上海娱乐地图 – 第 2 页 – 夜上海龙凤419论坛-上海后花园论坛-上海花千坊爱上海-上海各区新茶工作室

＂Embroidery Spring Knife · Shura Battlefield＂ sends blood MV 7.19 to detonate in advance of summer

1905 movie network news The film was officially released on 7.19 recently, setting a new record in the history of Chinese film three weeks ahead of schedule, which shows the confidence of the filmmakers. The film gathers the previous film Golden Horse team, director Lu Yang teamed up with Ning Hao to supervise the production of "Two Blades", and also brings together Zhang Zhen, Yang Mi, Zhang Yi, Lei Jiayin, Xin Zhilei, Jin Shijie, Liu Duanduan, Li Yuan, Wu Qiang, Yang Yi, Wu Xiaoliang, Li Hongtao, Liu Fengchao, Yuan Wenkang, Ma He, Liu Tingzuo, Wang Renjun and other powerful lineups. The film specially announced the MV of the theme song "Embroidery Spring" by Tan Weiwei and the score of Dashen Kawai Kenji, and also exposed the ultimate poster of "Early War", which made the film "the hottest work when it was hot".

Tan Weiwei’s "Embroidery Spring" MV Interprets "The Most Burning Work" "Embroidery Spring Knife · Shura Battlefield" Explodes Summer

In 2014, he achieved a double comeback at the box office with the trend of a dark horse, and was shortlisted for 5 Golden Horse Awards in one fell swoop, and won the Best Styling Design Award. In the past three years, the film has undergone repeated reviews by martial arts fans, two-dimensional elements, and detail parties, but the reputation remains. Now the latest big-screen work in the series "Embroidery Chun Knife · Shura Battlefield" has been strongly parachuted into a new schedule of 7.19, completely detonating the 2017 summer season with the attitude of "young new martial arts" when the "heavy heat" is approaching.

This time, the MV of "Embroidery Spring" by Tan Weiwei and the soundtrack of Dagami Kawai Kenji is the first material after the film is raised, and it also shows the aura of "the hottest work when it is hot". Unlike the previous "Love as Light as You" with a soft and ancient style, the MV of "Embroidery Spring" is more passionate and powerful, especially the angry sound of "grievances, love and hate are clearly broken", which makes people listen to the blood boil. The two MVs also present the tension of "Embroidery Spring Knife Aesthetics" in the symbiosis of opposites: the film has both a hot-blooded rhythm, fighting and video style, as well as a romantic and tactful love and meaning.

The two songs were also teased by netizens as "listening to the male voice will be silent, listening to the female voice will cry" due to their difficult interpretation, and entered the "Death Cover Series". Audiences who were the first to watch the film said: There will also be a more chic pure music version of "Love as Light as You" in the film, and the theme song "Embroidery Spring" will also be presented in a stunning way at the end of the film, making the ending unforgettable and one of the easter eggs.

The advanced screening was well received both inside and outside the industry, and the battle started three weeks in advance to set a record in Chinese film history

In addition to the well-made songs, after three years of polishing, "Embroidery Chun Dao · Shura Battlefield" has been fully upgraded in terms of lineup, technology and story. During the Shanghai Film Festival in mid-June, the film won the "Weibo Most Anticipated Martial Arts Film" award, and was even invited to be screened as the opening film of "Jackie Chan Action Film Week". It won the first round of good reputation such as "high-level original IP", "compact pace, good burning and excitement", "Lu Yang shot crazy. The characters stood up as soon as they appeared", "They are all drama bones, and the supporting actors are amazing". Some media directly issued an article saying: "This time I really hope that the box office can be proportional to the word of mouth."

The first round of good word-of-mouth also made the film full of confidence. This time, it was released three weeks in advance for a total of 23 days, which not only broke a new record in Chinese film history, but also reflected the film’s confidence in its own excellent quality. The ultimate poster of Ling Li’s hot blood, which was exposed with this MV, was assembled on the battlefield, and the "7.19 early battle" showed full of aura and confidence.

The movie "Embroidery Chun Dao · Shura Battlefield" is the first work of Bad Monkey Films’ "72 Change Film Project", written by Chen Shu, Lu Yang and Yu Yang, and has been officially submitted on July 19.

Hong Jinbao’s move ＂Ip Man 2＂ is old and strong against Donnie Yen

Hong Jinbao, summon all sects to test Ye Wen

Master Hong was in the ring, fighting for the dignity of the nation.

The previously exposed pregnancy photos of Xiong Dailin revealed a happy and sweet family.

"Ip Man 2" Xiong Dailin pregnancy photo

　　Ye Weixin directed and starred Donnie Yen in the kung fu masterpiece "Ip Man 2: The Legend of the Grandmaster" will officially open the "Fist and Kick" curtain on April 29. The famous movie star Hung Jinbao joined the second episode to play the grandmaster of Hong Quan, and launched a wonderful duel with Donnie Yen. Although Hung Jinbao is over 60 years old and has a fat figure, all the fighting scenes contributed in the film still go into battle in person, and his skills are not reduced in the past. He is known as "the most agile fat man".

Sequel to face Donnie Yen, staged a super duel

　　In the much-anticipated "Ip Man 2: Legend of the Grandmaster", in addition to Donnie Yen and other original stars, all the stars starred in the show, and even invited a generation of star Hong Jinbao to join the show. In the trailer released earlier by the film, the showdown between Donnie Yen and Hong Jinbao was the most eye-catching. Dressed in a gray cloth gown, Ye Wen Minran with a clear face jumped onto the round table and showed a classic speaker action after reporting to his house, which was full of tension. Standing opposite Ye Wen was Hong Zhennan, the head of Hong Quan played by Hong Jinbao. After "Kill the Wolf", Donnie Yen and Hong Jinbao’s on-screen showdown is expected again, and the super PK battle of "Hong Quan and Wing Chun" will also become the most anticipated action point in "Ip Man 2".

There is a reason for being fat and being praised as "the most agile fat man"

　　Hung Kam Pao was a "big brother" and "miscellaneous boy" in the Hong Kong film industry in the 1980s. Hung Kam Pao has a wide range of films, including actors, action directors, directors, producers, screenwriters, and dragon and tiger martial artists. He has won the Hong Kong Film Awards for Best Actor and the Asia Pacific Film Festival for Best Actor. Hung Kam Pao’s obesity came from an injury. During a training session, he was hospitalized for breaking his ankle. During this period, his grandfather often sent some snacks to comfort his grandson. As a senior brother, Hung Kam Pao refused to share food with other students. A large amount of high-calorie food and complete lack of activity caused his size to quickly expand, and later he looked like a big fat man, until now. Although Hong Jinbao is over 60 years old, all of them still play in person, their skills are not reduced, and they are also praised as "the most agile fat man" in the crew.

Movie Network ViewpointWhat is it?The success of the first installment of "Ip Man" naturally allowed the audience to extend their expectations to this installment. Kung Fu superstar Donnie Yen considered himself to have "surpassed" in "Ip Man 2", "apprentice" Huang Xiaoming even practiced "Wing Chun" for 3 months, and "Sister-in-law Ip Man" Xiong Dailin also came out with a big belly… Whether "Ip Man 2" can be as successful as the first installment, we will wait and see.

Gross margin is back in double digits, has NIO passed the most dangerous moment？

In the new energy and new forces, NIO is the company with the greatest ups and downs, or even one of them.

In this year’s Hong Kong stock market, NIO is one of the few new energy vehicle companies whose share price has fallen. Since the beginning of the year, NIO’s share price has fallen by more than 24%, the ideal share price has risen by more than 80%, Xiaopeng has risen by more than 61%, and BYD’s shares have risen by more than 12%.

Behind the weakness of NIO’s share price, a very important reason is that in the current era of increasingly fierce competition for new energy vehicles, NIO’s overly expensive approach has added more uncertainty to it.

With the release of the third quarter report, this situation has changed. In the third quarter, NIO delivered 55,400 vehicles, an increase of 135.7% month-on-month, a record high, and gross profit margin increased by 4.8 percentage points month-on-month to 11%, exceeding market expectations (10.2%). NIO, who breathed a sigh of relief, rose nearly 10% two days after the release of the financial report.

More noteworthy than the financial figures is that NIO has finally begun to learn to save money, such as opening the power exchange alliance, abolishing non-core business departments, etc. But the crisis has not completely passed, and as new energy vehicles roll into the high-end car market, NIO will also face a new test.

This paper holds the following views:

1.NIO’s third-quarter results exceeded expectations, but it remains under pressure for the long term.In the third quarter, NIO deliveries and gross profit margins achieved rapid growth. But this largely relied on the untying of power exchange services and car purchases. Those who were unwilling to use power exchange services paid less, which stimulated sales. In July and August, NIO’s monthly sales were around 20,000 vehicles. But by September and October, NIO’s monthly sales had fallen back to about 16,000 vehicles.

2.NIO began to learn to save money.NIO eliminated redundant business, driving the proportion of sales and administrative expenses down 13.6 percentage points month-on-month. At the same time, NIO is also making active strategic adjustments and measures, such as opening up power exchange services to enhance scale effect and reducing vehicle manufacturing costs independently.

3.NIO is taking a big test in the high-end car market.All parties in the industry are collectively sprinting to the high-end car market. At the beginning of next year, Ideal and Xiaopeng will have new models priced at 300,000 yuan. And before the second half of next year, NIO will not have new models on the market. In the case of already declining sales of existing models, NIO’s competitive pressure will increase unprecedented.

01 Gross margin back in double digits

Gross margin has always been the most concerned indicator of NIO’s financial reports. Affected by factors such as falling sales volume and industry price wars. NIO’s business gross margin has stayed in single digits for three consecutive quarters. In the third quarter, NIO reversed this trend, and the automotive gross margin increased by 4.8 percentage points month-on-month to 11%, exceeding market expectations (10.2%).

NIO’s gross margin returned to double digits after three quarters, not only due to the decline in supply chain costs, but also due to the return of NIO’s sales volume to high growth.

The price of battery-grade lithium carbonate fell from 307,500 yuan/ton in July to 171,000 yuan/ton on November 1. Considering that the cost of batteries in pure electric models accounts for about 40%, the decline in battery prices will naturally bring about a decrease in car costs. NIO also mentioned in the third quarterly report that the company’s battery unit cost decreased in the third quarter.

At the same time, NIO sales also returned to high growth in the third quarter. In the third quarter, NIO delivered 55,400 vehicles, an increase of 135.7% month-on-month, and the delivery volume reached a record high. The dilution of amortized costs caused by the significant increase in car sales made NIO bicycle costs 7,000 yuan lower than in the previous quarter.

Among them, in the car sales structure, the ES6 with relatively high pricing has boosted sales by changing the model. Its sales share has increased from 25% in the last quarter to 50% in the third quarter, so that the average price of bicycle sales has increased to 314,000, an increase of 8,600 yuan from the previous quarter. The cost of each car has decreased by 7,000 compared with the previous quarter, but the price has increased by 8,600, so that the gross profit of each car sold by NIO in the third quarter is 35,000 yuan, which is 16,000 higher than the previous quarter.

Although the increase in sales volume and the increase in the proportion of high-priced ES6 have driven the improvement of the company’s gross profit margin. But in the long run, it is difficult to maintain the high growth of NIO sales. The reason is that the increase in sales in the third quarter was affected by the untying of power replacement and car buying services, and the disguised price reduction promoted the release of sales. In July and August, NIO’s monthly sales were around 20,000, but in September and October, the monthly sales volume had dropped to about 16,000.

Although the high growth brought about by the unbundling of power exchange services is a short-term event, changes in business strategy are having a profound impact on NIO’s profitability.

02 NIO starts to learn to save money

At the NIO Science and Technology Innovation Day two months ago, Li Bin said this: "Yesterday, He Xiaopeng asked a media person to tell me not to invest so much money, thank you, but NIO will continue to invest in the long-term."

Li Bin’s words were also in line with the outside world’s perception of NIO. Compared with other new forces, NIO would "burn money" more. But in the end, the situation was stronger than people.

In the third quarter, NIO’s sales and administrative expenses fell by 13.6 percentage points quarter-on-quarter. The decrease in expense ratio is due to NIO’s elimination of redundant business. "NIO will carry out adjustments involving organizational and resource investment directions, including reducing the redundant personnel and institutional settings by about 10%," Li Bin said in an internal letter in November. At the same time, NIO will also make adjustments to projects that have not been profitable for three years or have not contributed to the improvement of gross profit. Dolphin Investment Research forecasts that after the layoffs, it is expected to save NIO 10-1.50 billion per year.

Not only shrinking the business, NIO also adjusted its strategy. At the end of November, NIO successively cooperated with two major automakers, Changan and Geely, on the power exchange business. For a long time, due to the huge investment and the harsh requirements of the break-even point, the power exchange service has been a drag bottle for NIO’s profits. In the third quarter, the gross loss rate of the service business including the power exchange business reached -24%. That is to say, the gross profit earned by selling cars 350 million, all posted to the losses of other business 390 million.

After cooperating with car companies, the partners can not only share the investment pressure, but also increase the number of power exchange services per day at the power exchange station, improving the scale effect. Next, Li Bin also said that the possibility of independent financing of the power exchange business cannot be ruled out.

After rationally allocating non-core businesses, NIO also has more resources in the main automotive industry. Recently, it was reported that NIO has obtained independent production qualifications. If the news is true, it means that NIO’s seven-year OEM route has come to an end and it has become the last car company in the new force to obtain independent car manufacturing qualifications.

Not surprisingly, after obtaining the production qualification, it will be beneficial to the efficiency of NIO’s business. According to Li Bin, after purchasing the Jianghuai production line, the cost of independent production will decrease by 10%, and the gross profit margin of automobiles will continue to increase, reaching 15% in the fourth quarter.

Although NIO itself has started to learn to save money and is getting better and better, it is also facing new industry challenges.

03 The industry collectively sprints towards high-end cars.NIO faces new pressure

In NIO’s plan, the goal is to be China’s BBA and dominate the domestic high-end pure electric market for a long time. From the current point of view, this goal is progressing smoothly. From January to May this year, NIO’s market share of high-end pure electric vehicles with an average transaction price of more than 300,000 yuan reached 55.8%.

Although the performance is good, it may be difficult for NIO to continue to increase its share. Due to the different operating habits and aesthetic styles of consumers, cars are highly differentiated products. Toyota, the world’s largest automaker, has a market share of only 11%.

From the current point of view, NIO’s share in the high-end pure electric market has declined. In October, NIO’s share in the high-end pure electric car market above 300,000 yuan was 45.6%, a significant decrease from the first five months of this year. Another signal of bottleneck in the penetration rate of NIO’s high-end cars is that NIO will launch two sub-brands, Alps and Firefly, focusing on the market below 300,000 yuan.

At the same time, the new energy automobile industry has also begun to sprint to the high end collectively. According to later reports, next year, Ideal, Huawei, JK and other brands will launch products on the market with prices of 300,000 yuan and above.

In January next year, Xiaopeng MPV new car – Xiaopeng X9 with a pre-sale price of 388,000 began to be delivered to users. In the third quarter of this year, Xiaopeng bicycles cost an average of 196,000 yuan. In late February next year, the ideal first pure electric car priced close to the ideal Mega of 600,000 will also be delivered to users.

Interestingly, the timing of competing for high-end cars is precisely the empty window period for NIO products. NIO will not have new cars on sale until the second half of next year, and can only rely on the current eight cars on the NT 2 platform to sell. And two of the so-called main models – ET 5 and the new ES 6 – have obvious sales weakness. The fourth quarter sales guidance given by NIO 4.7-4 9,000, and it also shows a month-on-month downward trend. Before the second half of next year, NIO will only rely on stock car sales to deal with new high-end cars from brands such as Ideal and Xiaopeng. This means that the competitive pressure of NIO will increase unprecedented.

Although the unit price of NIO customers is higher, due to the crude development of NIO in the past, the gross profit margin of NIO is only 11%, coupled with the service business that has not been able to achieve profit returns, the overall gross profit margin of NIO is only 8%, which lags behind the gross profit margin of most mainstream new energy vehicle companies. Once NIO’s high-end market position is shaken, NIO will gradually lose its room to move around in the industry.

This also means that the danger of NIO is still not over. In the ever-fierce competition of high-end cars in 2024, NIO will enter a new round of life and death test.

Huawei Ascend P7 first test

Huawei Ascend P7 compared to the previous Ascend P6 has a lot of upgrades, such as a 5-inch full high definition screen, the new HiSilicon Kirin 910T processor, 8 million + 13 million pixel dual camera and the new Emotion UI 2.3, These soft and hard configuration upgrades are described in detail later.

Of course, in addition to the improvement of performance and experience, Huawei Ascend P7 basically maintains the overall style and design language of Ascend P6 in terms of appearance, but there are many changes in the details, which are better than the previous visual effects and more user-friendly. This is also the origin of the title of this article, because Huawei Ascend P7 has indeed made more or less progress in all aspects, and these advances have raised the user experience to a level.

If you are familiar with Huawei Ascend P6, the first time you see this phone, you will be sure that this is a sequel to the P series, because their design language and overall shape are very convincing. To paraphrase a sentence in the car review, Huawei Ascend P7 uses a "family front face" design. Of course, I think it is more appropriate to change to a "family body" design.

Huawei Ascend P7 uses a 5-inch full-high definition in-cell screen, and the machine also uses Corning’s third-generation Gorilla glass protective screen. To be honest, after the author came into contact with many touch screen models, Corning Gorilla not only performs well in terms of scraping and wear resistance (the third-generation anti-scratch capacity enhancement is 300%), but also has a better touch and texture than ordinary glass. Of course, as the foundation of the screen, the display effect of Huawei Ascend P7 is indeed satisfactory. Whether it is color reproduction, screen brightness and viewing angle, it is very good. The full-fit screen also makes the whole its transparency higher and the intuitive experience better.

In terms of details, the Huawei Ascend P7 has also undergone considerable changes. The most intuitive impression to the author is the increase in the screen ratio. Compared with the previous Ascend P7, the screen ratio is higher, and the visual impact of the whole machine has also been improved. With the 2.97mm ultra-narrow frame, this allows the screen to increase while the size of the entire fuselage is better controlled. The performance of the grip is worthy of recognition.

It is worth mentioning that the design of the Huawei Ascend P7 at the "chin" has undergone some changes. Compared with the previous two-stage design, the design of the machine looks more coordinated, and the entire front is covered by glass, which also adds a bit of texture. Of course, there is still a part of the bottom of the Huawei Ascend P7 that stands out, which is also to reflect the design of its border.

The back of the Huawei Ascend P7 can be said to be very different from the Ascend P6. Compared with the previous stainless steel brushed backplane, the Huawei Ascend P7 adopts a new glass backplane design and uses the same Corning Gorilla third-generation glass as the screen. The use of double gorilla glass before and after ensures the scratch resistance of the front and rear while also providing a guarantee for the strength of the whole machine.

In terms of details, the upper left corner of the back of Huawei Ascend P7 is a 13 million pixel camera, with an LED flash below, and the middle position is Huawei’s logo, the same as the front panel design, Huawei Ascend P7 The backplane has also cancelled the two-stage design, and the speaker has also been placed at the bottom left of the back, in a vertical strip.

The frame design of the Huawei Ascend P7 is almost the same as that of the Ascend P6. Both models use a double-C chamfer design, which adds a lot to the design of the whole model. The entire frame adopts a metal brushed design, with chamfer design on both sides. The metal texture is very prominent, and the visual effect is also improved a lot. It is worth mentioning that there are certain "retracted edges" design on both sides of the bottom of the Huawei Ascend P7, which makes the front of the entire fuselage look less "hard".

There is no excuse or function on the left side of the Huawei Ascend P7 body. The previously controversial headphone jack has been transferred to the top of the body, and the design of the dust cover has been cancelled. There is also a noise-canceling microphone next to it. At the bottom of the body is a microUSB excuse and microphone.

Most of the keys and sockets of Huawei Ascend P7 are concentrated on the right side of the fuselage, the top two keys are the volume key and the power key, the power key in addition to the keycap with a concentric circle design, there is a certain depression below, so that the finger touch better, but also increased a certain visual effect. The position below is the SIM card slot and the microSD card slot. Both card slots have text prompts for their location, and it can also be seen that the model in my hand supports TD-SCDMA and LTE networks. It is reported that Huawei Ascend P7 will use a chip that supports 5-mode 10-band. The mobile version of Huawei Ascend P7 in my hand is a single-card design, while other versions use dual-card versions and support TD-LTE and FDD-LTE dual 4G networks. In terms of battery life, Huawei Ascend P7 will use a 2500 mAh battery.

www.diankeji.com is a leading information media focused on the global TMT industry.

As the winner of Jinri Toutiao Qingyun Plan and Baijiahao 100 + Plan, the 2019 Baidu Digital Author of the Year, the most popular author in the field of Baijiahao Technology, the 2019 Sogou Technology Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won the 2013 Sohu Best Industry Media Person, the third place in the 2015 China New Media Entrepreneurship Competition Beijing Competition, the 2015 Radiance Experience Award, the third place in the 2015 China New Media Entrepreneurship Competition Finals, and many other awards.

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Meituan 2022 financial report： annual revenue 220 billion yuan, an increase of 23%

On March 24, Meituan released the fourth quarter and full year results of 2022. The company’s various businesses continued to achieve steady growth, with annual revenue of 220 billion yuan (RMB, the same below), an increase of 23% year-on-year, and adjusted net profit of 2.80 billion yuan.

This year, Meituan deepened its "retail + technology" strategy and continued to increase investment in scientific research in key areas. The annual R & D expenditure increased by 24% year-on-year to 20.70 billion yuan, a record high.

At the same time, Meituan’s annual instant delivery orders increased by 14% year-on-year to 17.70 billion orders, of which the peak daily order volume of catering takeaway orders exceeded 60 million orders. The stickiness between users and the platform further increased, and the average annual transaction number of users reached 40.8, an increase of 14% year-on-year.

"In 2022, we will continue to provide hundreds of millions of consumers with assured goods and convenient services, and help millions of merchants use digital means to expand their online operations, which will drive more consumption and create more jobs," said Wang Xing, CEO of Meituan. "In the process of promoting the digital upgrading of life services and retail industries through technological innovation, we will continue to pay attention to the common interests and long-term development of platform participants such as merchants and riders, firmly fulfill platform responsibilities, increase investment in science and technology, continue to help the real economy, and make more contributions to the high-quality growth of China’s economy."

Enabling entities and core local businesses to thrive

As a technology retail enterprise, Meituan is continuing to leverage the advantages of rich application scenarios to fully meet user consumption needs through instant retail and high-quality online and offline supply. In 2022, Meituan’s core local business operating profit reached 29.50 billion yuan, an increase of 57% year-on-year.

Among them, the takeaway business insists on pursuing high-quality development, and consumers’ user stickiness has continued to increase in the past few quarters. Driven by this, the peak daily order volume of Meituan catering takeaway in 2022 exceeded 60 million orders.

The instant retail format using digital technology has further stimulated the potential of local consumption. In addition to food and beverage takeaway, the demand for instant retail such as medicines, flowers, daily groceries, branded cosmetics and mobile phones has grown rapidly. In the fourth quarter, the peak daily order volume of Meituan flash sale exceeded 11 million. Instant retail has also driven more local entities to embrace digital business methods. In 2022, there were nearly 300,000 convenience stores and small supermarkets related to instant retail on the Meituan platform, more than twice the number in 2019. The sales volume of merchants increased by more than 400% compared with 2019, and the variety of goods was three times that of 2019.

In terms of store-to-store business, Meituan has a rich and diverse range of life service categories and product matrices, as well as a strong consumer mind. To further stimulate the vitality of local merchants, Meituan has specially launched measures such as merchant traffic support and joint marketing programs, such as providing tailor-made tools for "time-honored" merchants to help them expand customer acquisition channels. In 2022, Meituan’s annual active merchants in stores maintained healthy growth, of which small store merchants increased by nearly 500,000 compared with 2021.

Meituan also gave full play to its supply-side advantages, launching a series of themed activities around key consumption nodes such as New Year’s Eve, New Year’s Day, and Spring Festival, to help local catering entities produce more "food". Taking Changsha as an example, from November 18 to November 30, 2022, Meituan joined tens of thousands of catering merchants to launch special activities to promote consumption and special night snacks, and selected more than 20,000 high-quality winter special packages, which stimulated the consumption vitality of the "night economy". Data show that the number of stores providing night catering services on the platform increased by 20% year-on-year in November.

In terms of new business, the efficiency of commodity retail business has been greatly improved. In 2022, the revenue rose to 59.20 billion yuan, and the quarterly operating loss narrowed by 32% year-on-year to 6.40 billion yuan. Meituan market and Meituan Preferred have ensured the stable supply of users’ daily necessities during the special period, and have also played a positive role in promoting the digital transformation of the agricultural industry.

Take multiple measures to jointly promote consumption recovery

In addition to mining user requests and providing a series of accurate and high-quality marketing activities to greatly boost consumer confidence, Meituan also undertook more than 80 government consumption coupon projects in dozens of provinces and cities such as Beijing, Tianjin, Hubei, and Shenzhen in 2022, and assisted the local government in issuing nearly 1 billion yuan of electronic consumption coupons, covering consumers’ all-round needs for "food, housing, travel, shopping and entertainment". Meituan data shows that among many consumption scenarios, the leverage effect of consumption coupons on in-store catering is the most obvious. During the event, the average daily transaction volume of participating merchants increased by 55% compared with the week before the event, and the average daily transaction volume of small and medium-sized merchants in Tianjin, Wuhan, Enshi, Yinchuan, Foshan and other cities increased by more than 100%.

Instant retail, characterized by minute-to-minute delivery, is a new trend in the retail industry, which makes technological innovation represented by drones expected to become the infrastructure for new business models in modern society. By the end of 2022, Meituan drone has been launched in Shenzhen and Shanghai, with routes covering 18 communities and office buildings, serving nearly 20,000 households. In the two years of normal trial operation, Meituan drone has completed more than 120,000 single delivery tasks, of which more than 100,000 orders will be completed in 2022.

"Meituan’s ability to effectively cope with external challenges and maintain growth momentum in 2022 is due to the strong resilience of the Chinese economy, the industry experience we have accumulated over the years, and the strong execution ability to adjust business strategies in a timely manner," said Chen Shaohui, Meituan CFO. "In the future, we will continue to consolidate the core capabilities of our main business and focus on new areas with growth and long-term returns. At the same time, we will insist on technological innovation to help the deep integration of the digital economy and the real economy, so as to help everyone eat better and live better."

The price reduction of Huangshi Xingtu Eta Ursae Majoris is coming, with a special price of 137,800! Act quickly.

[car home Huangshi Preferential Promotion Channel] Good news! The price reduction promotion is being carried out in Huangshi area, with a maximum discount of 15 thousand! The minimum starting price is only 137,800. If you want to know more about the discount, click "Check the car price" in the quotation form to get a higher discount.

Star Road Eta Ursae Majoris is a car with excellent design, and its front face design is very attractive. The air intake grille of this car system adopts the family-style design style of Starway, with streamlined body lines, which makes the whole car look more sporty and fashionable. In addition, the car also uses a brand-new star-rail LED daytime running lights to make the vehicle safer and brighter when driving. The side lines of the car body are smooth, and with 20-inch rims, the whole car is more sporty. In terms of interior, the car is made of luxurious leather, which makes drivers and passengers feel the ultimate comfort in the car. The overall style is fashionable and atmospheric, and at the same time, it does not lose a sense of stability. It is a car worth seeing.

Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781*1920*1671mm, a wheelbase of 2815mm, a front track of 1641mm and a rear track of 1642mm. The body lines are smooth, and the overall shape is fashionable and atmospheric. Tyre size is 235/55 R19, and the rim style is fashionable and dynamic, which adds a sense of movement to the car. The side lines of the car body are smooth and strong, showing a sense of movement and fashion. At the same time, the body height of Starway Eta Ursae Majoris is higher, which provides passengers with more spacious and comfortable seating space.

The interior design of Starway Eta Ursae Majoris is full of modernity and technology. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, making it easy for drivers to find the most comfortable driving posture. The 12.3-inch central control screen has a large size and clear display effect, and supports voice recognition control systems for multimedia, navigation, telephone, air conditioner, skylight and window, providing drivers with a more convenient operation experience. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for charging and data transmission. In addition, the front row also supports the wireless charging function of mobile phones. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing passengers with a more comfortable riding experience.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The high efficiency of the engine benefits from its advanced technology, which enables it to provide excellent power performance in various road conditions. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, making driving more comfortable and carefree. Whether it is urban roads or highways, it can be easily handled.

In the evaluation of the owner of car home, we can see that she spoke highly of the exterior design of Starway Eta Ursae Majoris. From her words, we can feel her love for Eta Ursae Majoris’s bright headlights and smooth side lines, especially the light show when unlocking the vehicle left a deep impression on her. Not only that, she also mentioned Eta Ursae Majoris’s sense of movement, which benefited from the design of two exhaust holes at the rear of the car, making the whole car look more dynamic. Therefore, Eta Ursae Majoris not only gives people an atmospheric and smooth appearance, but also highlights its sports attributes. This design is undoubtedly to satisfy consumers’ pursuit of car appearance, which is believed to be one of the reasons why many consumers choose Eta Ursae Majoris.

There are many kinds of films to choose from in the summer movie market in August.

　　CCTV News:In August, in addition to the rich events of the Rio Olympic Games, the film market was equally exciting, with more than 40 new films released this month. Many kinds of films, such as Tomb Raider Notes, Love O2O, Bourne ultimatum 5, and Elf Throne, have been released one after another, providing a variety of viewing options for the audience.

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　　Popular IP movies have a constant topic.

　　This month, three IP movies based on popular novels were released, namely "A Tree in Summer Looking at Paradise", "Notes on Grave Robbery" and "Love O2O" released on the 12th. These films have huge fans, also known as fan movies. Among them, "Tomb Notes" was spit out by a lot of original powder after it was released because the film was too different from the original.

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　　Ren Zhonglun, the producer of the film "Tomb Notes": The original image of "Tomb Notes" IP is that it has great influence. The most fortunate thing is that the screenwriter has found Nanpai’s uncle, because if you change someone, you may vomit even more. Because it was adapted by Nanpai’s uncle (the original author), he can inherit some essence of the original novel, and he made a brand-new interpretation based on his understanding of the subject ten years later.

　　At present, the cumulative box office of Tomb Raider Notes exceeds 900 million, and it is temporarily ranked as the box office champion in the summer of 2016. However, since the film Love O2O was released, it has suffered serious malicious piracy.

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　　Zhao Tianyu, director of the film Love O2O.Our movie started at 0: 00 on August 12th, and now we also know that there are actually many young netizens in the cinema. They shoot with their own mobile phones and small machines, and they start to spread on the Internet after shooting. By 10: 00 in the morning, it has formed a crazy rapid spread speed on the Internet. There are even some WeChat WeChat official account who comment on movies. In their articles, they tell readers that we have published pirated links, and you can watch them here.

　　After investigation and evidence collection, the film has officially reported the case to the public security organ and sent a lawyer’s letter to the pirate disseminator.

　　Action movies gather tough guys from all walks of life

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　　In addition to IP movies with constant topics, action movies with tough guy confrontation as a selling point were also released in August. On the 11th, Nick Cheung, Louis Koo and Wu Zhenyu took the lead in the "The Apostles". Liu Qingyun, Louis Koo, Eddie Peng Yuyan and Jason Wu, the big tough guys, fought a decisive battle in Wei Cheng every other day. On the 23rd, the Hollywood action blockbuster Bourne ultimatum 5 followed. Matt Damon, the leading actor of last year’s hit movie "Mars Rescue", returned to "Bourne ultimatum 5" after appearing in the first three films of the series released from 2002 to 2007.

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　　Matt Damon starred in the movie Bourne ultimatum 5.Compared with the age of 29, it is much more difficult to make an action movie at the age of 45. But I still want to run as fast as possible, which is a challenge for me, but it’s great to be able to cooperate with my old friends again.

　　Animated films are aimed at younger audiences.

　　This month, many animated films were released before the start of school. Nine Chinese and foreign cartoons, such as Hollywood film Ice Age 5, domestic animation The Elf Throne, New Big-headed Son and Little-headed Dad 2, and Passionate Rescue of Hot-blooded Lei Fengxia, were released one after another.

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　　In addition, the documentary "We were Born in China", the literary films "Luck is Me", "mountain cry" and the Russian disaster film "Ghost in the Fire" were also released in August.

It’s time to build ＂China Green Valley＂! Investigation on the Development of Plant Beauty Cosmetic Industry in Yunnan (Ⅰ)

In the "Double Eleven" in 2023, Winona, a subsidiary of Yunnan Bettini, was promoted to Top5, a category of Tmall beauty products, and was ranked as the best brand in history, becoming the only China brand in the top ten of the list for seven consecutive years from 2017 to 2023.

A few days ago, at the 2022 and 2023 Science and Technology Awards and Academic Works Awards Conference of China Ethnic Medicine Association held in Beijing, Dr. Security, the general manager of the R&D Department of Yunnan Baiyao Group, led the compilation and publication of the skin care efficacy of natural plant raw materials, and won the second prize of academic works. At the same time, after polishing for more than two years, a new skin care product-Pill-medicine-separated building soothing essence, which marks a major breakthrough in basic research, will be available in the near future.

Yunnan Baiyao, Betaine, Xicao Resources, Kunming Yuanfang, Panlong Yunhai, in recent years, with the rise of local plant beauty brands, the development of Yunnan beauty industry has entered the fast lane.

The Economic Work Conference of the Provincial Party Committee held in December, 2023 pointed out that Yunnan’s beauty industry has developed rapidly, with an output value close to 15 billion yuan. If a group of leading enterprises are gathered, it is fully qualified to create a "China Green Beauty Valley" with plateau plant characteristics.

Good resource endowment and strong scientific research strength give Yunnan a unique advantage in beauty cosmetics.

The unique green thorn fruit in the cold Liangshan area such as Diqing can repair the damaged skin barrier. Truffle is a high-end ingredient in anti-aging and whitening skin care products, and rose extract can effectively resist oxidation.

With the change of "functional satisfaction and ingredient concern", beauty cosmetics made of plants are favored by consumers and become a new trend in the development of beauty industry.

On March 25th, 2021, Yunnan Betani Biotechnology Group Co., Ltd. was listed on Shenzhen Stock Exchange, with an opening market value exceeding 70 billion yuan, becoming the "first share of cosmeceuticals" in China.

"Yunnan has a unique climate, high altitude, low latitude, large temperature difference, less pollution, high naturalness and purity of plants, and more active ingredients. There are more than 15,000 species of higher plants in the province, accounting for nearly 60% of the national plant species. " Zhao Chunhua, deputy general manager of Yunnan Xicao Resources Development Co., Ltd. introduced. Zhao Chunhua said that rich biological resources are the innate advantage of developing green beauty cosmetics in Yunnan. According to the National Catalogue of Used Cosmetic Raw Materials (2021 Edition), among the 8,965 raw materials used in cosmetics produced and sold in China, there are more than 3,400 kinds of plant raw materials, among which a large number of edible and medicinal plants are used in cosmetics, which has opened up the three-dimensional application of food, medicine and makeup, attracting many plant beauty brands to enter Yunnan one after another. Zhao Chunhua introduced that the functional components of more than 100 endemic plants in Yunnan have been developed and applied only in the resources of western grass.

The advantages of Yunnan’s beauty industry development come from many links in the industrial chain-

Yunnan has a perfect biomedical industrial chain, covering the whole process of research and development, production and sales. At present, the province is continuing to promote the development of biotechnology medicine industry focusing on vaccines, making every effort to build the best quality raw material base of natural medicines, and forming the whole industrial chain development system of natural medicines (traditional Chinese medicine and ethnic medicine) featuring healthy products.

The development and utilization of plant resources in Yunnan has strong scientific research advantages, and has rich professional knowledge and experience in planting Chinese herbal medicines, biotechnology research and development, drug registration and approval, etc. It has a number of excellent scientific research institutes such as Kunming Institute of Botany of Chinese Academy of Sciences and Institute of Medicinal Plants of Yunnan Academy of Agricultural Sciences, as well as a number of experts and scholars such as Professor Pei Shengji, an advocate of ethnobotany in China and chief scientist of skin care brand of botanists, with strong scientific research strength and fruitful research results. Through Industry-University-Research docking and achievement transformation, innovative products are continuously introduced to meet the diversified needs of the market.

In terms of leading enterprises, Yunnan Baiyao, a well-known trademark in China and a century-old pharmaceutical company, has been consistent since its establishment in 1902, inheriting the exploration, application and innovative research of Chinese medicine plants, and Betaine Winona has become the light of domestic products. A number of enterprises, such as Kunyao Group, watson biological, Bio-Valley and Jianzhijia Biomedical Company, have focused on deciphering the effective components in plants and made every effort to open up the whole industrial chain of green beauty industry.

Photo courtesy of Propaganda Department of Yuxi Municipal Committee of Yuxi watson biological Technology Co., Ltd.

"Herbal skin care is an important source of innovation for national skin care products. Starting from Yunnan’s characteristic plants, finding a skin healing prescription that is more suitable for orientals is an important breakthrough for Yunnan Baiyao to build a world-class brand and compete for a broader market. " Gu Ming, general manager of skin care BU of Yunnan Baiyao Group Co., Ltd., introduced that Yunnan Baiyao complied with the new wave of consumption growth under the background of big health industry, based on the advantages of extraction, efficacy research and proportion of medicinal plants in the group for more than 100 years, and devoted itself to medical research technology to push open the door to the efficacy of medicinal plants to beautify skin.

Betaine, the first brand of functional skin care products in China, took the lead in setting up Yunnan Characteristic Plant Extraction Laboratory in 2021, focusing on the research and development of functional cosmetics, functional foods and medicines with Yunnan Characteristic Plant Extracts as raw materials, developing high value-added plant health products, and realizing 40 independent research and development of functional cosmetics plant raw materials. On November 8, 2023, Betaine Institute held a signing ceremony in Paris with the Skin Research Center of St. Louis Hospital, France, and announced the formal establishment of the French Research Center of Betaine Group, marking the internationalization of the company’s research and development.

After more than 20 years’ development, Xicao Resources has owned a number of national and provincial innovation and development service platforms, such as the public service platform for industrial technology foundation of the Ministry of Industry and Information Technology, the new R&D institutions in Yunnan Province, and the innovation center for raw materials manufacturing of plants and cosmetics in Yunnan Province, and has established cooperative relations with many universities and research institutions, which has strong strength in scientific research and technological research, transformation of scientific and technological achievements, market promotion of products, etc., and has brought strong impetus to product innovation.

Yimei Tianxiang Group has a 2000-mu flower planting base in weichu, which has become the main raw material planting base of Yimei Tianxiang skin care products brand.

Zhen Meiyan’s parent company, Baimai Bio, invested tens of millions of yuan to develop a 1,000-mu flower planting R&D base, and deeply researched and developed high-quality raw materials, making Zhen Meiyan the first "original traceability" flower-based makeup brand in China.

Insiders pointed out that Yunnan’s colorful national culture and folk wisdom in using plants have integrated endemic plants with national culture, adding more story-telling market topics to Yunnan’s plant beauty cosmetics. At the same time, Yunnan’s superior geographical advantages, backed by a strong domestic market with a population of 1.4 billion and a market in South Asia and Southeast Asia with a population of 2.3 billion have laid a solid foundation for the development of Yunnan’s beauty cosmetics.

Leading enterprises demonstrate and promote green "cloud makeup" to enter the "fast lane"

In recent years, domestic beauty brands have risen rapidly, gradually regaining the "home advantage" made in China.

On the basis of characteristic plants and medicinal plants, many local brands have built their own unique brand stories and formed a different brand culture.

As a leading domestic beauty cosmetics enterprise, Bettini’s brand Winona has been rooted in Yunnan for a long time, making full use of the advantages of Yunnan’s characteristic plants and vigorously developing green beauty cosmetics. It has formed a clear brand through Winona, which focuses on sensitive muscles, Winona Baby, a high-end professional anti-aging skin care brand, and Befuting, a professional anti-acne medical brand.

In recent years, Betani has made great efforts. The central factory with an investment of nearly 500 million yuan and an annual output value of 5 billion yuan was completed and put into operation in 2023, attracting upstream and downstream enterprises in relevant industrial chains to settle in, promoting industrial agglomeration and improvement of industrial chains, promoting industrial upgrading and transformation and development, and providing important support for the province to cultivate advantageous biomedical industries.

"In the next step, Betani will continue to focus on the whole process of product R&D, production and sales through raw material advantages, R&D advantages, industrial chain advantages and brand advantages, so that Yunnan brands can enter the country and the world." Zhong Wei, public director and assistant to the chairman of Betani Group, said.

"It is extremely difficult for the skin care industry to be sophisticated. It must have independent intellectual property rights and core technologies. Now the market has strict requirements for the control of the entire industrial chain." Gu Ming said frankly that Yunnan Baiyao took the skin care industry as one of its key strategic layouts, actively integrated resources and made great efforts in basic scientific research. It took five years and invited more than 60 professional scholars to jointly compile a series of books entitled "Collection of Skin Care Efficacy of Natural Plant Raw Materials". Combining the research results, it summarized the basic information, active substances, efficacy and mechanism of more than 1,000 plants. This is the first book to comprehensively explore the application of natural plants in the skin care field and provide it for the whole plant skin care research industry.

Relying on years of rich experience in cultivating Yunyao, in 2007, Yunnan Panlong Yunhai Pharmaceutical Co., Ltd. began to set foot in the field of cosmetics around the development idea of "internal adjustment and external nutrition, health and beauty" and became the first batch of cosmetics R&D and production enterprises in Yunnan Province. Initiate the concept of "internal adjustment and external cultivation", make full use of the research results and production technology in Yunnan plant resources such as Notoginseng Radix, Dendrobium, Gastrodia elata, establish its own skin care brand "Shiliwei", develop and market more than 40 products, and the product sales cover 20 provinces and cities across the country, providing consumers with a series of detoxification and health care programs from "internal adjustment" drugs, health food and food to "external cultivation".

Wenshan Sanqi provides high-quality raw materials for the beauty industry.

"As a comprehensive institution focusing on the technical research and application of plant extraction health industry, Xicao Resources is based on the advantages of local resources, based on innovative technology research and development, and applies innovative technology to the biological activity research of plant costs, and finally realizes the multi-dimensional application of plant efficacy components in the fields of plant cosmetics and functional foods, providing customers with integrated services from research and development to production, and has achieved gratifying results in scientific research and development and brand building." Zhao Chunhua introduced.

In terms of scientific research and technical research, the company has 23 patents related to plant raw materials. For example, the molecular plant cell fluid prepared by the core patented technology can replace the use of "water" in cosmetics, and can turn the "anhydrous formula" from concept into reality, which has been applied to many plants. At present, Xicao has provided services for more than 300 well-known enterprises and brands, and has its own brand "Hundred Grass Fairy Tales".

The data shows that in 2023, the beauty industry in Yunnan Province achieved an output value of 15 billion yuan, with 12,668 enterprises engaged in the production and sales of cosmetics, and 59 enterprises with cosmetics production licenses, including 43 industrial enterprises above designated size in beauty-related industries.

According to the relevant person in charge of the Provincial Department of Industry and Information Technology, through years of development, Yunnan Province has initially built an industrial chain of upstream raw material planting, midstream plant extraction and downstream beauty products manufacturing in the functional beauty industry. The variety of perfume plants in the province ranks first in the country, the total output of flavors and fragrances ranks fourth in the country, and the export volume accounts for 15% of the country. Eucalyptus leaf oil accounts for 98% of the global market share, and major products such as flavors and fragrances, cosmetics, washing products and oral products have been launched, initially forming well-known local leading enterprises and well-known brands.

In the next step, Yunnan Province will focus on "natural plant extraction and plateau characteristic biological application", give full play to the advantages of characteristic plant resources, vigorously develop flavors and fragrances, functional skin care products, washing products and functional toothpaste, accelerate the construction of beauty industry chain, and form an industrial system of raw material planting, plant extraction and substrate raw material auxiliary materials development, cosmetics manufacturing and terminal market development, so as to enhance the comprehensive benefits of industrial operation. By extending the chain and strengthening the chain, we will continue to build the whole beauty industry chain. By 2025, the operating income of the beauty industry will reach 30 billion yuan.

Written by: Yang Yanyan Duan Xiaorui Gao Yue, Duan Yi, Chen Xiaobo.

Original title: It’s time to build "China Green Valley"! Investigation on the development of Yunnan plant beauty industry (I)

Ministry of Finance： Last year, a total of 579.696 billion yuan of lottery tickets were sold nationwide.

　　Zhonghong. com, January 31st According to the data of the Ministry of Finance, in December 2023, a total of 53.284 billion yuan of lottery tickets were sold nationwide, a year-on-year decrease of 8.565 billion yuan or 13.8%. Among them, the sales of welfare lottery institutions was 17.476 billion yuan, an increase of 5.646 billion yuan, an increase of 47.7%; The sales of sports lottery institutions reached 35.808 billion yuan, a year-on-year decrease of 14.211 billion yuan or 28.4%. Mainly due to the high base of the pulling factors of the football World Cup in the same period last year.

　　From January to December, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of welfare lottery institutions was 194.441 billion yuan, an increase of 46.311 billion yuan, an increase of 31.3%; The sales of sports lottery institutions reached 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%.

　　Among them, in December 2023, the sales of lottery digital lottery tickets was 16.952 billion yuan, a year-on-year increase of 29.3%; The sales of quiz lottery tickets was 22.431 billion yuan, down 47.8% year-on-year; The sales of instant lottery tickets reached 10.224 billion yuan, a year-on-year increase of 214.4%; Keno lottery sales reached 3.676 billion yuan, a year-on-year increase of 47.3%. In December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 31.8%, 42.1%, 19.2% and 6.9% of the total lottery sales, and the sales volume of video lottery was 140,000 yuan, an increase of 120,000 yuan year-on-year.

　　Last year, the lottery digital lottery sales totaled 176.803 billion yuan, an increase of 21.385 billion yuan or 13.8%. The sales of quiz lottery tickets was 246.476 billion yuan, an increase of 65.550 billion yuan or 36.2% year-on-year; The sales of instant lottery tickets reached 119.021 billion yuan, an increase of 59.574 billion yuan or 100.2%. The sales of Keno lottery tickets reached 37.394 billion yuan, up 8.534 billion yuan or 29.6% year-on-year. From January to December, the sales volume of digital lottery, quiz, instant lottery and Keno lottery respectively accounted for 30.5%, 42.5%, 20.5% and 6.5% of the total lottery sales. Video lottery sales reached 1.53 million yuan, up 930,000 yuan year-on-year.

　　By region, in December 2023, compared with the same period of last year, the sales volume of lottery tickets in various provinces in China was mixed, with Hunan, Guangdong, Chongqing and Xinjiang increasing by 231 million yuan, 191 million yuan, 163 million yuan and 138 million yuan respectively. Jiangsu, Zhejiang, Shandong, and Sichuan saw a large decline, with a year-on-year decrease of 1.722 billion yuan, 1.106 billion yuan, 735 million yuan, and 659 million yuan respectively.

　　Last year, compared with the same period of last year, lottery sales in all provinces in China increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing by 16.321 billion yuan, 12.946 billion yuan, 12.442 billion yuan and 10.832 billion yuan respectively.

Shen Jie, screenwriter of Far Away： I want to find the ＂truth＂ in life and people’s hearts in a down-to-earth way.

　　"In the Distance" is being broadcasted by Oriental TV and Zhejiang TV. The screenwriter Shen Jie is used to brushing social media every morning to check all kinds of comments about the play. Every day, many friends who follow the drama send him WeChat to ask about the plot and express their feelings.

　　In recent years, the works handed in by Shen Jie are qualified to write down a strong sum in the history of China TV series. In 2017, the TV series "White Deer Plain" and the TV series "Chicken Feathers Fly to the Sky" were broadcast, and the scores of the two douban films broke 8, winning many weighty awards in the industry such as "Flying Award", "Golden Eagle Award" and "Magnolia Award". When "Chicken Feathers Fly to the Sky" was broadcast, it was very popular and highly discussed, which helped Zhang Yi and Yin Tao both stand on the podium of the Magnolia Award in the 23rd Shanghai TV Festival.

　　Why did you write "In the Distance"

　　Today, the original intention of this film "In the Distance" comes from a trip to Tonglu by Shen Jie and producer Wu Jiaping.

　　Tonglu County, Hangzhou, Zhejiang, is a rich and beautiful town on the Fuchun River. On the other side of the river is a deep mountain. There is a Zhongshan township in the mountains. An open road in front of Zhongshan township government is called "Shentong Avenue", and there is a big stone tablet in Zhongshan township, which reads "The birthplace of private express delivery in China".

　　The famous "Three Links and One Reach" in China Express Industry all originated in Zhongshan Township: Xiatang Village in Zhongshan Township is the hometown of Nie Tengfei, founder of Shentong, and Tengyun Nie, founder of Yunda; Yujia Village in Hengcun Town has Yu Weijiao, chairman of Yuantong, and Tianjingling is the hometown of Lai Meisong, chairman of Zhongtong.

　　In Shen Jie’s view, the greatness of China’s express delivery industry lies in the fact that these entrepreneurs, who started from the humble beginnings, initially took their relatives and family members to travel together. Their entrepreneurial history is a microcosm of the soaring history of private enterprises in China in recent twenty years. "I want to catch the pulse of the times", Shen Jiemeng gave birth to the idea of using a drama about logistics and express delivery industry to string together the lives of all walks of life and people and tell the history of the times.

　　From thought to practice, there are too many hardships. Shen Jie interviewed many practitioners in the logistics and e-commerce industries, from corporate bosses to grassroots employees. "I don’t have an assistant. I have to organize the recording myself. The process of organizing is to let these stories be repeated in my heart." In the script stage, Shen Jie rewrote it three times and five times. By the time of filming, he was still readjusting the script according to the actor’s personality and state. His "adjustment" was not the fine-tuning of lines and paragraphs. He changed "Liu Ailian", who was "a box lunch" in the early stage of the plot, to "live" and overthrew the whole character of "Homey". When producer Wu Jiaping collaborated with him on "Chicken Feathers Fly to the Sky", he was used to it. "I read the script and thought it was quite good, but he just wanted to rewrite it."

　　"Facing the contradiction directly can explain the greatness of this country." Shen Jie carried out this point in his creation. In the first few episodes of the series, the main doubts focused on the drama showing the contradiction between China Post and private express delivery in the early years.

　　In the 1990s, the nascent private express delivery was in a gray area, which had many conflicts with the postal industry. However, it is these conflicts that show the pain of the rapid change and development of the times, which brings reflection from all walks of life after the pain, and finds the most suitable road after reflection. The rapid development of express delivery industry in China is hard-won. "I want to use this line to show how much pain, struggle and rebirth China has come to today."

　　It is not easy to weigh the handling methods and manifestations of this group of contradictions. It was not until the day before the broadcast of Far Away that the drama got the broadcast license, and it was once faced with the possibility of stopping broadcasting during the broadcast. Shen Jie also wrote a long letter to save a certain plot. After the series started, Shen Jie was still revising the plot with the editor, rewriting the lines one by one, and letting the actors dub.

　　After filming this drama, Wu Jiaping said to Shen Jie, "Brother, we are really tired. Next time, let’s simply make a ‘ Explosions ’ Ok. "

　　For Shen Jie, "In the Distance" is a concentrated reflection on life, society, life and emotion in recent years. He twisted these thoughts together and put them all into this contemporary realistic play. As he said, "realism to me is not a simple eulogy, nor is it a simple selling evil, which can’t conquer the audience." Realism for me is to face up to contradictions, spread hope and brew feelings. "

"In the Distance" stills, Liu Ye plays Yao Yuan.

　　"I always have a worship for women."

　　"I believe it will be a very strange thing." Indeed, as Shen Jie judged, the actors were "startled" when they saw the script. Ma Yili read the script and bluntly said, "I can’t do Lu Xiaoou"; Mei Ting said: "How can a person like Liu Ailian exist?" But after the performance, they all understood the characters. Ma Yili told Shen Jie, "I have been through so much, and I found that Lu Xiaoou is much stronger than me. Maybe I can do what she did in the future. You wrote something that makes women who have experienced it feel powerful. "

　　The relationship between characters in Far Away was written wonderfully by Shen Jie. The emotional entanglements among the three characters played by Liu Ye, Ma Yili and Mei Ting have broken the usual labels of domestic dramas, and it is impossible to define the right and wrong in their emotions. In the current social context of China, the audience is used to making moral criticisms on the characters in film and television dramas, such as "love rat" and "mistress". However, in Far Away, this moral criticism is out of focus. In the barrage of video websites, the audience’s position repeatedly lingers among three characters, "Today ‘ Yao Yuan ’ Be scolded, tomorrow ‘ Lu Xiaoou ’ Be scolded, the day after tomorrow ‘ Liu Ailian ’ Being scolded, in the end, everyone will find that everyone can understand. " Shen Jie said with a smile, "One word can’t sum up a lively life. I want to challenge the simplified and conceptual thinking in the network age."

"In the Distance" stills, Ma Yili plays Lu Xiaoou and Mei Ting plays Liu Ailian.

　　"The first time I met a screenwriter in a Chinese drama, I was stunned." This comment from Weibo is Shen Jie’s favorite sentence. "Than everyone said ‘ The screenwriter writes well ’ Makes me happier. You think you can guess the plot direction of the characters, but you will never guess. " Shen Jie said, "This is my greatest motivation for this creation." In his view, many domestic audiences have developed a very "lazy" habit of watching dramas in recent years. "They don’t have much hope, and they think that the screenwriter must write like this. Forget it, just let people enjoy it. But this time I just want to make everyone turn around. " He said that he hopes to make everyone realize that there are few things that are right or wrong in life and emotion: "Everyone’s selfishness is understandable, and everyone’s love and separation are worthy of respect."

　　"There are many subtle and complicated relationships in life, and we should respect the deep and secret emotional experience." In Far Away, "Lu Xiaoou" and "Liu Ailian", two rivals in love, later became good friends. "When writing this transformation, I gave myself a particularly big problem. They don’t tear it. Everyone may think that these two people are Virgin." But in the end, the communication between them is always rational and mature. Every detail of the relationship between this group of characters and every mood change put forward extremely high requirements for the screenwriter. "But I just want to write backwards. Now there are too many dramas that follow the audience’s thinking."

　　"Between women and women, there is more integration and empathy. It is actually easier to reach an understanding between the same sex. " Shen Jie recalled that when he was a child, most of the children in the apartment next door were girls. He played with them since childhood and formed his habit of observing women. To some extent, Shen Jie pinned her thoughts on the beauty of women on Lu Xiaoou and Liu Ailian. "Skin deep beauty is fleeting, ‘ Beauty lies in the bone, not the skin ’ , I have seen ‘ Beauty lies in bone ’ The woman. But what is more real? I tried to use these two roles to explore the ultimate beauty of women. " In the story, two women jumped out of this emotion, found their own career and value, and pursued a higher life experience. "I have always admired women."

　　"In this land, capital can’t do whatever it wants"

　　In Far Away, Shen Jie wrote a paragraph in which Lu Xiaoou was prone to depression, and the person who helped her out was Liu Ailian. She told Lu Xiaoou with her simple life experience and mental journey: I died, and I can understand your suffering. Under her advice, Lu Xiaoou walked out of the broken shadow of family of origin and realized self-healing. "A rural woman without higher education helped a master of psychology out of the psychological dilemma." According to Shen Jie, this is not an unrealistic scene.

　　Starting from "Chicken Feathers Fly to Heaven", Shen Jie wrote about Qiu Yingjie, an intellectual official, which played a vital role in expanding the pattern and vision of Chen Jianghe, a grassroots businessman. In "In the Distance", the understanding and resonance reached between different classes in the collision of cognition and wisdom is written more clearly.

　　Some people are puzzled by the feelings of "Lu Xiaoou" and "Yao Yuan". "How can a master of psychology and a courier be together?" However, Shen Jie believes that "the greatness of China in these decades lies in breaking all class differences. Many great entrepreneurs have their dreams from humble times, and the times tell them, don’t be afraid, you have a chance to realize your dreams. " The greatness of this era lies in its mobility, which can break the class solidification. People can choose to believe in idealism and believe in the inevitable relationship between personal ability and self-realization.

　　In Shen Jie’s view, "Chicken Feathers Fly to Heaven" was a "failure" in the second half, and "I didn’t write the contemporary commercial war drama well". It is Shen Jie’s request to write "reality" in "In the Distance". In the second half of the story, Shen Jie put his own thoughts on capital, and Yao Yuan was made and defeated by capital, and began a long reflection. "In recent years, a large part of our history is the history of capital and people." Capital intervenes in everyone in all directions, from economic life to moral standards. "Are we going to be swallowed up by capital and become a heartless person, or are we going to use capital as a tool to realize our dreams? This is what I want to discuss. "

　　Shen Jie said that he wrote a dialogue between "Xiang in the Road" and a capital crocodile in "In the Distance". The other party said that "capital can devour everything, and you must respect people’s desires"; Lu Zhongxiang said that we have an old saying in China that has given the answer — — Sincerity, integrity, self-cultivation, self-cultivation and rule the country. "We China people don’t believe in this evil. At least in this land, capital can’t do whatever it wants."

Stills of Far Away, Lu Xiaoou and Yao Yuan.

　　"Fear is the greatest motivation in life"

　　In Far Away, Yao Yuan and Lu Xiaoou experienced three separations. "Three separations are my summary of all separations between men and women," Shen Jie said. "The first time was because of Yao Yuan’s inferiority complex; The second time was because of differences in ideas, because two noble souls demanded emotional purity. " For the third time, Yao Yuan wanted to give way to Xiao Ou to put down his career and be a good wife and mother at home. Lu Xiaoou was washing dishes in the kitchen, humming a song. "Humming tears came down. She didn’t want to be such a role. She left to pursue her ideal."

　　When it comes to love in domestic dramas, it is often about "being together", but what attitude should we take to separate? There are few successful descriptions of this situation. "When you decide to say goodbye, you grow up." Shen Jie said.

　　"Every time I say goodbye to something I cherish, it is to welcome the wider world. But this farewell is often particularly cruel. This has my own life experience, and separation is ‘ Molting ’ The catalyst is to break away from the past. "

　　"Do you know what is the biggest motivation for people? Fear. Human beings are always in fear. If they are unsuccessful, they will have the fear of being unsuccessful. If they succeed, they will have greater fear, but this is the driving force for us to keep moving forward. "

　　In Far Away, Yao Yuan has been living in fear and anxiety in the middle and late stages of the story. He finds his limitations every day and faces new crises every day. In his writing, Shen Jie chose several major events in China in recent 20 years as the background of the story, among which the most impressive events have memories of "fear" of the whole people: SARS, Wenchuan earthquake and economic crisis. It is more convincing that people’s emotions are integrated into the "fear" emotions of the great era. The little people are in the great "sad" moment in the torrent of history, and the light of hope and the beauty of human nature they are struggling for are more powerful. "Every fear and pain makes you realize that it’s time to say goodbye. Farewell should be beautiful. Looking at it for a lifetime, it is often an opportunity for growth. "

　　"I have already thought about it, what I will lose and what I will gain."

　　When Far Away was first broadcast, all kinds of sweet moments of the hero and heroine, such as "rooftop kiss", "eyelash killing" and "noodle kiss", rushed to Weibo for hot search. "They just told me, look, you should still write this kind, it’s as easy as blowing off dust, and the audience likes it." But Shen Jie didn’t like it. "This is what I used to write best. How many years have I been writing?"

　　Shen Jie played a drama written in the past with the reporter. At the beginning of Live with a Smile, a five-year-old girl stood at the gate and was thrown away by her mother. In You Are My Life, the child saw his father’s foot stuck on the railway and run over by the train … … Strong emotional stimulation in the drama bridge directly hit the audience’s tears, "the most effective, but the most lazy." I used to start like this, so the ratings were the first. But I don’t have any sense of accomplishment. I want to do something rational and speculative now, but the audience will certainly narrow. Take your time. When I wrote this play, it was the same as when I wrote White Deer Plain. I had already thought about what I would lose and what I would gain. "

　　He wrote down his reflection on his creation on his mobile phone: "In the past, thinking about emotions was how deep feelings turned into contradictions, how to tear up lively and beautiful. But at this age, I suddenly want to do something real and exciting, because I find that the more bizarre things are, the less rich they are. And that level that is more real than life is about our deep memories, memories that we don’t want to be known. "

　　"I want to find the truth in real life and the truth in people’s hearts now." Shen Jie continued: "Things that are more real than life will scare people." He said that many famous dramas and literature have written "something more real than life, even touching the other side, a bit like faith".

　　After several works received attention and recognition in the past two years, praise and temptation came to Shen Jie. It is not easy to hold that truth firmly. "Don’t face the world of flowers and flowers, those applause are too destructive." He felt he had to stay awake.

　　How to stay awake?

　　"Just masochistic bai. In other words, it is not enough for you to know where the farther goal is and let you know what it is now. " (The Paper reporter Yang Yuting)