In April, the spring is full and the consumer market is warm — —
On April 18th, the National Bureau of Statistics released data: from January to March, the total retail sales of social consumer goods was 11,492.2 billion yuan, up 5.8% year-on-year. Among them, the retail sales of goods was 10,278.6 billion yuan, up 4.9% year-on-year; Catering revenue was 1,213.6 billion yuan, up 13.9% year-on-year.
In the first quarter, the per capita disposable income of the national residents was 10,870 yuan, a nominal increase of 5.1% over the same period of the previous year, and a real increase of 3.8% after deducting the price factor; According to a survey conducted by the People’s Bank of China, 23.2% of the residents tend to spend more, an increase of 0.5 percentage points over the previous quarter.
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The General Secretary of the Supreme Leader pointed out, "Establish and improve a long-term mechanism to expand residents’ consumption, so that residents can consume with stable income, dare to consume without worries, and have a good consumption environment."
Consumption has increasingly become the basic force driving economic growth, and it is also a direct manifestation of people’s needs for a better life. The Central Economic Work Conference proposed to enhance consumption capacity, improve consumption conditions and innovate consumption scenarios.
In the first quarter, the Ministry of Commerce organized the theme activities of Spring Festival consumption season and national consumption promotion month; Beijing, Tianjin and Hebei jointly held the Beijing-Tianjin-Hebei consumption season; Jiangsu launched the activity of "Suxin Consumption and Chunhui Jiangsu"; China Building Materials Distribution Association and China Cuisine Association held Green Home Consumption Festival and China International Catering Industry Expo … …
These activities strongly support the consumption of new energy vehicles, old-age care services, education, medical care, culture and sports services, strengthen the system integration and coordination of various initiatives, and make the situation of consumption recovery more sustainable and stable.
Stable income expectations, consumption has motivation.
"We can learn e-commerce knowledge at home, get on the job after training, the salary is good, and our confidence is stronger!" A few days ago, the Human Resources and Social Security Bureau of dangyang city City, Hubei Province held the "2023 Spring Odd Job Fair" at the Odd Job Station in Champs Elysé es Community. Dai Lian, a trainee who participated in the training, was full of expectations for the future.
In Huawei Logistics Homecoming Pioneer Park in Zigui County, Yichang City, Hubei Province, trucks shuttle back and forth, and the staff are busy counting goods, packing and delivering, and checking orders, which is a busy scene.
"After returning home, the park provided me with a 500-square-meter storage workshop, and regularly organized job fairs and entrepreneurship counseling to help us solve problems in entrepreneurship in time." Gong Xue, the head of Zigui Straw Hat Girl Trading Co., Ltd., talked about entering the Pioneer Park and was deeply touched.
Stabilizing residents’ consumption expectations focuses on stabilizing residents’ income expectations. Since the beginning of this year, all localities and departments have implemented the employment priority policy, strengthened the assistance to enterprises in difficulty, actively expanded new employment space, better played the role of skills training in stabilizing jobs and promoting employment, and consolidated the foundation for residents’ income growth.
The employment is stable and the income increase is supported.
In the first quarter, 11 departments including the Ministry of Human Resources and Social Security jointly launched the Spring Breeze Action and Employment Assistance Month, during which 58,000 recruitment activities were held and 38 million jobs were released. This year, offline job fairs are 30% more than in previous years. Among the rural laborers who go out after the Spring Festival, there are more migrant workers in the province than migrant workers across provinces, accounting for 51.8% of the total number of migrant workers, and more and more people choose to work at home.
"The key to truly stimulating consumption growth potential is to increase employment opportunities and stabilize income expectations." Sang Baichuan, president of university of international business and economics Institute of International Economics, said, "With employment opportunities, people’s disposable income level can be improved, and the growth of consumer demand can be supported."
Social security is strong, and consumption is emboldened.
"I submitted the application form, and I got nearly 80,000 yuan for medicine in about a week. It’s really a timely help." Mr. Fu, a citizen of Yangzhou City, Jiangsu Province, said that he and his family insured "Jiangsu Medical Huibao No.1" and successfully reimbursed some medical expenses.
“‘ Jiangsu yihuibao No.1 ’ It is an inclusive commercial supplementary medical insurance product. Last year, the number of insured persons reached 3.222 million, and the number of beneficiaries was 62,000 and 258,000, with a total amount exceeding 700 million yuan. " The relevant person in charge of the Jiangsu Provincial Medical Security Bureau said.
"We run on the road every day, and with work-related injury insurance, our hearts are much more practical!" Recently, Guo Chao, a 25-year-old courier from Hefei City, Anhui Province, completed the formalities of industrial injury insurance. In recent years, new formats such as take-away and express delivery have developed rapidly, attracting a large number of labor employment. Promoting couriers to participate in insurance not only guarantees the rights of workers in the new employment form to share the fruits of development, but also helps to stabilize consumption expectations and expand household consumption.
Experts said that it is necessary to focus on the development needs of new industries, new formats and new models and further expand the coverage of social insurance. In particular, it is necessary to target key groups such as new employees and migrant workers, make classified policies and accurately expand their coverage, and bring more people into the social security system. Improve laws and regulations, provide legal services and provide legal protection for flexible employment groups to safeguard their legitimate rights and interests.
Improve the quality of supply, the market is dynamic.
In the Peach Blossom Garden in Shangshi Town, Suixian County, Hubei Province, pink and white peach blossoms are covered with branches, and more than 60,000 mu of flowers are beautiful. "We went to Suixian to see peach blossoms, and we had a good time." Sun Jianguo, a tourist from Wuhan, Hubei, said.
Recently, the Peach Blossom Festival in Huangshi, Xiantao, Tianmen and other places in Hubei has kicked off one after another, bringing forth new products in the cultural tourism market, promoting the organic combination of cultural development and industrial revitalization, and bringing consumers a richer experience.
With the Yangtze River as the background, the Wenchuang floats are full of the breath of spring in the one-yuan square of Hankou River Beach in Wuhan. Guofeng ornaments, hand-woven wool, nostalgic snacks, traditional food, etc., make Hankou River Beach beautiful and easy to visit. Starting from Hankou River Beach, it takes more than 10 minutes to walk to Jianghan Road, wuhan heaven and earth, Lihuangpi Road and other business districts. Have a candlelight dinner with river view, stay in the river view room of the hotel for one night, and travel, eat, enjoy and stay along the Yangtze River.
The trend of upgrading the consumption of Chinese residents is obvious. All regions and departments continue to deepen the structural reform of the supply side, upgrade and optimize the quality and structure of the supply of goods and services, adapt, lead and create new demands with high-quality supply, and stimulate market vitality.
Cultivate new formats and the cultural tourism market will recover rapidly.
Tea, snacks and children’s entertainment … … In the evening, I walked into Zhongyi Street, Jiangyin City, Jiangsu Province, where a variety of formats were presented and tourists were woven.
In Shenzhen, Happy Valley, splendid china Folk Village and Window of the World have launched a variety of night tours, which have become a highlight of tourism consumption in Shenzhen. At present, the number of night consumption outlets in Shenzhen has exceeded 80,000.
In Changsha, Wuyi Business Circle, Sunshine 100 Phoenix Street, Meixi Lake Meilanfang Block, Hongxing Block … … Rich night consumption scenes are everywhere. Changsha’s night economy is constantly upgrading, and the number of night consumers continues to grow.
"Many places have introduced relevant measures to stimulate the vitality of night consumption and continue to release consumption potential. The night economy has enriched urban life and also promoted the recovery of the cultural and tourism markets, playing an increasingly important role in promoting consumption and stimulating domestic demand. " Zhao Ping, vice president of the China Council for the Promotion of International Trade Research Institute, said.
Create a new model and make online consumption more active.
Recently, in Luotian County, Hubei Province, the village of Yanwowan caught fire because of the live broadcast. The spring is beautiful. In the village of Bird’s Nest Bay, in addition to thousands of tourists who come to enjoy the flowers, there are many people holding mobile phones to broadcast live.
"I’m picking soft grass and making local specialty soft grass." Qu Zhihua, a 58-year-old villager, will broadcast live for more than four hours every day, selling local delicacies such as soft cakes, chestnut chicken and duck egg crisp. Attracting tourists through webcasting has become a new mode of developing rural tourism in Yanwowan Village.
According to the data released by the National Bureau of Statistics, in the first quarter, the online retail sales of physical goods increased by 7.3% year-on-year, and continued to maintain rapid growth.
Satisfy and create new demand with high-quality supply, and promote the formation of a virtuous circle of mutual promotion between supply and demand and simultaneous production and sales. Experts said that the application of digital technology runs from the demand side to the supply side, and the precise docking around personalized consumer demand has promoted the increase of product varieties, quality improvement and brand building. It is necessary to build a rich and diverse digital consumption service platform close to the people and provide a flexible and diverse consumption environment with online and offline integration and interaction.
Policy measures are effective and there is potential for development.
Policies can play an important role in restoring and expanding consumption. Various regions and departments actively introduce relevant consumption policies, develop emerging consumption while consolidating traditional consumption, and actively expand rural consumption while focusing on improving urban consumption, so that the consumer market will continue to recover with stronger momentum, wider scope and more stamina.
Take multiple measures to enhance the willingness to consume.
Recently, Mr. Liu, a citizen of Wuhan, and his family spent 495 yuan in a supermarket and used two supermarket coupons, saving 100 yuan money. "60% of the guests have used coupons, and they are full of guests around 5 o’clock. The effect of stimulating consumption is obvious." The manager of a restaurant in Wuhan said. Since March 16th, Hubei has distributed coupons with a total amount of 500 million yuan in batches, and the popularity of grabbing coupons on the online platform exceeded expectations. During the spring equinox, some catering stores jointly launched the "Wuhan New Year Taste Festival" and other activities around the solar terms, and superimposed coupons to create hot spots for catering consumption.
As an ice cream company — Tea-drinking enterprise, Henan Zhengzhou Mixue Ice City Co., Ltd. has built a platform for franchisees to start their own businesses through training and empowerment. In recent years, over 11,000 franchisees have started their own businesses. In 2022, Mixue Ice City purchased more than 9,000 tons of tea in the whole year, which increased the income of more than 50,000 tea farmers and enhanced their consumption power.
Optimize the environment and open up the county and township markets.
"It is not only more convenient to buy large household appliances now, but also more favorable in price." Li Wei, who came to buy home appliances at the JD.COM Home Appliances Experience Store in Jintang County, Sichuan Province, said.
The Ministry of Commerce and other departments guide enterprises to further expand the sinking market and activate the consumption of a pool of spring water in counties and townships. JD.COM’s home appliance stores cover 25,000 towns and 600,000 administrative villages, allowing many remote rural consumers to enjoy the same goods, prices and services as first-tier cities. For example, in Ali, Tibet, online shopping can be reached as soon as possible on the same day.
The relevant person in charge of the Ministry of Commerce said that in recent years, the Ministry of Commerce and relevant departments have actively promoted the construction of county-level commercial systems, made efforts to improve the rural consumption environment and improve service quality, and achieved initial results. In the next step, we should take the sinking of channels as the main line, promote the further recovery and expansion of rural consumption, and better help rural revitalization.
The consumption upsurge gathered by thousands of households’ consumption activities will surely turn into the surging power of economic development, and promote China’s economic ship to be stable and far-reaching.
(Our reporter Kelly participated in the writing)
