标签： 2021上海spa店推荐

　　HPV (human papillomavirus vaccine) vaccine reservation market "yellow cattle" is active. Recently, Qing Liu (pseudonym), a citizen of Guangzhou, also saw relevant news in the circle of friends, "There are still a few 9-valent HPV vaccine appointments this week. Inoculation community: XX Community Hospital, Panyu District; Vaccine: 1331/ needle ×3 needles, paid at the community hospital, with an appointment service fee of 3,000 yuan, and paid at Noah’s clinic. "

　　In fact, there is no need to pay extra fees for booking vaccination through the official platform. However, due to the long-term shortage of nine-valent HPV vaccine, it is often "second light" after the number is released, and the huge market has also spawned a large number of "vaccine scalpers".

　　Recently, the reporter of national business daily called the Noah Medical Public Telephone Consultation mentioned above as a consumer. The other party said that the supply of 9-valent HPV vaccine in Guangzhou is tight at present, and only Panyu District has seedlings for the time being, but individuals can’t go to community hospitals. The secret lies in the "service fee". "If we make an appointment here, the community will also charge a certain fee, which is included in the reservation price of 3,000 yuan."

　　The reporter also noticed that the "vaccine scalpers" who provide the booking service are rampant on different social platforms. How can they use invisible hands to make profits in the state of "no seedlings" in community medical institutions? How does this gray interest chain around the nine-valent HPV vaccine move the rights and interests of the general public? Who should be responsible for the repeated violations of scalpers?

　　Some private hospitals call it "channel fee", which can be inoculated in community hospitals.

　　Qing Liu hasn’t grabbed the 9-valent HPV vaccine, but she is dubious about the "scalpers" in her circle of friends. According to the picture information sent by the intermediary in the circle of friends, Noah Medical can provide the "Zhenai Women’s Health Management Package" with 2 outpatient visits by gynecologists, 1 ultrasound examination and 1 tooth cleaning maintenance, and give an additional HPV9-valent vaccine (three needles) to make an appointment.

　　On February 23rd, the reporter of national business daily called the contact number on Noah’s medical publicity picture as a consumer, and the other party clearly stated that the supply of 9-valent HPV vaccine in Guangzhou is tight at present, and only Panyu District has seedlings for the time being. Noah’s medical can make an appointment in the community hospital on behalf of the consumer, and the corresponding appointment fee is 3,000 yuan, including three items with a total price of 2,000 yuan. If the appointment is successful, the consumer needs to pay the vaccine fee of 1,331 yuan/needle to the community hospital separately, and the total cost of 3 needles is 3,993 yuan.

　　In the introduction of employees, this service has no "gift" nature — — "In the past, the service fee for our 9-valent HPV vaccine was 3,000 yuan, but some customers felt that the price was more expensive before adjusting it to give away the rest of the items."

　　As if afraid that the reporter didn’t understand, the employee said again, "That is, we will help you to get vaccinated in a community hospital, and you have to pay the (vaccine) fee to the community hospital." When the reporter further asked which community he could go to for vaccination, the other party’s answer was vague, only revealing that one of the community health service centers had a relatively large supply.

　　However, when the reporter inquired about Guangdong official vaccine platform "Yuemiao" and WeChat official account, a community health service center in Panyu District, Guangzhou, he found that it was impossible to make an appointment. After the reporter called, he was told that the application qualification is free and the injection will be charged.

　　Since the community is "seedless", how do private hospitals make appointments? The aforementioned Noah medical staff said that there are very few nine-valent HPV vaccines now, and too many people make appointments. "I can’t make an appointment in a community hospital. If we make an appointment here, the community will have to charge a certain fee, which is included in the appointment price of 3,000 yuan."

　　When the reporter showed that the price was too high, the person said that if you want to enjoy the 9-priced HPV vaccine reservation service at a cheaper price, you can choose another package with a price of 2,500 yuan. The difference from the 3,000-yuan package lies in the different inspection items, but it is still very cost-effective compared with other options in the market.

　　What is the "channel fee" and whose pocket does it fall into? The person did not give a more detailed explanation, only reminded reporters, "Now you go to many institutions outside to make an appointment, and they say that you can get 3 shots, but you can’t guarantee that all 3 shots will be made on time, but we can guarantee it." It also asked reporters when they want to vaccinate, and they can choose the vaccination time relatively freely.

　　On the afternoon of February 24th, national business daily tried to interview Noah Medical, but as of press time, he didn’t get a reply.

　　On February 25th, the reporter called Noah’s medical consultation telephone again as a consumer, and the wiring staff also said that the reason why Noah could help make an appointment for customers was "to operate through institutional channels" and "to cooperate with community hospitals". "If some customers don’t want to pay the appointment fee, they can only queue up slowly by themselves, and there is no such priority (vaccination) service".

　　Alternative "intermediary": bundling medical examination packages

　　In addition to the "intermediary" like Noah Medical, some private medical institutions regard HPV vaccine as a "cash cow" for drainage.

　　In public medical institutions, the price of 9-valent HPV vaccine is 1,318 yuan/piece, and a total of 3,954 yuan is required for three doses. However, in many private hospitals, the vaccination of 9-valent HPV vaccine requires a medical examination package, and the total cost needs 5,000-6,000 yuan.

　　At the beginning of February, the chaos of bundling the "medical examination package" when private hospitals inoculated with the nine-valent HPV vaccine appeared on the hot search. On February 6th, the reporter of national business daily called Beijing Jiahe Women and Children Hospital (hereinafter referred to as "Jiahe Women and Children") for consultation as a consumer, and obtained the link of the nine-valent HPV vaccine medical examination package sent by employees.

　　At that time, the package price was 5680 yuan, of which only two were clearly marked, namely the price of 9-valent HPV vaccine was 3894 yuan (3 needles), and the vaccination fee was 75 yuan; The rest of the price comes from blood routine, urine routine, four items of kidney function, five items of blood lipid, eight items of liver function and four items of virus, and the service fee of gynecologists.

　　On February 6 th, Jiahe women and children 9-valent HPV vaccine physical examination package Image source: Jiahe women and children employees

　　When the reporter asked if the 9-price HPV vaccination service could be purchased separately, Jiahe women and children employees said that "the cost of three shots of vaccination alone (vaccine+vaccination fee+service fee) is 5469 yuan", which is not much different from the price of the bundled medical examination package.

　　On the same day, the reporter also randomly called Beijing Mingde Hospital, Beijing Wuzhou Women and Children Hospital and many other private hospitals that provided 9-priced HPV vaccination services on public comments, and found that these private hospitals can be roughly divided into two categories, one is represented by Jiahe women and children, and the package provided includes a number of medical examination items, and some said that "(other items) can be abandoned, but no refund can be made"; The other category, represented by Beijing Mingde Hospital, clearly indicates that the package price only includes the cost of 9-valent HPV vaccine, vaccination and service fees, and does not include other testing services.

　　In addition, some hospitals are similar to Noah Medical, and the package fee includes the appointment fee. The difference is that they also provide vaccination directly.

　　On February 23rd, the reporter of national business daily clicked on the package link of Jiahe women and children again. The original package content was replaced by the cost of 3 shots of vaccine, vaccination fee and doctor service fee. The total package price was 5369 yuan, but the items were not clearly marked.

　　The reporter’s search for "9-valent HPV vaccine" in the public comment also found that no longer merchants package and sell 9-valent HPV vaccine with other physical examination items, but the price of 3-needle vaccination is still between 5,000 yuan and 6,000 yuan, which is 50% more expensive than that of public hospitals.

　　Cracking the "yellow cattle" needs to start from two aspects: open source and supervision.

　　The contradiction between supply and demand of HPV vaccine has a long history. The data shows that the 9-valent HPV vaccine supplied by Merck to China is increasing every year. According to the semi-annual report of Zhifei Bio in 2022, in the first six months of last year, the number of 9-valent HPV vaccines issued by Merck was 9,298,700, a year-on-year increase of 379.34%.

　　However, according to the age range from 9 to 45, the number of women with HPV vaccine in China may exceed 300 million, and the gap between the vaccine that can be put on the market and the vaccination demand is very wide, and the number of people who can be vaccinated is less than 1% of the total. In addition, the production process of 9-valent HPV vaccine is complicated, and the production cycle takes four years, so it is difficult to keep up with the huge demand in China in a short time.

　　Earlier, some media reported that some citizens in Shanghai made an appointment for a 9-valent HPV vaccine and were told to wait for 3 to 5 years.

　　"It is a situation where there are not enough porridge, and there are less than 10 million in total. Some communities may have 10 branches and 8 branches a month, but the reservation platform is for the whole province, even if there is no ‘ Cattle ’ It is also a second light. " An industry insider familiar with the vaccine distribution mechanism told national business daily that the high demand for 9-valent HPV vaccine is just like the train ticket in Spring Festival travel rush, mainly due to the imbalance between supply and demand. As for why private hospitals seem to have more stocks, it is mainly because the price is expensive and there are relatively few people to vaccinate.

　　Because of this, some school-age women will choose high-priced services. According to the data of the first hour of the pre-sale of Tmall double 11 in 2022, the pre-sale amount of HPV vaccine reservation increased by over 600% year-on-year.

　　It is also the huge demand of young women for nine-valent vaccine that provides huge profit space for cattle. This situation has been reported in recent years, but why is it repeatedly banned? Where did the scalper exploit the loophole?

　　"Now I use the ID card to make an appointment with the APP, and the data is in the CDC. It is estimated that it is to prevent related households and scalpers." A doctor from a basic medical institution told the reporter of national business daily that the supply and demand of nine-valent vaccine in his area are relatively balanced, and all the people who want to fight can basically grab the number. The "yellow cattle" still exist in some places where vaccines are difficult to grab. The "channel fee" is basically the same as that of a 3-needle vaccine. The "scalper" is profitable and definitely willing to take risks. Some people don’t want to wait, but they are definitely willing to pay a high price to "go through the back door".

　　The doctor of another county-level hospital told reporters that the supply of 9-valent or even 4-valent vaccines in his area is in short supply. The hospital has received an appointment system before, but it has not been publicly launched because of the small number of vaccines. At present, it still continues the tradition of paper registration. The appointment only needs to leave the name and phone number. After the CDC issues the vaccine, the hospital will call the appointment person in the order of appointment to inform them to come to the hospital for vaccination.

　　It is not difficult to find that online data of this paper appointment and vaccination results are difficult to get through. Even if there is no appointment, as long as accurate identity information is input when vaccination, the vaccination information will also be synchronized to the vaccine platform developed by the Health and Health Commission, leaving more room for "yellow cattle".

　　The doctor also said that he had heard that some people were doing this business in big cities, but no one had done it in the county, "because there are too few seedlings."

　　The reporter of national business daily learned that many regions are exploring a more scientific, fair and open vaccine distribution mechanism. At present, most regions make an appointment to vaccinate HPV vaccine through APP, but users can only see whether each region has a number, and if they don’t grab the number, they have to wait for the next round. They don’t know how many vaccines can be grabbed or how many people are grabbing it.

　　At the "two sessions" in Shanghai in 2022, Chen Songju, a representative of the Municipal People’s Congress, suggested that the scientific management mechanism of HPV vaccination should be standardized, and the appointments of community vaccination clinics with various prices should be included in the "follow-the-bid" online platform, and personal review materials should be submitted online to generate an appointment demand list. At the same time, the progress can be checked, such as how many people are waiting in line and the estimated waiting time for vaccination. She also suggested that the development and investment of HPV vaccine should be increased, and the dosage and vaccination data of HPV vaccine in community clinics in this city should be regularly publicized.

　　Xu Tianyu from the College of Science and Technology of Jiangxi Normal University suggested that it is urgent to realize "vaccine freedom" from two aspects: "open source" and "supervision". On the one hand, the number of HPV vaccines needs to be increased. In addition to imported vaccines, the research and development of domestic HPV vaccines needs to be accelerated, so as to solve the dilemma of "one vaccine is hard to find" as soon as possible. On the other hand, the market supervision administration should standardize management, strictly investigate the source channels of vaccines and standardize the sales channels of vaccines. Only in this way can we break the interest chain of bundled sales.

In the "Double Eleven" in 2023, Winona, a subsidiary of Yunnan Bettini, was promoted to Top5, a category of Tmall beauty products, and was ranked as the best brand in history, becoming the only China brand in the top ten of the list for seven consecutive years from 2017 to 2023.

A few days ago, at the 2022 and 2023 Science and Technology Awards and Academic Works Awards Conference of China Ethnic Medicine Association held in Beijing, Dr. Security, the general manager of the R&D Department of Yunnan Baiyao Group, led the compilation and publication of the skin care efficacy of natural plant raw materials, and won the second prize of academic works. At the same time, after polishing for more than two years, a new skin care product-Pill-medicine-separated building soothing essence, which marks a major breakthrough in basic research, will be available in the near future.

Yunnan Baiyao, Betaine, Xicao Resources, Kunming Yuanfang, Panlong Yunhai, in recent years, with the rise of local plant beauty brands, the development of Yunnan beauty industry has entered the fast lane.

The Economic Work Conference of the Provincial Party Committee held in December, 2023 pointed out that Yunnan’s beauty industry has developed rapidly, with an output value close to 15 billion yuan. If a group of leading enterprises are gathered, it is fully qualified to create a "China Green Beauty Valley" with plateau plant characteristics.

Good resource endowment and strong scientific research strength give Yunnan a unique advantage in beauty cosmetics.

The unique green thorn fruit in the cold Liangshan area such as Diqing can repair the damaged skin barrier. Truffle is a high-end ingredient in anti-aging and whitening skin care products, and rose extract can effectively resist oxidation.

With the change of "functional satisfaction and ingredient concern", beauty cosmetics made of plants are favored by consumers and become a new trend in the development of beauty industry.

On March 25th, 2021, Yunnan Betani Biotechnology Group Co., Ltd. was listed on Shenzhen Stock Exchange, with an opening market value exceeding 70 billion yuan, becoming the "first share of cosmeceuticals" in China.

"Yunnan has a unique climate, high altitude, low latitude, large temperature difference, less pollution, high naturalness and purity of plants, and more active ingredients. There are more than 15,000 species of higher plants in the province, accounting for nearly 60% of the national plant species. " Zhao Chunhua, deputy general manager of Yunnan Xicao Resources Development Co., Ltd. introduced. Zhao Chunhua said that rich biological resources are the innate advantage of developing green beauty cosmetics in Yunnan. According to the National Catalogue of Used Cosmetic Raw Materials (2021 Edition), among the 8,965 raw materials used in cosmetics produced and sold in China, there are more than 3,400 kinds of plant raw materials, among which a large number of edible and medicinal plants are used in cosmetics, which has opened up the three-dimensional application of food, medicine and makeup, attracting many plant beauty brands to enter Yunnan one after another. Zhao Chunhua introduced that the functional components of more than 100 endemic plants in Yunnan have been developed and applied only in the resources of western grass.

The advantages of Yunnan’s beauty industry development come from many links in the industrial chain-

Yunnan has a perfect biomedical industrial chain, covering the whole process of research and development, production and sales. At present, the province is continuing to promote the development of biotechnology medicine industry focusing on vaccines, making every effort to build the best quality raw material base of natural medicines, and forming the whole industrial chain development system of natural medicines (traditional Chinese medicine and ethnic medicine) featuring healthy products.

The development and utilization of plant resources in Yunnan has strong scientific research advantages, and has rich professional knowledge and experience in planting Chinese herbal medicines, biotechnology research and development, drug registration and approval, etc. It has a number of excellent scientific research institutes such as Kunming Institute of Botany of Chinese Academy of Sciences and Institute of Medicinal Plants of Yunnan Academy of Agricultural Sciences, as well as a number of experts and scholars such as Professor Pei Shengji, an advocate of ethnobotany in China and chief scientist of skin care brand of botanists, with strong scientific research strength and fruitful research results. Through Industry-University-Research docking and achievement transformation, innovative products are continuously introduced to meet the diversified needs of the market.

In terms of leading enterprises, Yunnan Baiyao, a well-known trademark in China and a century-old pharmaceutical company, has been consistent since its establishment in 1902, inheriting the exploration, application and innovative research of Chinese medicine plants, and Betaine Winona has become the light of domestic products. A number of enterprises, such as Kunyao Group, watson biological, Bio-Valley and Jianzhijia Biomedical Company, have focused on deciphering the effective components in plants and made every effort to open up the whole industrial chain of green beauty industry.

Photo courtesy of Propaganda Department of Yuxi Municipal Committee of Yuxi watson biological Technology Co., Ltd.

"Herbal skin care is an important source of innovation for national skin care products. Starting from Yunnan’s characteristic plants, finding a skin healing prescription that is more suitable for orientals is an important breakthrough for Yunnan Baiyao to build a world-class brand and compete for a broader market. " Gu Ming, general manager of skin care BU of Yunnan Baiyao Group Co., Ltd., introduced that Yunnan Baiyao complied with the new wave of consumption growth under the background of big health industry, based on the advantages of extraction, efficacy research and proportion of medicinal plants in the group for more than 100 years, and devoted itself to medical research technology to push open the door to the efficacy of medicinal plants to beautify skin.

Betaine, the first brand of functional skin care products in China, took the lead in setting up Yunnan Characteristic Plant Extraction Laboratory in 2021, focusing on the research and development of functional cosmetics, functional foods and medicines with Yunnan Characteristic Plant Extracts as raw materials, developing high value-added plant health products, and realizing 40 independent research and development of functional cosmetics plant raw materials. On November 8, 2023, Betaine Institute held a signing ceremony in Paris with the Skin Research Center of St. Louis Hospital, France, and announced the formal establishment of the French Research Center of Betaine Group, marking the internationalization of the company’s research and development.

After more than 20 years’ development, Xicao Resources has owned a number of national and provincial innovation and development service platforms, such as the public service platform for industrial technology foundation of the Ministry of Industry and Information Technology, the new R&D institutions in Yunnan Province, and the innovation center for raw materials manufacturing of plants and cosmetics in Yunnan Province, and has established cooperative relations with many universities and research institutions, which has strong strength in scientific research and technological research, transformation of scientific and technological achievements, market promotion of products, etc., and has brought strong impetus to product innovation.

Yimei Tianxiang Group has a 2000-mu flower planting base in weichu, which has become the main raw material planting base of Yimei Tianxiang skin care products brand.

Zhen Meiyan’s parent company, Baimai Bio, invested tens of millions of yuan to develop a 1,000-mu flower planting R&D base, and deeply researched and developed high-quality raw materials, making Zhen Meiyan the first "original traceability" flower-based makeup brand in China.

Insiders pointed out that Yunnan’s colorful national culture and folk wisdom in using plants have integrated endemic plants with national culture, adding more story-telling market topics to Yunnan’s plant beauty cosmetics. At the same time, Yunnan’s superior geographical advantages, backed by a strong domestic market with a population of 1.4 billion and a market in South Asia and Southeast Asia with a population of 2.3 billion have laid a solid foundation for the development of Yunnan’s beauty cosmetics.

Leading enterprises demonstrate and promote green "cloud makeup" to enter the "fast lane"

In recent years, domestic beauty brands have risen rapidly, gradually regaining the "home advantage" made in China.

On the basis of characteristic plants and medicinal plants, many local brands have built their own unique brand stories and formed a different brand culture.

As a leading domestic beauty cosmetics enterprise, Bettini’s brand Winona has been rooted in Yunnan for a long time, making full use of the advantages of Yunnan’s characteristic plants and vigorously developing green beauty cosmetics. It has formed a clear brand through Winona, which focuses on sensitive muscles, Winona Baby, a high-end professional anti-aging skin care brand, and Befuting, a professional anti-acne medical brand.

In recent years, Betani has made great efforts. The central factory with an investment of nearly 500 million yuan and an annual output value of 5 billion yuan was completed and put into operation in 2023, attracting upstream and downstream enterprises in relevant industrial chains to settle in, promoting industrial agglomeration and improvement of industrial chains, promoting industrial upgrading and transformation and development, and providing important support for the province to cultivate advantageous biomedical industries.

"In the next step, Betani will continue to focus on the whole process of product R&D, production and sales through raw material advantages, R&D advantages, industrial chain advantages and brand advantages, so that Yunnan brands can enter the country and the world." Zhong Wei, public director and assistant to the chairman of Betani Group, said.

"It is extremely difficult for the skin care industry to be sophisticated. It must have independent intellectual property rights and core technologies. Now the market has strict requirements for the control of the entire industrial chain." Gu Ming said frankly that Yunnan Baiyao took the skin care industry as one of its key strategic layouts, actively integrated resources and made great efforts in basic scientific research. It took five years and invited more than 60 professional scholars to jointly compile a series of books entitled "Collection of Skin Care Efficacy of Natural Plant Raw Materials". Combining the research results, it summarized the basic information, active substances, efficacy and mechanism of more than 1,000 plants. This is the first book to comprehensively explore the application of natural plants in the skin care field and provide it for the whole plant skin care research industry.

Relying on years of rich experience in cultivating Yunyao, in 2007, Yunnan Panlong Yunhai Pharmaceutical Co., Ltd. began to set foot in the field of cosmetics around the development idea of "internal adjustment and external nutrition, health and beauty" and became the first batch of cosmetics R&D and production enterprises in Yunnan Province. Initiate the concept of "internal adjustment and external cultivation", make full use of the research results and production technology in Yunnan plant resources such as Notoginseng Radix, Dendrobium, Gastrodia elata, establish its own skin care brand "Shiliwei", develop and market more than 40 products, and the product sales cover 20 provinces and cities across the country, providing consumers with a series of detoxification and health care programs from "internal adjustment" drugs, health food and food to "external cultivation".

Wenshan Sanqi provides high-quality raw materials for the beauty industry.

"As a comprehensive institution focusing on the technical research and application of plant extraction health industry, Xicao Resources is based on the advantages of local resources, based on innovative technology research and development, and applies innovative technology to the biological activity research of plant costs, and finally realizes the multi-dimensional application of plant efficacy components in the fields of plant cosmetics and functional foods, providing customers with integrated services from research and development to production, and has achieved gratifying results in scientific research and development and brand building." Zhao Chunhua introduced.

In terms of scientific research and technical research, the company has 23 patents related to plant raw materials. For example, the molecular plant cell fluid prepared by the core patented technology can replace the use of "water" in cosmetics, and can turn the "anhydrous formula" from concept into reality, which has been applied to many plants. At present, Xicao has provided services for more than 300 well-known enterprises and brands, and has its own brand "Hundred Grass Fairy Tales".

The data shows that in 2023, the beauty industry in Yunnan Province achieved an output value of 15 billion yuan, with 12,668 enterprises engaged in the production and sales of cosmetics, and 59 enterprises with cosmetics production licenses, including 43 industrial enterprises above designated size in beauty-related industries.

According to the relevant person in charge of the Provincial Department of Industry and Information Technology, through years of development, Yunnan Province has initially built an industrial chain of upstream raw material planting, midstream plant extraction and downstream beauty products manufacturing in the functional beauty industry. The variety of perfume plants in the province ranks first in the country, the total output of flavors and fragrances ranks fourth in the country, and the export volume accounts for 15% of the country. Eucalyptus leaf oil accounts for 98% of the global market share, and major products such as flavors and fragrances, cosmetics, washing products and oral products have been launched, initially forming well-known local leading enterprises and well-known brands.

In the next step, Yunnan Province will focus on "natural plant extraction and plateau characteristic biological application", give full play to the advantages of characteristic plant resources, vigorously develop flavors and fragrances, functional skin care products, washing products and functional toothpaste, accelerate the construction of beauty industry chain, and form an industrial system of raw material planting, plant extraction and substrate raw material auxiliary materials development, cosmetics manufacturing and terminal market development, so as to enhance the comprehensive benefits of industrial operation. By extending the chain and strengthening the chain, we will continue to build the whole beauty industry chain. By 2025, the operating income of the beauty industry will reach 30 billion yuan.

Written by: Yang Yanyan Duan Xiaorui Gao Yue, Duan Yi, Chen Xiaobo.

Original title: It’s time to build "China Green Valley"! Investigation on the development of Yunnan plant beauty industry (I)

　　"In the Distance" is being broadcasted by Oriental TV and Zhejiang TV. The screenwriter Shen Jie is used to brushing social media every morning to check all kinds of comments about the play. Every day, many friends who follow the drama send him WeChat to ask about the plot and express their feelings.

　　In recent years, the works handed in by Shen Jie are qualified to write down a strong sum in the history of China TV series. In 2017, the TV series "White Deer Plain" and the TV series "Chicken Feathers Fly to the Sky" were broadcast, and the scores of the two douban films broke 8, winning many weighty awards in the industry such as "Flying Award", "Golden Eagle Award" and "Magnolia Award". When "Chicken Feathers Fly to the Sky" was broadcast, it was very popular and highly discussed, which helped Zhang Yi and Yin Tao both stand on the podium of the Magnolia Award in the 23rd Shanghai TV Festival.

　　Why did you write "In the Distance"

　　Today, the original intention of this film "In the Distance" comes from a trip to Tonglu by Shen Jie and producer Wu Jiaping.

　　Tonglu County, Hangzhou, Zhejiang, is a rich and beautiful town on the Fuchun River. On the other side of the river is a deep mountain. There is a Zhongshan township in the mountains. An open road in front of Zhongshan township government is called "Shentong Avenue", and there is a big stone tablet in Zhongshan township, which reads "The birthplace of private express delivery in China".

　　The famous "Three Links and One Reach" in China Express Industry all originated in Zhongshan Township: Xiatang Village in Zhongshan Township is the hometown of Nie Tengfei, founder of Shentong, and Tengyun Nie, founder of Yunda; Yujia Village in Hengcun Town has Yu Weijiao, chairman of Yuantong, and Tianjingling is the hometown of Lai Meisong, chairman of Zhongtong.

　　In Shen Jie’s view, the greatness of China’s express delivery industry lies in the fact that these entrepreneurs, who started from the humble beginnings, initially took their relatives and family members to travel together. Their entrepreneurial history is a microcosm of the soaring history of private enterprises in China in recent twenty years. "I want to catch the pulse of the times", Shen Jiemeng gave birth to the idea of using a drama about logistics and express delivery industry to string together the lives of all walks of life and people and tell the history of the times.

　　From thought to practice, there are too many hardships. Shen Jie interviewed many practitioners in the logistics and e-commerce industries, from corporate bosses to grassroots employees. "I don’t have an assistant. I have to organize the recording myself. The process of organizing is to let these stories be repeated in my heart." In the script stage, Shen Jie rewrote it three times and five times. By the time of filming, he was still readjusting the script according to the actor’s personality and state. His "adjustment" was not the fine-tuning of lines and paragraphs. He changed "Liu Ailian", who was "a box lunch" in the early stage of the plot, to "live" and overthrew the whole character of "Homey". When producer Wu Jiaping collaborated with him on "Chicken Feathers Fly to the Sky", he was used to it. "I read the script and thought it was quite good, but he just wanted to rewrite it."

　　"Facing the contradiction directly can explain the greatness of this country." Shen Jie carried out this point in his creation. In the first few episodes of the series, the main doubts focused on the drama showing the contradiction between China Post and private express delivery in the early years.

　　In the 1990s, the nascent private express delivery was in a gray area, which had many conflicts with the postal industry. However, it is these conflicts that show the pain of the rapid change and development of the times, which brings reflection from all walks of life after the pain, and finds the most suitable road after reflection. The rapid development of express delivery industry in China is hard-won. "I want to use this line to show how much pain, struggle and rebirth China has come to today."

　　It is not easy to weigh the handling methods and manifestations of this group of contradictions. It was not until the day before the broadcast of Far Away that the drama got the broadcast license, and it was once faced with the possibility of stopping broadcasting during the broadcast. Shen Jie also wrote a long letter to save a certain plot. After the series started, Shen Jie was still revising the plot with the editor, rewriting the lines one by one, and letting the actors dub.

　　After filming this drama, Wu Jiaping said to Shen Jie, "Brother, we are really tired. Next time, let’s simply make a ‘ Explosions ’ Ok. "

　　For Shen Jie, "In the Distance" is a concentrated reflection on life, society, life and emotion in recent years. He twisted these thoughts together and put them all into this contemporary realistic play. As he said, "realism to me is not a simple eulogy, nor is it a simple selling evil, which can’t conquer the audience." Realism for me is to face up to contradictions, spread hope and brew feelings. "

"In the Distance" stills, Liu Ye plays Yao Yuan.

　　"I always have a worship for women."

　　"I believe it will be a very strange thing." Indeed, as Shen Jie judged, the actors were "startled" when they saw the script. Ma Yili read the script and bluntly said, "I can’t do Lu Xiaoou"; Mei Ting said: "How can a person like Liu Ailian exist?" But after the performance, they all understood the characters. Ma Yili told Shen Jie, "I have been through so much, and I found that Lu Xiaoou is much stronger than me. Maybe I can do what she did in the future. You wrote something that makes women who have experienced it feel powerful. "

　　The relationship between characters in Far Away was written wonderfully by Shen Jie. The emotional entanglements among the three characters played by Liu Ye, Ma Yili and Mei Ting have broken the usual labels of domestic dramas, and it is impossible to define the right and wrong in their emotions. In the current social context of China, the audience is used to making moral criticisms on the characters in film and television dramas, such as "love rat" and "mistress". However, in Far Away, this moral criticism is out of focus. In the barrage of video websites, the audience’s position repeatedly lingers among three characters, "Today ‘ Yao Yuan ’ Be scolded, tomorrow ‘ Lu Xiaoou ’ Be scolded, the day after tomorrow ‘ Liu Ailian ’ Being scolded, in the end, everyone will find that everyone can understand. " Shen Jie said with a smile, "One word can’t sum up a lively life. I want to challenge the simplified and conceptual thinking in the network age."

"In the Distance" stills, Ma Yili plays Lu Xiaoou and Mei Ting plays Liu Ailian.

　　"The first time I met a screenwriter in a Chinese drama, I was stunned." This comment from Weibo is Shen Jie’s favorite sentence. "Than everyone said ‘ The screenwriter writes well ’ Makes me happier. You think you can guess the plot direction of the characters, but you will never guess. " Shen Jie said, "This is my greatest motivation for this creation." In his view, many domestic audiences have developed a very "lazy" habit of watching dramas in recent years. "They don’t have much hope, and they think that the screenwriter must write like this. Forget it, just let people enjoy it. But this time I just want to make everyone turn around. " He said that he hopes to make everyone realize that there are few things that are right or wrong in life and emotion: "Everyone’s selfishness is understandable, and everyone’s love and separation are worthy of respect."

　　"There are many subtle and complicated relationships in life, and we should respect the deep and secret emotional experience." In Far Away, "Lu Xiaoou" and "Liu Ailian", two rivals in love, later became good friends. "When writing this transformation, I gave myself a particularly big problem. They don’t tear it. Everyone may think that these two people are Virgin." But in the end, the communication between them is always rational and mature. Every detail of the relationship between this group of characters and every mood change put forward extremely high requirements for the screenwriter. "But I just want to write backwards. Now there are too many dramas that follow the audience’s thinking."

　　"Between women and women, there is more integration and empathy. It is actually easier to reach an understanding between the same sex. " Shen Jie recalled that when he was a child, most of the children in the apartment next door were girls. He played with them since childhood and formed his habit of observing women. To some extent, Shen Jie pinned her thoughts on the beauty of women on Lu Xiaoou and Liu Ailian. "Skin deep beauty is fleeting, ‘ Beauty lies in the bone, not the skin ’ , I have seen ‘ Beauty lies in bone ’ The woman. But what is more real? I tried to use these two roles to explore the ultimate beauty of women. " In the story, two women jumped out of this emotion, found their own career and value, and pursued a higher life experience. "I have always admired women."

　　"In this land, capital can’t do whatever it wants"

　　In Far Away, Shen Jie wrote a paragraph in which Lu Xiaoou was prone to depression, and the person who helped her out was Liu Ailian. She told Lu Xiaoou with her simple life experience and mental journey: I died, and I can understand your suffering. Under her advice, Lu Xiaoou walked out of the broken shadow of family of origin and realized self-healing. "A rural woman without higher education helped a master of psychology out of the psychological dilemma." According to Shen Jie, this is not an unrealistic scene.

　　Starting from "Chicken Feathers Fly to Heaven", Shen Jie wrote about Qiu Yingjie, an intellectual official, which played a vital role in expanding the pattern and vision of Chen Jianghe, a grassroots businessman. In "In the Distance", the understanding and resonance reached between different classes in the collision of cognition and wisdom is written more clearly.

　　Some people are puzzled by the feelings of "Lu Xiaoou" and "Yao Yuan". "How can a master of psychology and a courier be together?" However, Shen Jie believes that "the greatness of China in these decades lies in breaking all class differences. Many great entrepreneurs have their dreams from humble times, and the times tell them, don’t be afraid, you have a chance to realize your dreams. " The greatness of this era lies in its mobility, which can break the class solidification. People can choose to believe in idealism and believe in the inevitable relationship between personal ability and self-realization.

　　In Shen Jie’s view, "Chicken Feathers Fly to Heaven" was a "failure" in the second half, and "I didn’t write the contemporary commercial war drama well". It is Shen Jie’s request to write "reality" in "In the Distance". In the second half of the story, Shen Jie put his own thoughts on capital, and Yao Yuan was made and defeated by capital, and began a long reflection. "In recent years, a large part of our history is the history of capital and people." Capital intervenes in everyone in all directions, from economic life to moral standards. "Are we going to be swallowed up by capital and become a heartless person, or are we going to use capital as a tool to realize our dreams? This is what I want to discuss. "

　　Shen Jie said that he wrote a dialogue between "Xiang in the Road" and a capital crocodile in "In the Distance". The other party said that "capital can devour everything, and you must respect people’s desires"; Lu Zhongxiang said that we have an old saying in China that has given the answer — — Sincerity, integrity, self-cultivation, self-cultivation and rule the country. "We China people don’t believe in this evil. At least in this land, capital can’t do whatever it wants."

Stills of Far Away, Lu Xiaoou and Yao Yuan.

　　"Fear is the greatest motivation in life"

　　In Far Away, Yao Yuan and Lu Xiaoou experienced three separations. "Three separations are my summary of all separations between men and women," Shen Jie said. "The first time was because of Yao Yuan’s inferiority complex; The second time was because of differences in ideas, because two noble souls demanded emotional purity. " For the third time, Yao Yuan wanted to give way to Xiao Ou to put down his career and be a good wife and mother at home. Lu Xiaoou was washing dishes in the kitchen, humming a song. "Humming tears came down. She didn’t want to be such a role. She left to pursue her ideal."

　　When it comes to love in domestic dramas, it is often about "being together", but what attitude should we take to separate? There are few successful descriptions of this situation. "When you decide to say goodbye, you grow up." Shen Jie said.

　　"Every time I say goodbye to something I cherish, it is to welcome the wider world. But this farewell is often particularly cruel. This has my own life experience, and separation is ‘ Molting ’ The catalyst is to break away from the past. "

　　"Do you know what is the biggest motivation for people? Fear. Human beings are always in fear. If they are unsuccessful, they will have the fear of being unsuccessful. If they succeed, they will have greater fear, but this is the driving force for us to keep moving forward. "

　　In Far Away, Yao Yuan has been living in fear and anxiety in the middle and late stages of the story. He finds his limitations every day and faces new crises every day. In his writing, Shen Jie chose several major events in China in recent 20 years as the background of the story, among which the most impressive events have memories of "fear" of the whole people: SARS, Wenchuan earthquake and economic crisis. It is more convincing that people’s emotions are integrated into the "fear" emotions of the great era. The little people are in the great "sad" moment in the torrent of history, and the light of hope and the beauty of human nature they are struggling for are more powerful. "Every fear and pain makes you realize that it’s time to say goodbye. Farewell should be beautiful. Looking at it for a lifetime, it is often an opportunity for growth. "

　　"I have already thought about it, what I will lose and what I will gain."

　　When Far Away was first broadcast, all kinds of sweet moments of the hero and heroine, such as "rooftop kiss", "eyelash killing" and "noodle kiss", rushed to Weibo for hot search. "They just told me, look, you should still write this kind, it’s as easy as blowing off dust, and the audience likes it." But Shen Jie didn’t like it. "This is what I used to write best. How many years have I been writing?"

　　Shen Jie played a drama written in the past with the reporter. At the beginning of Live with a Smile, a five-year-old girl stood at the gate and was thrown away by her mother. In You Are My Life, the child saw his father’s foot stuck on the railway and run over by the train … … Strong emotional stimulation in the drama bridge directly hit the audience’s tears, "the most effective, but the most lazy." I used to start like this, so the ratings were the first. But I don’t have any sense of accomplishment. I want to do something rational and speculative now, but the audience will certainly narrow. Take your time. When I wrote this play, it was the same as when I wrote White Deer Plain. I had already thought about what I would lose and what I would gain. "

　　He wrote down his reflection on his creation on his mobile phone: "In the past, thinking about emotions was how deep feelings turned into contradictions, how to tear up lively and beautiful. But at this age, I suddenly want to do something real and exciting, because I find that the more bizarre things are, the less rich they are. And that level that is more real than life is about our deep memories, memories that we don’t want to be known. "

　　"I want to find the truth in real life and the truth in people’s hearts now." Shen Jie continued: "Things that are more real than life will scare people." He said that many famous dramas and literature have written "something more real than life, even touching the other side, a bit like faith".

　　After several works received attention and recognition in the past two years, praise and temptation came to Shen Jie. It is not easy to hold that truth firmly. "Don’t face the world of flowers and flowers, those applause are too destructive." He felt he had to stay awake.

　　How to stay awake?

　　"Just masochistic bai. In other words, it is not enough for you to know where the farther goal is and let you know what it is now. " (The Paper reporter Yang Yuting)