标签： 上海花千坊龙凤

China cake won the international gold medal ＂the Monkey King cake＂ and became popular (Figure)

　　The Monkey King, the Great Sage of Qitian, with his foot on the lotus platform, wearing colorful golden armour and holding a golden hoop, would have been hard to associate this lifelike sculpture with the food cake if it were not for the English introduction marked below. Beijing Youth Daily reporter learned that the team of "SK Tang Wang Zhou Yi" from China recently won 3 gold medals and 2 bronze medals at the World Cake Conference held in Britain. Contestant Zhou Yi told the reporter of Beiqing Daily that one of the cakes was made after seven days and nights, and the characters on the other cake were redone seven or eight times just by hand.

　　"the Monkey King Cake" costs 10,000 yuan.

　　For people who like dessert, one of the hardest things to accept is that you can’t bear to eat a beautiful cake when there is one in front of you. Recently, many netizens in Weibo were "amazed" by a group of photos of cakes. Weibo netizen "sk Sugar King Zhou Yi" posted a group of photos on Weibo. In the photos, cakes made with "sugar-turning" technology were made, some of which were made into the image of the Monkey King, the great sage of Qitian, and another cake was a woman costume dressed in green, with pictures and screens around him that were lifelike.

　　Zhou Yi, the founder of the cake, introduced in Weibo that the cakes in these photos were the works of his team participating in the international cake competition held in the UK recently, and five cakes finally won three gold medals and two bronze medals. Award-winning cakes with the shapes of "the Monkey King" and "Wu Zetian" triggered a heated discussion among many netizens. Some netizens commented that these cakes were "too beautiful to eat", while others said that "I didn’t expect a cake to contain craftsman spirit".

　　According to the official website of the International Cake Competition, it is the largest cake competition in the world and is considered as an arena of cake making technology and creativity.

　　In an interview with the reporter of Beiqing Daily, Zhou Yi said that the five cakes won this time were made by four members of his team. Although the characters made were like sculptures, their raw materials were mainly sugar and flour, which were edible. "Can make such a vivid effect, mainly using a cake decoration called ‘ Fancy sugar ’ Technology and materials. "

　　It is understood that Zhou Yi has opened a fondant cake training school in Suzhou. According to Ji Jinjun, who is in charge of the brand operation of the training school, fondant cake is made of sugar, water and glucose, which belongs to the cake industry, and its shape is completely made by hand. Although it is mainly decorative, all parts are edible. The materials used to make fondant cakes are almost the same as those of ordinary cakes, but it takes about a week to make a fondant cake, and the labor cost is much higher than that of ordinary cakes. The reporter of Beiqing Daily learned that the predetermined price of this kind of fondant cake, which can participate in international competitions, reaches 10,000 yuan.

　　In addition, the fondant cake has been preserved for a long time, and a fondant cake in Britain has even been preserved for a hundred years. As long as it is not in direct contact with water, oil and humid air, fondant cakes can always survive. If you want to eat it for a long time, you can keep it by freezing it. "The fondant cake is completely edible. But the cakes we usually make during training will not be used for eating, but will be placed outside the classroom as a souvenir. Now, there is a row of cakes outside our classroom. " Ji Jinjun said.

　　Ji Jinjun told the reporter of Beiqing Daily that Zhou Yi is good at making fondant cake dolls, and his style prefers China ancient style. In this British International Cake Competition, Zhou Yi teamed up with friends and apprentices to participate. In the end, Zhou Yi’s "Wu Zetian" won the gold medal, and "Drunk and Forgetting the Worries" won the bronze medal.

　　Seven days and nights of "fighting against Buddha"

　　Zhou Yi said that the cake in this competition was first made into a cake-shaped large structure in China, and then brought to the UK, and some details of the work were supplemented three days before the competition. In particular, some fragile things, such as very small wine glasses and belts, were brought to Britain to be reassembled, and the big frames were basically completed in China.

　　"Usually we all have our own things. For example, I am busy taking care of my own company. Many of the works this time are made by everyone." Zhou Yi took the the Monkey King cake "Fighting over Buddha", which was hotly discussed by many netizens, as an example. "The golden armor and golden hoop on this cake are very fine, which was made by the author after seven nights." In order to participate in the competition, they used a lot of raw materials. "At present, these entries use about 60 kilograms of sugar alone."

　　Du Chaojing, the author of Fight Against Buddha, told the reporter of Beiqing Daily that in order to express the Monkey King’s solemnity, cleverness and ferocity with her works, she looked through a large number of stills of six-year-old children and finally decided to adopt the shape of Fight Against Buddha. "Fight against Buddha has a high realm. He is a Buddha, with both the ferocity of monkeys and the solemnity of Buddha." After determining the design blueprint, Du Chaojing started to make the doll’s head, and it took three days to make the hair on the Monkey King’s head alone.

　　In order to show the best effect of the cake in the competition, a detail in the shape may be overturned many times. In Zhou Yi’s work "Drunken Sleeping and Forgetting Worries", a beautiful woman dressed in China’s ancient costume was prone on the ground. "I made this beautiful woman many times, and I was particularly tired. The first time I made her head small, the second time she made it big, which was out of proportion to the figure’s body. Later, the proportion was right, and I felt that there was something wrong with her expression, so I still had to do it again. Including this beautiful woman’s hand, when I started to do it, my finger was broken several times and I had to stick it again, but later I felt that there should still be no traces of adhesion, so I cut off my hand and did it again, and I did it seven or eight times with one hand. "

　　Attentive netizens noticed that there was a bunch of flowers in the prone beauty’s hair, which was composed of dozens of small flowers. The detailed pictures that Zhou Yi showed to the reporters of Beiqing Daily showed that subtle lines could be seen on the flowers. Zhou Yi said that the total length of the cake "Sleeping Drunk and Forgetting Worry" is only over 40 centimeters, and the flowers on the beautiful women’s heads are only a few millimeters in size, and they are made one by one when they are made.

　　I used to learn from dough modeling and sugar blower technology.

　　Du Chaojing, another contestant, is a certified cake baking trainer in Britain. She has a fondant cake training room in Beijing. This time, she went to Britain with her good friend Zhou Yi. In the competition, Du Chaojing’s work "Fighting over Buddha" won the gold medal.

　　On the afternoon of November 5, Du Chaojing, who just attended the award ceremony, told the reporter of Beiqing Daily: "The British International Cake Competition is the biggest competition in the cake industry and belongs to an international competition. I was really happy to win the gold medal for the first time, and I didn’t waste my time creating works day and night. "

　　Zhou Yi said that China’s traditional food arts and crafts such as dough sculpture and sugar blower provided him with a lot of inspiration in creating fondant cakes: "For example, the palace lanterns in Wu Zetian were blown out by sugar blowers, and these effects surprised many foreign counterparts."

　　Du Chaojing told the reporter of Beiqing Daily that she and Zhou Yi are developing fondant cakes that suit the taste of China people.

　　Text/reporter Qu Chang Zhang Xi

Economic Roundtable No.25

　　Compere: Gather the wisdom of academic circles and take the pulse of China economy. Hello, audience and friends, welcome to the "Economic Roundtable" program jointly sponsored by Economic Daily, China Economic Net and the news client of Economic Daily. I’m Gillette, the host today. Today, our topic is: What should we do in the face of food rumors? We are honored to have invited three guests, namely:

　　Gong Jianping, Deputy Director of the Information and Publicity Department of the State Food and Drug Administration

　　Zhang Yipeng, Vice President of Yili Group

　　Kai Zhong, Deputy Director of Kexin Food and Nutrition Information Exchange Center.

　　Gong Jianping: Hello.

　　Moderator: Zhang Yipeng, Vice President of Yili Group. Hello, manager Zhang.

　　Zhang Yipeng: Hello, audience friends.

　　Moderator: Kai Zhong, Deputy Director of Kexin Food and Nutrition Information Exchange Center. Hello, Director Zhong.

　　Kai Zhong: Hello, everyone.

　　Moderator: Welcome to all of you.

　　Moderator: Food safety is related to everyone’s health and life safety, and it is a major concern of the people. It can be said that with the joint efforts of all walks of life, the overall food safety situation in China is constantly improving. However, restricted by many factors, there is still a big gap between China’s food safety level and the people’s subjective feelings. In the field of food safety, there are some chaos, such as food safety rumors, which will seriously affect food safety and food enterprises. At the beginning of the year, a rumor of "plastic laver" caused hundreds of millions of yuan in losses to the laver industry in Fujian. In the face of food rumors, it is difficult for many people to tell the truth from the false. Although some rumors are ridiculous, most people are prone to have the psychology of "believing in it rather than believing in it". Many netizens are also curious, why are food rumors emerging one after another? It seems that every once in a while, some new rumors will appear in Weibo, WeChat and friends circle. What are the characteristics of these rumors when they spread, and where did they come from? We would like to ask you to talk about where today’s food rumors come from and how they spread. Please welcome Director Gong to introduce us.

　　Gong Jianping: Good audience, hello everyone. With the rapid development of the Internet, rumors spread like wildfire at the same time. The field of food safety is also the hardest hit area of online rumors. The reason why food rumors emerge one after another is that firstly, there is no zero risk in food safety; secondly, there is asymmetry in food safety information; thirdly, the public’s scientific literacy cognition is different, so the overall situation needs to be improved.

　　In the past, food safety rumors often appeared in the form of pictures and truth, but in recent years, they were broadcast in the form of videos, which made it more difficult for ordinary netizens to identify them. The main reasons are as follows: First, some people hired black public relations and water army to maliciously fabricate and spread food safety rumors. Second, some WeChat official account localized food safety rumors, which earned the attention of the public and improved the income of advertising; Third, some competitors with ulterior motives deliberately spread rumors by smearing, with the intention of seeking illegitimate market interests.

　　According to statistics, food safety information in online rumors has now accounted for 45%. There are four aspects to analyze these food safety rumors:

　　1. Intentionally fabricated with ulterior motives, the rumourer ignored the facts, fabricated the so-called truth out of thin air, and even directed and performed it, concocted videos, etc. For example, in February 2017, several videos showing "plastic laver" were widely spread on the Internet. Some people in the video said that laver produced in Jinjiang, Fujian Province was made of plastic, and it was said that laver produced in Jinjiang, Fujian Province was made of plastic, and it smelled fishy.

　　2. The concept of stealing is confusing. The rumourer uses exaggeration and distortion of facts to attract attention with the headline party, and frequently uses irritating language such as toxic, carcinogenic and lethal to fool the public’s cognition.

　　3, the old news is deliberately smeared and rumors are based on food and drug safety incidents. The purpose of misleading people in consumption is to change the head of what happened in the past.

　　4. Teasing and mocking negative communication. The disseminators dub clips from films and videos to make teasing and mocking clips and videos. On the Internet, they use young people as the mainstay and young audiences to spread by taking advantage of their psychological characteristics of hunting. Such rumors seem harmless, but in the process of refining the punchline, they change the description of the facts and tease the mainstream concept and the government image, which has formed a negative impact in a subtle way, and the follow-up effect will be difficult to eliminate for a long time.

　　Moderator: Mr. Zhang, where do you think these rumors come from?

　　Zhang Yipeng: As far as the spread of rumors is concerned, I think as the Director said, more rumors come from new media, especially from the media. These channels actually have a feature, that is, the randomness of communication, and the speed of communication is also very fast. For us, it is difficult to control this way of communication. Therefore, I think this is one of its characteristics and the direction of communication.

　　In order to solve this problem, it is ultimately necessary to talk about the quality of products from the perspective of product quality of enterprises, so as to convince consumers and let consumers rationally understand the rumors of food. I’ll just say so much briefly. The Chief Secretary has already said a lot in detail.

　　Moderator: Director Zhong, you are an expert in food science popularization. What special ways or characteristics do you think it has in spreading food rumors?

　　Kai Zhong: Actually, just now, Director Gong’s analysis has been very comprehensive. In my observation, if there are more rough points, there should be two kinds of rumors. One is rumor, which is a rumor, and the other is a somewhat unintentional loss. The information between people is slowly distorted, and finally it becomes a very sensational story, which is somewhat understandable, but rumor has a certain purpose, to create a negative news to attack enterprises or win the masses.

　　Kai Zhong: Actually, Director Gong’s analysis just now has been very comprehensive. From my observation, there may be two kinds of rumors divided in a thicker way. One kind is that it will gradually distort during the dissemination process, which I actually think is inevitable, such as what I told my mother, what my mother told my father, and what my father told my daughter-in-law. At this time, the distortion of information may actually be a rumor. However, it was an unintentional mistake, and there is no need to be too harsh. However, it is necessary to guard against the rumor maker or to strengthen the blow to him. He is completely trying to make a negative news, to be negative to a certain enterprise or industry, or to expose his eyes to satisfy his vanity and economic interests. We should pay more attention to this purposeful rumor maker.

　　Compere: We find that food rumors occur almost every year. This year, "plastic" bears a lot of blame, from plastic laver and plastic rice to plastic fans. The way of communication has also taken advantage of the east wind of the Internet and become a so-called short video to expose the truth. What harm do you think such rumors will bring? Can you tell us something about this, manager Zhang?

　　Zhang Yipeng: I think there are two aspects. In the first aspect, from the perspective of national health, if food rumors confuse us, then our consumers may have some doubts about the choice of food, which will cause some doubts about some choices that are thought to be safe and meet national standards. This will have an impact on consumers. In the final analysis, this impact is a final impact on the nutrition and health of their choices. I think this is the nutrition and health of the people. Even some consumers have some doubts about the choice of some products that are originally of high quality, which has a great influence. The former Director also talked about it, and Teacher Chen also talked about it, because some people with ulterior motives make rumors out of different intentions, which actually affects consumers’ choices. I think the ultimate victims are consumers and the nutrition and health of the people. This is the first aspect.

　　The second aspect I think is the direct impact on the food industry and food enterprises. As we all know, the food industry is an industry with a particularly long industrial chain, and it is also very complicated in this industry. Therefore, if a rumor has a certain impact on the consumer market of one of our products, it will actually have a certain impact on all links in the related industrial chain. Then if this influence reaches a certain level, I think it is not a problem of an enterprise, or even an industry. This has a greater impact.

　　Especially for some leading food enterprises, if their related products are affected by rumors and their brands are unintentionally slandered, I think it may be more difficult to recover, and the leading enterprises have great influence on the industry, so if such brands are damaged, I think it will also affect the development of the whole industry. I think it is the influence of these two aspects.

　　Moderator: The rumor of Director Zhong is certainly harmful to enterprises. Do you think it is harmful to other aspects of our society besides enterprises?

　　Kai Zhong: Actually, no matter who the rumor hurts, it is actually every consumer who is ultimately hurt. The enterprise has lost money. Think about what it should do. It’s going to lay off employees. Who is it? But those workers are also our common people, and we say that the meat is rotten in the pot, and who will lose in the end when the economy is damaged? It is the common people who pay the bill, and it is typical for the government, especially for news like plastic laver. Imagine that if the really plastic laver enters the market in an imposing manner, what will the government supervise? It means that the public’s trust in government supervision no longer exists, and such things can be listed. Such rumors are not only a blow to consumer confidence, but also a blow to the credibility of the government and the interests of enterprises. In the end, it is the common people, every common people.

　　Moderator: What do you think, Director Gong?

　　Gong Jianping: Just now, two enterprises, expert Zhang Zongzhong, I think they are both right. First of all, I think that in this respect, it disturbs social order, hurts the credibility of the government, affects the public’s confidence in food safety, and poses a great threat to social harmony and stability. Second, just now, General Manager Zhang also said that once a leading enterprise is damaged by rumors, it will first affect the normal development order of the industry and cause great economic losses to the industry, which will also have a very adverse impact on China’s economic development.

　　Moderator: Food rumors have a bad influence, but we have a question here. Is food rumors chaotic only in our country? Can you tell us something about the international situation in this regard?

　　Kai Zhong: Actually, this rumor can be interpreted from the perspective of honesty. You need to take responsibility for rumors. In foreign countries, you have a very good and sound foundation with a good credit system. If you make rumors, this person may think that you are untrustworthy and may be unable to do a lot of things. After China finished making rumors, he found that this person is actually very poor and has no ability to bear this responsibility. Maybe the public will condemn him. But it doesn’t mean that there are no rumors abroad. Let me give you a few typical examples. Some people may have heard that milk causes cancer, and this rumor is also very popular in China. But this rumor actually originated from the United States. Some people in the United States said that milk causes cancer and then spread it to China. Another example is that there are soles in bread, which is actually an American online celebrity. He posted an article on his blog, saying that there were shoes in subway, and immediately speculation began in China. Many rumors in China were called "import rumors", and many rumors also came from abroad. Including many times before, ice cubes were not as good as toilet water, which was first made in the United States and Britain. After China saw this, he found it interesting. After comparing ice cubes with toilet water, he moved the news back to China. I looked up a lot of such news abroad. Eating ice cubes and toothbrushes are all compared with toilet water, because they think toilet water is disgusting. What kind of water is toilet water?It is tap water, so the purpose of doing this news is to scare the public. In fact, many foreign news also contains hype.

　　Moderator: What kind of information do you know about Director Gong?

　　Gong Jianping: Just now, expert Zhong also talked about this issue. I think there are differences in laws in the United States. According to different situations, American laws punish the remarks against rumors by different means. Therefore, we mainly pay attention to domestic things in this respect, and we just make a comparison abroad. I am not sure about this thing, because I don’t pay much attention to this aspect. The main false advertisements are not only in China, but also abroad.

　　Gong Jianping: There are generally three forms of online rumors cracked down by American laws. One is aimed at a specific group of people or the collective, and the other is hatred or discrimination against a specific group. Third, it threatens the public’s safety. In these three cases, different laws are applied and different punishment means are available.

　　Moderator: Mr. Zhang, what about the international food rumors you have learned?

　　Zhang Yipeng: In fact, no matter which country the rumors come from, and no matter which country has more food rumors, the current food industry as a whole is global. How do you say it? That is to say, the food industry in various countries is yours and mine. As far as dairy products are concerned, the global integration of dairy products has long been formed. In fact, no matter where the rumors come from, the impact on the industry is not just one country. In fact, it requires all our partners, especially an international strategic food enterprise like ours, to work together with relevant partners to make relevant standards and coordinate the control of product quality. First of all, we must control the quality of our products.

　　On the other hand, I think we should spread our positive and objective knowledge about food safety together, so that we can make a reasonable explanation in front of rumors and make consumers trust.

　　Moderator: As far as we know, there is no lack of interest behind food rumors. Some people also believe that the reason for rumors is not only because our illegal cost is too low. What policies have been introduced in our country for rumor control? How should the government crack down on some food rumors? Director Gong, please introduce us.

　　Gong Jianping: Well, the government really needs to crack down on food rumors, so it promotes the establishment of a long-term mechanism of social co-ownership, stimulates the strength of the whole society, and enables government departments, professionals, including enterprises, news media and the public to form a joint force to crush rumors in a five-in-one manner and form a three-dimensional governance model of the whole chain. In this regard, I think there are five points: 1. Government departments should release authoritative information in time and reduce the space for rumors with proper words. 2, to increase the intensity of popular science propaganda, enhance the public’s quality of food safety science, enhance the public’s ability to identify food rumors, so that science can run in front of rumors. 3. It is necessary to intensify rumors, establish a real-time monitoring system and a database of rumors through various rumors platforms, and achieve dynamic monitoring, rapid discovery, rapid identification and rapid response. 4. Use legal weapons to intensify the crackdown on illegal elements. If this intensity is not increased, it will be difficult to control the generation of rumors at the source; 5. Encourage enterprises to take the main responsibility of controlling rumors. While strengthening self-discipline and improving the credibility of the industry, enterprises should make a well-founded and powerful counterattack against rumors.

　　I think this is the case. The rumor management is to dispel rumors in a timely manner, but also to intensify the crackdown. Since the beginning of this year, our relevant ministries and commissions have also actively taken measures to join forces. Since the beginning of this year, the public security organs have stepped up their efforts to crack down on rumors. For example, the plastic laver rumor we just mentioned has arrested 18 people who have made and spread rumors, and the public security organs have given administrative punishments such as detention and fines to 13 people according to law. People feel more and more that the strength of dispelling rumors is growing, the speed of dispelling rumors is getting faster and faster, and the intensity of the crackdown is getting stronger and stronger. Therefore, we sincerely hope that in the initial stage of rumors, the public must remain rational, do not make rumors, do not believe in rumors, and do not spread rumors, so that rumors have no soil to spread.

　　Moderator: Food rumors have been repeatedly banned. Do you think it is because our illegal cost is too low, Director Zhong?

　　Kai Zhong: I think this may be a very important factor. It is of course the government’s responsibility to crack down on rumors. As a social organization, in fact, we mainly give full play to our independence and flexibility, and at the same time strengthen cooperation with the government and industries from a scientific perspective. We can speak out as early as possible to reduce the spread space of rumors. At the same time, in my opinion, as long as the government intensifies the crackdown on this kind of rumor, it will have a certain deterrent effect on them, and the source of this rumor will be reduced, and eventually its spread will be reduced. I think it should be the duty of everyone and every law-abiding citizen not to spread rumors, and I hope to increase daily science popularization and improve scientific literacy. Because he sent the letter because he thought it was true, not because he knew it was a rumor, few people saw it and spread it. He really believed it, so we really need to increase the popular science and publicity and education for the public at ordinary times, so that everyone can identify some rumors to a certain extent and actively reject some rumors.

　　Moderator: The rumor is moving, and the rumor is broken. Once the rumors of food safety are publicly spread, it will inevitably cause consumers anxiety of "this can’t eat that dare not eat". Some business executives have also said that rumors are the main reason for the decline in corporate efficiency. What do you think enterprises can do in the face of rumors?

　　Zhang Yipeng: I want to emphasize once again that enterprises, as the main body of our market, actually have to take responsibility. On the one hand, I think enterprises should first do their own quality well. As far as Yili Group is concerned, in fact, we have taken quality as a creed of our own enterprises. Mr. Pan Gang, the chairman of the board, has put forward the corporate creed that Yili is quality, which is above our corporate culture. In fact, this highly shows our pursuit of quality. Specifically, in fact, in recent years, we have taken some measures in quality control. On the one hand, we have put forward a "three-all" measure, a quality management system, which is a "three-all" system in which all staff pay attention to quality, all-round quality and quality in the whole process. In addition, we have three levels, from the group to the business department to the production enterprise, all of which have quality-related responsibilities and related management systems. On the other hand, I think there are three lines. One line is the enterprise standard of products, which is a basic line. In addition, we have also formulated our own control line, which is 50% higher than the national standard. At the same time, an early warning line has been set above such a starting line of our enterprise line. This early warning line is 20% higher than the starting line, which is three levels and three lines to control our quality and realize the goal of pursuing quality. In addition, I would like to say that in order to convince the public and consumers not to believe food rumors by mistake, what the former director and experts said is actually very reasonable.From the enterprise’s point of view, I think it is necessary to let consumers know the process of quality control of our products and the process of product production. In recent years, Yili has also done a lot of practice in this regard. We have carried out industrial tourism to let more consumers come to our factory, personally feel what the whole process of our products is from milk collection to production to distribution to consumers’ tables, and understand what tests and tests we have done in quality control. In fact, this will make more consumers.

　　On the other hand, in order to let more consumers participate in this process, we also use some Internet thinking and some Internet technical means, including the current AR and VR. This means that more consumers don’t have to walk into the factory, but we can understand the control of the whole process through these technical means. Therefore, I think this can also let consumers know what kind of food is the healthiest and what kind of food is the safest, so that they can understand food safety more rationally. In this case, I think with this knowledge, I will avoid believing rumors by mistake.

　　Moderator: Do you have any good suggestions for enterprises when facing rumors?

　　Kai Zhong: Actually, I think it’s possible, and then General Zhang’s words may be two points. The first point is that we also hope that some institutions like us can do scientific communication. We also hope that enterprises can come up with more resources to do consumer education with us, so that our consumers can better understand our food and our food industry. Don’t think that China on the tip of the tongue is good food. In fact, the progress of our food industry and food technology is the best guarantee for our food safety.

　　On the other hand, I think that when food enterprises do product marketing, they should control their own marketing impulse, and don’t belittle other people’s products just to say that their products are good. For example, if some sell organic products, they should say that other people’s pesticide residues and antibiotics are exaggerated. I think this is wrong. Light up your life and don’t blow out other people’s candles.

　　Moderator: Director Gong, do you have any good suggestions?

　　Gong Jianping: I think enterprises, as direct victims of food rumors, should take the initiative to take the main responsibility of controlling rumors. In addition, enterprises should take the initiative to carry out popular science propaganda and strengthen preventive measures against common sense, common and potential rumor risks. The government will also guide the chain-store enterprises across the country, organize the chain-store supermarkets and catering service units across the country to carry out long-term public welfare popularization of fireflies, and analyze the popular science and rumors in real time by using the communication channels closest to consumers, such as the labels on shelves and the paper pads on dinner plates, so that the government’s propaganda can be combined with the government’s management and enterprise’s propaganda.

　　Moderator: In order to reduce the panic caused by food rumors to the public and improve the public’s ability to distinguish rumors, this is a well-known coping strategy, but the key is how to make everyone believe in rumors, how to popularize science, and what kind of popular science method can be more efficient? Director Zhong, as an expert in the field of food safety science popularization, you must have a unique opinion on how to popularize science efficiently. We’d like to hear your opinion.

　　Kai Zhong: Actually, I am a lazy person. I just write my own popular science, but I know how to make the sound of science spread further with the help of other forces. No matter you are an expert or a scholar, the popular science you write or the popular science products you make can only be adapted to a small number of people forever. Any popular science product is only suitable for a small group of people, so what is more important? That is, as professionals, we should serve the media more and have such a mentality, that is to say, I am providing my popular science products to the media and let the media use their own experience and channels to process and spread them. I think this is the most important point in doing science popularization, not that my science popularization is the best. You can’t say that you have to listen to me. I think that will make science popularization bad. Everyone should invest in it. More importantly, let the media get a good source and spread it to the media audience, because the media audience is all over the country.

　　Moderator: What kind of popular science do you think is the most efficient?

　　Gong Jianping: I think popular science itself is easy to understand, which makes the public easy to see and listen to and very close to their own lives. I think such popular science people are the most acceptable and grounded. Therefore, I think Mr. Zhang just said that they will carry out every link of their product quality from the source and tell the public that my quality is safe and reliable. In fact, I think that if enterprises can do a good job in popularizing science in this way, I think the public will work with the government to do this work well.

　　Moderator: What else can you do for the enterprise, Mr. Zhang, in how to keep people from spreading rumors and not believing in rumors?

　　Zhang Yipeng: I think that apart from what I mentioned earlier, we have personally felt some of our measures in quality control. In fact, we have also incorporated some common sense of drinking milk in the whole product marketing, including terminal sales. We have also done a series of related activities, including promoting a healthy lifestyle, and these activities have always been tied to our marketing activities. At the same time, we have done some collaboration and cooperation with the Nutrition Society of China, such as the release of the White Paper on Big Data on Dairy Consumption in China, and we are doing these things jointly. In fact, I want to do some research in this field from the perspective of nutrition experts and nutrition majors, so that consumers can have some professional support and do a lot of work. In some special foods, such as infant formula milk powder, we have also done a lot of professional guidance. In fact, I think this is positive for consumers and for everyone to rationally understand food safety and health. In fact, if you know these things and answer the topic we talked about just now, you can correctly understand which are rumors and which are not rumors.

　　Moderator: Thank you for sharing so many wonderful views with us. Finally, we ask all the guests to express their expectations and prospects for China’s food industry in one sentence.

　　Gong Jianping: I think the food industry needs a prosperous cyberspace, but it must be safe. So finally, sincerely.

　　Gong Jianping: The food industry needs a prosperous cyberspace, but it must be safe. Finally, I sincerely hope that everyone can eat richer, healthier and safer food. Thank you!

　　Zhang Yipeng: I will quote the dream of "Let the world share health" from the words of Chairman Pan Gang at this summer’s Davos Forum.

　　Kai Zhong: I think maybe I hope that enterprises can develop more delicious, nutritious and healthy food for consumers. I think this is the most important social responsibility of enterprises.

　　Moderator: Thank you again for sharing your views and opinions with us, and thank you for watching. Goodbye.

How to set soda music How to find the setting method of soda music [Tutorial]

　　The article brought to you in this issue is about soda music. Do you know where the soda music is set? The following small series tells you how to find the setting of soda music. Let’s take a look at it below.

　　Where is the soda music set? How to find the setting for soda music.

　　First, click [My] in the lower right corner of the soda music software page;

　　The icon in the upper right corner of my page is Settings.

　　The above is the whole content of how to find the setting of soda music. Please pay attention to IT Encyclopedia for more exciting tutorials!

Central Meteorological Observatory： Strong cold air affects heavy rain and snow in Northeast China.

　　CCTV News:According to the website of the Central Meteorological Observatory, strong cold air will affect China in the next ten days, and there will be strong rain and snow in the northeast.

　　1. In the past ten days, most of the precipitation was less and the temperature was significantly higher.

　　In the past 10 days (from October 25th to November 3rd), the accumulated precipitation in southern and eastern Sichuan Basin, northern Hunan, Fujian, Guangxi, southwestern Guangdong and Hainan was 30-70mm, including 100-200mm in eastern Hainan and over 300mm locally. The cumulative precipitation in Altay region of Xinjiang is 20 ~ 50 mm; The accumulated precipitation in the above-mentioned areas is higher than that in the same period of normal years, and the precipitation in most other areas of China is less or no precipitation.

　　In the past 10 days, the average temperature in most parts of the country was higher than normal, and it was 3 ~ 5℃ higher in most parts of the north, including 6 ~ 8℃ higher in parts of Inner Mongolia and Huanghuai.

　　Second, the next ten daysStrong cold air affects strong rain and snow weather in Northeast China.

　　In the next 10 days (November 4-13), the cumulative precipitation in most parts of Northeast China will be 10-20mm, and in some parts of East China it will be 30-60mm. The cumulative precipitation in Jianghuai, Jiangnan, western and northern South China is 20 ~ 60 mm, and the local area is over 90 mm; The accumulated precipitation in most of the above areas is 50% to 1 times higher than normal.

　　In the next 10 days, due to the influence of strong cold air, the temperature in most parts of China will drop significantly. The temperature in the eastern part of northwest China, North China, Northeast China and Jianghan will be 1 ~ 3℃ lower than normal, and the temperature in Heilongjiang and Jilin will be more than 5℃ lower.

　　Main weather processes:

　　On April 4-6, affected by strong cold air, there will be a large-scale gale cooling and rain and snow weather process in China; There are 4 ~ 6 northerly winds and 7~9 gusts in the middle and lower reaches of the Yangtze River and most of its northern areas. The temperature in most parts of central and eastern China will drop by 6~10℃, among which, the temperature in northwest Gansu, central Inner Mongolia, south-central Northeast China, central and eastern Jianghuai and other places will drop by 12 ~ 14℃, and the local temperature drop in central Jilin and other places will reach above 16℃. There is little to moderate rain (snow) in the central and eastern parts, and there are heavy blizzards in parts of southeastern Inner Mongolia, central and western Jilin, Heilongjiang and other places, and there are heavy blizzards in the local area; There are moderate to heavy rains and local heavy rains in eastern Liaoning, eastern Jilin, southeastern Heilongjiang, Huanghuai, Jianghuai, Jianghan and Jiangnan. There are moderate to heavy rains in parts of Huanghuai, Jianghuai, Jiangnan, South China and Guizhou.

　　On July 7-9, affected by another cold air, there were 4 ~ 6 northerly winds in the eastern part of northwest China, North China, Huanghuai and Northeast China, and the temperature dropped by 4 ~ 8℃.

　　On August 8-9, there were small to moderate rains in Jiangnan, western and northern South China and Guizhou, and there were heavy rains in some areas.

　　Third, the long-term weather outlook

　　In the next 11-14 days (November 14-17), the cumulative precipitation in northwest Xinjiang and eastern Inner Mongolia will be 3-8 mm, and the cumulative precipitation in parts of southwest China and parts of southern China will be 10-20 mm, while the precipitation in other parts of China is scarce.

　　In the next 11-14 days, the influence of cold air will be weakened, and the temperature in the northern region will be 1 ~ 2℃ higher, and the average temperature in most other parts of the country will be close to normal or slightly higher..

　　Fourth, high-impact weather and concern

　　Strong cold air affects China There is heavy rain and snow in Northeast China.

　　On 4-6 days, due to the influence of strong cold air, the temperature dropped by 10~12℃ in some areas such as Inner Mongolia and the south-central part of Northeast China, and reached about 14℃ in the south-central part of Northeast China. Some areas in southeastern Inner Mongolia, central and western Jilin, Heilongjiang and other places have heavy snowstorms, and there are heavy blizzards in the local area. On July 7-8, there will be cold air affecting the eastern part of northwest China, north China and northeast China.

Express brother earns 6000 yuan a week during the Spring Festival. Many companies recruit high salaries.

　　A courier in Beijing revealed to the Beijing Youth Daily reporter that he chose to stay in Beijing during the Spring Festival and work overtime to deliver the courier, earning about 6,000 yuan a week. After the holiday, the basic salary of the courier has also improved. The recruitment information of a number of courier companies shows that courier positions with a salary of over 10,000 yuan are not uncommon, and companies such as Yuantong, Zhongtong, Shentong, Yunda and Baishi offer higher salaries for couriers.

　　After the Spring Festival, the courier companies gradually returned to normal. In order to thank the couriers who returned to Beijing to start work in time after the Spring Festival, all major courier companies have introduced their own incentives. Key city branches of express delivery companies such as Zhongtong, Yuantong, Yunda and Shentong, such as Beijing Branch, have each prepared millions of yuan to improve the welfare of couriers. Express companies such as Yuantong, Zhongtong, Shentong, Yunda and Baishi currently recruit couriers with salaries ranging from 3,000 yuan to 12,000 yuan, and the peak season is more than 15,000 yuan.

　　survey

　　Brother Liu Jing Express earned 6000 yuan a week.

　　"One of the three people I miss most now is the courier brother." "I can’t help it before I’m halfway through the year. Please ask the courier to come back to work soon!" On the online social platform during the Spring Festival, the courier has become one of the most cherished people in the city. So, what was the workload of the couriers who stayed in Beijing and other cities in the past Spring Festival week? How is the income? The Beijing Youth Daily reporter conducted an investigation into this.

　　A courier in Beijing revealed to the reporter of Beiqing Daily that he chose to stay in Beijing during the Spring Festival and work overtime to deliver the courier, earning about 6,000 yuan a week. Specifically, the express delivery fee for one week is about 500 yuan to 600 yuan, and the rookie will provide 3000 yuan subsidy for the courier of the rookie alliance, and the subsidy given by the courier company is about 2500 yuan.

　　Sun An, a rookie alliance member Vientiane logistics courier, became a family in Gansu and chose to stay in Shanghai during the Spring Festival. He said that in addition to the small children, it is inconvenient to travel long distances, and various incentives are also important factors. He said that during the Spring Festival, the normal distribution fee was 500 to 600 yuan, Vientiane Company issued a Spring Festival subsidy of 1,700 yuan, and the rookie also issued a reunion fund of 3,000 yuan. Therefore, I have earned more than 5,000 yuan in a week.

　　status

　　On the seventh day of the first month, all the courier brothers returned to work one after another.

　　After the seventh day of the first month, the courier brothers returned to their jobs one after another, and the courier companies gradually resumed operation. Wang Xiangying, a Beijing courier, hurried back from his hometown in Yexian County, Henan Province on the sixth day of the first month. At 6 o’clock in the morning of the seventh day, he came to the site in niujie to sort the parcels of the day and prepare them for delivery to consumers. There are 10 people at his station, 8 of whom have arrived at the post, and the other 2 are rushing back because of the tight return ticket.

　　"Hurry back to work, make everyone’s daily life convenient, and let colleagues on duty during the New Year relax." Wang Xiangying said that consumers are very happy to receive the express delivery, and some even thank them. On the seventh day of the first month, his site delivered more than 100 pieces per person, and the courier who sent the most delivered 1450 pieces. This is close to the daily delivery volume.

　　"Although couriers are actively returning to the city, some areas may have a certain impact on the delivery timeliness because of the backlog during the Spring Festival, and consumers are also urged to understand couriers." A person in charge of the express network of Tongda Express Company said.

　　In order to thank the couriers who returned to Beijing to start work in time after the Spring Festival, all major courier companies have introduced their own incentives. Key city branches of express delivery companies such as Zhongtong, Yuantong, Yunda and Shentong, such as Beijing Branch, have all prepared millions of yuan to improve the welfare of couriers. Some companies reimburse the couriers who rework on time for their return tickets, and some companies give the couriers who return to work a starting profit ranging from several hundred yuan. The incentive effect of cash reward for couriers is very obvious.

　　latest

　　It is not uncommon for post-holiday couriers to recruit jobs with a salary of over 10,000.

　　In addition to the above incentives, the basic salary of couriers has also been improved. According to the recruitment information, courier positions with a salary of over 10,000 yuan are not uncommon. Online recruitment information shows that companies such as Yuantong, Zhongtong, Shentong, Yunda and Baishi offer higher salaries for couriers.

　　The survey shows that the average salary level of couriers in China is between 5,000 yuan and 8,000 yuan. Based on the different living costs of first-tier cities to third-and fourth-tier cities, the wages offered to couriers in these recruitment information are basically in the range of 3,000 yuan to 12,000 yuan, and individual sites can even get 15,000 yuan in the peak season. For example, in a city service website, Baishi Express Zhengzhou Dongming Road Freight Station Street site recruits contract couriers with a monthly salary of 8,000 yuan to 12,000 yuan; Yunda Wuhan Zhongbei Road Station recruits couriers with a monthly salary of 5,000 yuan to 10,000 yuan. Another information shows that a Beijing express delivery company even gave a high salary of "the salary level is about 4,300 yuan to 15,000 yuan, and the peak season is more than 15,000 yuan".

　　hot spot

　　Returning to the city courier recommended fellow villagers to join the job as a new trick of "enriching blood"

　　In addition to high wages, many courier companies also give employees high benefits. Debon Logistics recruits couriers in Nanjing, offering a monthly salary of 5,000-8,000 yuan, but at the same time, it also offers a package of welfare packages, including paying five insurances, lodging, food supplement, telephone supplement, summer high-temperature subsidy, seniority award, company mutual fund, paid vacation, group wedding, family relationship 1+1 (monthly fixed 200 yuan is credited to parents’ account) and so on.

　　The investigation by the reporter of Beiqing Daily also found that it is a unique way for the express delivery industry to supplement fresh blood by encouraging couriers returning to the city to recommend fellow villagers to join the job. Express logistics companies such as Yuantong, Shentong, Debon, open sesame and Vientiane all set up "Bole Award" for internal recommendation of talents, and employees can get rewards ranging from 200 yuan to 500 yuan for each successful recommendation of a talent.

　　Text/reporter Wen Wei for the picture/vision china

　　related news

　　38,000 people ordered takeout for 7 consecutive days.

　　(Reporter Wen Jing) Meituan Takeaway released the "2018 Chinese New Year Taste Report" yesterday, which showed the consumption of Internet ordering takeaways of Meituan platform during the Spring Festival this year. According to the report, during the Spring Festival holiday in 2018, the total order size of Meituan’s take-out increased significantly compared with the same period of last year, and more than 38,000 users ordered take-out every day during the 7-day Spring Festival holiday.

　　According to the report, during the Spring Festival holiday this year, the total order size of the US group’s take-out increased by 171.53% compared with the same period of last year, of which the transaction volume on New Year’s Eve was 3.02 times that of last year. More than 38,000 users order takeout every day during the 7-day long holiday during the Spring Festival, which is nearly four times that of last year. During the Spring Festival, the US group’s take-out has maintained normal operation in cities all over the country, with more than 50,000 riders on duty every day and 30,000 riders on New Year’s Eve.

　　This year’s Spring Festival, many users chose the New Year’s Eve takeaway. The data shows that during the Spring Festival, catering businesses dominated the trading flow, and the spicy temptation won the first place with the highest sales volume. The top three cities with orders for New Year’s Eve dinner are Xi ‘an, Beijing and Kunming. In terms of categories, fast food, local dishes and hot pot are the most popular categories for New Year’s Eve. On New Year’s Eve, in the order for the US group to take out TOP10, the New Year’s Eve dinner package with an average price of more than 2,000 yuan was favored by consumers. In the New Year’s Eve order of Meituan takeaway, the most local consumer appeared, and bought 67 bottles of Chivas at one time.

Industry depth! The article takes you to know in detail the market scale, competition pattern and development prospect of artificial intelligence industry in China in 2021.

Major listed companies in artificial intelligence industry:At present, the listed companies in the domestic artificial intelligence industry mainly include BAIDU, TCTZF, BABA and (002230).

Core data of this article:Classification of artificial intelligence, industrial chain of artificial intelligence industry, panoramic atlas of artificial intelligence industry, development course of artificial intelligence industry in China, changes in key directions of artificial intelligence industry, distribution of core technologies of industrial intelligence enterprises, scale of artificial intelligence market in China, application share of artificial intelligence market in China, application of artificial intelligence in various industries, investment and financing of artificial intelligence industry in China, distribution of investment and financing rounds of artificial intelligence industry in China, Supply and demand of talents in various technical directions of artificial intelligence, list of new professional universities of artificial intelligence, urban competitiveness of artificial industry in China, representative enterprise areas of industrial intelligence industry, regional distribution of investment and financing events in artificial intelligence industry in China, competitive factions of artificial intelligence industry in China, development trend of artificial intelligence, scale prediction of artificial intelligence industry in China, number of new generation artificial intelligence innovation and development zones in China.

1. Overview of artificial intelligence industry

— — Definition and classification of artificial intelligence

As a cutting-edge interdisciplinary subject, artificial intelligence is a new technical science that studies and develops theories, methods, technologies and application systems for simulating, extending and expanding human intelligence. It is regarded as a branch of computer science, and its research includes language recognition, image recognition, natural language processing and expert system.

The artificial intelligence industry belongs to a strategic emerging industry. According to the Catalogue of Key Products and Services of Strategic Emerging Industries (2016) issued by the National Development and Reform Commission, China’s artificial intelligence can be divided into three subordinate industries, namely, artificial intelligence software development, artificial intelligence consumption-related equipment manufacturing and artificial intelligence system services.

Chart 1: Artificial Intelligence Classification

2) Analysis of the industrial chain of artificial intelligence industry: The industrial chain covers a huge industry.

The industrial chain of artificial intelligence includes three layers: basic layer, technical layer and application layer. Among them, the basic layer is the foundation of the artificial intelligence industry, mainly including hardware facilities such as AI chips and infrastructure and data resources of service platforms such as cloud computing, providing data services and computing support for artificial intelligence; The technology layer is the core of the artificial intelligence industry, and the technology path is constructed based on simulating the relevant characteristics of human intelligence. Application layer is an extension of artificial intelligence industry, which integrates one or more basic application technologies of artificial intelligence and forms software and hardware products or solutions for specific application scenarios.

Chart 2: Industrial chain of artificial intelligence industryChart 3: Panoramic Atlas of Artificial Intelligence Industry

2. The development course of artificial intelligence industry in China: the industry is in the stage of rapid development.

The concept of artificial intelligence was put forward at Dartmouth Conference in 1956. Artificial intelligence has a history of more than 60 years, and has experienced three waves of development since its birth. They are 1956-1970, 1980-1990 and 2000 to the present.

In 1959, Arthur Samuel proposed machine learning, which pushed artificial intelligence into the first development climax. Since then, expert system has appeared in the late 1970s, which indicates that artificial intelligence has moved from theoretical research to practical application.

From 1980s to 1990s, artificial intelligence entered the second development climax with the support of American and Japanese projects. During this period, a series of major breakthroughs were made in mathematical models related to artificial intelligence, such as the famous multi-layer neural network and BP back propagation algorithm, and the accuracy of the algorithm model and expert system were further improved. During this period, the researchers specially designed LISP language and LISP computer, which eventually failed due to high cost and difficult maintenance. In 1997, IBM Deep Blue defeated Garry Kasparov, the world champion of chess, which was a landmark event.

At present, artificial intelligence is in the third development climax, benefiting from the common progress in algorithm, data and computing power. In 2006, Professor Hinton of Canada put forward the concept of deep learning, which greatly developed the artificial neural network algorithm and improved the ability of machine self-learning. Then, the breakthrough of algorithm research represented by deep learning and reinforcement learning, and the continuous optimization of algorithm model greatly improved the accuracy of artificial intelligence applications, such as speech recognition and image recognition. With the popularity of Internet and mobile internet, the global network data volume has increased dramatically, which provides a good soil for the great development of artificial intelligence. The rapid development of information technology such as big data and cloud computing, and the application of various artificial intelligence special computing chips such as GPU, NPU and FPGA have greatly improved the computing ability of machines to handle massive videos and images. With the improvement of algorithm, computing power and data ability, artificial intelligence technology has developed rapidly.

Chart 4: The Development of Artificial Intelligence in China

3. Policy background of artificial intelligence industry in China: the industry development has changed from technology to industrial integration.

Before 2017, policies related to artificial intelligence mainly focused on breakthroughs in research and development of artificial intelligence technology. Since 2017, the focus of the policy has shifted from artificial intelligence technology to deep integration of technology and industry. In particular, the "New Generation Artificial Intelligence Development Plan" issued by the State Council in July 2017 clearly pointed out that it is necessary to "accelerate the deep application of artificial intelligence".

From the incomplete summary of the speeches of the two sessions in 2018, it can be seen that the integration of artificial intelligence and industry will be the focus in the future, including official departments such as the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the Ministry of Civil Affairs, as well as folk representatives such as Baidu, Tencent, and Lenovo, all of which have proposed artificial intelligence+industry, artificial intelligence+medical care, etc.

In 2019, the two sessions even wrote "smart+"into the government work report, and artificial intelligence technology was given the highest level of expectation for the empowerment of society. In the critical period when the industrial economy is changing from quantity and scale expansion to quality and efficiency improvement, the concept of "intelligence+"provides the broadest landing space and return imagination for digital technologies such as artificial intelligence. Opening up the whole chain elements of traditional industrial production through intelligent means can better promote the digitalization, networking and intelligent transformation of manufacturing industry, and can also reverse the iteration and progress of technology itself.

In 2020, it will be clear that artificial intelligence is an important part of the construction of "new infrastructure", and the "Fourteenth Five-Year Plan" points out that it is necessary to promote the deep integration of the Internet, big data and artificial intelligence. And provinces and cities are also vigorously promoting the integration of artificial intelligence and industry, creating application scenarios and demonstration projects.

Chart 5: Summary of Important Policies in Artificial Intelligence Industry (I)Chart 6: Summary of Important Policies in Artificial Intelligence Industry (II)

4. Analysis of the development status of artificial intelligence industry in China.

— — Big data and cloud computing are the core technologies with the highest proportion.

From the distribution of core technologies of artificial intelligence enterprises, big data and cloud computing accounted for the highest proportion, reaching 41.13%; Followed by hardware, machine learning, recommendation and service, accounting for 7.64%, 6.81% and 5.64% respectively; Internet of Things, industrial robots, speech recognition and natural language processing accounted for 5.55%, 5.47% and 4.76% respectively.

Chart 7: Distribution of core technologies of artificial intelligence enterprises in China in 2020 (by number of enterprises) (unit:%)

2) China’s artificial intelligence industry shows a rapid growth trend.

In July, 2017, the State Council issued the "New Generation Artificial Intelligence Development Plan", which raised artificial intelligence to the national strategic level. Thanks to the strong support of national policies and the drive of capital and talents, the development of China’s artificial intelligence industry is at the forefront of the world. It is preliminarily estimated that the market size of artificial intelligence industry in China will be about 185.82 billion yuan in 2020.

Chart 8: China artificial intelligence market scale from 2016 to 2020 (unit: 100 million yuan,%)

3) The downstream application of artificial intelligence in China mainly focuses on government urban governance and operation.

In 2020, the main customers of China’s artificial intelligence market will come from government urban governance and operation (public security, traffic police, justice, urban operation, government affairs, transportation management, land and resources, prisons, environmental protection, etc.), with applications accounting for 49%, followed by the Internet and financial industries, accounting for 18% and 12% respectively.

Chart 9: Application share of artificial intelligence market in China in 2020 (unit:%)

The application of artificial intelligence by enterprises and governments is gradually heating up. Artificial intelligence can be seen in every link that determines the economic benefits of enterprises: AI core helps people live safely, trade remotely and pass easily; Deep learning and knowledge map help enterprises to analyze, predict and make scientific decisions in the production process; Man-machine dialogue improves the user experience in visit registration and service response.

Artificial intelligence will give birth to new technologies, new products, new formats and new models, realize the overall leap of social productivity and push the society into the era of intelligent economy. According to a forward-looking estimate, at present, most large enterprises in China have been planning and investing in artificial intelligence projects continuously, and more than 10% of all enterprises have combined artificial intelligence with their main business to improve their industrial status or optimize their operating efficiency.

Chart 10: Application of Artificial Intelligence in Various Industries

4) Capital is more inclined to the early investment of artificial intelligence enterprises

From 2014 to 2020, there were 4,796 investment and financing events in the artificial intelligence industry in China, with a total financing amount of 768.539 billion yuan. In 2014-2018, the financing events and financing scale showed a continuous growth trend. In 2018, the financing amount reached 148.246 billion yuan, and there were 965 financing events.

From 2019 to 2020, the market of China’s artificial intelligence industry is much calmer than before, and the financing events have declined but the financing scale has increased. In 2020, there were 723 investment and financing incidents in China’s artificial intelligence industry with a total amount of 146.837 billion yuan. From January to July, 2021, there were 506 financing events, and the financing amount reached 183.992 billion yuan, which has exceeded the total amount in 2020.

Chart 11: Investment and financing of artificial intelligence industry in China from 2014 to 2021 (unit: 100 million yuan)

Note: The data of 2021 is as of July 27th.

Judging from the distribution of financing rounds in China’s artificial intelligence industry, because the financing amount and valuation of start-up enterprises are relatively reasonable and the bubble is small, the capital is more inclined to the early investment of artificial intelligence enterprises. From 2014 to 2019, the angel round and A round in the artificial intelligence industry accounted for the highest proportion.

With the gradual maturity of the artificial intelligence market segment, the proportion of early investment gradually decreased, and the investment rounds of artificial intelligence gradually moved back. In 2020, the proportion of Round A will be 42.20%, Round B will rise to 20.22%, and the proportion of Angel Wheel will drop to 9.23%.

Chart 12: Distribution of investment and financing rounds of artificial intelligence industry in China from 2017 to 2021 (by number of events) (unit:%)

Note: The data of 2021 is as of July 27th.

5) There is a shortage of talents in artificial intelligence technology in China, and colleges and universities offer related majors.

According to the relevant data released by the Ministry of Industry and Information Technology, the ratio of supply and demand of talents in different technical directions of artificial intelligence is lower than 0.4, indicating that the supply of talents in this technical direction is seriously insufficient. From the perspective of sub-industries, the supply-demand ratio of post talents for intelligent voice and computer vision is 0.08 and 0.09 respectively, and relevant talents are extremely scarce.

Chart 13: the ratio of supply and demand of talents in various technical directions of artificial intelligence

Note: the ratio of supply and demand of post talents = the number of talents who intend to enter the post/the number of posts.

Compared with foreign countries, the cultivation of artificial intelligence in colleges and universities in China started late, but in recent years, the disciplines and majors of artificial intelligence in China have been accelerated, and a multi-level artificial intelligence talent training system has gradually formed. In April 2018, the Action Plan for Artificial Intelligence Innovation in Colleges and Universities issued by the Ministry of Education proposed that 50 artificial intelligence colleges, research institutes or interdisciplinary research centers should be established by 2020.

In 2019, the Ministry of Education issued the "Notice of the Ministry of Education on Announcing the Record and Approval Results of Undergraduate Majors in Ordinary Colleges and Universities in 2018". A total of 35 colleges and universities across the country were awarded the first batch of qualifications for building "artificial intelligence" undergraduate majors.

Chart 14: The list of the first batch of universities in China to build "Artificial Intelligence" (080717T) undergraduate new majors.

5. Analysis of the competitive pattern of artificial intelligence industry in China.

— — Regional competition pattern: Beijing’s artificial intelligence competitiveness is far ahead.

Since 1990, the urban pattern of the development of artificial intelligence industry in China has changed several times. At present, Beijing, Shanghai, Shenzhen, Hangzhou and other cities are performing stably. These cities regard electronic information industry as one of the pillar industries and rank high in the development of Internet industry. These cities all strengthen the advantages of scientific research and talents, accelerate the supplement and improvement of artificial intelligence itself and industry-oriented industrial chain, build demonstration intelligent application scenarios, forward-looking layout of artificial intelligence-related standard systems, promote the sharing of public resources, improve urban environment and livability, and support systematic and advanced R&D layout, which will become the planning direction for cities to grasp the great historical opportunity of artificial intelligence development.

Among them, Beijing is far ahead of other cities in the ranking of competitiveness evaluation index of artificial industry cities in China with 80.3. The second-ranked Shanghai index is 30.5, followed by Shenzhen and Hangzhou with 28.6 and 22.4 respectively.

Chart 15: The ranking of China city competitiveness evaluation index of artificial intelligence technology industry in 2020 is Top4.

Judging from the territorial distribution of representative enterprises in the artificial intelligence industry, Beijing and Shenzhen are the concentrated places of representative enterprises in artificial intelligence. At the same time, Beijing is also the region with the largest number of investment and financing events in the artificial intelligence industry in 2020. In 2020, Beijing, Shanghai and Guangdong gathered 74.29% of the national AI investment and financing events, of which Beijing accounted for 32.53%, Shanghai for 21.76% and Guangdong for 20%. Zhejiang and Jiangsu followed closely, accounting for 7.91% and 7.25% respectively.

In terms of urban strongholds, four domestic first-tier cities, namely, Beijing, Shenzhen, Shanghai and Hangzhou, have become the focal points for the development of China’s artificial intelligence industry, promoting the rise of artificial intelligence technology in Beijing-Tianjin-Hebei Development Zone, Guangdong-Hong Kong-Macao Greater Bay Area and Yangtze River Delta Economic Zone, and covering the whole country.

Chart 16: Regional distribution of investment and financing events in artificial intelligence industry in China in 2020 (unit:%)

2) Enterprise competition pattern: There are many participants, mainly divided into three factions.

Judging from the competition of enterprises, China’s artificial intelligence enterprises can be mainly divided into three factions, namely, head platform representative enterprises, integrated industry active enterprises and technical level representative enterprises.

The representative enterprises of artificial intelligence platform mainly include Baidu, Alibaba Cloud, Tencent, Huawei, JD.COM and Huawei; Xiaomi, Ping An Technology, Suning and Didi are more active enterprises in the integration industry; Representatives of technical enterprises include Shangtang Technology, Defiance Technology, Yuncong Technology and Yitu Technology as unicorn companies.

Chart 17: Competition factions of artificial intelligence industry in China in 2021

Judging from the core technology layout of artificial intelligence enterprises, Baidu, Tencent, Alibaba Cloud, Huawei and other head platform enterprises have laid out a number of AI technologies; However, converged companies such as Ping An Technology, JD.COM, Xiaomi, etc., their technical layout is mainly aimed at the application layer, with strong pertinence.

Judging from the number of patents granted, as of October 2020, Baidu, Huawei and Tencent ranked the top three in the country respectively, indicating that these three companies have strong technology research and development capabilities.

Chart 18: Layout and competitiveness evaluation of representative enterprises of artificial intelligence in China

6. Development prospect and trend forecast of artificial intelligence industry in China.

— — The "Tenth Five-Year Plan" construction continued to advance, with high quality, modernization and intelligent development.

In recent years, artificial intelligence has had a significant and far-reaching impact on economic development, social progress and international political and economic structure. The 14th Five-Year Plan for National Economic and Social Development in People’s Republic of China (PRC) and the Outline of Long-term Goals in 2035 have made arrangements for the development goals, core technological breakthroughs, intelligent transformation and application, and safeguard measures of artificial intelligence in China during the 14th Five-Year Plan and the next decade.

Chart 19: Development Trend of Artificial Intelligence in the Tenth Five-Year Plan

2) The scale of artificial intelligence core industry in China has reached 400 billion, and 20 experimental areas have been laid out.

According to the "New Generation Artificial Intelligence Development Plan", by 2025, China’s basic theory of artificial intelligence has achieved a major breakthrough, and some technologies and applications have reached the world’s leading level. Artificial intelligence has become the main driving force for China’s industrial upgrading and economic transformation, and the construction of intelligent society has made positive progress. The scale of artificial intelligence core industries will exceed 400 billion yuan, driving the scale of related industries to exceed 5 trillion yuan; By 2030, China’s artificial intelligence theory, technology and application will reach the world’s leading level.

Chart 20: Forecast of the scale of artificial intelligence industry in China during the 14th Five-Year Plan period (unit: trillion yuan)

In addition, in order to speed up the implementation of the "Notice of the State Council on Printing and Distributing the Development Plan of the New Generation Artificial Intelligence", the Ministry of Science and Technology issued the "Guidelines for the Construction of the National New Generation Artificial Intelligence Innovation and Development Experimental Zone" in August 2019, aiming at promoting the construction of the National New Generation Artificial Intelligence Innovation and Development Experimental Zone in an orderly manner. By the end of March 2021, 14 cities and 1 county in China had been approved to build the experimental area; By 2023, the number of experimental areas is expected to reach about 20.

Chart 21: Number of New Generation Artificial Intelligence Innovation Development Zones in China from 2021 to 2023 (unit: one)

Please refer to Foresight Industry Research Institute for the above data and analysis. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, and IPO working paper consultation.

Xiaomi car, please don’t get on 200 thousand first

Wen | Yi Fan, a great financial entertainer

On December 28th, Xiaomi’s long-hidden car-making plan was finally made public.

Subsequently, the topic # Xiaomi Car Price # also exploded in Weibo hot search that night, and became a hot topic in various social media.

Before the press conference, "technology" was the key word announced by the government. Lei Jun said that the release of Xiaomi Automobile this time would "completely redefine" the technology stack of the automobile industry, which would be a major leap in the technical category of the automobile industry.

At the same time, Lei Jun also said that this technology conference will be a comprehensive display of technology accumulation since Xiaomi was founded 13 years ago.

From the motor to the die casting machine to the wind resistance coefficient, just like the popular science pixel of rice noodles, Lei Jun has re-introduced almost all aspects of an electric car to the outside world. However, this press conference with an intermission didn’t talk about what everyone was most concerned about-how much Xiaomi SU7 sold and when to start delivery.

Xiaomi automobile conference

Undoubtedly, the most curious thing is how much Xiaomi will sell for the first car. After all, Xiaomi has always played the role of "price butcher" and "young people’s first XXX" in all walks of life. Naturally, some consumers will hope that it can further reduce the price of domestic electric vehicles.

Lei Jun may really want to realize the high-end dream that has never been missing in building a car. Xiaomi SU7 can see the clue by paying tribute to Porsche’s shape design. The question is, can an electric car with Xiaomi logo really make people willing to pay more than 200 thousand to buy it?

After all, for most consumers in China, it is difficult to find a consumption scene that needs to consider face more than when buying a car. However, even compared with Wei Xiaoli, Wen Jie and Ji Kr, it is difficult to tell whose brand is more likely to be upward.

01, technology without price, it’s hard to get distracted.

Lei Jun’s Xiaomi Automobile Technology Conference started from five sectors: electric drive, battery, die casting, intelligent driving and intelligent cockpit. It can be said that the core parts of an electric car are all talked about.

From the product positioning point of view, Xiaomi SU7 is positioned in a C-class pure electric car with a length of 4,997mm, a wheelbase of 3m and a height of 1,440mm. Similar to the current standard C-class car, the length of the car is controlled reasonably, so it is not difficult to see that it wants both driving control and seating space.

Of course, compared with the hard-core three-electricity part and die-casting machine, more ordinary consumers can intuitively see that it is probably the part of car machine and intelligent driving.

As a major selling point of today’s electric vehicles, the intelligent cockpit is the best place for Xiaomi Automobile, with a 16.1-inch 3K central control panel. Lei Jun said that this is a super-large flat-panel car. There is also a HUD and a 7.1-inch turnover instrument. You can also mount a millet tablet in the back row, and the whole car machine also uses the latest 8295 chip from Qualcomm.

Xiaomi automobile conference

In addition, Lei Jun said that this car machine can bring the Xiaomi tablet ecology to the car machine, and the application of the mobile phone can also become the application of the car machine.

In other words, this central control panel supports native applications of cars, tablets and mobile phones, and Xiaomi Auto is also the first new force in China to support Apple Carplay.

It can be said that in the product ecology, Xiaomi is also clear that it is necessary to directly lay out the ecological strategy of people, cars and homes. Lei Jun also said that cars will be an important part of the whole ecological strategy. Although the start of smart driving is relatively late, Xiaomi’s goal is still to be the first in the industry in 2024.

In terms of strategy, the investment has increased from 3.3 billion to 4.7 billion, and the AI lab established by Xiaomi in 2016 has been called. The underlying algorithm also uses the current mainstream BEV+Transformer+network occupation algorithm and incorporates the big model. Through Xiaomi’s road model, we can achieve the effect comparable to that of traditional high-precision maps, and we will quickly promote the landing of 100 cities in the next year.

02. Time waits for no one, and Xiaomi needs to clear the way at a low price.

It can be said that from the hardware configuration, Xiaomi SU7 almost continues the characteristics of "extreme fever" of Xiaomi mobile phone in the past. As long as the parameters at all levels can be fully filled, Lei Jun will definitely give enough.

The problem is that the success of Xiaomi mobile phone in the past actually depends more on the low price that is more surprising than others under the premise of full hardware configuration. Obviously, the hardware born for fever and the price of 1999 yuan once captured the first batch of hardcore fans with Xiaomi mobile phone.

However, it is difficult to see the attraction of Xiaomi SU7 beyond hardware configuration and self-developed technology.

Earlier, Lei Jun said in an interview with CCTV that Xiaomi’s investment in research and development of the first car exceeded 10 billion yuan. "I am particularly worried that if it doesn’t catch fire, everyone won’t buy it. What’s more worrying is that if everyone buys it, they will have to wait for one or two years, which will definitely be miserable."

Source: Interview with Lei Jun

For today’s Xiaomi car, such worries are not unreasonable. After all, in the category of "C-class pure electric car", which is its core positioning, the competition is not only fierce, but life-and-death. In the end, it depends on who can give the lowest price within the profit range.

Look at the extreme krypton 007, which was released on the 27th in advance in order to stop Xiaomi automobile. It is not difficult to find that under almost the same product positioning and hardware configuration, extreme krypton has lowered the price of the entry-level model with a high configuration to less than 210,000.

And if the pre-sale results are good, when the Xiaomi SU7 really goes on the market in a few months, it is obvious that with Geely’s back, it will be able to meet the delivery of Xiaomi car with an entry price of less than 200,000 yuan through further price reduction.

And like Tesla’s Model 3, there is still considerable room for price reduction. Next year, Weilai will also bring its entry-level Alpine brand, and further decentralize core technologies such as power exchange to the price range of 100,000-200,000. Of course, Huawei’s trade will not leave too many gaps in the car market.

Tesla’s Model 3

Under this competitive intensity, there is only one way for new entrants to quickly form scale effect besides mastering core technologies-an irresistible price.

However, before the press conference, Lei Jun publicly said that Xiaomi’s first car would be a bit expensive. Even if it looks like Porsche and has more self-developed technology, it is hard to believe that anyone but Xiaomi fans would be willing to pay for a Xiaomi car with a price of more than 200,000.

More importantly, in today’s domestic new energy market, it is almost impossible for technological advantages to exist for too long. Every car factory is engaged in self-research, from motors to chassis to intelligent cockpit and intelligent driving. The industry’s first preservation period of PPT will not exceed one month.

As a latecomer, Xiaomi naturally suffers more, because electric vehicles need not only good experience but also safety. Even the best technical reserves on paper need to be continuously optimized and iterated through a large number of consumers’ daily driving. From this perspective, Xiaomi’s car started a little too late.

Xiaomi automobile

Therefore, from all levels, Xiaomi Automobile needs to give a price that will shock the market and consumption when it is really released next year. Getting started with 199,900 may be a good choice, which not only pays tribute to the Xiaomi mobile phone of that year, but also directly pulls the battlefield into the "fever cost performance" that you are best at.

For Xiaomi Automobile, this is a breakthrough moment that cannot be lost, and being able to control the price within 200,000 is the key to determining whether it can break the game successfully.

* WeChat WeChat official account: Yifan Finance (ID: finance _ Yifan)

The 2023 FISU Football World Cup ended and Beijing Normal University won the women’s team championship.

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.