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Statistical bulletin on the development of education in 2022： the total number of students studying in higher education is 46.55 million.

Cctv news: On July 5th, the website of the Ministry of Education released the statistical bulletin on the development of national education in 2022.

2022 is an extremely important year in the history of the party and the country. It is of great strategic significance and far-reaching influence to systematically plan the education of the 20th National Congress of the Communist Party of China as the basic and strategic support for building a socialist modern country in an all-round way. In the face of profound changes in the internal and external environment, under the strong leadership of the CPC Central Committee and the State Council, the education system adheres to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, thoroughly studies and implements the spirit of the 20th Party Congress, actively promotes new progress in education, new achievements in all work, and new changes in the outlook of education, strives to make a good historical journey of building a strong educational country, and makes new educational contributions to building a socialist modern country and promoting the great rejuvenation of the Chinese nation in an all-round way.

I. Synthesis

There are 518,500 schools at all levels in China, with 293 million students and 18,803,600 full-time teachers.

Second, preschool education

There are 289,200 kindergartens in China, a decrease of 5,610 or 1.90% over the previous year. Among them, there are 245,700 inclusive kindergartens, an increase of 1,033 or 0.42% over the previous year, accounting for 84.96% of the national kindergartens.

There were 46,275,500 preschool children, a decrease of 1,776,600 or 3.70% over the previous year. Among them, there are 41,440,500 children in inclusive kindergartens, a decrease of 741,600 or 1.76% over the previous year, accounting for 89.55% of the children in kindergartens nationwide, an increase of 1.77 percentage points over the previous year.

The gross enrollment rate of preschool education was 89.7%, an increase of 1.6 percentage points over the previous year.

There are 3,244,200 full-time teachers in preschool education, and the proportion of full-time teachers with college education or above is 90.30%.

Third, compulsory education

There are 201,600 schools in compulsory education in China. Compulsory education enrolled 34.3277 million students, 159 million students and 10.6546 million full-time teachers, and the consolidation rate of nine-year compulsory education was 95.5%.

1. Primary education

There are 149,100 ordinary primary schools in China, a decrease of 5,162 or 3.35% over the previous year. There are also 76,900 primary school teaching points, a decrease of 6,690 from the previous year.

The primary school enrolled 17,013,900 students, a decrease of 811,900 students or 4.55% over the previous year; There were 107 million students, a decrease of 478,800 or 0.44% over the previous year. There were 17,406,100 graduates, an increase of 225,800 or 1.31% over the previous year.

There are 6,629,400 full-time teachers in primary education; The ratio of students to teachers is 16.19: 1; The qualification rate of full-time teachers is 99.99%; The proportion of full-time teachers with bachelor degree or above is 74.53%.

Primary schools have a total school building area of 889.618 million square meters, an increase of 18.3282 million square meters over the previous year. The proportions of schools with up-to-standard facilities and equipment are as follows: 93.52% schools with up-to-standard sports venues (gymnasiums), 97.07% schools with up-to-standard sports equipment, 96.81% schools with up-to-standard music equipment, 96.79% schools with up-to-standard art equipment and 96.62% schools with up-to-standard mathematical and natural experimental equipment, all of which are higher than the previous year.

There were 2,847,500 classes in primary school, a decrease of 23,200 over the previous year. There were 13,800 large and super-large classes with more than 56 students, a decrease of 0.72 million over the previous year, accounting for 0.48% of the total number of classes, a decrease of 0.25 percentage points over the previous year. Among them, there were 373 super-large classes with more than 66 students, a decrease of 109 over the previous year, accounting for 0.01% of the total number of classes, a decrease of 0.01 percentage points over the previous year.

2. Junior high school education

There are 52,500 junior high schools (including 8 vocational junior high schools) in China, a decrease of 391 or 0.74% over the previous year.

The number of students enrolled in junior high school was 17,313,800, an increase of 259,400 or 1.52% over the previous year. There were 51,206,000 students, an increase of 1,021,600 or 2.04% over the previous year; There were 16,239,200 graduates, an increase of 367,800 or 2.32% over the previous year.

There are 4,025,200 full-time teachers in junior high school education; The ratio of students to teachers is 12.72: 1; The qualification rate of full-time teachers is 99.94%; The proportion of full-time teachers with bachelor degree or above is 91.71%.

The junior high school has a total school building area of 786.4835 million square meters, an increase of 30.5465 million square meters over the previous year. The proportions of schools with up-to-standard facilities and equipment are as follows: 95.68% schools with up-to-standard sports venues (gymnasiums), 98.08% schools with up-to-standard sports equipment, 97.88% schools with up-to-standard music equipment, 97.88% schools with up-to-standard art equipment and 97.75% schools with up-to-standard scientific experimental equipment, all of which are higher than last year.

There are 1,118,500 classes in junior high school, an increase of 19,600 over the previous year. There were 4,522 large and super-large classes with more than 56 students, a decrease of 2,703 over the previous year, accounting for 0.40% of the total number of classes, a decrease of 0.25 percentage points over the previous year. Among them, there were 174 super-large classes with more than 66 students, an increase of 68 over the previous year, accounting for 0.02% of the total number of classes, an increase of 0.01 percentage points over the previous year.

3. Children of migrant workers

There are 13,646,800 children of migrant workers in the compulsory education stage. Among them, 9,698,600 students attended primary schools and 3,948,300 students attended junior high schools.

Fourth, special education

There are 2314 special education schools in China, an increase of 26 or 1.14% over the previous year.

Recruited 146,300 students with various forms of special education, a decrease of 2,805 over the previous year; There were 918,500 students in school, a decrease of 1,265 or 0.14% over the previous year. Among them, there are 335,700 students in special education schools, accounting for 36.54% of the students in special education.

There are 72,700 full-time teachers in special education.

Fifth, high school education

The gross enrollment rate in senior high school was 91.6%, an increase of 0.2 percentage points over the previous year.

1. General high school education

There are 15,000 ordinary high schools in China, an increase of 441 or 3.02% over the previous year.

Ordinary high schools enrolled 9,475,400 students, an increase of 425,900 students or 4.71% over the previous year; There were 27,138,700 students, an increase of 1,088,500 or 4.18% over the previous year; There were 8,241,000 graduates, an increase of 438,800 or 5.62% over the previous year.

There are 2,133,200 full-time teachers in ordinary high school education; The ratio of students to teachers is 12.72: 1; The qualification rate of full-time teachers is 99.03%.

Ordinary high schools have a total building area of 680.349 million square meters, an increase of 36.728 million square meters over the previous year. The proportion of schools with up-to-standard facilities and equipment in ordinary senior high schools is as follows: 94.46% schools with up-to-standard sports venues (gymnasiums), 96.50% schools with up-to-standard sports equipment, 95.85% schools with up-to-standard music equipment, 96.05% schools with up-to-standard art equipment and 96.18% schools with up-to-standard scientific experimental equipment, all of which are higher than the previous year.

2. Secondary vocational education

There are 7201 secondary vocational schools in China, with the same diameter decreasing by 93 compared with the previous year.

Secondary vocational education enrolled 4,847,800 students, with the same diameter decreasing by 42,100 students or 0.86% compared with the previous year. There were 13,392,900 students, with the same diameter increasing by 274,800, or 2.09%. There were 3,992,700 graduates, with the same diameter increasing by 239,000, or 6.37%.

There are 718,300 full-time teachers in secondary vocational education; The ratio of students to teachers is 18.65: 1; The proportion of full-time teachers with bachelor degree or above is 94.86%; "Double-qualified" full-time teachers account for 56.18% of full-time teachers in professional (technical) courses.

VI. Higher education

There are 3013 institutions of higher learning in China. Among them, there are 1239 ordinary undergraduate schools (including 164 independent colleges), an increase of 1 over the previous year; 32 vocational schools at the undergraduate level; 1489 higher vocational (junior college) schools, an increase of 3 over the previous year; There are 253 adult institutions of higher learning, 3 fewer than the previous year. There are also 234 scientific research institutions that train graduate students.

The total number of students in various forms of higher education is 46.55 million, an increase of 2.25 million over the previous year. The gross enrollment rate of higher education was 59.6%, an increase of 1.8 percentage points over the previous year. The average size of an ordinary undergraduate school is 16,793, the average size of an undergraduate vocational school is 19,487, and the average size of a higher vocational school is 10,168.

The number of graduate students enrolled was 1,242,500, an increase of 66,000 or 5.61% over the previous year; Among them, there are 139,000 doctoral students and 1,103,500 master students. There were 3,653,600 graduate students, an increase of 321,200 over the previous year, an increase of 9.64%; Among them, there are 556,100 doctoral students and 3,097,500 master students. There are 862,200 graduate students, including 82,300 doctoral students and 779,800 master students.

The number of undergraduate students enrolled was 4,679,400, an increase of 233,400 over the previous year, with an increase of 5.25%. In addition, there were 866,200 undergraduate students enrolled in junior colleges. There were 19,656,400 students in school, an increase of 725,400 over the previous year, an increase of 3.83%; There were 4,715,700 graduates, an increase of 434,700 or 10.15% over the previous year.

There are 76,300 vocational undergraduate students enrolled, an increase of 34,900 over the previous year, with an increase of 84.39%, and there are 33,100 undergraduate students enrolled from junior colleges. There were 228,700 students, an increase of 99,400 over the previous year, an increase of 76.91%.

The enrollment of higher vocational colleges (specialties) was 5,389,800 (excluding the enrollment of 542,900 people transferred from five-year higher vocational colleges to specialties), and the same diameter increased by 315,900 people, an increase of 6.23%; There were 16,709,000 students, an increase of 808,000 or 5.08% over the previous year; There were 4,947,700 graduates, an increase of 963,600 or 24.19% over the previous year.

Adult undergraduate enrollment was 4,400,200, an increase of 614,900 or 16.24% over the previous year; There were 9,336,500 students in school, an increase of 1,010,000 over the previous year, an increase of 12.13%; There were 3,300,700 graduates, an increase of 521,200 or 18.75% over the previous year.

The number of students enrolled in online colleges was 2,808,900, a decrease of 30,300 or 1.07% over the previous year. The number of students in school was 8,446,500, a decrease of 292,500 or 3.35% over the previous year; There were 2,618,900 graduates, an increase of 28,300 or 1.09% over the previous year.

The national self-study examination for higher education has registered for 3,984,100 person-times and obtained 361,700 graduation certificates.

There are 1,977,800 full-time teachers in higher education, including 1,315,800 in ordinary undergraduate schools; There are 27,800 vocational schools at the undergraduate level; There are 619,500 higher vocational (junior college) schools; There are 14,700 adult colleges and universities. The ratio of students to teachers is 17.65:1 in ordinary undergraduate schools, 18.31:1 in vocational schools at undergraduate level and 19.69:1 in higher vocational schools.

Ordinary and vocational colleges and universities have a total building area of 1,130,805,500 square meters, an increase of 43,132,600 square meters or 3.97% over the previous year. The per capita floor space is 51.63 square meters, the per capita school building area is 25.21 square meters, and the per capita teaching, research and practice equipment value is 17,527.82 yuan.

VII. Private education

There are 178,300 private schools at all levels in China, 7,451 fewer than the previous year, accounting for 34.37% of the total number of schools at all levels in China. There were 52,827,000 students, a decrease of 3,460,600 compared with the previous year, accounting for 18.05% of the total number of students at all levels in China. Among them:

There are 160,500 private kindergartens, a decrease of 6,213 compared with the previous year, accounting for 55.49% of the total number of kindergartens in China; There are 21,267,800 kindergarten children, a decrease of 1,852,500 compared with the previous year, accounting for 45.96% of the preschool children in China.

There were 10,500 private schools in compulsory education, 1,626 fewer than the previous year, accounting for 5.23% of the total number of schools in compulsory education in China. There were 13,568,500 students (including 7,363,700 government-purchased degrees), a decrease of 3,172,500 over the previous year.

4,300 private ordinary high schools, an increase of 292 over the previous year, accounting for 28.62% of the total number of ordinary high schools in China; There are 4,977,900 students, an increase of 474,500 over the previous year, accounting for 18.34% of the students in ordinary high schools in China.

There are 2073 private secondary vocational schools, an increase of 95 over the previous year, accounting for 28.79% of the total number of secondary vocational schools in China; There are 2,762,400 students, an increase of 86,100 over the previous year, accounting for 20.63% of the students in secondary vocational education in China.

There are 764 private colleges and universities, accounting for 25.36% of the total number of colleges and universities in China. Among them, there are 390 ordinary undergraduate schools; 22 vocational schools at the undergraduate level; 350 vocational (junior college) schools; 2 adult colleges and universities. There are 9,248,900 students in private general and vocational colleges, an increase of 791,500 over the previous year, accounting for 25.27% of the students in the national general and vocational colleges.

Social Media and Information Cocoon Room： Why the Internet is full of rage today？

As a person who has been wandering around the Internet for a long time, the current network gives me the feeling that there is too much hostility. No matter whether it is Weibo, WeChat WeChat official account, bilibili or Zhihu, there are fewer and fewer quality articles, and peaceful discussions are becoming scarcer and scarcer, and there are many sides and emotional confrontations everywhere. People are more and more inclined to form their own small circles. Everyone only entertains themselves in small circles, and they are more and more exclusive to dissidents.

In the era of forums and post bars, there are a lot of dry goods on the Internet, and people with different views can often hold public discussions and gradually reach a consensus in the debate. However, after the rise of Weibo, WeChat, headlines and other media, people tend to form their own small circles, and people often entertain themselves in small circles, forming information cocoons. The public discussion function of the network tends to die.

First, the forum and post bar era, the golden age of online discussion

Not to mention entertainment, if we only talk about serious topics such as history and politics, the forum and post bar era is undoubtedly the golden age of online discussion. At that time, high-quality posts abound, and you can always see different opinions and arguments below. The dry goods of post bars and forum posts are far from being comparable to those of Zhihu, WeChat official account, Toutiao and Weibo today.

There are two reasons for this situation. First, there were relatively few netizens at that time, and the average education was high. After the popularity of smart phones, a large number of people, even middle school students and primary school students, could participate in public discussions, and the average quality of netizens decreased.

But more importantly, forums, post bars and blogs promote public discussion. Forums have huge organizational rules, high entry threshold and various functions. Blogs encourage writing long articles and are suitable for in-depth discussion. Post bars, as a simplified version of the forum, push this form to the public.

I used to hang out with Post Bar for a long time. I was a frequent visitor to Cold Weapon Bar, Medieval Bar, Trump Bar (blocked) and the attacking giant bar. Compared with today’s social media, the public discussion function of Post Bar is powerful. Everyone can speak freely under the post of Post Bar, and different people’s opinions can be well presented. In addition, Post Bar has an extremely perfect management system, with bar owners, bar owners Jr., video editor, photo editor and many other positions. The whole bar management is equivalent to a quasi-bureaucratic organization.

Bar owners’s choice needs two conditions. One is the experience value, which is often accumulated by signing in and posting. The higher the experience value, the more active the candidate is. At the same time, bar owners candidates need to get Baidu’s official approval to ensure that they have no violations. After bar owners takes office, he can appoint bar owners Jr. and photo editor to form his own bar service team. In addition, bar owners can also formulate group rules. For example, the cold weapon bar requires that if you want to post in the bar, you must reach level 4 or above, which prevents simple spraying. Bar owners and George W. bar owners have the power to manage the bar, but they are often checked and balanced by Baidu officials. This management model has promoted public discussion.

At that time, what I stayed most was the cold weapon bar, the Trump bar and the attacking giant bar. Two of them would discuss politics and history, but they could tolerate dissidents. For example, although the cold weapon bar often draws on the emperor, if it is an emperor who pays attention to historical materials and evidence, the bar service will never be restricted. For example, Trump, at that time, fans of Chuanfen and Hillary Clinton were incompatible, but neither side completely restricted the other party’s speech. The bar service was generally only banned from users who often swear, and normal discussions were never prohibited. At that time, there were public discussions every day in the bar, and everyone went to the external network to find articles and data to prove their views. The discussion was very enjoyable.

Another example is the attacking giant bar and the attacking giant analysis bar. Because it is anime content, it is suppressed by Baidu officials at least, so the space for discussion is also the largest. There are a lot of fine stickers. Everyone expresses their opinions below and analyzes the attacking giant incisively and vividly. As the only remaining post bar in the old era, the attacking giant analysis bar represents the style of the post bar era.

However, since the rise of Weibo, WeChat and Headline products, the discussion space on the Internet is getting smaller and smaller.

(giant analysis is the only remaining relic of the old times)

(After Baidu Post Bar was cleaned up, it completely declined. Before that, there were a lot of dry top posts in the cold bar, which was my historical enlightenment.)

Second, commercialization, recommendation algorithm and information cocoon room, the network began to circle.

Weibo rose in 2011. Since the trend of Internet in China began to change, the biggest innovation in Weibo was short and pithy. In the past, forums, post bars and blogs encouraged everyone to post nutritious boutique stickers, and everyone discussed them around them, but Weibo directly broke this rule. He limited the number of words to 140 at most. This pursuit of short and fast greatly reduced the quality of content, and people tended to attract attention rather than discuss issues, although Weibo recently cancelled it.

In addition to fast food, Weibo has also brought commercialization. The degree of commercialization in Weibo is extremely deep, and it is full of various marketing numbers, navy and advertisements. The biggest evil result of this commercialization is that public discussion has become a tool to make money. In the past, in forums and post bars, everyone discussed politics and current events only to discuss current events, and their differences were real differences of views. Nowadays, many big V’s are all about making money. In order to make money, they often deliberately stir up contradictions and create troubles. They will even say things that are completely contrary to their true position, except that they used to pretend to be well-known and earn money from hating the country, but now they pretend to be patriotic V and cut off patriotic traffic. This commercialization makes all political discussions become money-making games.

I sometimes go to twitter. Although the environment of twitter is not very good, it is still much better than that of Weibo. The storm of public opinion caused by Weibo is enough to make the world feel ashamed. I’m afraid this confusion is not necessarily the contradiction, but the commercial marketing intensifies the contradiction. Everyone is advocating public opinion for making money. If we don’t change this operating logic and just stick to supporting the system or opposing it, the internet environment in China will never improve.

Another fatal thing is the recommendation algorithm. No matter Taobao, Weibo or headline products, they all use the recommendation algorithm. They secretly collect your privacy, judge your preferences, and then keep recommending your favorite information to you. Since then, your information source has been completely controlled, and you will mistakenly think that the people with your opinion are the majority in China, and you can no longer see dissidents. Because you have always accepted a fixed point of view, you will lose the ability to accept different points of view after a long time.

Because the recommendation algorithm can be profitable efficiently, more and more platforms have begun to strengthen the algorithm, and even WeChat WeChat official account has begun to make headlines, and the algorithm has taken control of our brains.

　

Weibo, Toutiao and WeChat official account are all one-way interactions between users from the media. It is very difficult for users to discuss, and it is difficult for people with different views to communicate with each other. The only place with discussion space is WeChat group, but the management of WeChat group is too private, and the group owners generally don’t invite people who disagree with them. Others can’t get in without the consent of the group owners. In addition, the number of groups is limited, so the function of public discussion is far weaker than that of posting.

Commercialization, recommendation algorithm and privacy have finally formed the pattern of today’s network. Everyone is divided into one circle after another. Often, a big V brings its own audience and another big V brings its own fans. Big V only produces what fans want to see, and there are more and more differences between fans of different big Vs. Therefore, once public events break out or big social problems appear, there is neither communication channels nor communication between different groups.

If we just discuss entertainment, this kind of information cocoon room is harmless. However, for politics and current affairs, it is often the case that the stronger the people’s consensus is, the more problems can be solved. If the gap between people on these issues is getting bigger and bigger because of the Internet, the whole country will eventually be torn apart. Now the United States has tasted this evil result (social media has intensified political polarization since 2016). Our country has power control, but if it loses control, where will it go?

Internet should consider not only economic benefits, but also social benefits, and the control network should not be the content of control, but should change the logic of social media operation. If the logic of commercialization and recommendation algorithm is not modified, then no matter what position, it will become more and more extreme.

I hope that the future Internet can promote people’s mutual understanding, instead of intensifying the existing contradictions. Breaking the information cocoon room is good for everyone.

　

The evil consequences of the information cocoon room have already appeared in the United States.

Shanxi Station, the network theme activity ＂Reading the Initial Mission here-Traveling in the Old Area of Network Media Revolution＂, was launched.

　　Cctv news(Reporter wanglili) On the morning of June 2, hosted by the Network Communication Bureau of the Central Network Information Office, and hosted by the Network Information Office of Shanxi Provincial Party Committee and China News Network, "Read the initial mission here — — The launching ceremony of the network theme activity (Shanxi Station) was held in the memorial hall of the former site of Taiyuan Branch of the Communist Party of China.

　　Wang Juan, deputy director of the Network Communication Bureau of the Central Network Information Office, Zhang Yu, deputy director of the Propaganda Department of Shanxi Provincial Party Committee, Dong Xiaolin, director of the Network Information Office of Shanxi Provincial Party Committee, Wu Qingcai, editor-in-chief of China News Network, and Yang Chengcheng, member of the Standing Committee of Taiyuan Municipal Committee, propaganda minister and deputy mayor, attended the event. Guo Jiangping, deputy director of the Network Information Office of Shanxi Provincial Party Committee, presided over the launching ceremony.

　　At the launching ceremony, in order to let everyone know the red heritage of Shanxi more intuitively, Shanxi released a red landmark punch map. At the activity site, the revolutionary descendants told the story of their fathers’ red revolution, and two young pioneers recited "Young China’s Theory" in unison, giving a strong voice of the times.

　　Wang Juan said that organizing nationwide online media to go deep into the old revolutionary base areas in 10 provinces, such as Shanxi, Shaanxi, Jiangxi, Hubei and Hunan, is to thoroughly implement the spirit of the important speech of the Supreme Leader General Secretary, carry forward and inherit the red culture, carry out party history study and education, show the glorious historical blood of the old revolutionary base areas, publicize the historical achievements made in the revitalization and development of the old revolutionary base areas and the vivid practice of winning the battle against poverty in an all-round way, and tell the story of the people in the old revolutionary base areas in a new era.

　　Wang Juan hopes that this activity can gather the national network media strength, discover the new changes in the old revolutionary base areas, reflect the people’s sense of gain and happiness in the old revolutionary base areas, adopt short video, graphic, animation, VR and other media-melting means, and carry out in-depth coverage in various forms in all media, so that micro-production can become a big publicity and positive energy can become a big flow.

　　Next, the delegation will go deep into the old revolutionary areas in Taiyuan, Lvliang and Changzhi. Step on the red footprint and show the achievements of the old revolutionary base areas in winning the battle against poverty and promoting rural revitalization and transformation and development.

Sam member stores embody the value of membership with differentiation strategy.

SHENZHEN, May 8, 2017/PRNewswire/-Sam member stores have strengthened their differentiated product strategy, developed high-end products that meet the preferences of China consumers, upgraded existing word-of-mouth products, and continued to expand their competitive advantages. Sam continues to intensify the research and development of its own brand Member’s Mark food. More than a dozen new products and upgraded star products have appeared in the recent "Taste Sam" activity, covering baking, fresh food, cooked food and other categories, which fully meet the discerning taste buds of high-end members. Among them, Matcha Melaleuca cake, organic vegetables and Australian imported beef are expected to drive a substantial increase in sales.

As a high-end membership store, Sam Member Store has opened 15 stores in 13 cities in China, serving nearly 1.8 million members. Andrew Miles, president of Sam member store’s China business, said: "Sam has developed rapidly in recent years, thanks to our continuous provision of quality goods, excellent member service and good shopping experience. Whether the membership value of Sam can be reflected is one of the important considerations in our commodity development strategy. We organically combine the consumption trend with the needs of members, and further expand our competitive advantage through differentiated commodity strategy. We will continue to upgrade and optimize the product structure, so that members can feel the concept of’ better life in Sam’, and welcome more consumers who value quality and shopping experience to become members of Sam. "

Sam opens "Taste Sam" month.


Sam opens "Taste Sam" month.

Sam’s commodity development emphasizes high quality and continuous innovation. Taking the baking category as an example, Sam is extremely strict in screening its own brand suppliers. Besides routine evaluation and factory inspection, it also requires suppliers to have experience in cooperating with five-star hotels. With its excellent market acumen and innovative spirit, Sam has launched many products highly sought after by its members, such as Member’s Mark Durian Melaleuca Cake, which has been ranked as the national baking sales champion in Sam for one year. After five months of repeated testing and adjustment, Sam recently launched a Melaleuca Matcha cake. In the research and development process, in order to better balance the fragrance of matcha and cream, the toughness of egg skin, and the taste and fragrance after thawing, Sam tried dozens of kinds of green tea powder at home and abroad, and finally chose the matcha powder certified by Uji, Japan, and carried out destructive tests in storage, transportation and other aspects. The fresh taste of this product is especially suitable for summer, and it is expected to boost sales with durian Melaleuca cake.

Sam New Member's Mark Star Product Matcha Melaleuca Cake


Sam New Member’s Mark Star Product Matcha Melaleuca Cake

The research and development of new products in Sam is based on the in-depth understanding of members’ living habits and dietary preferences, such as cooked beef rolls and fried food wrapped in powder suitable for fast-paced life in "Taste Sam"; More than a dozen new products such as seasonal vanilla ice cream. In addition, Sam’s organic vegetables have achieved double-digit growth year after year, which reflects the growing demand of members for organic vegetables. Because organic vegetables are easily influenced by uncontrollable factors without pesticides, it is difficult to ensure the supply. Sam has selected more than ten organic vegetable farms certified by national authorities, and launched seven new products of Member’s Mark organic vegetables for the first time, and ensured uninterrupted supply throughout the country.

"Healthier" and "higher-end" are also the focus of food upgrading in Sam. Take Member’s Mark Zongzi as an example. After listening to the feedback from members, Sam boldly improved the formula and production technology of this traditional food, and the lard content was reduced by about 25% compared with last year. The glutinous rice and Moganshan pollution-free Zongzi leaves in the south of the Yangtze River were selected in this season, and the outer packaging passed the 8,000-time beating test, which effectively prevented bumps and cracks, and ensured the taste of the members.

Sam's own brand Member's Mark Zongzi.


Sam’s own brand Member’s Mark Zongzi.

As a star commodity in Sam, the annual sales of imported beef from Australia increased by more than 50% in recent three years. This year, Sam cut all Australian beef more finely, covering nearly 20 parts, which is suitable for Chinese and Western cooking methods, and also added Australian Angus cattle, which is juicy and tender, especially suitable for Western cooking. In terms of vegetables, vegetable seedlings have shown great growth potential. Sam’s vegetable seedlings are all picked at the seedling stage, and the average growth period is about one third of the total growth period, which makes them taste more crisp and tender. At present, they account for about 40% of leafy vegetables sales. In the future, Sam will increase the variety and quantity of vegetable seedlings, which is expected to account for 50% of leafy vegetables.

In addition to constantly improving the quality of goods, Sam will provide more cost-effective products for people’s livelihood through various activities, so that members can gain more value brought by membership, which is very popular among members. Sales of products such as baked mixed nuts and flexible handkerchief paper by Member’s Mark doubled in the activity of "Great Member Value with High Membership Value" which lasted for the whole year, and sales of northeast super rice by Member’s Mark in April doubled year-on-year.

In addition, Sam member stores cooperate with major banks and payment platforms from time to time to hold preferential activities to give back to members (such as Bank of Communications, Industrial and Commercial Bank of China, Alipay, etc.). Sam members can enjoy preferential treatment from more than 350 selected high-quality merchants by virtue of their Sam membership, covering the fields of catering, entertainment, lifestyle, culture and art, healthy living and professional services. While creating savings for members, Sam member stores attach great importance to members’ shopping experience; In Sam, members can experience a spacious and comfortable shopping environment and plenty of parking spaces. At the same time, members can also purchase conveniently through www.samsclub.cn, an online platform in Sam, the "Sam Member Store" App and the JD.COM flagship store in Sam. Sam has opened the distribution of fresh goods in 12 cities, providing the service of one-stop purchase and one-order delivery for normal temperature, cold storage and frozen goods in a single temperature zone.

Report on the Development Trend of Agriculture and Rural Areas in China in 2022-Ensuring Priority Development of Agriculture and Rural Areas (11th Edition of Economic Daily on January 21st)

　　Under the background of stable macroeconomic operation, China’s agricultural and rural reform and development have achieved remarkable results, and the role of agriculture as a ballast stone for economic and social development has become increasingly significant. This report reviews the development of China’s agriculture and rural areas in 2021, analyzes the important opportunities and challenges faced in 2022, and predicts its development trend. On this basis, it puts forward relevant countermeasures and suggestions based on the hot issues that need attention in the process of agricultural and rural economic and social development.

　　Agriculture grew steadily and grain reached a new high.

　　2021 is the first year of the "14th Five-Year Plan". China has overcome the adverse effects of the COVID-19 epidemic and the complicated international economic situation, the overall economy has recovered, agriculture has continued to maintain high-quality and steady development, farmers’ living standards have been continuously improved, and the rural landscape has been further improved.

　　The agricultural economy grew steadily and the grain output reached a new high. In 2021, the added value of the primary industry increased by 7.1% over the previous year, reaching 8,308.6 billion yuan, accounting for 7.26% of the GDP, which was lower than that in 2020. In the first three quarters, the total output value of agriculture, forestry, animal husbandry and fishery reached 9,286.34 billion yuan. Among them, the total output value of agriculture is 4,667.11 billion yuan, the total output value of forestry is 384.13 billion yuan, the total output value of animal husbandry is 2,832.90 billion yuan, and the total output value of fishery is 912.96 billion yuan.

　　The comprehensive agricultural production capacity has been continuously improved, and the production of important agricultural products such as grain has made steady progress. In 2021, 100 million mu of high-standard farmland was built nationwide, and the mechanization rate of crop cultivation and harvest exceeded 72%, of which the comprehensive mechanization rate of wheat cultivation and harvest reached over 95%. The national total grain output reached a new high, reaching 1,365.7 billion Jin, an increase of 26.7 billion Jin over the previous year and a year-on-year increase of 2%. It remained above 1.3 trillion Jin for seven consecutive years, achieving "18 consecutive years of prosperity". The national grain planting area was 1.764 billion mu, an increase of 12.95 million mu over the previous year, with a year-on-year increase of 0.7%, which maintained the growth trend for two consecutive years.

　　The agricultural product market operated smoothly, and the producer price dropped slightly. Basic self-sufficiency of grain and absolute safety of rations are the general pattern of grain supply and demand. Judging from the market situation of major cereals, the supply and demand of wheat and rice are basically stable, and the domestic supply of corn presents a certain gap. With the increasing demand for meat, eggs, milk and other products, the demand for feed grain represented by corn is also increasing. In addition, corn is still in the critical period of agricultural production structure adjustment. To some extent, China still needs to increase the import of corn and feed grain to meet the demand. Generally speaking, China’s annual rice imports account for about 2% of domestic production, wheat imports account for about 6% of domestic production, and corn imports account for about 10% of domestic production. Grain imports mainly play a role in meeting differentiated needs.

　　In terms of livestock products, the production capacity of live pigs has fully recovered, and the supply of pork market is relatively sufficient in 2021. Especially since last October, the orderly development of the second round of central and local reserve meat storage has played an important role in ensuring the stability of the pork market and the interests of aquaculture enterprises.

　　In 2021, the producer price of agricultural products fell by 2.2%. The overall price of grain increased greatly, reaching 13.8%, among which wheat and rice increased slightly, 6.6% and 1.9% respectively, while corn increased by 25.5%. The overall price of livestock products decreased by 17.9% year-on-year, mainly due to the decline in the price of live pigs, which decreased by 35.1%; However, the prices of cattle, sheep and eggs have increased in different proportions, among which the price of eggs has increased by 15.5%, which is higher than that of cattle and sheep.

　　Farmers’ income and consumption increased rapidly.

　　Farmers’ income grew steadily, and consumption increased steadily. In 2021, the per capita disposable income of rural residents was 18,931 yuan, a real increase of 9.7% after deducting the price factor, which was 2.6 percentage points faster than that of urban residents. From the perspective of income composition, farmers’ income mainly includes wage income, net operating income, net transfer income and net property income. In the first three quarters of 2021, the four types of income all increased. Among them, wage income is the largest source of farmers’ income, which is 6325 yuan, with a nominal increase of 15.3%, accounting for 46.1% of farmers’ disposable income; The net operating income is 4042 yuan, with a nominal increase of 6.7%, accounting for 29.4%, which is the second largest source of farmers’ income; The net transfer income reached 3002 yuan, a nominal increase of 11%, accounting for 21.9%; The net income of property was 357 yuan, with a nominal increase of 10.7%, accounting for 2.6%.

　　In the first three quarters of 2021, the per capita consumption of rural residents was 4.7 percentage points higher than that of urban residents, and there was still a gap between the consumption level of rural residents and urban residents. In the expenditure structure of rural residents, the consumption of basic necessities such as food, clothing, housing and so on has grown steadily, among which the per capita expenditure on food, alcohol and tobacco accounts for 32% and the per capita expenditure on housing accounts for 21%. Due to the scientific coordination of epidemic prevention and control and economic and social development in various regions and departments, the impact of the epidemic has been basically overcome. Consumer spending on services and other supplies has shown a rapid growth trend throughout the year, but it has not yet recovered to the same level in 2019.

　　The level of rural informatization has improved rapidly, and agricultural production has started to be digitized. The COVID-19 epidemic has made the role of rural e-commerce more prominent. According to the statistics of the Ministry of Agriculture and Rural Affairs, at present, the coverage rate of administrative villages of e-commerce service stations in China is about 80%, and the online retail sales of agricultural products in counties exceed 300 billion yuan, which is growing rapidly. Relevant research shows that the number of Taobao villages has exceeded 7000 in 2021. The overall promotion of rural revitalization will accelerate the popularization and sinking of digital technology and accelerate the digitalization of rural industries. In the field of smart agriculture, the digitalization of agricultural production is in the ascendant, and the construction of the whole industrial chain of single product big data, such as oil, natural rubber, cotton, soybeans and other products, has started, and the application fields of big data systems have been continuously expanded.

　　The reform of rural collective property rights has completed the phased task, and the collective economy has become a new growth point. The task of rural collective property rights reform has been basically completed nationwide, and rural asset resources have been greatly revitalized through measures such as clearing assets, defining members, quantifying operating assets and establishing economic (stock economy) cooperatives. According to the statistics of the Ministry of Agriculture and Rural Affairs, by 2021, nearly 900,000 collective economic organizations at the township, village and group levels have been established in China, and the collective book assets have been checked and verified to be 7.7 trillion yuan (excluding resource assets such as land), including 3.5 trillion yuan of operating assets. The endogenous kinetic energy of rural development has been significantly improved, and the collective economy has become a new growth point, laying a solid foundation for achieving the goal of common prosperity.

　　The pressure of farmland protection has increased.

　　During the "14th Five-Year Plan" period, the key and difficult points of China’s economic and social development are still "agriculture, rural areas and farmers", and the potential stamina is also "agriculture, rural areas and farmers". In the face of the unprecedented changes in the world in the past century, China’s agricultural and rural development is facing new opportunities.

　　The steady macroeconomic recovery has provided a good environment for China’s agricultural economic development. The World Bank and the International Monetary Fund estimate that the growth rate of China in 2022 will exceed the world average and developed economies. Domestic consumption is also gradually recovering. If the epidemic can be completely ended in 2022, domestic consumption will be revived and the economic growth rate is expected to return to the pre-epidemic level.

　　The further deepening of international cooperation provides an opportunity for the development of international trade in agricultural products. The "Belt and Road Initiative" has brought great impetus to China’s agricultural international cooperation. In the first half of 2021, the trade volume of goods between China and countries along the Belt and Road reached 5.35 trillion yuan, a year-on-year increase of 27.5%, which was higher than the overall growth rate of China’s foreign trade, accounting for 29.6% of the total foreign trade. Among them, agricultural trade accounts for about a quarter of the total trade. RCEP (Agreement on Regional Comprehensive Economic Partnership), which came into effect on January 1st, 2022, will undoubtedly provide new opportunities for China to expand international cooperation in agricultural economy and trade.

　　With the promotion of rural revitalization strategy, the pattern of giving priority to agricultural and rural development has gradually taken shape. Infrastructure construction is speeding up again, and government investment and social capital will be invested more in agriculture and rural areas for land, water conservancy, seeds, digitalization, logistics facilities, especially cold chain construction.

　　Agricultural and rural development also faces several challenges.

　　Ensuring the quantity and quality of cultivated land is still a great challenge for China’s economic development at present. At present, the cultivated land in China is about 1.92 billion mu, which is 113 million mu less than the 2.03 billion mu cultivated land in the second national land survey 10 years ago. In addition, China’s urbanization continues, the ecological environment pressure has not been fundamentally alleviated, and the pressure on cultivated land protection is increasing. To ensure food security, while keeping the red line of cultivated land firmly and ensuring the area of cultivated land, more effective measures should be taken to resolutely stop the "non-agricultural" and prevent the "non-grain" of cultivated land.

　　The overall cost of agricultural products is increasing, but the price of agricultural products is weak or fluctuates greatly. Since the new century, China’s agriculture has gradually entered a high-cost stage. From the perspective of planting industry, the cost of agricultural input and labor input is increasing, which has seriously affected farmers’ enthusiasm for growing grain. Land rents are also rising. According to the survey of major grain producing areas, the land rent in Northeast China ranges from 500 yuan/mu to 600 yuan/mu, while in central provinces it ranges from 400 yuan/mu to 600 yuan/mu, while in some eastern coastal provinces the average land rent reaches about 1000 yuan/mu, which further squeezes the profit space of transferring land management rights to grow grain.

　　The relationship between supply and demand of important agricultural products is in a tight balance. Soybean still needs to rely on imports to meet the demand. In 2021, soybean imports will account for nearly 60% of the total grain imports, but the rations are absolutely safe.

　　It is worth noting that there is still great uncertainty in the international environment, and the protectionist policies of developed countries are on the rise repeatedly, which poses certain challenges to China’s food security and sustainable agricultural development.

　　It should also be noted that China’s urbanization is still continuing, and the population is accelerating to gather in major developed areas. At present, the resident population in cities and towns has exceeded 900 million. The resident population in rural areas continues to decrease, and the aging trend is still intensifying, which will be an important problem that must be solved in rural revitalization in the future. In recent years, the income gap between urban and rural areas in China has been narrowing, but the per capita disposable income of rural residents still lags behind that of urban residents. In 2021, the income ratio between urban and rural residents was 2.50, which was lower than the previous year, but the absolute value of the income gap between urban and rural areas was still 28,481 yuan. The reality that the income gap in rural areas has not been significantly alleviated will also affect the realization of the goal of common prosperity.

　　The momentum of sustained and rapid development in 2022

　　Combined with the employment population and social fixed assets investment in agriculture, industry, agricultural products processing and service industries in the last 10 years from 2011 to 2020, a prediction model was established according to the latest input-output table of 135 departments in China, and the report results were simply averaged by setting different simulation schemes, so as to judge the development trend of agriculture and rural areas in China in 2022 as follows.

　　It is expected that the economy will continue to grow. In 2021, China actively responded to the impact of the epidemic, and GDP growth exceeded the pre-epidemic level, from recovery to high-quality growth. It is estimated that the contribution of primary industry, secondary industry and tertiary industry to GDP will reach 0.4%, 1.9% and 2.8% respectively when the economic growth rate exceeds 5.0% in 2022.

　　It is estimated that the growth rate of agricultural added value will be 5.67%, maintaining a rapid and stable growth rate. The proportion of agricultural added value has increased, which may reach about 8%. The added value of processing industries (grain grinding products, feed processed products, vegetable oil processed products, sugar materials and sugar products, meat processed products, aquatic products processed products, vegetables and fruits processed products, dairy products and tea) with main agricultural products as raw materials will continue to grow, with the growth rate reaching about 3.0%, accounting for about 1.6% of GDP.

　　It is estimated that the trade volume of agricultural products will reach US$ 350 billion, of which the export volume of agricultural products will reach US$ 80.7 billion and the trade deficit of agricultural products will reach US$ 188.6 billion, up nearly 40% year-on-year. Imports of edible oil seeds, edible vegetable oils and livestock products account for about 50% of domestic agricultural products imports.

　　It is estimated that per capita disposable income will exceed 40,000 yuan, including 20,300 yuan in rural per capita disposable income, which is estimated to increase by 8% year-on-year, 2 percentage points higher than that of urban residents. It is estimated that the per capita consumption expenditure of residents will be 24,000 yuan in 2022, an increase of 5.3% over 2021; The average consumption expenditure of rural residents is about 15,000 yuan, an increase of 6.8% over 2021 and 2.4 percentage points higher than that of urban residents.

　　On the whole, it is predicted that the development of agriculture and rural areas in China will be faster than other departments in 2022, the strategy of giving priority to the development of agriculture and rural areas will continue to advance steadily, and the gap between urban and rural areas will be further narrowed. However, while maintaining optimism, we should also have psychological preparation and coping strategies for two situations. First, the COVID-19 epidemic has not been eliminated, especially the global spread is still continuing; Second, the long-term slowdown in economic growth has become a subject that must be faced after the new normal of the economy.

　　Hold the bottom line and achieve the set goals

　　In the next few years, the development policy of China’s agriculture and rural areas will still be to maintain stability and strive for progress. In 2022, the bottom line that agricultural and rural work must keep is to stabilize grain, increase oil and protect cultivated land, and there will be no large-scale return to poverty. In order to actively respond to the challenges faced in the development process and achieve the established goals, the following layout can be made in a targeted manner.

　　First, strengthen the construction of high-standard farmland and continuously improve the level of improved agricultural varieties. It is necessary to fulfill the task of ensuring the supply of primary products proposed by the Central Economic Work Conference and ensure that Chinese’s rice bowl is firmly in its own hands at all times.

　　First, we must accelerate the pace of high-standard farmland construction and stick to the bottom line of grain production. In recent years, remarkable achievements have been made in the construction of high-standard farmland in China. It is estimated that 1 billion mu of high-standard farmland will be built by 2022, so as to achieve a stable guarantee of grain production capacity of more than 1 trillion Jin. At the central level, the subsidy funds for farmland construction should gradually tilt to the main grain producing areas, and the grain production in various places should be taken as an important reference for the allocation of funds, so as to ensure stable and high yield in the main grain producing areas with high-standard farmland; In the process of implementation in various places, we can flexibly adopt a variety of subsidies and incentives to guide the investment of financial, social capital and new agricultural business entities, and at the same time establish and improve the participation mechanism of farmers to mobilize their enthusiasm for farmland construction and protection.

　　Second, we must constantly improve the level of improved agricultural varieties. By the beginning of 2021, China has 520,000 germplasm resources, making it the second largest country in the world. At present, the planting area of self-bred varieties accounts for more than 95%, and the two major grain crops, rice and wheat, are completely self-sufficient, so that China has achieved China varieties for grain, and the safety of agricultural varieties in China is generally guaranteed. On the one hand, we should continue to promote the cooperation among scientific research institutions, seed enterprises and agricultural management entities, and accelerate the cultivation and marketing of improved varieties. On the other hand, we should continue to increase support for seed production counties and regional seed breeding bases, support local governments to create modern agricultural industrial parks focusing on seed industry, improve the modernization level of the industrial chain of the base, and increase seed production capacity.

　　The third is to guide the increase of soybean and oil crops. It is necessary to guide and encourage farmers to increase production of soybeans and oil crops in light of the current domestic demand for agricultural products. In the main producing areas of soybean and oil crops, subsidies are given to agricultural production links and credit insurance and other services are provided in combination with local financial conditions.

　　Second, develop and expand the new rural collective economy to increase farmers’ income. As an important support for rural modernization and common prosperity, the new rural collective economy helps to attract young and middle-aged laborers to return, improve the property income of rural residents, and then narrow the income gap and promote the development of rural industries.

　　First, we should base ourselves on our own advantages and revitalize idle resources. Villages in all regions should make full use of local superior resources, adopt independent management, leasing, shareholding, etc., take advantage of location, and develop cultural services, management services, logistics economy and other services to revitalize idle construction land, homesteads, farmhouses and old office buildings. At the same time, take agricultural industrialization as the core and promote the development of characteristic industries. Promote the integration of rural primary, secondary and tertiary industries, let farmers participate more in the development of industrial chains, and leave more value-added benefits to farmers. The second is to let grassroots party organizations be "leading geese". To fulfill the requirements of the main tasks of the Party’s rural work in the new era, we should give full play to the role of grass-roots party branches. Mobilize the masses, develop rural industries, and effectively link the interests of village collectives and farmers by leading and running cooperatives.

　　Third, continue to expand the main body of new agricultural management and promote the organic connection between small farmers and modern agricultural development. In 2021, the number of family farms and farmers’ cooperatives reached 3.9 million and 2.2 million respectively. In the future, we should continue to support the cultivation of new agricultural business entities such as family farms and farmers’ professional cooperatives, improve the financial and monetary policy system, provide financial and tax support, technical guidance and risk control for the development and growth of new agricultural business entities, and make them play an exemplary role in stabilizing production and ensuring supply. Through policy incentives, a number of productive service organizations covering the agricultural industrial chain, with high degree of specialization and standardized behavior will be formed to promote the standardized cultivation of agricultural products in China and achieve the development goals of reducing agricultural costs, increasing production and improving quality.

　　We should speed up the construction of a productive socialized service system for small farmers. At present, there are 955,000 socialized agricultural production service organizations in China, covering an area of 1.67 billion mu, driving more than 78 million small farmers. Agricultural productive socialization service is an important way to realize the scale of modern agricultural technology and equipment operation under the background of a large number of small farmers, which is suitable for the subjective and objective requirements of small farmers’ integration into modern agricultural development at present, and more effective policy measures should be taken to promote their healthy development.

　　Fourth, speed up the optimization of trade structure to ensure the supply of major agricultural products with double circulation. We should make full use of domestic and international markets and resources, actively promote the coordinated development of domestic demand and external demand, import and export, and effectively use the international market to meet domestic food demand. In the past 10 years, China’s grain imports have generally shown an upward trend, and the grain imports have more than doubled. China’s rising grain output has not reduced its dependence on grain imports.

　　During the "Fourteenth Five-Year Plan" period, it is necessary to actively promote the diversification of China’s grain import sources and expand import channels. First, we must strengthen in-depth cooperation with countries along the Belt and Road Initiative; Second, we should actively broaden the overseas agricultural industrial chain, increase cooperation with relevant overseas grain enterprises, provide agricultural production services for local growers, especially investment in warehousing and logistics, and realize the control of the whole industrial chain. Especially with the entry into force of RCEP, the threshold of cross-border agricultural investment cooperation has been significantly reduced, and it is necessary to actively carry out regional agricultural industrial chain value chain cooperation.

　　However, we need to be alert that the epidemic situation in COVID-19 continues on a global scale, and we should effectively deal with its possible negative impact on grain trade, especially to avoid the excessive dependence of major imported agricultural products on a single country and prevent the grain supply chain from breaking.

　　Fifth, promote agricultural insurance and improve the market regulation and reserve system. In recent years, the market of agricultural products has fluctuated greatly, which has affected the healthy development of agricultural industry. It is necessary to vigorously promote agricultural insurance, establish a complete risk dispersion system, improve the market regulation and reserve system, and enhance the anti-risk ability of producers and operators of important agricultural products. First, we should improve the agricultural reinsurance system to effectively balance the regional risk differences. Use agricultural reinsurance business to eliminate the fluctuation of direct insurance business, and steadily promote subsidies for high-risk business of direct insurance business, so that insurance companies can focus on service capacity building and continuously improve the level of agricultural insurance protection. The second is to promote agricultural catastrophe insurance. On the one hand, it is necessary to expand the pilot scope of agricultural catastrophe insurance and cover major crops and important agricultural production activities as much as possible. On the other hand, it is necessary to establish a multi-channel agricultural insurance catastrophe risk fund, combine reinsurance to innovate financial instruments, and use diversified risk diversification tools to securitize agricultural catastrophe risks.

　　Promote the reform and improvement of the grain reserve system. In addition to natural risks, agricultural producers and operators have to deal with market risks. In recent years, the price fluctuation of major grain crops has intensified, and it is necessary to further strengthen the macro-control ability of the market. First, we should promote the reform and improvement of China’s grain reserve system in a timely manner and establish a special grain reserve for market regulation in line with the central grain reserve. Second, it is necessary to reform the existing grain purchasing and storage mechanism, and change the temporary "skimming surplus" purchasing and storage to the domestic and foreign markets.

　　Sixth, improve the logistics conditions in rural areas and promote the circulation of agricultural products and the consumption of rural residents. In order to promote the circulation of agricultural products and boost the consumption of rural residents, it is imperative to further improve the logistics conditions in rural areas in addition to ensuring the continuous growth of rural residents’ income. Logistics conditions belong to "hardware facilities", so it is necessary to speed up the improvement of the three-level logistics system in counties and villages and smooth the two-way circulation between urban and rural areas. By means of "express delivery into the village", farmers can efficiently connect with the market, which not only allows the means of production and consumer goods to enter, but also allows agricultural products to come out and realize the smooth flow of things.

　　Seventh, continue to consolidate the achievements of tackling poverty and prevent large-scale return to poverty. Promote the promotion of characteristic industries in poverty-stricken areas, and continue to tilt financial funds to poverty-stricken areas to support the development of local industries; Use microfinance, agricultural insurance and other means to support poverty-stricken households to develop industries; Promote the stable employment and income increase of the people out of poverty, increase on-the-job training, and actively carry out labor cooperation.

Queue for more than 2 hours, monthly revenue of more than 2 million, this niche hot pot is on the rise.

Will Guizhou sour soup hot pot become the next hot pot category going to the whole country?

This article was originally published by Hongcan. com (ID: hongcan18) by Zhou Lich; Editor: Jing Xue.

From Wenchang Chicken in Hainan to Pot-stewed in Northeast China … More and more local specialties have been exported from the region, opening a nationwide development path.　

Among them, Guizhou Sour Soup Hot Pot has been popping up in many places all over the country since last year. In 2024, the development momentum of this niche hot pot, which was once settled in Guizhou, is still increasing.　

Young people have to wait in line for more than 2 hours to eat, and some stores earn more than 2 million yuan a month.

At the beginning of February, Jiumaojiu Catering Group launched a new brand "Shanwai Guizhou Sour Sour Sour Soup Hot Pot". With the entry of big brands, many catering people began to look at this niche hot pot category. But in fact, Guizhou sour soup hot pot is not a new thing.　

The climate in Guizhou is warm and humid, which provides unique conditions for natural fermentation and colony formation, and also makes a number of delicious foods featuring "sour soup". Guizhou Sour Soup Hot Pot is a hot pot soup base with bright red color and rich sour taste, which is made by salting and fermenting Maospicy fruit (local wild tomato) and adding red pepper and other main raw materials.　

△ Image source: Red Meal Network photo　

Guizhou sour soup hot pot, which was almost always settled in Guizhou, is not common outside Guizhou Province. But since last year, in Shanghai, Chengdu and other places, Guizhou sour soup hot pot began to stir up frequently.　

For example, in Shanghai, there are many brands such as Wangfu Guizhou Sour Sour Sour Sour Sour Beef Hotpot, Shanwanshan Guizhou Sour Sour Sour Sour Beef Hotpot, Barili Guizhou Sour Sour Sour Beef Hotpot, and Wangfendou Guizhou Sour Sour Sour Beef Hotpot. Among them, Wangfu Guizhou Sour Sour Sour Soup Hot Pot was also listed on the must-eat list of Shanghai public comment in 2023.　

Wang Fendou, who opened his first store in October last year, opened nearly 50 stores in just four months. Hongcan. com learned from Huang Qingjie, founder of Wang Fendou Guizhou Sour Soup Beef Hotpot, that the monthly turnover of some newly opened stores can reach more than 2 million yuan.　

△ Image source: Wang Fendou Guizhou Sour Soup Beef Hotpot　

In Sichuan and Chongqing, not far from Guizhou, Guizhou sour soup hot pot has also developed rapidly. Jiang Yi, the founder of Sichuan Haoxia Chuan, said that since the second half of 2023, a number of stores specializing in Guizhou sour soup hot pot have sprung up in Sichuan and Chongqing, and most of them appear in the form of "Qian xx hot pot" stores, such as Qian Sanyi Anshun grabbing powder hot pot and Guizhou sour soup hot pot.　

According to the big data of red meal, up to now, there are more than 60 stores in the country that have won the powder hot pot in Anshun. The total number of stores in Guizhou’s sour soup hot pot has also reached more than ten. From the very beginning, these brands opened more stores in business districts and communities with a large number of young people, attracting many young consumers to queue up for tasting.　

Chain hot pot brands have added product lines, and there are many sour soup hot pot products. In addition to the above-mentioned 99 cents, roadside and Haidilao also added sour soup products to their stores last year. In September 2023, the bottom of sour soup pot was put on the roadside, combining Guizhou acid with Sichuan and Chongqing spicy; In November last year, Haidilao also added a new "Guizhou red sour soup" pot bottom in the region.　

On the market demand side, consumers’ enthusiasm for Guizhou sour soup hot pot continues to rise.　

Hongcan. com noticed that after the official opening of Jiumaojiu’s "Guizhou Sour Sour Sour Sour Soup Hotpot" in Guangzhou and Foshan, the store business has been good. When Hongcan. com visited its Guangzhou store on the spot, it was found that during the dinner time on weekdays, the queue time of the store was basically more than 2 hours.　

△ Image source: Red Meal Network photo　

Up to now, the topic of "Guizhou Sour Soup Hot Pot" has been broadcasted more than 20 million times in Tik Tok.　

The taste recognition is high, the consumers are extensive, and the standardized soup base supply promotes rapid replication.

Hot pot has already entered the Red Sea market, and the competition is fierce, the market is becoming more and more saturated, and consumers are becoming more and more picky. Then, why can Guizhou Sour Soup Hotpot, which came out of Guizhou, be deus ex?　

We have to start with internal and external factors.　

From the external environment, the popularity of Guizhou sour soup hot pot is not unrelated to the tourism economic boom in Guizhou last year. According to the data released at the press conference on the economic operation of Guizhou Province in 2023, the total number of tourists and the total income of tourists in Guizhou increased by 29.2% and 41.2% respectively over the previous year.　

Tourists will not miss any delicious food, and the unique sour soup base is sour and spicy, appetizing and highly recognizable. Therefore, the hot pot of sour soup has become one of the representatives of local food in Guizhou, which is widely praised by tourists. Many tourists are obsessed with it and spread it widely on social platforms. With the enlargement of social platforms, the heat of hot pot of sour soup in Guizhou naturally rises.　

△ Image source: Juhui Meal Tone　

More importantly, the supply chain behind Guizhou sour soup is becoming more and more mature, which, to a certain extent, has also boosted Guizhou sour soup hot pot to the whole country.　

It is understood that the sour soup in Guizhou is particularly "stingy", and the fermentation will fail with a little carelessness. But nowadays, a number of catering supply chain enterprises, including Juhui Cuidiao and Qianwei Gaotang, have been able to provide merchants with standard and stable sour soup bottoms, and even customize the sour soup bottoms according to the individual needs of catering enterprises.　

This solves the biggest problem of scale and rapid replication of Guizhou sour soup hot pot. In addition, a manufacturer specializing in the production of hot pot bottom said that the cost of butter pot bottom can reach more than that of 40 yuan, while the cost of sour soup hot pot bottom is lower, which also brings more profit space to catering businesses.　

Judging from the characteristics of Guizhou sour soup hot pot, firstly, it has universal taste and can bring freshness to consumers. Yao Zhe, founder of Hezhonghe, said that Guizhou Sour Soup Hot Pot will be more refreshing than Sichuan-Chongqing Hot Pot. This makes sour soup hot pot more universal, which can not only attract young people, but also be acceptable to some family customers.　

On this basis, many sour soup hot pot restaurants in Guizhou will also provide snacks and drinks with Guizhou regional characteristics, such as soft whistle, potato Baba, Rosa roxburghii juice, and even prepare dipping materials with local characteristics such as broken ears, litsea nut oil and burnt pepper for customers, which will bring more freshness to consumers.　

△ Image source: Wang Fendou Guizhou Sour Soup Beef Hotpot　

Secondly, most of the hot pot restaurants with sour soup in Guizhou, which are emerging on the market, have the characteristics of "high cost performance".　

Wang Fendou Guizhou Sour Soup Beef Hotpot Restaurant has a package activity of "18 yuan Air Transport Wild Vegetables for Unlimited Eating"; The per capita consumption of Wangfu Guizhou sour soup hot pot is about 60 yuan; Outside the mountain, the price of the main sour soup pot bottom in Guizhou sour soup hot pot restaurant is only 29 yuan, and the per capita price is only around 80 yuan … Compared with Sichuan-Chongqing hot pot, Guizhou sour soup hot pot is obviously close to the people, which is in line with the current trend of paying more attention to "cost performance" in catering consumption.　

The first round of "scale competition" has started, and the category bonus has yet to be tapped.

Nowadays, in the eyes of many catering practitioners, this wave of consumption boom of Guizhou sour soup hot pot will continue in 2024, and the dividend of Guizhou sour soup hot pot has yet to be tapped.　

"At present, Sichuan-Chongqing hot pot is especially involved. From products, decoration to marketing activities, bosses will not let go of any details. On the contrary, it is a more differentiated and cost-effective Guizhou sour soup hot pot, and there may be opportunities to run out some large-scale and influential brands in the future. " The founder of a Sichuan-Chongqing hot pot brand told Hongcan.　

According to it, many catering practitioners are looking for suitable pavements to open Guizhou sour soup hot pot restaurant, and operators of other hot pot restaurants are planning to add Guizhou sour soup and other related products to their stores.　

Judging from the current operation of Guizhou Sour Soup Hotpot Restaurant on the market, everyone seems to be riveting hard, ready to start the first round of "scale competition" and want to seize the head position of the track. After all, only when the scale and volume are large enough can we further promote the formation of back-end procurement advantages and compete with peers for cost performance.　

△ Image source: Qian Sanyi Anshun grabbed the powder hot pot official website　

Jiang Yi told Hongcan. com that there is no absolute head brand in the field of sour soup hot pot in Guizhou. Whoever can take the lead in running out of scale in 2024 will eat up the dividends of this category in the following years. "Almost all teams that want to be large-scale want to find a super category that can be replicated and expanded nationwide in 2024, and" sour soup+beef+hot pot "just caters to this fanatical expansion demand!"　

However, behind the racetrack in Qian Fan, some "cold thinking" is also needed.　

Jiang Yi said that there is still a question mark about how high Guizhou sour soup hot pot can reach. Although sour soup can stimulate taste buds, it is not addictive enough. The ceiling of Guizhou sour soup hot pot can only achieve the degree of development of Chaoshan beef hot pot in the country at most, and finally it will probably shrink back to the regional market and become a regional category, which is difficult to become a national strong category.　

Yao Zhe also pointed out that when a category is on fire, it is inevitable that there will be many followers. In this way, although the categories are expanded and popularized together, it will also cause excessive supply and fierce competition, forming a competitive pattern in the Red Sea.　

"Sour soup hot pot has come out with regional characteristics and established a certain market awareness. However, at present, sour soup hot pot is mainly engaged in young people’s business. Young people are too changeable. How can brands attract this part of consumers for a long time and achieve long-term ism is still a problem that operators must think about." Yao Zhe said.　

Pornographic live broadcast induces gamblers to gamble online, and shareholders of ＂Pig Killing Bureau＂ hide abroad.

CCTV News:Some gambling sites used live App to lure gamblers to participate in online gambling, and many netizens accidentally fell into their elaborate scam.

Gambling is a key link to support the operation of gambling sites. In order to reach the domestic gambling groups widely, accurately and directly, criminals have tried their best to promote it and even used pornographic live broadcasts to attract attention. On March 31 last year, the Public Security Bureau of Maanshan City, Anhui Province received a report from netizens that a mobile APP named "Cherry Blossom Live" was suspected of illegal and criminal activities such as online soliciting and gambling. According to the survey, since October 2019, exposed female anchors have been spreading APP download links on well-known social software to induce netizens to download, install and recharge. The anchor conducts pornographic live broadcast in the APP, even provides naked chat and sexual services, and induces users to buy gold coins with various words, and plays games in the APP to participate in online gambling. The related games are all linked to the overseas network gambling sites. Some female anchors have an average daily visit record of more than 20,000.

Huang Shishui, Captain of Criminal Police Brigade of Economic Development Branch of Maanshan Public Security Bureau:He is divided into more than 80 live broadcast rooms, and each live broadcast room has a pornographic live broadcast. The purpose of the live broadcast is to lure netizens to gamble inside. At the same time of pornographic live broadcast, while luring others to say that they can airborne, they also induce netizens watching to participate in gambling.

The police followed the line and stripped the cocoon, and a criminal group with strict criminal organization and fine division of labor surfaced. The police found that there is a huge organizer system behind the "Cherry Blossom Live" APP, which operates in a company mode. Overseas organizations use chat software to manage domestic gang members, promotion gangs use social software to promote, obscene performance gangs attract traffic for them, and fund settlement gangs remit funds overseas.

In April 2020, the task force went to six provinces to simultaneously carry out the network-closing operation, arrested 25 suspects, grasped the true identity of Tang, a shareholder hiding abroad, and frozen tens of millions of yuan involved in the case, making a major breakthrough in the case. Under great pressure, Tang returned to China on September 5 and surrendered himself.

postscript"Zhuang wins and the guest loses" and "ten bets and ten losses" are the unchanging laws of casinos.

Online gambling, gamblers can often taste a little sweetness when they first enter the market. As the amount of investment increased, gambling sites used the backstage authority to tamper with the data, control the winning or losing, and let gamblers’ money flow into their pockets. From ancient times to the present, "Zhuang wins and the guest loses" and "ten bets and ten losses" are the "unchangeable laws" of casinos. To protect wealth, you need to stay away from gambling.

PC and mobile advertising are almost saturated, and intelligent technology helps the new direction of growth.

　　On May 9, 2018, the Smart TV Big Data Alliance (STVA) held the second board meeting of the first session of the Alliance in Xi ‘an.

　　Meeting site

　　At the second board meeting of the first session of the Alliance, the licensees, operators, terminal manufacturers, content providers, 4A companies and other professionals came to the meeting site.

　　First of all, Xiao Jianbing, Secretary General of the Alliance and Deputy General Manager of China Guangshi Sophomore Media Research (CSM), gave a report on the work of the Alliance at the meeting.

　　Xiao Jianbing, Deputy General Manager of China Guangshi Sophomore Media Research (CSM)

　　Since its establishment, Smart TV Big Data Alliance has grown rapidly after a year of development. At present, six new member units have joined the alliance. They are: Changrong Media Co., Ltd. (Changrong), Simei Media Co., Ltd. (Simei), Zhuhai Kaihe Technology Co., Ltd. (Kaihe Technology), Yinshitong Information Technology Co., Ltd. (Yinshitong), Hangzhou Dangbei Network Technology Co., Ltd. (Dangbei Network) and Beijing Tongshi Mingtai Digital Technology Co., Ltd. (Suning Sports). At the meeting, everyone had an in-depth exchange on the development of new members of the alliance and held an awarding ceremony.

　　Last year, the achievements made by the Smart TV Big Data Alliance are obvious to all. In the new stage of development, the Alliance proposed to "focus on the OTT advertising ecology and build an alliance business ecological chain". The directors and governing units of the Smart TV Big Data Alliance will continue to "jointly develop, standardize and scientifically develop". The concept promotes the Smart TV Big Data Alliance to deepen the smart TV advertising industry, based on advertisers’ core demands for OTT. Establish an industry ecological development system with alliance ID(UID) as the core, and solve the problems that advertisers care about the authenticity of OTT, terminal-based advertising frequency control, TA effectiveness and brand launch safety.

　　01

　　Work together to promote UID establishment

　　At the meeting, the ecological construction of alliance ID(UID) was released. UID is the only authentication code of smart TVs in the alliance after unified coding, and UID makes every smart TV truly visible. It can be used in the planning, delivery and post-broadcast evaluation of smart terminal advertisements, which can effectively help the TV big-screen advertising market to establish a real and reliable delivery environment.

　　Alliance UID can not only authenticate the authenticity of intelligent terminals, but also be used to establish an advertising optimization system, which helps advertisers and advertising agencies to realize advertising frequency control based on terminal cross-platform (including cross-patch advertising and on-off advertising, cross-live advertising and OTT on-demand advertising), and improve the efficiency of digital advertising on large screens.

　　UID scientifically ensures that smart TV terminals are truly developed and utilized by the industry, and promotes the standardized development and scientific development of OTT advertising industry. At the meeting, Mr. Xiao Jianbing called on the member units of the alliance to work together to promote the construction of the alliance UID, and at the same time promote the industry to adopt the intelligent terminal authentication service based on UID to provide effective support for the benign development of TV large-screen advertising.

　　02

　　Build an alliance OTT DMP

　　Yu Liangxing, Chairman and &CEO of Gouzheng Data, introduced the OTDMP construction and future upgrade plan to the members of the alliance. It is reported that since the establishment of the alliance, as a professional and basic data exporter, Gouzheng Data has joined forces with alliance members such as the terminal side, the media side, and the data side to exchange efforts to build OTDMP, break the limited status quo of data islands, dig deep into data granularity, and achieve phased results. Gouzheng Data expressed its willingness to join hands with all parties to promote the alliance OTDMP upgrade and help the industry develop rapidly.

　　Promoting the upgrade of OTDMP, the big data alliance of smart TV, has certain value significance from three levels. First, based on the core appeal of advertisers to OTT, OTT DMP can solve the media delivery problems such as the authenticity and TA effectiveness that advertisers care about OTT; Second, to maximize the value of data resources for all parties, data-driven operation; Third, it can achieve more accurate and effective planning and delivery of OTT industry advertisements, which plays a vital role in the ecological establishment of OTT advertising market.

　　Yu Liangxing, Chairman and &CEO of Gouzheng Data

　　03

　　Release OTT advertising monitoring system

　　Ms. Zhao Mei, assistant to the general manager of CCTV Market Research (CTR), general manager of CTR Media Intelligence and executive vice president of CTR Media Convergence Research Institute, released the OTT advertising monitoring system for the first time on behalf of the alliance, which provided the basis for the authenticity of advertising exposure terminals, the visibility of advertising exposure and the scenes of advertising exposure through three certifications, and provided monitoring products and solutions that comprehensively covered OTT advertising paths.

　　With PC and mobile advertising almost saturated, smart TV big screen has become a new growth point in digital marketing. In 2017, OTT achieved rapid growth in advertising revenue. However, due to the lack of objective evaluation data of OTT, the difficulty in monitoring advertising effect, and the endless stream of false traffic, advertisers still have great concerns about OTT’s advertising. It is urgent to help advertisers establish a scientific, objective and reasonable OTT advertising marketing service system.

　　Zhao Mei, Assistant General Manager of CCTV Market Research (CTR), General Manager of CTR Media Intelligence and Executive Vice President of CTR Media Convergence Research Institute.

　　Since its establishment, Smart TV Big Data Alliance has been committed to the promotion of alliance authentication clients and the construction of smart TV Big Data Pool. On this basis, we will ensure the authenticity of advertising exposure, assist the industry to establish a fair, just, objective and self-disciplined advertising ecology, purify the market and promote the healthy development of the industry.

　　Group photo of members of Smart TV Big Data Alliance

Official notification： ＂A high-speed truck in Guilin rear-ended tank car＂： One person was injured, and a small amount of benzene leakage from hazardous chemicals has been properly disposed of.

　　CCTV News:According to the news of "Lingui Today" by WeChat official account, the office of Lingui District Government in Guilin, Guangxi, on October 24th, the Lingui District Government of Guilin issued the "Information Bulletin": At 13: 49 on October 23rd, a truck rear-ended tanker traffic accident occurred near Yangshuo, G65 Baomao Expressway, 2528 kilometers to Guilin. One person was injured in the accident, and a small amount of benzene leaked from the tail of the tank car.

　　After the accident, the Guilin Municipal Party Committee and the Municipal Government attached great importance to it and organized emergency, public security, ecological environment and other departments to rush to the scene for disposal. The injured have been sent to the hospital for treatment in time, and their vital signs are normal. Highway traffic police quickly diverted traffic, and traffic is gradually restoring order. Relevant departments took measures such as foam gun dilution, sand covering on the ground around the tank car, sandbags to block the diluted liquid, pumping back and transferring, and properly disposed of the site. At present, the remaining hazardous chemicals in the tank car have been transferred to a safe place, and nearby villagers have been organized to evacuate and resettle. The ecological environment department will carry out continuous monitoring and sampling at the site and around. All emergency response work is being carried out in an orderly manner.

　　At 1 o’clock in the morning on the 24th, Yangshuo lifted traffic control in the direction of Guilin, and vehicles resumed traffic.

National Bureau of Statistics： To analyze economic problems, it is usually necessary to comprehensively analyze and grasp from the general trend.

　　Cctv newsThe sales data in May increased rapidly, while other indicators continued to weaken. What are the specific reasons? How to evaluate the overall economic operation in May? On June 14th, the State Council held a press conference on the operation of the national economy in May, and CCTV reporters asked questions about the newly released data.

　　When answering a reporter’s question, Fu Linghui, spokesman of the National Bureau of Statistics, said that when observing the economic operation, the monthly fluctuation of economic indicators is relatively normal, so when analyzing economic problems, it is usually necessary to comprehensively analyze them and grasp them from the general trend. On the whole, the economic operation in May still maintained a generally stable and steady development trend. Specifically, it has the following characteristics:

　　First, production is progressing steadily. The production of service industry still maintained rapid growth. In May, the service industry production index increased by 7.0% year-on-year, and has maintained a rapid growth of more than 7% since this year. The growth rate of modern service industries such as information transmission, software and information technology services, leasing and business services still maintained rapid growth. From the perspective of service industry operating income and service industry operating profit, from January to April, it maintained a relatively fast level of more than 9%. In May, the business activity index of service industry was 53.5%, up 0.2 percentage points from last month. From the industrial point of view, the industrial structure is still continuously optimized. From January to May, industries above designated size grew by 6%, maintaining overall stability. Among them, industries with relatively high technical content and high added value maintained rapid growth, which promoted industrial growth. In May, the added value of high-tech manufacturing industry increased by 9.4% year-on-year, which was obviously faster than the growth of industries above designated size.

　　Second, the demand continues to expand. In terms of market sales, the total retail sales of social consumer goods in May increased by 8.6% year-on-year, 1.4 percentage points faster than last month. After deducting the price factor, the growth rate of social zero in May was 6.4%, which was 1.3 percentage points higher than that of the previous month. Among them, the catering revenue increased by 9.4%, which was significantly faster than the retail sales growth. Judging from the export situation, China’s exports continued to grow rapidly in May, up 7.7% year-on-year, 4.6 percentage points faster than last month. Exports to some major trading partners such as the European Union and ASEAN are even faster. In May, the trade surplus expanded by nearly 90% year-on-year, and the effectiveness of building the "Belt and Road" continues to emerge. From January to May, our import and export growth to countries along the Belt and Road reached 9%, 4.9 percentage points higher than the total import and export growth rate, accounting for 28.8% of the total import and export, up 1.3 percentage points year-on-year.

　　Third, the employment and price situation is stable. In May, the urban survey unemployment rate remained at a stable level of 5%. From January to May, the number of new jobs in cities and towns reached 5.97 million, and the proportion of completing the annual target reached 54%. At the same time, consumer prices maintained a moderate increase. In May, the CPI rose by 2.7% year-on-year, of which the core CPI rose by 1.6%, and the market supply and demand maintained an overall balance.

　　Fourth, innovation-driven strengthening. Investment in innovation continued to increase, and the number of patent applications increased significantly. From January to April, the number of invention patent applications nationwide reached 439,000, industrial transformation and upgrading were also accelerated, and new products maintained rapid growth. From January to May, investment in high-tech industries increased by 11.9%, of which the growth rate of investment in R&D and design services reached 27.1%. Investment in technological transformation of manufacturing industry increased by 15%, and the growth of some new products such as new energy vehicles and solar cells remained at double-digit level.

　　Fu Linghui finally stressed that, on the whole, the overall economic operation in May maintained a generally stable, steady and progressive development trend. Of course, we should also see that external instability and uncertainties are increasing, and the problem of insufficient domestic development imbalance is still outstanding. From the next stage, it is still necessary to make overall plans to stabilize growth, promote reform, adjust the structure, benefit people’s livelihood, prevent risks, ensure stability, implement the "six stabilities" policy, and promote sustained and healthy economic development.