,200 yuan. So, how much do you think the price of 25 Geely Xingyue L · Dongyao is appropriate? Welcome to leave a comment.

Gross margin is back in double digits, has NIO passed the most dangerous moment？

In the new energy and new forces, NIO is the company with the greatest ups and downs, or even one of them.

In this year’s Hong Kong stock market, NIO is one of the few new energy vehicle companies whose share price has fallen. Since the beginning of the year, NIO’s share price has fallen by more than 24%, the ideal share price has risen by more than 80%, Xiaopeng has risen by more than 61%, and BYD’s shares have risen by more than 12%.

Behind the weakness of NIO’s share price, a very important reason is that in the current era of increasingly fierce competition for new energy vehicles, NIO’s overly expensive approach has added more uncertainty to it.

With the release of the third quarter report, this situation has changed. In the third quarter, NIO delivered 55,400 vehicles, an increase of 135.7% month-on-month, a record high, and gross profit margin increased by 4.8 percentage points month-on-month to 11%, exceeding market expectations (10.2%). NIO, who breathed a sigh of relief, rose nearly 10% two days after the release of the financial report.

More noteworthy than the financial figures is that NIO has finally begun to learn to save money, such as opening the power exchange alliance, abolishing non-core business departments, etc. But the crisis has not completely passed, and as new energy vehicles roll into the high-end car market, NIO will also face a new test.

This paper holds the following views:

1.NIO’s third-quarter results exceeded expectations, but it remains under pressure for the long term.In the third quarter, NIO deliveries and gross profit margins achieved rapid growth. But this largely relied on the untying of power exchange services and car purchases. Those who were unwilling to use power exchange services paid less, which stimulated sales. In July and August, NIO’s monthly sales were around 20,000 vehicles. But by September and October, NIO’s monthly sales had fallen back to about 16,000 vehicles.

2.NIO began to learn to save money.NIO eliminated redundant business, driving the proportion of sales and administrative expenses down 13.6 percentage points month-on-month. At the same time, NIO is also making active strategic adjustments and measures, such as opening up power exchange services to enhance scale effect and reducing vehicle manufacturing costs independently.

3.NIO is taking a big test in the high-end car market.All parties in the industry are collectively sprinting to the high-end car market. At the beginning of next year, Ideal and Xiaopeng will have new models priced at 300,000 yuan. And before the second half of next year, NIO will not have new models on the market. In the case of already declining sales of existing models, NIO’s competitive pressure will increase unprecedented.

01 Gross margin back in double digits

Gross margin has always been the most concerned indicator of NIO’s financial reports. Affected by factors such as falling sales volume and industry price wars. NIO’s business gross margin has stayed in single digits for three consecutive quarters. In the third quarter, NIO reversed this trend, and the automotive gross margin increased by 4.8 percentage points month-on-month to 11%, exceeding market expectations (10.2%).

NIO’s gross margin returned to double digits after three quarters, not only due to the decline in supply chain costs, but also due to the return of NIO’s sales volume to high growth.

The price of battery-grade lithium carbonate fell from 307,500 yuan/ton in July to 171,000 yuan/ton on November 1. Considering that the cost of batteries in pure electric models accounts for about 40%, the decline in battery prices will naturally bring about a decrease in car costs. NIO also mentioned in the third quarterly report that the company’s battery unit cost decreased in the third quarter.

At the same time, NIO sales also returned to high growth in the third quarter. In the third quarter, NIO delivered 55,400 vehicles, an increase of 135.7% month-on-month, and the delivery volume reached a record high. The dilution of amortized costs caused by the significant increase in car sales made NIO bicycle costs 7,000 yuan lower than in the previous quarter.

Among them, in the car sales structure, the ES6 with relatively high pricing has boosted sales by changing the model. Its sales share has increased from 25% in the last quarter to 50% in the third quarter, so that the average price of bicycle sales has increased to 314,000, an increase of 8,600 yuan from the previous quarter. The cost of each car has decreased by 7,000 compared with the previous quarter, but the price has increased by 8,600, so that the gross profit of each car sold by NIO in the third quarter is 35,000 yuan, which is 16,000 higher than the previous quarter.

Although the increase in sales volume and the increase in the proportion of high-priced ES6 have driven the improvement of the company’s gross profit margin. But in the long run, it is difficult to maintain the high growth of NIO sales. The reason is that the increase in sales in the third quarter was affected by the untying of power replacement and car buying services, and the disguised price reduction promoted the release of sales. In July and August, NIO’s monthly sales were around 20,000, but in September and October, the monthly sales volume had dropped to about 16,000.

Although the high growth brought about by the unbundling of power exchange services is a short-term event, changes in business strategy are having a profound impact on NIO’s profitability.

02 NIO starts to learn to save money

At the NIO Science and Technology Innovation Day two months ago, Li Bin said this: "Yesterday, He Xiaopeng asked a media person to tell me not to invest so much money, thank you, but NIO will continue to invest in the long-term."

Li Bin’s words were also in line with the outside world’s perception of NIO. Compared with other new forces, NIO would "burn money" more. But in the end, the situation was stronger than people.

In the third quarter, NIO’s sales and administrative expenses fell by 13.6 percentage points quarter-on-quarter. The decrease in expense ratio is due to NIO’s elimination of redundant business. "NIO will carry out adjustments involving organizational and resource investment directions, including reducing the redundant personnel and institutional settings by about 10%," Li Bin said in an internal letter in November. At the same time, NIO will also make adjustments to projects that have not been profitable for three years or have not contributed to the improvement of gross profit. Dolphin Investment Research forecasts that after the layoffs, it is expected to save NIO 10-1.50 billion per year.

Not only shrinking the business, NIO also adjusted its strategy. At the end of November, NIO successively cooperated with two major automakers, Changan and Geely, on the power exchange business. For a long time, due to the huge investment and the harsh requirements of the break-even point, the power exchange service has been a drag bottle for NIO’s profits. In the third quarter, the gross loss rate of the service business including the power exchange business reached -24%. That is to say, the gross profit earned by selling cars 350 million, all posted to the losses of other business 390 million.

After cooperating with car companies, the partners can not only share the investment pressure, but also increase the number of power exchange services per day at the power exchange station, improving the scale effect. Next, Li Bin also said that the possibility of independent financing of the power exchange business cannot be ruled out.

After rationally allocating non-core businesses, NIO also has more resources in the main automotive industry. Recently, it was reported that NIO has obtained independent production qualifications. If the news is true, it means that NIO’s seven-year OEM route has come to an end and it has become the last car company in the new force to obtain independent car manufacturing qualifications.

Not surprisingly, after obtaining the production qualification, it will be beneficial to the efficiency of NIO’s business. According to Li Bin, after purchasing the Jianghuai production line, the cost of independent production will decrease by 10%, and the gross profit margin of automobiles will continue to increase, reaching 15% in the fourth quarter.

Although NIO itself has started to learn to save money and is getting better and better, it is also facing new industry challenges.

03 The industry collectively sprints towards high-end cars.NIO faces new pressure

In NIO’s plan, the goal is to be China’s BBA and dominate the domestic high-end pure electric market for a long time. From the current point of view, this goal is progressing smoothly. From January to May this year, NIO’s market share of high-end pure electric vehicles with an average transaction price of more than 300,000 yuan reached 55.8%.

Although the performance is good, it may be difficult for NIO to continue to increase its share. Due to the different operating habits and aesthetic styles of consumers, cars are highly differentiated products. Toyota, the world’s largest automaker, has a market share of only 11%.

From the current point of view, NIO’s share in the high-end pure electric market has declined. In October, NIO’s share in the high-end pure electric car market above 300,000 yuan was 45.6%, a significant decrease from the first five months of this year. Another signal of bottleneck in the penetration rate of NIO’s high-end cars is that NIO will launch two sub-brands, Alps and Firefly, focusing on the market below 300,000 yuan.

At the same time, the new energy automobile industry has also begun to sprint to the high end collectively. According to later reports, next year, Ideal, Huawei, JK and other brands will launch products on the market with prices of 300,000 yuan and above.

In January next year, Xiaopeng MPV new car – Xiaopeng X9 with a pre-sale price of 388,000 began to be delivered to users. In the third quarter of this year, Xiaopeng bicycles cost an average of 196,000 yuan. In late February next year, the ideal first pure electric car priced close to the ideal Mega of 600,000 will also be delivered to users.

Interestingly, the timing of competing for high-end cars is precisely the empty window period for NIO products. NIO will not have new cars on sale until the second half of next year, and can only rely on the current eight cars on the NT 2 platform to sell. And two of the so-called main models – ET 5 and the new ES 6 – have obvious sales weakness. The fourth quarter sales guidance given by NIO 4.7-4 9,000, and it also shows a month-on-month downward trend. Before the second half of next year, NIO will only rely on stock car sales to deal with new high-end cars from brands such as Ideal and Xiaopeng. This means that the competitive pressure of NIO will increase unprecedented.

Although the unit price of NIO customers is higher, due to the crude development of NIO in the past, the gross profit margin of NIO is only 11%, coupled with the service business that has not been able to achieve profit returns, the overall gross profit margin of NIO is only 8%, which lags behind the gross profit margin of most mainstream new energy vehicle companies. Once NIO’s high-end market position is shaken, NIO will gradually lose its room to move around in the industry.

This also means that the danger of NIO is still not over. In the ever-fierce competition of high-end cars in 2024, NIO will enter a new round of life and death test.

AITO M9 will be officially released in the fourth quarter, with an estimated price of 500,000 yuan.

Fenghuang. com automobile news On April 17th, at the new product launch conference of nova 11 series and the whole scene, AITO Jiejie M9 made its debut as the final product. Yu Chengdong, managing director of Huawei, terminal BG CEO and smart car solution BU CEO, announced that Jiejie M9 would be officially released in the fourth quarter of 2023.

In terms of appearance, Wenjie M9 positioned the full-size flagship SUV, which brought a brand-new family design on the design concept of Wenjie series "extreme simplicity and purity", inspired by a touch of pure skyline. The front face modeling integrates innovative functions. The brand-new intelligent car light module integrates megapixel headlights, ADB (Adaptive High Beam) /AFS (Adaptive Headlight System) headlights, star digital matrix interactive system and aerodynamic air intake curtain, making the complicated things simple. The design of penetrating taillights echoes the design of headlights, forming an All In One design before and after, which can be recognized at a glance 100 meters away and is highly recognizable.

As for the interior, the M9 is equipped with a multi-screen full scene, which can be equipped with 10 screens, and the screen size ranges from 16 inches to 100 inches, which can meet any needs of driving, entertainment and work at any time. The layout is based on the original design intention of equal weight for six seats, which integrates innovative designs such as flat floor, flexible space change and ever-changing seat mode, and realizes the same flat floor as MPV, with three rows without steps and convenient access; The front and rear adjustable range of the second row is larger, and all the seats in the car are provided with electric slide rails, so that the space of passengers and luggage can be flexibly adjusted, making the ride more spacious and comfortable. All the seats in the car support electric adjustment, so that each seat is first class, and at the same time, it will provide a changeable seat mode of 3|4|5|6 seats. The M9 is 5230mm long and has a wheelbase of 3110mm.

In terms of configuration, Wenjie M9 has fully loaded Huawei’s full-stack smart car technology solutions, including the latest black technologies such as HarmonyOS Intelligent Cockpit, Huawei Intelligent Driving, HUAWEI xPixel, HUAWEI AR-HUD, AI Big Model, Sensor Federation, HUAWEI SOUND, and equipped with Huawei’s latest Harmony OS and Huawei ADS2.0 system.

The estimated price range of Wenjie M9 series is 500,000-600,000 yuan. The extended range version and pure electric version will be booked on April 17, 2023. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

How should parents give reasonable guidance to children who use new media to become younger？

Chen Qingwen, an associate professor at Tongji University, pointed out that parents should balance the opportunities and risks of the Internet when guiding their children to surf the Internet. Photo courtesy of respondents

A chart based on interview data of Chen Qingwen’s team. Photo courtesy of respondents

　　I believe many people have had this experience: in some public places, "Xiong Haizi" played games or watched videos with electronic devices such as mobile phones and tablets, and the volume was so loud that parents turned a blind eye. Relevant research reports show that in China, children’s use of new media tends to be younger and more entertaining.

　　On the one hand, new media devices that can be networked, such as mobile phones and tablets, have grown up with a new generation of children and once became a "part" of their bodies; On the other hand, the powerful educational function and interpersonal communication use of new media also make it a sharp weapon for learning and communication.

　　As the mother of a post-00 generation child, Chen Qingwen, an associate professor at Tongji University’s College of Art and Media, faces the same problem: How and how often do children use new media? How should parents guide their children to use new media reasonably?

　　With these questions, Chen Qingwen and his team randomly interviewed 30 families of children aged 3-10 in Shanghai to learn about children’s use of new media, parents’ attitude and involvement in children’s use of new media, and children’s views on parental involvement. On this basis, suggestions are given, and the research results are published in the core journal "Journalist" in August 2019.

　　From "TV Children" to "New Media Children"

　　As a post-1970s generation, Chen Qingwen admitted that he "grew up watching TV". When he was a graduate student at Fudan University 15 years ago, he studied the newly-emerging children’s channel in China. She said that the transition from "TV children" to "new media children" was even faster than the growth of a generation. And this change has brought a kind of trouble to parents: it is difficult to guide children to use new media reasonably with reference to their own experience.

　　Some people may ask, how can they bring up the next generation when there was no TV in the older generation?

　　"Because the new media is more interactive, participatory and creative than the traditional media, but without learning and guidance, children may just regard the new media as TV or game consoles." Chen Qingwen explained that, at the same time, new media are everywhere, and the content is all-encompassing, which is very different from traditional TV and other media. You can leave TV at home, but you can’t live without the Internet and mobile phones. In modern cities, "portable" and "always online" have become the common points for people to use new media.

　　Chen Qingwen felt that "new media children" were born from the moment parents provided their children with new media equipment.

　　Among the 30 families interviewed, one-third of the children have their own new media equipment, and the other two-thirds share it with their parents, many of whom will leave their unused new media equipment for their children to use. In terms of use, most children play games, followed by watching videos, and the third is the homework assigned by the school.

　　According to statistics, more than half of the children use it for a long time, especially on weekends, almost for more than two hours a day. In the trend, many children in the kindergarten group have used new media for a long time, and the use time tends to lengthen with age. In addition, compared with the primary school group, the kindergarten group has a higher proportion of its own new media equipment, which shows that the use of new media is younger.

　　In March this year, the Research Report on the Internet Use of Minors in China in 2018 jointly issued by the Youth Rights Protection Department of the Central Committee of the Communist Youth League and China Internet Information Center showed that as of July 31, 2018, the number of underage netizens in China reached 169 million, and the Internet penetration rate of minors reached 93.7%, which was significantly higher than that of the national population (57.7%) in the same period. According to the report, this is a direct manifestation of the expansion of Internet coverage and the decline of mobile traffic charges in China in recent years, and it is also closely related to minors’ strong interest in the Internet, strong learning ability and great application demand.

　　Don’t let machines take the place of parents’ company

　　In the interview, the research team found that children’s use of new media is mostly due to lack of companionship, especially preschool children. Because parents are busy and have no friends to play with, children have to turn to mobile phones and tablets; With the increase of age, more and more children choose new media.

　　Some parents even choose to use new media instead of themselves to accompany their children. In public places such as restaurants, children are often seen watching videos while eating, perhaps just to let their parents "have a good meal". "She is good with this and doesn’t make any noise, as long as she doesn’t make any noise." A mother said.

　　The interview also found that with the increase of age, more and more children are more willing to choose new media than playing with friends; And the older children are, the less satisfied they seem to be with their new media use time. Most of the respondents in the primary school group felt that their use time was insufficient, and one girl felt that two hours a day was not enough.

　　"When parents use new media instead of accompanying their children, the actual price paid is likely to be huge." Chen Qingwen pointed out in the research report, "As they get older, they are more likely to rely on new media. At this time, even if their parents want to accompany them, they may continue to immerse themselves in communication with machines. When machines replace humans to accompany children, even if people come back, the relationship between children and machines is unbreakable. "

　　Chen Qingwen combined expert opinions and personal experience to give some suggestions to parents. "If you want to control underage children’s use of new media, try not to let them own their own equipment, just lend it to him, that is to say, give children the right to use it, while parents retain the right to control it. As for the balance between control and privacy, you need wisdom."

　　She also said that although the current academic research is inconclusive about when to start controlling children’s use of new media, she feels that parents who are determined to control their children should take action as soon as possible. "It would be much better to let him know that parents should take care of it early than suddenly."

　　Why can other children play computer games, but I can’t?

　　In this "equipment battle", "children crying and parents yelling" is a common scene. The research team found that most children’s tricks are crying and "lai", and they can play as long as they can until their parents take away the equipment.

　　Interestingly, on the question of whether parents are worried about their children’s use of new media, parents’ attitudes are polarized: 17 are worried, and 13 are not worried, either very supportive or very opposed.

　　In the interview, some parents thought that "this is a trend" and "this thing will be accepted sooner or later", so they were not worried at all. A mother said: "everyone has it, but they just can’t fall behind." If she doesn’t understand, she feels like she is behind others and can’t keep up. "

　　The attitude of parents who hold opposite opinions is also very clear, and their concerns are mainly reflected in three points: First, they are afraid of their children’s addiction; The second is to worry about the harm to vision; The third is to worry about the negative impact of inappropriate content such as violence.

　　Chen Qingwen believes that such "two extremes" attitude makes parents’ work of disciplining their children in trouble. "Why he can I can’t, this is a child’s question. For example, children will say that classmates can use computers when they go home. Why can’t I? "

　　Another reason is the change of family education style in China. “‘ Authoritative education ’ It is not easy to work. In the past, parents could answer no, but now they are likely to get a crying and keep asking. After all, children’s energy is much better than ours. "

　　The research team also found that, as in the TV era, the way parents intervene in their children’s use of new media is mainly "restriction", and the time limit is more than the content limit.

　　Most parents in the interview only know that their children are playing games or watching videos, but they don’t know what games or videos their children are playing. Some academic studies believe that restrictive guidance strategies can not only effectively help solve the problems that children may encounter on the Internet, but also easily lead to the decline of the quality of parent-child relationship or frequent conflicts.

　　For children who are out of control, whether they cry, lose their temper or cheat, the parents interviewed said: "Let her cry", "Ignore her" or "yell at him", and some parents will be patient and reasonable, but children will still enter the cycle of yelling if they don’t listen.

　　The mother of a 9-year-old boy said that she usually talks reason first and scolds him if she doesn’t listen. If she scolds him, she will have to yell at him at him at a higher volume. If she doesn’t, she will have to be punished, such as not using new media for a few days or increasing the number of homework. Most parents can insist on not using their children’s noise, but the children’s crying or losing their temper will continue.

　　Academic research proves that parents’ positive intervention is more effective.

　　"We just did a small-scale interview in Shanghai." Chen Qingwen said, "If you want to give scientific advice, you need to do extensive and long-term investigation and research in different cities and rural areas across the country."

　　But before that, some countries encountered these problems earlier than China, and their academic research may provide reference.

　　Chen Qingwen introduced that since the 1980s, the research on parents’ involvement in children’s media use has been popular in the United States. After 1990, the American government emphasized the role of parents in family policy, and related research received more attention. The research points out that the two main intervention methods adopted by parents are "making rules" and "restricting"; The actual behavior of parents can be divided into positive intervention methods such as parent-child discussion and negative intervention methods such as prohibiting or restricting use, and parents adopt the mode of sharing viewing between parents and children.

　　In another paper on the use of new media by minors by British scholars in 2007, the author divided the intervention strategies of parents for their children to use new media into four categories. In addition to joint use and restricted use, parents will also adopt "technology restrictions", that is, use technology software or set restrictions on their children to prevent them from using unauthorized digital media content; And monitor children’s use of websites, letters and games in different ways. Their conclusion is that when parents take active measures to intervene their children’s use of new media, such as sharing or discussion, the negative influence of their children’s use of new media can be effectively reduced.

　　Domestic research on the media also believes that parents’ intervention can bring positive results.

　　For example, in the psychological aspect, the correct intervention of parents and families can reduce teenagers’ psychological anxiety, help build self-confidence and self-esteem and affect teenagers’ mental health; In terms of learning and risk reduction, parents’ active intervention in media use can improve teenagers’ learning effect, reduce the possible negative impact of violent content in the media, affect the formation of children’s gender role attitude, reduce children’s fear response to media content, and reduce some network risks that children may encounter.

　　At the same time, parents’ ideas and the motivation and methods of intervention are extremely important.

　　Foreign studies have found that the more parents want the Internet to have a positive effect on their children and think that the Internet will have a negative impact on their children, the more they will get involved in their children’s use of new media. Domestic research also points out that the more time online is strictly restricted by parents, the more recreational motivation teenagers tend to use the Internet.

　　"The key point may not be whether children should use new media or how to use new media at all, but where the parents are and where the children’s minds are. Studies in different fields have pointed out that modern society is busier than before, and how parents create a happy parent-child environment will become an increasingly important issue. Quality companionship between parents and children is one of the necessary conditions for shaping parents. " Chen Qingwen’s interview report wrote.

　　Communicate with your child with your heart

　　What do children think of their parents’ control? The interview results show that on the whole, half of the children think that their parents are reasonable; At the same time, with the growth of children’s age, the proportion of recognition of parents’ intervention control has increased. And "making rules together" and "keeping your word" have become the common standards for children to measure the rationality of parental discipline.

　　Taking nine children in the kindergarten group in the interview report as an example, Min Min, a 4-year-old (all minors below are pseudonyms), feels that his parents are much more in charge; Tingting, 5, feels that her parents don’t care much because they are reasonable. Zhu Zhu, a 5-year-old, said that she was afraid of her father because he was very fierce when he was angry and would say, "I’m telling you! I’m telling you! No matter how, I will kick you downstairs "; Kiki, Doll and Lingling, both 6 years old, are afraid of their mother and think her mother is too fierce.

　　Among the 21 children in the primary school group, 13 children feel that parental control is reasonable, 5 children feel unreasonable, and 3 children are uncertain. Xiao Han, a third-grade student, told the interviewer that she felt that the parental control was sometimes reasonable and sometimes unreasonable. The unreasonable reason was that the mobile phone was forcibly taken away before the agreed time. "My mother said several times that she would play for me for 10 minutes. I didn’t expect that when it was almost two minutes, she said that it was 10 minutes. I didn’t want to, so my mother dragged me away. She said that it was evening and I couldn’t play any more."

　　The interview report suggests that from the perspective of social environment, there are two urgent matters: first, timely education courses related to new media literacy should be provided at different stages of children’s growth; The second is to improve parents’ ability to master new media and new technologies.

　　"Not all parents have the time and energy to participate or study independently. I think we can start with school education and issue some principles and suggestions for children to take back to their parents." Chen Qingwen explained.

　　In addition to improving their understanding of new media and technologies, parents should also attach importance to communication between parents and children and accompany their children to use new media by guiding participation. Especially in the method of making rules, parents need to talk to their children often. "In fact, kindergarten children have a very clear concept, this is good, how long should it take. If the rules are made by the children themselves, or if the parents discuss with him, the children will be more willing to abide by them. "

　　When attending international academic conferences, Chen Qingwen often discusses these issues with foreign scholars: when to give children new media equipment, how long the screen time should be in a day, and when to let children have their own social media accounts. "Although some organizations will give suggestions, for example, the screen time is no more than one hour or two hours a day, and general social software suggests that people are over 14 years old, but parents have different ideas, different social situations, different family situations, and different children, so you can refer to some research-based suggestions, but in the end you have to find a way that suits you. I don’t think there is an absolute standard."

　　"According to the needs" is Chen Qingwen’s main basis. Her son rarely contacted new media when he was in kindergarten, but when he saw that other children had their own mobile phones, he said that he also wanted to have their own mobile phones. But this wish has not been realized until now that his son is going to middle school, because his son has no need to carry a mobile phone. When she entered middle school, her son needed a computer for some of his homework. The school asked for a laptop for her child, so she bought the laptop she wanted, but only if it was used for study and could not be loaded with games. "At present, the school has just started, and there are still any problems in the future. I am also walking and watching."

　　"In our research, we found that intentional is better than unintentional. As long as you are intentional, children can feel it. My suggestions are: teach students in accordance with their aptitude, learn from each other, and communicate with your heart. From the perspective of communication, intentional communication can enhance feelings and reduce misunderstandings, which is actually the most effective method. " Chen Qingwen said. (China Youth Daily China Youth Network Trainee reporter Wei Qimeng)