From car projection to headlights, why do you always want to watch movies in the car?

This seems to be a question without any doubt.

The journey is long and the driving is boring. People who want to rub hemp and play cards in an ox cart naturally have the motivation to continuously enrich the entertainment functions of the car. As one of the highlights, movies are constantly chanted by drivers and passengers.

All right, meet you. So there is a drive-in theater with FM radio and outdoor curtain, a second-best radio drama, a car mobile phone, a flat bracket, access to resources from major platforms, and a car-mounted high-definition big screen-now it’s time to compete for the screen size and quantity, one, two, three, until they are connected together.

However, with the continuous development of "out-of-car" technology (such as naked-eye 3D, VR/AR, etc.), the larger car screen can no longer satisfy people. As a result, OEMs have made great efforts to (da) follow (kai) and (nao) dong, and the "black technology" around watching movies and other entertainment projects has followed.

VR/AR stream: Audi

When it comes to black technology players, Audi definitely belongs to the first echelon.

At the 2019 International Consumer Electronics Show (hereinafter referred to as CES), Audi demonstrated its new generation of in-vehicle entertainment system, which can match the virtual entertainment content in real time according to the movement of the vehicle, and the rear passengers can experience the visual experience of the 4D cinema while the vehicle is driving.

The system is developed by Audi Electronics Venture, a subsidiary of Audi, and is responsible for the commercialization of VR technology through an open platform. In the future, the company will also provide their services to all car manufacturers and content developers. When the car is equipped with this in-vehicle entertainment system, the rear passengers can experience movies, video games and other in-vehicle interactive content in real time by wearing VR glasses.

The system can be experienced on Audi’s first pure electric product, e-tron. With the help of the Internet of Vehicles and VR glasses, when the vehicle is stationary, the rear passengers will stay in the virtual spaceship. When the vehicle accelerates, the passengers will feel the state of the rocket taking off, and all the movements of the e-tron will be synchronized in real time and mapped into the virtual experience space.

Specific to commercial applications, Audi said that the system is planned to be introduced to the market within three years.

Ideas are always beautiful. I have two biggest concerns about this technology. First, whether the content can keep up, it seems that if there are only a few films and scenes, it is easy to keep eating ash with the freshness.

Second, it is whether you will get carsick.

Window flow: modern

Also at CES, Hyundai Motor released a new virtual space touch technology, which can be used to "eat" with the window display technology, so that the car can become a small "cinema" with a slight finger movement.

In the autonomous driving concept cockpit named Autonomous Driving Interior Concept, not only the physical buttons are eliminated, but also the touch screen is eliminated. You can make a simple action of "pressing" with your fingers in the air to control the vehicle system. In manual driving mode, the window will be transparent; In the automatic driving mode, the window will automatically darken, and the surrounding conditions of the vehicle will be displayed in the form of video. When the video is projected on the window, the window will become the big screen of the car, and you can enjoy a real three-dimensional surround movie at this time.

Vehicle projection stream: Ford

Compared with the above two cool sci-fi ways, Ford’s scheme is very grounded.

It recently applied for two patents.

The first is a patent called "Portable Entertainment Support System", which will be used in the carriage of pickup trucks (such as Ford’s famous F-150).

In the patent drawing, Ford wants to add a pull-down screen and speakers on the higher crossbar, while the projector installed on the lower crossbar can turn the carriage into a mobile cinema. In addition, the TV can be installed on a higher crossbar through a common wall-mounted kit. If the truck is going to run, it is easy to remove the crossbar and store everything in the compartment.

It seems simple, but many technical parameters need to be considered in the design.

The second is a projector installed on the rear fender of a car, which can project TV or any video onto an external device. Imagine that when the sun goes down, everyone will gather around the campfire, the owner will open the tailgate of the car, and then everyone will watch movies or play video games under the stars.

In addition, the design can also provide external lighting. For example, when night falls, the projector can project light onto the table, so it is very suitable for camping or playing in the wild.

In China, car projection is not a high-frequency requirement, but with the gradual popularization of go on road trip and the increasing demand for travel and entertainment, more and more people will need this function in the future.

3D stream: jaguar land rover

It is reported that Jaguar Land Rover Group is developing a new head-up display HUD, which can play 3D images in the car. This new type of HUD can not only project real-time information like the traditional HUD, but also allow passengers to watch 3D movies safely. "Head and eye tracking technology will track users’ positions to ensure that they can see 3D pictures without wearing optical/shutter 3D glasses or providing a separate screen for each passenger."

The concept of 3D cinema also reflects Jaguar Land Rover’s confidence in the future sharing and driverless trends.

Many suppliers are also keen on the research and development of naked-eye 3D, holographic projection and other technologies. For example, Bosch recently launched a brand-new 3D display product. The display screen can generate a very realistic three-dimensional effect, which allows the driver to capture the on-screen information more quickly. When parking, the realistic display screen allows the driver to judge the remaining space between the vehicle and the wall more intuitively and effectively. In addition, naked-eye 3D can also play a big role in the field of map navigation.

These technologies will produce amazing results when applied to entertainment systems. However, like other forms, it may encounter the problem that the content cannot be updated quickly with technical means. At the same time, when the picture and content are more complicated, it is also a test for the hardware and computing power of the car machine.

Headlight flow: Mercedes-Benz /WEY

This is a school whose concept is well understood but whose technology still needs to be worked hard.

Simply put, it is to let the traditional car headlights evolve and evolve again until it can be used as a projector-that is, the application of lighting digital projection technology in car lamps.

Nowadays, Mercedes-Benz’s Digital Light technology and domestic brand WEY’s intelligent pixel headlight concept have been able to project words, traffic signs and more complex graphics.

At present, the main application of this technology lies in the safety assistance and reminder during driving. The entertainment function is just an adjunct to the icing on the cake. However, who can guarantee that a very interesting new gameplay will not be born with the breakthrough of a certain technology in the future? After all, when it comes to headlight projection, many people’s subconscious reaction is still "that can be used to show movies."

Advantages and disadvantages of watching movies in the car

The benefits are obvious. It is not limited by the region, has good privacy, can kill time (especially when the electric car is charging), and can also coax children and so on.

The disadvantages mainly focus on the safety problems during driving-it will distract the driver’s attention to some extent. Before autonomous driving is realized, greedy eyes will also be a big problem. After all, people sitting next to you laugh at pigs from time to time while watching movies and drinking coke, but they are driving hard, which will inevitably lead to psychological imbalance. Autopilot. Come on.

Of course, some people say that watching movies with an electric car will consume electricity and shorten the cruising range, so it is suspected of raising the bar.

It can be seen from all kinds of "schools" of technology that the application of technology is becoming more and more diversified-one technology is no longer specially designed for a certain scene, it can be used for entertainment, and it can also be used to improve security or information systems. With the "mixing" of technology, multiple systems in the car gradually blend into an organic whole, which is no longer so distinct.

And this may be the performance that the intelligent era is about to open.

10th National Fitness Day: National Fitness for a Better Life.

  Xinhua News Agency, Beijing, August 8th: National Fitness, Starting from a Better Life — — Written on the occasion of the 10th National Fitness Day.

  Xinhua news agency reporter

  August 8th is the 10th National Fitness Day in China. In recent years, the promotion of national fitness has changed people’s way of obtaining health from passive to active, with more diversified fitness methods and more abundant fitness venues. With the increasing expectations of the people for a better life, it also puts forward higher requirements for the development of fitness. Experts believe that to build a healthy China, we should start from further popularizing the national fitness campaign.

  From "Want me to Fitness" to "I Want to Fitness"

  Lou Qi, 27, works in a bank in Shanghai. She was seriously ill a few years ago. According to the doctor’s advice, she began to "soak" in the gym for rehabilitation training, and her physical condition has improved significantly. Nowadays, fitness activities at least three times a week have become a part of her busy life. "Taking fitness as a habit is increasingly inseparable." Qi Qi said.

  In Harbin in midsummer, every evening, the Songhua River is brightly lit, and square dance and model walk become a scene along the river. Jia Xiuzhen, 70 years old, and her sisters are dressed in fine clothes, and they dance happily with the melodious music. In her view, insisting on exercising to keep yourself young and choosing a fitness method that suits you is making the life of the elderly more calm and elegant.

  The "Green Paper on Healthy Shanghai" recently released by the Research Center for Health Economy and Urban Development of Shanghai Academy of Social Sciences pointed out that the time for Shanghai citizens to participate in physical exercise has increased greatly, and the proportion of people who regularly participate in physical exercise has also increased.

  Zhou Lijun, deputy director of the Department of Physical Education, College of Education, Zhejiang University, believes that with the development and progress of society and the improvement of people’s lives, people’s awareness and demand for fitness and leisure are constantly increasing. Compared with the high medical cost, low-threshold fitness exercise has become an important way for people to relax and adjust their bodies. There are various ways of fitness, and the fitness effect is improved. More and more people are realizing the transformation from "I want to exercise" to "I want to exercise".

  Public space+online platform fitness places are open and diverse.

  With the concept of "want to keep fit", we should consider "where to keep fit" next. From expanding public sports space to opening up the field of mobile internet, there are frequent "coup" of national fitness in various places.

  In Binjiang District of Hangzhou, running, brisk walking and cycling on Wentao Road on the south bank of Qiantang River have become "reserved programs" for many residents after dinner. The red and blue runway at the foot is built by the river, just like a staff embedded in the river embankment, and people are transformed into smart notes.

  The person in charge of the Planning Department of Housing and Urban-Rural Development Bureau of Binjiang District, Hangzhou introduced that Wentao Road used to be just an ordinary lane along the river. Now, after overall planning, it is divided into four parts: promenade, running lane, cycling lane and motor vehicle lane, which are used by people with different sports needs. The overall length is 15.5 kilometers.

  Zhao Xinlin, a citizen of Hangzhou who comes to run by the river every day, said: "In the past, the floor tiles were not flat, so it was better to run with a plastic track, which was also conducive to protecting the knees."

  In Hefei, Ma ‘anshan and other places in Anhui, some school sports venues began to open to the society and equipped with electronic monitoring equipment. While meeting the fitness needs of the surrounding people, it also ensures the safety of the school.

  In addition to the development and utilization of existing sports venues, some areas also want space under the bridge. Qianjiang Century Park in Hangzhou was conceived from the bottom of the Shanghai-Kunming high-speed railway bridge, forming a stadium covering an area of about 3,000 square meters, including a number of basketball courts, a badminton court and a number of table tennis tables. "The park under the bridge has become a basketball ‘ Home ’ It is a cool thing. " Chen Sheng, a Hangzhou citizen, said.

  In Chongqing, the emergence of a 24-hour intelligent gym has attracted a group of young people. 24-hour self-help fitness, charging by the minute, not only meets the needs of fitness enthusiasts with uncertain time, but also integrates the fitness fun of mobile Internet.

  Shanghai is promoting the deep integration of national fitness and national health, focusing on grassroots communities, improving sports facilities around citizens, and constantly strengthening the construction of "15-minute community sports life circle"; Carry out publicity and promotion activities of scientific fitness knowledge and skills, explore and promote the work mode of combining sports and medicine such as chronic disease exercise intervention, physical examination and physical examination, and accelerate the improvement of modern public sports service system.

  Building a healthy China, we are still on the road.

  With the improvement of living standards, people’s health awareness has also been continuously enhanced. Next, how to build a healthy China and realize a national fitness power?

  Lu Xiaocong, a professor of sports sociology at Shanghai University, believes that in order to turn fitness into a national habit, we should first take the construction of sports venues and facilities as the focus of improving the public service system of national fitness and provide adequate and convenient fitness space for the people. At the same time, innovation mechanism, integration of resources, support at the policy level, fully mobilize the autonomy of people’s sports associations, and make up for shortcomings in talents and funds.

  "Without the health of the whole people, there will be no overall well-off." Zhou Lijun pointed out that, as an important cornerstone of the construction of healthy China, national fitness will change the way of obtaining health from passive to active, prevent diseases before they happen, and keep people’s physical, psychological and social behaviors in good working condition, which is an important way to realize the "fitness dream".

  In order to promote the sustainable development of health undertakings, people in the industry suggest that while reasonably increasing the effective supply of social sports resources, the government should plan the sports industry in a scientific, orderly and long-term manner, avoid industrial duplication, actively play the role of the market, boost the development of the fitness and leisure industry, and constantly optimize and upgrade the fitness consumption and service items.

  When it comes to the carrier of national fitness activities, some netizens think that some sports activities are mostly routine and exhibition, and more daily activities suitable for the people should be developed to enhance the "cost performance" and "gold content" of fitness activities to stimulate the enthusiasm and enthusiasm of national fitness.

  At present, with the continuous progress of intelligent technology, intelligent sports industrialization can effectively improve the quality of sports and increase the high-quality supply of sports resources. Some insiders pointed out that the government should further support and develop "internet plus Sports", making it a new trend of mass fitness and a new kinetic energy of economic development, and adding new vitality to national fitness. (Reporter Yang Siqi, Tang Tao, Zhou Chang, Chen Aiping, Huang Kaiying)

Investigation on the chaos of 9-valent HPV vaccination: it is hard to find a seedling in the community, and the online "yellow cattle" price increase is rampant.

  HPV (human papillomavirus vaccine) vaccine reservation market "yellow cattle" is active. Recently, Qing Liu (pseudonym), a citizen of Guangzhou, also saw relevant news in the circle of friends, "There are still a few 9-valent HPV vaccine appointments this week. Inoculation community: XX Community Hospital, Panyu District; Vaccine: 1331/ needle ×3 needles, paid at the community hospital, with an appointment service fee of 3,000 yuan, and paid at Noah’s clinic. "

  In fact, there is no need to pay extra fees for booking vaccination through the official platform. However, due to the long-term shortage of nine-valent HPV vaccine, it is often "second light" after the number is released, and the huge market has also spawned a large number of "vaccine scalpers".

  Recently, the reporter of national business daily called the Noah Medical Public Telephone Consultation mentioned above as a consumer. The other party said that the supply of 9-valent HPV vaccine in Guangzhou is tight at present, and only Panyu District has seedlings for the time being, but individuals can’t go to community hospitals. The secret lies in the "service fee". "If we make an appointment here, the community will also charge a certain fee, which is included in the reservation price of 3,000 yuan."

  The reporter also noticed that the "vaccine scalpers" who provide the booking service are rampant on different social platforms. How can they use invisible hands to make profits in the state of "no seedlings" in community medical institutions? How does this gray interest chain around the nine-valent HPV vaccine move the rights and interests of the general public? Who should be responsible for the repeated violations of scalpers?

  Some private hospitals call it "channel fee", which can be inoculated in community hospitals.

  Qing Liu hasn’t grabbed the 9-valent HPV vaccine, but she is dubious about the "scalpers" in her circle of friends. According to the picture information sent by the intermediary in the circle of friends, Noah Medical can provide the "Zhenai Women’s Health Management Package" with 2 outpatient visits by gynecologists, 1 ultrasound examination and 1 tooth cleaning maintenance, and give an additional HPV9-valent vaccine (three needles) to make an appointment.

  On February 23rd, the reporter of national business daily called the contact number on Noah’s medical publicity picture as a consumer, and the other party clearly stated that the supply of 9-valent HPV vaccine in Guangzhou is tight at present, and only Panyu District has seedlings for the time being. Noah’s medical can make an appointment in the community hospital on behalf of the consumer, and the corresponding appointment fee is 3,000 yuan, including three items with a total price of 2,000 yuan. If the appointment is successful, the consumer needs to pay the vaccine fee of 1,331 yuan/needle to the community hospital separately, and the total cost of 3 needles is 3,993 yuan.

  In the introduction of employees, this service has no "gift" nature — — "In the past, the service fee for our 9-valent HPV vaccine was 3,000 yuan, but some customers felt that the price was more expensive before adjusting it to give away the rest of the items."

  As if afraid that the reporter didn’t understand, the employee said again, "That is, we will help you to get vaccinated in a community hospital, and you have to pay the (vaccine) fee to the community hospital." When the reporter further asked which community he could go to for vaccination, the other party’s answer was vague, only revealing that one of the community health service centers had a relatively large supply.

  However, when the reporter inquired about Guangdong official vaccine platform "Yuemiao" and WeChat official account, a community health service center in Panyu District, Guangzhou, he found that it was impossible to make an appointment. After the reporter called, he was told that the application qualification is free and the injection will be charged.

  Since the community is "seedless", how do private hospitals make appointments? The aforementioned Noah medical staff said that there are very few nine-valent HPV vaccines now, and too many people make appointments. "I can’t make an appointment in a community hospital. If we make an appointment here, the community will have to charge a certain fee, which is included in the appointment price of 3,000 yuan."

  When the reporter showed that the price was too high, the person said that if you want to enjoy the 9-priced HPV vaccine reservation service at a cheaper price, you can choose another package with a price of 2,500 yuan. The difference from the 3,000-yuan package lies in the different inspection items, but it is still very cost-effective compared with other options in the market.

  What is the "channel fee" and whose pocket does it fall into? The person did not give a more detailed explanation, only reminded reporters, "Now you go to many institutions outside to make an appointment, and they say that you can get 3 shots, but you can’t guarantee that all 3 shots will be made on time, but we can guarantee it." It also asked reporters when they want to vaccinate, and they can choose the vaccination time relatively freely.

  On the afternoon of February 24th, national business daily tried to interview Noah Medical, but as of press time, he didn’t get a reply.

  On February 25th, the reporter called Noah’s medical consultation telephone again as a consumer, and the wiring staff also said that the reason why Noah could help make an appointment for customers was "to operate through institutional channels" and "to cooperate with community hospitals". "If some customers don’t want to pay the appointment fee, they can only queue up slowly by themselves, and there is no such priority (vaccination) service".

  Alternative "intermediary": bundling medical examination packages

  In addition to the "intermediary" like Noah Medical, some private medical institutions regard HPV vaccine as a "cash cow" for drainage.

  In public medical institutions, the price of 9-valent HPV vaccine is 1,318 yuan/piece, and a total of 3,954 yuan is required for three doses. However, in many private hospitals, the vaccination of 9-valent HPV vaccine requires a medical examination package, and the total cost needs 5,000-6,000 yuan.

  At the beginning of February, the chaos of bundling the "medical examination package" when private hospitals inoculated with the nine-valent HPV vaccine appeared on the hot search. On February 6th, the reporter of national business daily called Beijing Jiahe Women and Children Hospital (hereinafter referred to as "Jiahe Women and Children") for consultation as a consumer, and obtained the link of the nine-valent HPV vaccine medical examination package sent by employees.

  At that time, the package price was 5680 yuan, of which only two were clearly marked, namely the price of 9-valent HPV vaccine was 3894 yuan (3 needles), and the vaccination fee was 75 yuan; The rest of the price comes from blood routine, urine routine, four items of kidney function, five items of blood lipid, eight items of liver function and four items of virus, and the service fee of gynecologists.

  On February 6 th, Jiahe women and children 9-valent HPV vaccine physical examination package Image source: Jiahe women and children employees

  When the reporter asked if the 9-price HPV vaccination service could be purchased separately, Jiahe women and children employees said that "the cost of three shots of vaccination alone (vaccine+vaccination fee+service fee) is 5469 yuan", which is not much different from the price of the bundled medical examination package.

  On the same day, the reporter also randomly called Beijing Mingde Hospital, Beijing Wuzhou Women and Children Hospital and many other private hospitals that provided 9-priced HPV vaccination services on public comments, and found that these private hospitals can be roughly divided into two categories, one is represented by Jiahe women and children, and the package provided includes a number of medical examination items, and some said that "(other items) can be abandoned, but no refund can be made"; The other category, represented by Beijing Mingde Hospital, clearly indicates that the package price only includes the cost of 9-valent HPV vaccine, vaccination and service fees, and does not include other testing services.

  In addition, some hospitals are similar to Noah Medical, and the package fee includes the appointment fee. The difference is that they also provide vaccination directly.

  On February 23rd, the reporter of national business daily clicked on the package link of Jiahe women and children again. The original package content was replaced by the cost of 3 shots of vaccine, vaccination fee and doctor service fee. The total package price was 5369 yuan, but the items were not clearly marked.

  The reporter’s search for "9-valent HPV vaccine" in the public comment also found that no longer merchants package and sell 9-valent HPV vaccine with other physical examination items, but the price of 3-needle vaccination is still between 5,000 yuan and 6,000 yuan, which is 50% more expensive than that of public hospitals.

  Cracking the "yellow cattle" needs to start from two aspects: open source and supervision.

  The contradiction between supply and demand of HPV vaccine has a long history. The data shows that the 9-valent HPV vaccine supplied by Merck to China is increasing every year. According to the semi-annual report of Zhifei Bio in 2022, in the first six months of last year, the number of 9-valent HPV vaccines issued by Merck was 9,298,700, a year-on-year increase of 379.34%.

  However, according to the age range from 9 to 45, the number of women with HPV vaccine in China may exceed 300 million, and the gap between the vaccine that can be put on the market and the vaccination demand is very wide, and the number of people who can be vaccinated is less than 1% of the total. In addition, the production process of 9-valent HPV vaccine is complicated, and the production cycle takes four years, so it is difficult to keep up with the huge demand in China in a short time.

  Earlier, some media reported that some citizens in Shanghai made an appointment for a 9-valent HPV vaccine and were told to wait for 3 to 5 years.

  "It is a situation where there are not enough porridge, and there are less than 10 million in total. Some communities may have 10 branches and 8 branches a month, but the reservation platform is for the whole province, even if there is no ‘ Cattle ’ It is also a second light. " An industry insider familiar with the vaccine distribution mechanism told national business daily that the high demand for 9-valent HPV vaccine is just like the train ticket in Spring Festival travel rush, mainly due to the imbalance between supply and demand. As for why private hospitals seem to have more stocks, it is mainly because the price is expensive and there are relatively few people to vaccinate.

  Because of this, some school-age women will choose high-priced services. According to the data of the first hour of the pre-sale of Tmall double 11 in 2022, the pre-sale amount of HPV vaccine reservation increased by over 600% year-on-year.

  It is also the huge demand of young women for nine-valent vaccine that provides huge profit space for cattle. This situation has been reported in recent years, but why is it repeatedly banned? Where did the scalper exploit the loophole?

  "Now I use the ID card to make an appointment with the APP, and the data is in the CDC. It is estimated that it is to prevent related households and scalpers." A doctor from a basic medical institution told the reporter of national business daily that the supply and demand of nine-valent vaccine in his area are relatively balanced, and all the people who want to fight can basically grab the number. The "yellow cattle" still exist in some places where vaccines are difficult to grab. The "channel fee" is basically the same as that of a 3-needle vaccine. The "scalper" is profitable and definitely willing to take risks. Some people don’t want to wait, but they are definitely willing to pay a high price to "go through the back door".

  The doctor of another county-level hospital told reporters that the supply of 9-valent or even 4-valent vaccines in his area is in short supply. The hospital has received an appointment system before, but it has not been publicly launched because of the small number of vaccines. At present, it still continues the tradition of paper registration. The appointment only needs to leave the name and phone number. After the CDC issues the vaccine, the hospital will call the appointment person in the order of appointment to inform them to come to the hospital for vaccination.

  It is not difficult to find that online data of this paper appointment and vaccination results are difficult to get through. Even if there is no appointment, as long as accurate identity information is input when vaccination, the vaccination information will also be synchronized to the vaccine platform developed by the Health and Health Commission, leaving more room for "yellow cattle".

  The doctor also said that he had heard that some people were doing this business in big cities, but no one had done it in the county, "because there are too few seedlings."

  The reporter of national business daily learned that many regions are exploring a more scientific, fair and open vaccine distribution mechanism. At present, most regions make an appointment to vaccinate HPV vaccine through APP, but users can only see whether each region has a number, and if they don’t grab the number, they have to wait for the next round. They don’t know how many vaccines can be grabbed or how many people are grabbing it.

  At the "two sessions" in Shanghai in 2022, Chen Songju, a representative of the Municipal People’s Congress, suggested that the scientific management mechanism of HPV vaccination should be standardized, and the appointments of community vaccination clinics with various prices should be included in the "follow-the-bid" online platform, and personal review materials should be submitted online to generate an appointment demand list. At the same time, the progress can be checked, such as how many people are waiting in line and the estimated waiting time for vaccination. She also suggested that the development and investment of HPV vaccine should be increased, and the dosage and vaccination data of HPV vaccine in community clinics in this city should be regularly publicized.

  Xu Tianyu from the College of Science and Technology of Jiangxi Normal University suggested that it is urgent to realize "vaccine freedom" from two aspects: "open source" and "supervision". On the one hand, the number of HPV vaccines needs to be increased. In addition to imported vaccines, the research and development of domestic HPV vaccines needs to be accelerated, so as to solve the dilemma of "one vaccine is hard to find" as soon as possible. On the other hand, the market supervision administration should standardize management, strictly investigate the source channels of vaccines and standardize the sales channels of vaccines. Only in this way can we break the interest chain of bundled sales.

Behind the Creation: From fire and ice to Game of Thrones

  "The smell of people is floating in the night wind. The wolf spirit stopped under a tree and sniffed, and the gray-brown fur was covered with mottled shadows … …” This is the beginning written by george martin, an American writer, in the fifth volume of the series fire and ice, The Dance of the Magic Dragon. The fifth volume is the latest volume of this series of novels, published in 2011. "fire and ice" tells the story of the power struggle of lords and the invasion of human beings by aliens on an imaginary continent called Westeros.

  On May 20th, the last episode of the TV series Game of Thrones, which was adapted from the series novel fire and ice, officially ended. The story of ice and fire is still in Martin’s mind, in the crazy expectation of hundreds of millions of readers around the world.

  The Far Country

  As a kind of fantasy novels, serious fantasy novels are widely welcomed by readers. The content of this kind of novels is built in an overhead world, some of which are different from the real world in terms of things and rules. Some of the overhead worlds are completely overhead, such as fire and ice and terry pratchett’s Dish World. Others are based on the real world, such as Rowling’s Harry Potter and Lewis’s The Legend of Narnia. These novels not only have great influence in the field of literature, but also their stories are widely circulated through film and television dramas.

  In fact, Martin’s first famous works were not fantasy novels, but science fiction. He was born in a dockworker’s family in New Jersey. In such a growing environment, he saw ships of various countries flying flags in the harbor every day, which made Martin dream of going to distant countries when he was a child.

  Martin was born in 1948 after World War II. At that time, Jack Kerouac, an American writer, put forward a literary concept, that is, the "beat generation", which questioned the old literary "routine" at that time. After World War II, great changes have taken place in the field of traditional literature, and literary forms have been constantly innovated. Superhero comics have also influenced Martin’s childhood. His earliest debut was related to comics, and he won the Avery Award in 1965 — — An award that is very important in the minds of comic book fans.

  But like Martin’s characters, the author’s life has not followed the rules. After that, he began to write science fiction, and was nominated for Hugo Award and nebula Award. By 1975, Martin was already a well-known science fiction writer, and won the Hugo Award for Best Novelette for Song of Leona.

  "The oldest of them is undoubtedly the solemn giant city built on the sacred mountain and rusty red." This is not the red castle in the palace in fire and ice, but the "Rome" of the Saint Croats in Song of Leona. Nowadays, when many readers find this book because of fire and ice, they will find many amazing contents, not only the names of Rob and Leona, but also the characters named after these two names have played an important role in the story of fire and ice. More importantly, the attitudes of different characters in the story towards death are amazing.

  Finally, The Game of Thrones, the first volume of the fire and ice series, released in 1996, won Martin the Hugo Award for novella and the World Fantasy Award for its "Dragon Blood" chapter, which is the highest award in fantasy literature. Then several other volumes published in succession also won the literary award. The second volume "The Disputes of Kings" and the third volume "The Storm of Snow and Ice" all won the track award for best fantasy novel.

  The blueprint of history

  In the novel fire and ice, it is common for the main characters in a certain chapter to die in the plot, even including the POV characters from the perspective of the chapter. In TV series, the total number of dead characters even exceeds the detective cartoon "Detective Conan", which makes readers worry about it, so that technical university of munich even developed a set of computer algorithms to predict the chances of each character’s survival.

  The death of the main character is the difference between fire and ice and the past fantasy novels, and the main character no longer has the so-called "protagonist aura". There are eight Duke Starks in the beginning of fire and ice. By the fifth episode of the eighth season of the TV series, only four people have survived. Even the survivors have experienced all kinds of pains and even disabilities. This kind of writing, which is different from the heroic storyline and happy ending of fantasy novels in the past, has attracted more readers and made the story more possible.

  In 1990, Martin, who was unhappy as a screenwriter in Hollywood, began to write novels again. Now people know the story that a picture suddenly appeared in his mind: "A direwolf was stabbed to death by antlers, leaving a few little wolves, which were later taken to be raised by a group of children". This picture is also the plot in Game of Thrones, the first volume of fire and ice.

  What many people don’t know is that literary creation needs not only a flash of creativity, but also a lot of accumulation. As a teenager, Martin, who was addicted to books, read a lot of historical and literary books, which is very similar to his idol Tolkien. Martin was also called "Tolkien of America" by literary circles. Many fantasy stories have realistic historical blueprints. People can find the plots in Nordic and Germanic myths from Tolkien’s novels, while what readers read from fire and ice is wars of the roses.

  In a sense, many contents in fire and ice can be found in the history of wars of the roses. For example, the York family and house of lancaster, both sides of wars of the roses, can correspond to the Stark family and the Lannister family who fought against each other in the novel. The badges of the two families are similar to those in the novel, and the color is also one white and one red. In the civil war that lasted for 30 years in history, a large number of nobles were killed, and some families even lost their children.

  In 2011, Martin was named one of the top 100 people of the time by Time magazine, and Steve Jobs was on the list in the same year.

  Future highlights

  The story of "fire and ice" is also based on the land of the seven kingdoms on the continent of Westeros. From the king to the lords of various families, a power struggle is staged. In the story, even ordinary people staged the plot of the power struggle between the king and the lords abroad on the stage, which is quite interesting. The frozen Great Wall in the north can not help but remind people of the famous Great Wall of Hadrian in Britain. The motto of the Iron Islands is "Forcible is better than hard work", and there is also the shadow of Viking.

  Before fire and ice, The Lord of the Rings’s The Legend of Narnia and Harry Potter were considered as the three classics in fantasy literature. The authors of all three novels were British, and the last two novels related to the real world all took place in Britain. Although fire and ice has the shadow of British history, the author has become an American, and the depth of discussion goes beyond the British background itself, such as the controversy caused by Queen Daenerys’ abolition of slavery in Miriam City.

  After the TV series Game of Thrones is over, enthusiastic readers expect the sixth and seventh volumes of the novel to come out as soon as possible, and there is a new worry. What should they look forward to in the future?

  From the release of the first film in The Lord of the Rings in 2001 to the end of the TV series Game of Thrones today, in the past 19 years, film and TV technology have promoted the development and popularization of serious fantasy novels, and even started to influence the story process of fantasy novels. Now, when these classic fantasy novels have been put on the screen, whether people will continue to pay attention to fantasy novels in the future and whether there will be world-class fantasy writers who are not native English speakers in the future will be the next literary highlights.

The Japanese animation new work "The Son of the Weather" is popular in China, and the original novel is sought after.

The Japanese animation new work "The Son of the Weather" is popular in China, and the original novel is sought after.

Photo courtesy of the organizer of the novel "The Son of the Weather" (Simplified Chinese Version)

  Zhongxin. com, Guangzhou, November 3 (Reporter Jun Guo) The new work "The Son of the Weather" by Makoto Shinkai, a well-known Japanese animation director, was released in China on November 1. The first day’s box office performance was good, and the popularity of online topics continued to rise. With the popularity of movies, the original novel written by Makoto Shinkai has attracted much attention. The simplified Chinese version of the novel has a circulation of over 350,000 copies in the first month.

  On the afternoon of the 2nd, Guangzhou Tianwen Jiaochuan Animation Co., Ltd., the producer of the simplified Chinese version of The Son of the Weather, invited Lin Qinghua, an associate professor and translator of the School of Foreign Languages of Guangdong University of Technology, to hold a translator sharing meeting in Guangzhou Yanjiyou Bookstore to share the "Makoto Shinkai World" in The Son of the Weather.

Photo courtesy of the poster organizer of the movie "The Son of the Weather"

  "The Son of Weather" tells the story of how boys and girls, teased by fate, choose their own way of life in an era when climate control is out of control. The picture is beautiful, showing the beauty of breezes and images everywhere, with a strong personal style of Makoto Shinkai. His new work not only describes the growth of adolescent boys and girls, but also attempts to explore various conflicts between gain and loss, life and death, innocence and sophistication, personal wishes and social expectations, acting against nature and Taoism. Makoto Shinkai, with the help of delicate characterization and skillful dramatic conflict techniques, has aroused readers’ and fans’ thoughts.

  In fact, The Son of the Weather itself is Makoto Shinkai’s response to social evaluation. In the postscript of the novel of the same name, he said that the new work is not a traditional story, but your name three years ago. After the big heat, he thought about different evaluation voices from all walks of life.

The Translator Sharing Meeting of The Son of the Weather was held in Guangzhou.

  "Movies are not school textbooks." In the postscript of the novel, Makoto Shinkai wrote, "I want to narrate in a language different from textbooks, politicians and critics. I want to write stories with standards different from morality or education. "

  Makoto Shinkai is famous for the animated film Your Name. "and widely known. "Your name. "Not only was it included in Japanese film history with a box office of over 25 billion yen, but its original novel also became one of the best-selling books in Japanese library department in 2016 with a record of exceeding one million copies.

  According to the staff of Tianwen Jiaochuan, the simplified Chinese version of the novel "The Son of the Weather" was launched in Guangzhou and Shanghai at the same time on October 2. As of October 28, the circulation of the novel has exceeded 350,000 copies, ranking first in the sales list of JD.COM youth literature.

For the first time in history! Security Council to discuss potential threat of artificial intelligence

  The reference news network reported on July 4. According to the Associated Press reported on July 3, the UN Security Council will hold its first meeting on the potential threat of artificial intelligence to international peace and security. The conference will be organized by Britain, which sees that the possible use of artificial intelligence in automatic weapons or nuclear weapons has both great potential and great risks.

  According to reports, Barbara Woodward, Permanent Representative of Britain to the United Nations, announced on the 3rd that the meeting to be held on July 18th is the central topic of Britain’s rotating presidency of the Security Council this month. The conference will include briefings by international artificial intelligence experts and UN Secretary-General antonio guterres. Guterres said last month that the alarm about the most advanced form of artificial intelligence was "deafening" and the loudest voice came from its developers.

  Guterres said: "These scientists and experts call on the whole world to take action, claiming that artificial intelligence is a threat to human survival, which is equivalent to the risk of nuclear war."

  Guterres announced that he plans to appoint an artificial intelligence advisory Committee in September to prepare for possible actions by the United Nations. He also said that he would respond positively to the establishment of a new artificial intelligence agency by the United Nations, and suggested taking the International Atomic Energy Agency as a template, because the agency is knowledge-based and has certain supervision rights.

  The report also said that Woodward said that Britain hopes to encourage "taking a multilateral approach to deal with the huge opportunities and risks brought by artificial intelligence to all of us" and "this will require global efforts".

  She emphasized that the benefits are enormous because artificial intelligence has the potential to help the United Nations develop projects, improve humanitarian aid operations, assist peacekeeping operations and support conflict prevention. She also said: "This may help us narrow the gap between developing countries and developed countries."

  But Woodward said that artificial intelligence also has serious security problems that must be solved. (Compile/Lu Di)

Is it really affordable or is there a trap? Is free broadband really a good deal?

  Handling a mobile phone number can not only make phone calls and send text messages, but also bind broadband accounts and get free broadband — — This "mobile phone package+free broadband" model sounds practical and cost-effective, and is favored by many consumers. Mr. Liu, a Shanghai citizen, chose a similar communication package. He told the author that the primary reason for his choice was "feeling very cost-effective".

  However, some users said that without their knowledge, the free broadband that was handled a year ago began to be charged quietly, but it was difficult to cancel it. Is the "free broadband" package really affordable or is there a "trap"? What problems should consumers pay attention to when choosing this kind of business?

  "Package" is not for everyone.

  Data show that at the end of 2018, the number of fixed Internet broadband access users in China reached 407.38 million, an increase of 58.84 million over the end of last year. Free broadband and preferential packages vigorously promoted by major operators are indispensable. Operators seize market share through free broadband, which makes giving free broadband to mobile phone packages increasingly become a mainstream communication package type. However, when different consumers choose this kind of package, the experience is very different.

  Yan wang, who lives in Zhengzhou, Henan Province, has been using a mobile phone to bind broadband services for three years. "The free broadband given in the mobile phone package is no problem to use, and the mode of automatic monthly payment also provides convenience for users." Yan wang said that when he first moved into his new home, he packed a set meal with the recommendation of the salesman. "Do broadband alone for a month to 40 yuan; Tied together, the telephone bill and broadband add up to 68 yuan every month, and I feel that the price is still very affordable. "

  However, Cui Le, a junior at Wuhan University, is not satisfied with the same "free broadband" business. Under the propaganda of the communication company, Cui Le and several roommates handled a set meal together. However, after a period of use, Cui Le found that the given broadband service was not suitable for campus use: the database purchased by the school could not be used, and the teaching platform could not be logged in. But at the beginning of the business, no one told them that such problems might occur. After several months of continuous deduction, Cui Le and several roommates felt "lost" and had to go to the business hall at the same time to unsubscribe from the business and cancel their mobile phone numbers.

  Be careful of "default automatic renewal"

  The author’s investigation found that consumers’ dissatisfaction with the "mobile phone package+free broadband" model is mainly reflected in the following aspects:

  Free broadband is difficult to meet the needs of specific groups. Like Cui Le, many students in school have been troubled by the incompatibility between free broadband and campus network, which leads to the helplessness of going to the library to "surf the internet" when there is broadband in the dormitory.

  Most free broadband packages are automatically renewed by default, which is unreasonable for users who don’t want to use broadband continuously. Netizen "john young" vomited on the social network that his phone bill somehow rose to the monthly 300 yuan. Only after inquiring did he know that the free broadband he had received had expired, but the service did not terminate, but he continued to deduct money.

  For users who want to unsubscribe, change packages or "port number transfer", the process is relatively troublesome. Xiao Zhang, who studied at the Central Academy of Fine Arts, applied to the operator for changing the lower tariff package in early 2018, but it has not been changed successfully so far. "The salesman first said on the phone that he would help me change it and take effect the next month, but then I found that the previous package had been automatically renewed for one year. To cancel the contract, I can only go to the business hall where the number belongs. My mobile phone number is from my hometown in Henan. It is impossible to go back from Beijing just to change the package. "

  "port number transfer" forced operators

  Can consumers avoid the above troubles while enjoying the preferential treatment? During the interview, Xu Li, a staff member of China Unicom, suggested that consumers should fully understand the package and contract before buying. "In order to avoid unnecessary troubles, users must carefully read the terms of the package contract before or during the handling of such bundled packages, and ask for early termination, ‘ Port number transfer ’ , due fees, etc., and then make a choice based on your own situation. " Xu Li said.

  In response to the problem of automatic fee deduction, Liu Chunyan, an associate professor at Tongji University Law School, pointed out that mobile phone operators and users signed service contracts. If the operator does not inform the user and changes from free to charge, it is a unilateral change of the contract, which is a violation of the contract and constitutes a breach of contract. Furthermore, taking the form of automatic deduction unilaterally also infringes on the property rights of users, which constitutes infringement.

  The promotion of "port number transfer" is also forcing major operators to improve network quality and service level as soon as possible. On May 21st, at the policy briefing in the State Council, Chen Zhaoxiong, Vice Minister of the Ministry of Industry and Information Technology, pointed out that users should be guaranteed to fully enjoy the rights and interests of "port number transfer" and ensure that "port number transfer" will be realized nationwide before November 30th this year, so as to truly "take the number in hand and leave when you say it".

  Xu Li believes that "port number transfer" has brought great challenges to operators. "In the future, we will optimize the package and simplify the products from the user’s point of view." Yan wang said with emotion: "‘ Port number transfer ’ The times are coming, and operators should think more about how to make good products. Users should be informed of the package terms more transparently, instead of using ‘ Free broadband ’ Wait for the gimmick to tie the user. "

Indian media: American anti-China science and technology war is groundless and tantamount to self-destruction

  India’s "QRIUS" website article on May 23, the original title: The US anti-China science and technology war is unfounded and tantamount to self-destruction. For American companies, financial giants, high-tech industries and consumers, President Biden’s expansion of the technology war is bad news. Over time, this will damage the Asian recovery and the global economic prospects.

  Recently, the Biden administration sent two senior officials to "explain" that the United States is not seeking to decouple from China (in fact, the United States seems to be doing so). However, neither Finance Minister Yellen nor Assistant to the President for National Security Affairs Sullivan answered how Washington plans to restrict technology transfer and investment in China. This encourages the view that the new measures of the United States may harm investors and disrupt the world trading system. At the beginning of 2021, Anne Kruger, a former WTO economist, warned that the US practices were "bullying China in trade, foreign investment, cyberspace, e-commerce, intellectual property rights, the South China Sea, the Taiwan Strait and other matters." The U.S. measures (aimed at China’s suppression) have produced extensive and aimless negative effects, especially when the U.S. economy is teetering on the brink of recession. No matter what strategy the Biden administration adopts, the long-term economic challenges of the United States have just begun, and the war on science and technology will make the situation worse.

  In addition to prohibiting American companies from making foreign investments in China’s technology enterprises, Biden’s administration is also trying to restrict the types of technologies sold in China. As high-end semiconductors become the initial focus, the restrictions will be extended to artificial intelligence, quantum computing, electric vehicles and rare earth metals; In short, those emerging industries in the future. Ironically, American companies and financial giants still want to cooperate with China, just as ordinary Americans want cheap and affordable goods.

  For several weeks, Biden’s administration said that it would announce restrictions on investment in China with its American allies before the Group of Seven (G7) Hiroshima Summit. But it didn’t happen. On the contrary, it is only stated in the summit communique that G7 partners "stand together" in their respective aspects of China, but all member States will "act in accordance with national interests". Although the U.S. government tries to multilateralize misleading policies, it may be that only the United States will really implement such policies.

  No matter how meager security benefits Biden administration hopes to gain from preventing American investment and international recognition of China’s technology enterprises, these benefits may be offset by the huge collateral damage caused by the new restrictions in the United States and the world. Over time, these restrictions will also prevent Americans from learning from China technology companies — — Many of them are at or near the top of the technology field.

  Washington’s technical restrictions (aimed at China) will punish American enterprises, investors and consumers over time, undermine global recovery and drag American allies into geopolitical stagnation, and suffer huge losses due to missed opportunities. This is the wrong action at the wrong time. (The author Dan Steinbeck is the director of the International Trade Research Office of the Indian-Chinese Institute of American Think Tank, translated by Ding Ji)

Customers buy more than 10,000 yuan graphics cards online but receive bricks and mineral water? Merchant response

  Jimu journalist Liu Xiaobin

  Mr. Du from Shenyang, Liaoning spent 15,288 yuan to buy a video card through the idle fish platform, but received a brick and a bottle of water. On April 10th, the staff of the graphics card seller responded to a journalist who had a dispute with Mr. Du in a previous online transaction. The money has been returned but has not yet been returned. Mr. Du’s second card purchase is still on the platform. Because of fear of loss, he gave a brick and a bottle of water this time.

QQ screenshot 20220410183726.png

  Video screenshot

  The video circulating on the Internet shows that at a railing with barbed wire, a woman handed a paper box from under the barbed wire, and a man opened it on the spot. There was a packaged object and a bottle of water in the box. In the video, the man said that the packaged object was a brick.

QQ Pictures 20220410184943.jpg

  Video screenshot

  On the afternoon of April 10th, Jimu journalist contacted Mr. Du, the publisher of the video. He introduced that he lives in Huanggu District, Shenyang City, Liaoning Province. On April 2, he paid 15,288 yuan on the idle fish platform and bought a graphics card at an online store with an address in Xuanwu District, Nanjing City, Jiangsu Province, ready to install it on the computer to play games. At 4 o’clock on the afternoon of April 9, he went downstairs to get the parcel, opened it in front of the courier, and found that it was not a graphics card, but a brick and a bottle of water.

QQ screenshot 20220410183839.png

  Video screenshot

  Mr. Du told Jimu journalist that at the end of March, he saw an advertisement on the Internet saying that a new graphics card was to be listed. It happened that he needed it. On March 29th, he placed an order on the idle fish platform and paid 15,490 yuan for it. Later, after receiving the goods, he felt that he didn’t meet his requirements, so he proposed to replace a product. He had many conversations with the seller in the middle. On the afternoon of April 9, before receiving the new express, he received the last payment of 15,300 yuan returned by the platform. For this matter, Mr. Wei, a staff member of the seller of the video card, told the Jimu journalist that the courier containing bricks and water was indeed sent through them, but there was a dispute with the buyer in the last online transaction.

  Mr. Wei introduced that at the end of March, Mr. Du paid more than 15,000 yuan to buy a graphics card. At that time, he had clearly told Mr. Du that the graphics card "will not be returned once it is sold, unless there are quality problems", but after Mr. Du received the graphics card, he asked for a return. After the return, he also asked for more than 100 yuan less, so the two sides had a dispute. Mr. Wei said that in repeated communication, Mr. Du spent another 15,288 yuan to buy a graphics card.

  "The price of graphics card is different every day, sometimes the price difference is relatively large, and the price loss and courier fee will need to be borne by the seller. For the first time, the loss of that graphics card was about 800 yuan, and I was angry. In addition, I did not receive the first graphics card returned by Mr. Du at that time. I was worried that the loss would be even greater and I had to deliver the goods as scheduled, so I delivered a brick and a bottle of water. " Mr. Wei said that this matter is more complicated and there are reasons for it.

  On the afternoon of April 9, Mr. Du didn’t sign for the express delivery, and he has asked the express delivery company to return it, and Mr. Du has complained about this to the idle fish platform.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  Recently,

  A video of a girl walking into Tibet in a cart

  Fire.

  In the video,

  See a woman in the distance.

  Walking over with simple luggage.

  The woman has short hair and a dark face.

  Covered with years of wind and frost.

  A man on the side of the road,

  Curious to ask the woman:

  "Where do you come from? How old is this year? "

  The woman said that she is from Hubei.

  I am 28 years old this year.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  Contrast before and after hiking.

  See the video

  And the comparison of girls before and after hiking,

  Some netizens teased,

  "It feels like walking for 30 years."

  A 28-year-old woman looks like a 58-year-old aunt.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  Some netizens also said that,

  Admire her courage and be happy.

  "Although the appearance has changed,

  But the mind has been purified. "

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  The girl who walked into Tibet responded.

  Sunburn is the mark of effort.

  No facial anxiety

  This girl, named Xia Xia, talked about the topic that netizens teased her that "28 years old turns 58 years old". She said that hiking completely cured her mental internal friction and made her accept herself completely.

  "My original intention is to feel the world and challenge myself. Compared with nature, human beings are really small, and our troubles are just a drop in the ocean. My sunburn is the mark of my efforts and my medal. They make me love myself more. I have no appearance anxiety. "

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  In response to the question of how to make a living during hiking, she said that she relied on live broadcast income to make a living during hiking. "The most important thing for people is to live a full life and work hard for what they like. I have made no less efforts for hiking than going to work. There is only one life, and I want to do what I want in time. " Her parents felt her determination, respected her choice and gave her the courage to dare to challenge the unknown.

"The face is 30 years old"! 28-year-old woman walks in Tibet, causing heated discussion.

  Xia Xia’s next plan is to go abroad on foot next year. "For hiking, I haven’t been home for the New Year for three years. After this time, I want to go home to meet my parents and start again next year. "

  Because of her two experiences of hiking in Tibet, she received encouragement from many netizens, and her media account rose by 200,000 overnight. "The enthusiasm of netizens infected me. In the future, I will record more hiking life and answer questions for outdoor enthusiasts."

  Synthesis: Tide News, Channel Network

[Editor in charge:

]