On December 23rd, Peacock Watch Group and Yantai Guofeng Group officially signed the "Property Transfer Agreement" of Polaris Watch Group, marking that Peacock Watch Group and Guofeng Group will work together to quickly and deeply carry out comprehensive cooperation and promote the development of China’s watch industry.
Focusing on Chinese core, boosting the comprehensive upgrade of the watch industry
Peacock Watch Group has built a Chinese tourbillon watch manufacturing base in Dandong, China, with 65 years of ingenuity and ingenuity. It has mastered the design and manufacturing capabilities of mechanical movements and ultra-complex movements that represent the high-precision technical level of international watch manufacturing. Peacock "China Movement" products cover seven series such as self-designed and developed thin automatic mechanical movements and tourbillon movements, and more than 300 colors of 26 basic varieties. It has become a leading enterprise in the domestic mechanical watch movement manufacturing industry.
Peacock Watch Group Modern Factory
Polaris Watch Group was founded in 1915 and has a history of 108 years. It has become the largest mechanical clock production base in China and the most complete variety in the world. It has successively won the honors of "China’s first ten well-known trademarks", "China famous brand products", and "China time-honored brands". It has become an enterprise in the Chinese watch industry that has both movement and clock top technology, and is recognized as the Chinese "clock king" in the industry.
Polaris Watch Research Institute Company and Mechanical Clock Assembly Line
The Peacock brand and the Polaris brand are both representative Chinese national brands in the Chinese watch industry. They both focus on the independent research and development and manufacturing of China’s "core" in the inheritance of ingenuity. In order to complete the great dream of the revival of national watch brands and conform to the consumption trend of the revival of traditional culture and national tide, through integration, we will further increase resource integration, accelerate the implementation of brand strategic planning, and use "core" to promote the comprehensive upgrading of the national watch industry.
"Double drive linkage", counterattack to build China’s "watch kingdom"
In 2021, Peacock Watch Group invested in the construction of a "one million high-end mechanical watch intelligent R & D and manufacturing base" in Dandong, Liaoning. After completion, the construction area of the watch park will exceed 100,000 square meters, which will comprehensively improve the flexible production, information management and intelligent manufacturing management level of the Dandong watch industry base, and strive to create a new pattern of the watch industry with outstanding characteristics.
Peacock Watch Industry Millions of High-end Mechanical Watches Intelligent R & D and Manufacturing Base Renderings
In the future, Peacock Watch Group will empower Polaris Watch Group, with the most cutting-edge technology, equipment and perfect business philosophy, and do its best to lead Polaris Watch Group to build a modern garden factory, help it in brand technology, output value and economic benefits can be further leapt and improved, so as to make it a business card of Shandong! In the birthplace of China’s watch industry, the new glory of China’s century-old brand of watches and clocks!
With the continuous upgrading of the two industrial bases in Dandong and Yantai, it will also open up the opportunity for China’s watch manufacturing industry to become a powerhouse. Peacock Watch Group will lead Polaris Watch Group to fight the "clock & watch" linkage battle, complement each other’s advantages, combine attacks, and develop with dual drivers. Together, we will brew a new round of national core and national tide, and build China’s "watch kingdom" against the attack.
Ingenious and intelligent digitization
Dialogue with world clocks with high-end manufacturing technology
In recent years, our country’s watch manufacturing industry has gradually increased investment, strengthened research and development, and actively expanded the transformation and upgrading of "intelligent +" in the manufacturing industry. The status of China’s watch industry is also entering the core circle from the peripheral circle of the world watch industry, and gradually becoming the protagonist from the supporting role.
Peacock Watch Group and Polaris Watch Group, as two typical traditional manufacturing enterprises with a long history, have made full preparations for "overtaking the curve" in the "ingenious manufacturing digital industrial chain". Peacock Watch Industry, with its high-end core technology with independent intellectual property rights, adheres to the core concept of "excellence, precision manufacturing" and creates a new chapter of intelligent manufacturing. Polaris Watch Group has started system reform in the three business segments of "watches, clocks, and time synchronization systems" to stimulate the vitality of enterprises. At the same time, various high-tech precision timing products such as "large area time system, ship mother clock, and marine chronograph" have covered most of the technical clock markets in our country.
Peacock CLASSIC series Return of the King double tourbillon watch
Polaris clock
The two watch groups have formed a comprehensive advantage in new technologies, new materials, new processes and new equipment. In the future, Peacock Watch Group will further increase its high-end innovation and integrated innovation efforts, highlight its advantages, move from manufacturing to intelligent manufacturing, use digitalization to continuously expand into new time control application fields, and use high-end R & D and manufacturing technology to dialogue with world watches and clocks, and finally create a digital supply chain that stands tall on the world watch stage.
China core empowers China star "clock & watch" will become a legend in the future
The 108 commemorative watches jointly launched by Peacock Watch Group and Polaris Watch Group made a brilliant appearance. Several watches paid tribute to Polaris Watch Group from different angles "from the birth of Polaris in 1915 to the completion of the mixed reform in 2022". It is worth mentioning that all the commemorative watches use different characteristic movements designed and developed by Peacock Watch Group. When the Chinese "core" empowers the Chinese "star", the bright starlight is inspired to shine more intensely, and the Polaris watch heralds more possibilities in the Chinese watch market in the future with a new attitude. In the future, Peacock Watch Group and Polaris Watch Group can be expected to create a "clock & watch" double legend!
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