After five years of market experience, how should we evaluate Geely’s CMA architecture now?

?By 2020, when it comes to the R&D and production of automobiles, it must be inseparable from such terms as "platform" and "architecture". In the past ten years, most automobile manufacturers with a certain scale have launched so-called platforms or architectures, such as the famous MQB, the PSA Group EMP, which is not a big hit, and TNGA, which came from behind.

After the acquisition, the biggest move can be said to be to jointly develop the CMA architecture, whose full name is Compact Modular Architecture, which was developed in the China-Europe R&D Center (CEVT) in Gothenburg, Sweden, while CEVT was a European R&D center established by the holding group in 2013 with global resources.

Nowadays, we can see that there are more and more models developed based on CMA architecture, including branded models, branded models and every brand model that has come out so far. In this case, it is time for us to summarize the characteristics of CMA architecture in many products. Of course, there are advantages and disadvantages in these characteristics.

variety

Many models have been born under CMA framework, among which only 01, 02, 03, 05 and the newly released 06 have covered many different types of models, including SUV, crossover, car and coupe SUV.

In fact, for any modular architecture or platform, it is only a basic project to be compatible with different vehicle types. For example, as small as polo and as large as Touang, they are all products of MQB platform, and the TNGA architecture basically covers all new models and. Therefore, for the CMA architecture of-,it is not a miraculous thing to develop a variety of models based on it, but it is just a matter of doing its job.

So what does diversity mean here?

Actually, it refers to the diversity of personality. Some time ago, whenever we talked about the MQB platform, we would think that most MQB platform cars are the same model, and there is not much difference between models, and even there will be similar driving quality of models with different positioning heights. This is how the legendary platform without (m) area (q) and (b) came into being, and there is a view that hundreds of thousands of MQBs are more worth buying than 200,000 or even 300,000 MQBs.

However, in the CMA architecture, different models still have different personalities.

For example, 03+ and 05 equipped with the same powertrain are completely different in driving experience. I know you will say that 03+ is a performance car with special positioning, and the driving experience must be different, but this personality difference can also be reflected in other models. For example, 01 and 05, 01, which are both SUV foundations and have similar sizes, are relatively more comfortable, while 05′ s chassis is more sporty in terms of lateral support.

In addition to the diversity of personality, CMA architecture also has diversity in the types of powertrain.

In terms of traditional fuel power, CMA architecture provides a variety of combinations of engines and gearboxes. The engines are 1.5T and 2.0T, and the matching of gearboxes will be selected according to different models or even different driving forms. At present, gearboxes appearing on CMA architecture are 6AT, 7DCT and 8AT.

If it is the platform architecture of other manufacturers, it usually does not provide so many choices. Needless to say, the driving form must be compatible with the four-wheel drive system.

In fact, in order to realize the diversity of products, CMA architecture divides vehicle components into25 super modulesIn addition to the familiar parts such as engine and gearbox, there are also parts related to body structure and electrification. This is equivalent to playing with permutation and combination. If the number of modules is enough, the more schemes can be pieced together, which can bring different effects to the types and personalities of vehicles.

More importantly, CMA architecture is also compatible with the R&D and production of pure electric vehicles, which is one of the advantages of CMA architecture compared with some other automobile R&D and production architecture platforms.

Speaking of this, I have to mention its high-end electric car brand-Polestar.Polar star.

In Polestar’s product series, there is a very important product, which will be officially introduced to the market this year, that is, Polestar 2, which is a pure electric vehicle aimed at positioning. The pre-sale price announced before is less than 300,000.

This pure electric vehicle is built based on CMA architecture, and it is also the first pure electric vehicle under CMA architecture. However, the pre-production preparation stage of Polestar 2 takes a little longer, and many people can’t wait, so start delivery quickly.

unity

Speaking of diversity, let’s talk about unity. You may feel contradictory. Since there are many kinds, how can we unify them?

Do you still remember that the CMA architecture just mentioned divides the vehicle parts into 25 super modules? These different modules are combined together through a unified interface. The CMA architecture also has a standardized manufacturing process list, which can effectively control different models to adopt the same manufacturing processes and standards in different production lines, thus ensuring the uniformity of vehicle quality.

This can also be found in the actual experience. Although the models born on the CMA architecture have different personalities, they are relatively consistent in some aspects of experience.

Such as sitting posture.

Although SUVs and cars are born with different ride heights, due to the existence of modularity, the bending angles of the upper and lower limbs of the body and the relative positions with the steering wheel and pedals can be unified, so that drivers can find familiar feelings when driving different models of CMA architecture.

The adjustment range of the seat has a standard range, which is 262.2mm in front and back, and 65mm in height. Even in the seat adjustmentNVHOn the other hand, CMA architecture also has its own higher requirements. Their standard is that the maximum sound of seat operation is only 38dB, which is much lower than the mainstream 45dB.

There is also the NVH performance of driving. Although different models will be adjusted in different orientations according to their positioning, the CMA-based models have a very good foundation in the performance of vibration filtering and quietness. Even a car with a 20-inch rim like the 05 is inherently unfavorable to the handling of road shattering, but it still has a very stable performance on the "Belgian Road".

One of the advantages brought by uniformity is the improvement of the universality of parts, which is of great help to reduce the cost of research and development and production.

In fact, the theory that modular platforms or architectures can reduce costs has appeared since MQB platform, but on some platforms or architectures of MQB and other brands, as consumers, it seems that they can’t see what benefits the manufacturers have brought to consumers by reducing costs. First, the quality of cars may not be improved, and second, the price may not be cheaper than before.

However, in the models developed by the brand and even some brands using CMA architecture, we have seen the benefits brought by the manufacturer to consumers by reducing costs, that is, giving consideration to quality and beautiful price.

It’s just that Rut Jun thinks this is also due to the market structure, especially as such an emerging brand, we can see that their products do have advantages in quality and deserve higher prices. However, once the price is high, consumers are less willing to buy new cars. After all, the reality is cruel.

forward looking

As a rising star in automobile R&D and production infrastructure, CMA can show more excellent forward-looking in some details.

Today’s cars, even if they are not pure electric vehicles with new energy, have become more and more complicated in the electrical system, because today’s cars are emphasizing intelligence. An important step to realize the intelligentization of automobiles is to move towards the goal of unmanned driving or autonomous driving. What is the biggest obstacle in front of unmanned driving or autonomous driving?

The answer isarithmetic speed.

In order to achieve higher operation speed, the requirements for vehicle electronic system are higher.

CMA architecture also noticed this at the beginning of development, so it designed electrical system redundancy that can easily cope with the next 10-15 years. At present, the field of intelligent driving is developing very fast, so it was prepared for the intelligent development in the next 15-20 years in the development stage five years ago, which fully reflects the forward-looking nature of CMA architecture.

The forward-looking of CMA architecture is also reflected inCompatibility of power systemIn fact, as we just said, CMA architecture not only has gasoline vehicles, but the 2.0T engine can not only easily meet the stringent national 6 emission standards at this stage, but also be able to cope with the abnormal European 7 emission standards.

In addition, CMA architecture will also have plug-in, light-mixing, and pure electric vehicles.

You may ask, pure electric vehicles and traditional fuel vehicles share the platform architecture, so will this basic pure electric vehicle be a magic work of "changing oil into electricity"? This question does exist, just like everyone’s question about not developing a platform architecture for pure electric vehicles alone.

Rut Jun believes that it depends on whether the platform architecture has considered the R&D and production of pure electric vehicles at the beginning of development. The "oil-to-electricity" we say refers to those platforms that originally only had oil vehicles, but later abruptly added pure electric vehicles. For example, the CMA architecture has included the pure electric power form into the development goal at the beginning of development, which does not belong to "oil to electricity".

Playability

For some people who love cars and cars, they often take playability into consideration when choosing models, and playability may be part of the current lack or limitation of CMA architecture.

The so-called playability mainly refers to the "tossing space" left by the vehicle to the owner.

For example, the MQB platform is probably one of the architecture platforms with strong playability at present. One of the major reasons is that there are already many models born on the MQB platform, and they also have a large number in the market. Then many automotive aftermarket brands will launch modified and upgraded products for MQB platform models. These modifications and upgrades usually include power, chassis and other parts of the kit, and can even be divided into several levels, which is what we often call "first-order".

The CMA architecture is not so mature in this respect. The main reason is that the CMA architecture is still in the process of development and growth, and its ownership is not large enough. Moreover, the previous CMA architecture models did not focus on attracting consumers who love to play with cars.

One of the phenomena of its products can illustrate this point: 03+, as the first China performance car, does have a good foundation in itself, but Rut Jun learned from some channels that the entry-level upgrade scheme commonly used by car players is not feasible at all on 03+.Brush ECU.

Perhaps the technology derived from it has a high level of safety protection, so it is impossible to crack the ECU engine control computer, and the power curve can only be changed through the external computer, and this form of upgrade is very limited for 03+. This hardly leaves the so-called "tossing space" for car users.

At the same time, due to the relatively small demand, 03+ and even other CMA-based models are also very limited in the selection of chassis upgrades.

Golf on the MQB platform, such as Bilstein, SACHS, Tein, Eibach and KYB, can provide countless choices and have a huge modified ecosystem, while CMA 03 can’t find mass-produced big brand modified parts, and there is almost no ecosystem.

In view of the fact that the brands that occupy a big position in the CMA architecture are mainly young consumers, and may have certain needs in changing cars, Rutjun thinks that expanding the playability of CMA architecture is-the next thing to be promoted. After all, cars like 03+ have been built, and the owners have to toss and turn.

Write it at the end

As a modular architecture jointly developed by and, the models born on the basis of CMA can bring consumers a good sense of quality whether driving or riding, especially in some models of brands and brands, and it is really exciting to create a leapfrog driving experience at a price that most consumers are more acceptable.

This has something to do with many goals and standards set by CMA architecture at the beginning of its development. But then again, although there are many models of CMA architecture, compared with the platform architecture introduced by other manufacturers relatively early, the volume is still relatively small. By enriching the product line and expanding the quantity, we can further exert the advantages of modular architecture.

The question is, what kind of products should we continue to launch next to attract consumers? There are many kinds of SUVs, so is there any chance in the car market? Can pure electric vehicle products be decentralized to brands or even brands?

Fresh food is destroyed by "sinking" when it comes home. Why can’t you avoid these pits every day?

Text | understand notes

Delaying service, protecting employees’ rights, breaking the capital chain, and executives’ "running away" ……

From the end of July, the "originator" of the fresh-food home model — — Fresh food every day has always been a negative rumor. A series of "tug-of-war" triggered by its "broken arm to stop bleeding" and the closure of the Speedmaster business have also been staged in many places: gossip, media reports, corporate rumors, and overwhelming news.

On August 9th, according to official website news of Beijing Consumers Association, Daily Youxian was interviewed by Beijing Consumers Association on the afternoon of August 4th because of "unable to operate normally and causing a lot of consumer complaints". Although the official platform gave a notice of service change: "the delivery time is the fastest delivery the next day", the interview also confirmed the rumor that it was "in trouble".

Some analysts pointed out that the three modes in the fresh e-commerce industry — — Pre-warehouse (fresh food comes home), warehouse-store integration, and community group purchase, the pre-warehouse model itself is the most difficult to make a profit, and it is also a heavy cost, which has also become the main reason why the daily fresh food is in trouble; Some analysts believe that there is nothing wrong with the daily excellent "urban sorting center+community pre-warehouse" secondary storage system itself, but discount subsidies and excessive involution in staking, which makes it difficult to return after losses.

Looking at it from another angle, is it a tragic "pit avoidance guide" for other players in the field of fresh food?

Is the so-called pre-warehouse mode of fresh e-commerce a pit?

Take a look at the recent situation of another player in the industry. In addition to fresh food every day, it seems that the previous days were not easy. As early as June, it was reported that under the continuous loss, Ding Dong bought vegetables and withdrew from more than ten cities to survive.

According to the relevant financial report of Ding Dong’s grocery shopping, most of the company’s net loss of 6.429 billion yuan in 2021 came from the front positions in the second and third tier (cities). Therefore, it has to shrink its network channels and close its business in cities such as Tangshan, Langfang, Xuancheng, Chuzhou, Zhongshan, Zhuhai, Qingyuan, Jiangmen, etc., mostly sinking the market in the third and fourth lines.

Although the financial report for the second quarter of 2022 (as of June 30) released by Ding Dong recently saw the dawn, it was only a staged victory: the total revenue of Ding Dong’s grocery shopping in the second quarter reached 6.63 billion yuan, a year-on-year increase of 42.8%; Non-GAAP’s net profit was 20.6 million yuan, achieving phased profit for the first time. The data shows that the net loss of Ding Dong’s grocery shopping in the same period in 2021 was 1.7285 billion yuan.

So, what is the biggest challenge for fresh food to reach the home market in the future?

"I feel that the more the market sinks, the more difficult it is to do the mode of fresh food."

In 2021, in order to take care of the sick family, Huan Jie (pseudonym), who worked hard in Shanghai for more than three years, resigned and returned to his hometown in Wuhu. He applied to be the operation manager of the local "warehouse-store integration" site, which is regarded as continuing to connect with the "Internet" in this manufacturing-oriented city.

During his work in "Magic Capital", Huan Jie was used to buying fresh products through fresh food. However, after working as a store manager in his hometown for more than a year, he found that the mode of fresh food coming home in small cities was almost difficult to improve.

"In order to seize the market, the price of the fresh platform is cheaper than that of the vegetable market, but few people buy it." He told him that he knew how to take notes. Although the store was located in the city center, the daily order volume of users was less than a quarter of that of a store in the suburbs of Shanghai, and he was losing money almost every month.

In his view:The sinking market "doesn’t catch a cold" about the mode of fresh food coming home, which has nothing to do with the price of products and the local consumption level, but is closely related to the consumption habits of residents. More precisely, it is the "aging" problem of sinking market, which hinders the development of fresh food in small cities.

"It’s not the same as when I was a child. Today, there are many middle-aged and elderly people on the streets of Wuhu, and there are very few peers." As for the reason, Huan Jie explained that, like many third-tier cities, "the siphon effect of big cities has caused local young people in Wuhu to flow out." When communicating with his classmates, he found that the problem of "aging" in Wuhu city is actually quite good, and some cities are more obvious.

According to the statistics of CBN, 149 cities in China have entered the stage of "deep aging". Eleven cities, including Nantong, Ziyang, Taizhou and Zigong, have fallen into the stage of "super aging".

Almost all of these cities are small and medium-sized cities, and they are also "sinking markets" among the Internet population. Huan Jie told those who understand notes that compared with young people who pay attention to convenience, it is difficult for middle-aged and elderly people who don’t like to be "arranged" to accept the mode of buying food fresh at home.

Even if middle-aged and elderly people have learned to buy "industrialized" products with uniform quality on the e-commerce platform, they still insist on the pursuit of freshness of meat dishes. As for the young people in small towns who are used to eating "home cooking", naturally they will not worry about buying food and eating like their peers in first-tier cities.

According to the survey data of iResearch:Among fresh e-commerce users, the proportion of people aged 45 and under is as high as 87.7%, among which consumers under 35 account for 57.7%. It can be seen that no matter what segmentation mode of fresh e-commerce, the main consumers are young users..

As for the mode of returning home with heavy stores and heavy pre-warehouses, in the sinking market with serious "aging", it is completely the rhythm of "persuasion".

Obviously, this is also the reason why when the mainstream fresh food platform "breaks the wrist to stop bleeding", it is the reason why the business in small cities is closed first.

"It is difficult for fresh food to gain a foothold in small and medium-sized cities. These big platforms are not unclear."

Talking about the topic of "sinking the market" when fresh food comes home, Chen Yu (pseudonym), who used to be the regional operation manager of a fresh food platform, believes that the chicken feathers left by the fresh e-commerce industry are the result of excessive competition and blind profit-seeking of capital in the industry in recent years.

Under the influence of the epidemic, the fresh e-commerce industry, which was almost "cool" a few years ago, started a new round of expansion in Zhang Zhilu, which was originally "rolled up" in the big platforms of first-tier cities, and all of them sank to the third-and fourth-tier cities after 2020 to tap new incremental users.

"At the end of last year, our platform planned to fully deploy third-tier cities. At that time, after a series of market research with my team, I felt that it was not suitable, so I suggested suspending the plan. But in the end, the top management decided to rush to more than a dozen small and medium-sized cities. " Chen Yu said that at that time, competitors were constantly sinking, and the boss naturally couldn’t sit still.

Regardless of whether there is an "aging" problem in small and medium-sized cities and whether there is sufficient demand for the home-based mode of fresh e-commerce, all kinds of entrepreneurs and platforms are rushing to small and medium-sized cities, scrambling to burn money subsidies, just to cultivate new consumer demand. Behind this, there is the fuel of capital, and there are also operators who are blindly optimistic and eager to race before the formation of new consumption trends.

"At the peak of industry expansion, like the third-tier cities like my hometown Qingyuan, there were four or five fresh e-commerce platforms, of which two were fresh at home, which was to fight with the community group buying platform at low prices." At that time, the fresh "bubble" and false data created by burning money will only make investors more excited.

The Beijing News reported that as of February 2021, there were 17,000 fresh e-commerce related enterprises in China, mainly distributed in Guangdong, Jiangsu, Shandong and other regions. Among them, the number of fresh e-commerce enterprises in Guangdong Province is 4,495, ranking first in the country.

Chen Yu told me that she knew how to take notes. Because the company’s fresh food platform sank in small and medium-sized cities in an all-round way, the sales performance was not bad. At an internal meeting, the company’s senior management accused her of "not doing a solid job in the previous market research", which almost made the company miss the sinking market blue ocean, which made her very speechless.

"In the previous field of fresh e-commerce, no matter whether it was a group purchase in the community or a fresh home, almost all of them were making money at a loss. Everyone wanted to win a bonus hunter. As long as the price was low enough and the subsidies were embarrassing enough, users of any age would flock to the queue to take advantage of it." It can be said that low prices and subsidies are the magic weapon for fresh e-commerce to open the sinking market, but at the same time they are also the shackles for realizing profitability.

In Chen Yu’s eyes, compared with the community group buying mode that only one community leader can open up the market, this fresh-food home-to-home mode, which relies heavily on "warehouse-store integration" or "pre-warehouse", is the least qualified to participate in the low-price war of fresh-food e-commerce industry.

"Although the front warehouses and front stores can join and cooperate, in order to ensure the quality of fresh food to the greatest extent, the platform should fully guarantee that the front warehouses and stores in the core of the city are self-operated, which is a huge investment. There are few self-operated warehouses and franchise warehouses every day, and all the food purchases are self-operated, and everyone’s burden is very heavy. "

Obviously, fresh food with high operating costs has no chance of winning in the battle between sinking market and community group buying.

Then, can we save ourselves in the crisis of survival by giving up the platform of "stopping bleeding with broken arms" in small and medium-sized cities?

Different from Daily Youxian, which is riddled with negative news, Ding Dong, who has bought food in advance, has shown that its income growth rate has not declined in the last two quarters, while its losses have steadily narrowed.

Some analysts told me that knowing how to take notes was the result of "optimizing operational efficiency". From the previous fight for scale, grabbing the market and fighting for subsidies to the optimization of regional layout, the operating cost has just been reduced.

However, in the eyes of some people in the industry, even if these platforms "stop bleeding" and return to rationality (for example, the daily fresh food is changed to the "cloud super sale" mode), and the main energy is focused on the first-tier key cities, it is still not a simple matter to turn losses into profits.

Especially in the current situation that the supply chain system of community group purchase and fresh food to home platform is mature and perfect, it is almost impossible to squeeze out more profits in the supply chain. Therefore, each platform can only increase the premium of fresh products, thus increasing the gross profit margin.

"Our company’s current practice is to emphasize the quality advantage of the home-to-home model in publicity, thus opening the gap in positioning with the low-cost community group buying model and attracting high-net-worth users who have higher pursuit of life to use our home-to-home service."

Moddy is the city manager of a well-known fresh food delivery platform. He told me that he knows how to take notes. In recent years, the trend of "getting worse and worse" of fresh food delivery and "the originator of pre-warehouse" has sounded the alarm for many colleagues.

Because the "natural" operating cost of fresh food is high, we can’t blindly fight for low prices with community group purchases that operate with "light assets". In his view, the big platform should still take advantage of the good quality of fresh products and high delivery timeliness to deeply cultivate the middle and high-end user market in first-and second-tier cities. This view can also be glimpsed in relevant industry reports:

A report released by Guotai Junan shows that in 2019, before the epidemic, the pre-warehouse was fresh at home, and the unit price of users was above 50 yuan; "Warehouse-store integration" mode, the unit price of customers is as high as that of 65 yuan. The unit price of community group buyers is usually between 30 and 50 yuan.

Relevant survey data released by iResearch show that when shopping online for fresh products, users in first-and second-tier cities and users in low-tier cities have quite different factors: users in first-and second-tier cities pay more attention to fresh quality while consumers in low-tier cities pay more attention to product price.

However, it is not easy to re-establish the "high-end" reputation and attract high-net-worth users to consume quality at once. Especially in the past one or two years, the field of fresh e-commerce has fought a low-price war, and some home-to-home platforms are limited by price and cost, which has continuously reduced the quality of products, which has had a negative impact on the fresh-to-home model.

"In the eyes of many mass consumers, community group buying is no different from fresh food, depending on whose price is low. In the eyes of high-net-worth users, the home platform that grabs the market at low prices is not necessarily high-end, and the results are not pleasing. " Moddy admits that there is still a long way to go before the fresh-to-home model can regain the favor of high-end users.

Judging from the only remaining types of players in the industry at present, the daily freshness of fresh food in the front warehouse is declining, and the grocery shopping and the food shopping in the United States (some cities) are steadily and steadily; The representatives of "warehouse-store integration" are Boxma Xiansheng, JD.COM Qixian, Wal-Mart, etc., which are still step by step; Community group buying representatives, if they buy more food and prosper, seem to be eroding the space left by daily fresh food.

The battle of fresh e-commerce is still unclear.

Some analysts believe that the "rout" of daily fresh food lies in the pre-warehouse mode, and some even completely deny the "asset-oriented" operation of fresh food to the home mode. In fact, the most controllable fresh food comes home in terms of product quality and distribution efficiency, and there is still room for exploration in the business model in the future.

The "decline" of fresh food to the home market is largely related to enterprises blindly striving for scale, sinking the market and blind subsidies. A large number of ineffective costs and expenditures eventually drag down the normal operation of the platform. Perhaps returning to rationality and regaining its position is the ultimate way out for fresh food.

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling, Guo Xiaodong.

  On March 20th, the movie "Fortress" was premiered in Beijing, and the directors Han Keyi, actors Guo Xiaodong, Chen Douling, Jinggangshan, Lv Xin, Yang Bo, Feng Hao and Liao Mengyan attended the event.

  The film "Fortress" is adapted from real history, with five party member who are known as "the five outstanding figures in Shaoshan" — — Mao Fuxuan, Mao Xinmei, Li Genghou, Zhong Zhishen and Pang Shukan, as archetypes, skillfully integrated the elements of spy war and suspense into the historical background, showing the heroic story of revolutionary heroes fighting wits with enemy agents in the hidden front.

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling, Guo Xiaodong, and the scene was broken _ for order _ 7bf350e7866be612ce499E6fe370bee

Photo courtesy of the film’s main creative photo

  When talking about how to create this film, director Han Keyi said that "Fortress" has a prototype story, and the team has read a lot of materials and done a lot of homework. Every character in the film is worth exploring. "I hope this film can make everyone deeply understand this history and learn the power of faith from the game between the enemy and me."

  In the movie "Fortress", Chen Minghao plays Mao Jiaxuan, who is sleek and sophisticated on the surface, but sticks to his faith in his heart, always coping with the heavy pressure and danger from hostile forces. Guo Xiaodong plays the villain Shen Zhuoyi in the film, which is the first time he plays the villain role. Yang Jingchen, played by Jinggangshan, is arrogant to his subordinates, but obedient to oversight. The intricate relationship and conflict between them have injected rich drama into the film, which makes the audience’s emotions fluctuate and always look forward to the next development.

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling, Guo Xiaodong, and the scene was broken and decrypted _ for order _ A7D262Ce4B2C303BCDB 720107CD51C03

Photo courtesy of Guo Xiaodong

  Talking about the role of Shen Zhuoyi, Guo Xiaodong said: "This role is very challenging, which is very different from the role I played before." He also called it an attempt to break the comfort zone.

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling, Guo Xiaodong, and the scene was broken _ for order _ dbfc2888b8de2831fb3586201e795afa

Duling Chen Photo courtesy of the film

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling City, Guo Xiaodong, and the scene was broken _ for order _ 107d1093365458bfacaebf1a5c7150113.

Jinggangshan Photo courtesy of the film

  Although Hong Zheng played by Chen Douling doesn’t have many scenes, she shows many feminine qualities. Chen Douling also described this role as "like chamomile, it can grow in adversity, although it will be afraid but not timid in the face of enemy agents." Jinggangshan said that the role of Yang Jingchen is very hierarchical.

  In addition, actors Chen Minghao, Li Yitong and singer Chen Chusheng, the ending song "Wait for the Dawn", also specially recorded VCRs to send their blessings to the film.

The movie "Fortress" premiered in Jinggang Mountain, Chen Douling, Guo Xiaodong, and the scene was broken and decrypted _fororder_ Picture 1

Photo courtesy of the poster of the movie "Fortress" "Incoming"

  Today, the movie "Fortress" released an "incoming" poster. All the staff gathered coldly under the stormy spy city, and the hidden contradictions and conflicts added tension, and a tense momentum filled the air. Although it was a silent confrontation, the real reaction of each character in a life-and-death crisis was revealed, which made people hold their breath.

  Chen Minghao’s eyes are firm, but it is unpredictable; Guo Xiaodong’s face is unfathomable, and it makes people nervous in silence; Li Yitong’s eyebrows slightly wrinkled, full of complicated worries; Chen Douling’s eyes are bold, showing a fearless; Jinggangshan’s expression is meaningful and vaguely murderous. In addition, Song Ningfeng, An ‘an, Bai En, Zhang Aoyue, Yang Bo, Yi Heng and other leading actors also made their debut.

  It is reported that the film "Fortress" will be released nationwide on March 22, and the pre-sale has been fully opened.

For the first time in history! Security Council to discuss potential threat of artificial intelligence

  The reference news network reported on July 4. According to the Associated Press reported on July 3, the UN Security Council will hold its first meeting on the potential threat of artificial intelligence to international peace and security. The conference will be organized by Britain, which sees that the possible use of artificial intelligence in automatic weapons or nuclear weapons has both great potential and great risks.

  According to reports, Barbara Woodward, Permanent Representative of Britain to the United Nations, announced on the 3rd that the meeting to be held on July 18th is the central topic of Britain’s rotating presidency of the Security Council this month. The conference will include briefings by international artificial intelligence experts and UN Secretary-General antonio guterres. Guterres said last month that the alarm about the most advanced form of artificial intelligence was "deafening" and the loudest voice came from its developers.

  Guterres said: "These scientists and experts call on the whole world to take action, claiming that artificial intelligence is a threat to human survival, which is equivalent to the risk of nuclear war."

  Guterres announced that he plans to appoint an artificial intelligence advisory Committee in September to prepare for possible actions by the United Nations. He also said that he would respond positively to the establishment of a new artificial intelligence agency by the United Nations, and suggested taking the International Atomic Energy Agency as a template, because the agency is knowledge-based and has certain supervision rights.

  The report also said that Woodward said that Britain hopes to encourage "taking a multilateral approach to deal with the huge opportunities and risks brought by artificial intelligence to all of us" and "this will require global efforts".

  She emphasized that the benefits are enormous because artificial intelligence has the potential to help the United Nations develop projects, improve humanitarian aid operations, assist peacekeeping operations and support conflict prevention. She also said: "This may help us narrow the gap between developing countries and developed countries."

  But Woodward said that artificial intelligence also has serious security problems that must be solved. (Compile/Lu Di)

Win the future through exchanges and mutual learning: the first brand day of impact was successfully held in Shenzhen.

Recently, impact, the world’s leading partner marketing management platform, successfully held its first brand day, which also marked a milestone moment for impact in the China market. This brand day was held in Shenzhen, a city of scientific and technological innovation, and invited brand customers such as Jackery, PITAKA, UGREEN and xTool to gather at the event site to discuss the cutting-edge technologies and trends of overseas marketing and plan the future blueprint of digital marketing.

In this Brand Day event, the team of impact Greater China shared their unique views on the future of digital marketing with the guests, and revealed the new trend of industry development. Brand Day is not only a time to look back on the past, but also a time to jointly paint a new picture in the digital era of overseas marketing. Here, everyone is not only a witness, but also a creator, and jointly write a brand-new chapter in digital marketing.

Stimulate innovation and seek common future.

At the opening of the event, Jennifer Zhang, President of impact Greater China, delivered a speech: "Four years ago, impact first brought the leading marketing concept of partner marketing to China. These four years are also the four years when we rooted the concept of partner marketing in China. Time flies, the first brand day of impact finally arrived as scheduled. In this process, we experienced the joy of growth and the twists and turns of exploration with all our customers, and witnessed the vigorous development of partner marketing in China. Your support and trust are the biggest driving force for us to keep moving forward. This year is a special year, and it is also a year for us to meet the changes together. In the future, we will continue to be committed to providing better products and services to help China brands go more steadily and further on the road to the sea. "

(Jennifer Zhang, President of impact Greater China)

In the course of reviewing the past, the impact product portfolio is growing continuously. Through five successful acquisitions, impact has consolidated its leading position in the global market and demonstrated its determination to continuously improve its service level. Whether from product innovation to the construction of platform ecology, impact has been constantly evolving, creating a more complete platform solution and ecosystem for the journey of overseas brands to explore the global market.

"This impact Brand Day is not only a feast to celebrate, but also a journey of innovation. Here, in addition to sharing the use skills of impact, we can also exchange in-depth insights into the sea market and jointly explore new paths for industry development. " John Huang, Marketing Director of impact Greater China, said, "We were moved by your positive feedback, which further verified the value of holding this event. It is expected that in the future, everyone can interact with industry partners more openly and explore innovative ways of partner marketing. Looking back on the four-year process of impact, this brand day witnessed the vigorous development of partner marketing and brought new vitality to the sea-going track, especially a series of changes in the sea-going marketing track. May we continue to witness the progress of the industry together in the future and work together to create a more brilliant tomorrow. “

(John Huang, Marketing Director of impact Greater China)

Open up insights and stimulate industry resonance.

Different from the past, this activity chose the outdoor lawn as an open communication space. The event was full of enthusiasm, and the brand spirit of impact was also here in generate.

Outstanding customers from all walks of life gathered at the scene to share their successful stories and experiences of cooperation with impact. This is a customer-oriented feast, which highlights the concept of "win-win together" that impact has always had. A relaxed and interesting interactive area for product function display was set up at the scene, which created a relaxed and close atmosphere for the guests, made customers feel the unique charm of the brand in the game interaction, and promoted deeper exchanges and cooperation.

"I think this activity has gained a lot, not only have the opportunity to share experiences with peers, but also discuss the future development of the industry together." EMEET brand customers spoke highly of this activity. "The essence of partner marketing is win-win. During the cooperation with impact, we gained a lot of help, achieved income growth and achieved a win-win goal."

Talking about the situation of going out to sea, xTool brand customers believe that "in the cold environment of going out to sea, it is the best time for the brand to go upstream and insist on practicing long-term, so I am very honored to have this opportunity to continue to develop in the field of going out to sea." At the same time, she also gave her own opinion on partner marketing. "The word partner marketing actually accurately summarizes its essence. We are not a zero-sum relationship, but a partnership that works together to expand our business under the same goal."

In this digital age full of challenges and opportunities, impact Brand Day is not only an annual review moment, but also the beginning of meeting the future challenges with the vast number of overseas brands. In the future, impact will continue to uphold the concept of innovation and sustainable development, continuously improve its hard power, and provide a better cooperation experience for overseas brands.

About impact

Impact is the world’s leading partner marketing management platform. Since its establishment in 2008, it has always been committed to optimizing and upgrading the way enterprises manage all types of partnerships, including traditional alliance customers, KOL, content traffic owners, B2B and so on. The company’s powerful and constructive platform can help brands, marketing agencies, partners and consumers to establish real, lasting and mutually beneficial relationships.

In the whole process of consumer behavior, users of impact can aggregate, coordinate and optimize partner marketing projects in an efficient and transparent way, thus promoting performance growth and creating novel and diverse values for consumers. To learn how impact’s technology platform and partner marketing projects can promote the revenue growth of global corporate brands such as Wal-Mart, Uber, Shopify, Lenovo, L ‘Oreal, Fantatics, Levi’s and 1-800-Flowers, please visit official website.

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