标签： 上海4197龙凤

　　At Xiaoying Yuemao Shopping Center in Dongsheng Town, Haidian District, Beijing, a food delivery worker picks up food from the takeaway pickup area of a Yunnan-style restaurant. Xinhua News Agency reporter, Photograph Ren Chao

　　Takeaway, "mukbang", gourmet "delivery" programs… China’s food and catering industry has been transforming and upgrading through "Internet +", constantly expanding its diverse consumption scenarios. With the increasingly complete "one-stop" service of online food, "foodies" can immerse themselves in the online food economy and enjoy a lot.

　　Online catering ushered in a different business opportunity

　　Affected by the epidemic, Chinese catering companies have turned to online platforms and ushered in a different "spring". The "Research on the Effect of Takeaway Business on the High-quality Development of the Catering Industry" recently released by the Research Institute of the China Council for the Promotion of International Trade shows that the contribution rate of takeaway to the income of the catering industry has increased significantly. 75% and 65% of the increase in total revenue and total profit of the catering industry are driven by takeout respectively.

　　The study shows that the takeaway business has cultivated consumers and created more market opportunities for the catering industry from the demand side. According to the survey, 54.95% of the surveyed consumers said that they have increased their weekly food and beverage spending because of the takeaway service. The takeaway business is changing the profit landscape of the catering industry, enabling the catering industry to create a new profit growth engine beyond dine-in. iiMedia Consulting forecasts that the size of China’s online takeaway market is expected to reach 664.62 billion yuan this year.

　　"The Internet has broken our understanding of food and catering. Understanding and using the level of the Internet will make restaurants of the same level go to different inflection points," some experts said. During the epidemic prevention period, Meizhou Dongpo developed and sold dozens of new products such as self-heating hot pot and convenient noodles, and realized the online retailing of catering. Through e-commerce, live broadcast, vegetable station APP, vegetable basket Mini Program, mini store, etc., the finished products and work in progress of the restaurant are sold directly to the community. "The change of catering enterprises depends on technology to achieve innovative development, so as to achieve online and offline integration of’catering without boundaries’." Wang Gang, founder and chairperson of Meizhou Dongpo Group, believes that the opportunity for the development of the entire Chinese food industry chain has arrived, and catering enterprises should accelerate the process of standardization, retailing, and online and offline integration.

　　Hexing Group’s Yoshinojia, DQ and other brand companies are also actively "saving themselves", such as establishing their own takeaway system, launching community marketing, and live streaming. "Epidemic is both an impact and a test for enterprises. Only by constantly adapting to social changes and adapting to new challenges can we find new development opportunities. Epidemic has accelerated my determination to lead the transformation and upgrading of enterprises." Hong Mingji, president of Hexing Group, said in an interview that he used to operate catering, but now he should transform into operating customers, so he will use live broadcasts and other means to interact with fans and customers in a variety of ways.

　　Food show spawns "food economy"

　　There have been a lot of food programs in the circle of fans recently. Generally speaking, they can be divided into three types: short videos showing the cooking process; documentaries with storytelling and humanistic feelings; and "mukbang" that has just emerged.

　　Brewing wine, making ramen noodles, boiling brown sugar, making pastries, roasting whole sheep… Li Ziqi toils, picks and cooks in the video program, patiently showing the production process of delicious food with traditional Chinese handicraft skills, and she has successfully made this calm food lifestyle into her own brand. The "Li Ziqi" brand shows strong delivery ability, and the food sold in the flagship store of the e-commerce platform often becomes a hit with Internet celebrities.

　　The food documentary has made many viewers immersed in the unique charm of Chinese cuisine, and it has also heated up food sales. Every time it is broadcast, it will lead to a rush to buy the same ingredients. Take the recent "Flavor World 2" produced by Tencent Video as an example. Whether it is Yunnan rose sauce, Beijing tahini sauce or Hunan chopped pepper sauce, the relevant ingredients of the documentary will be sold on the special page of the "Flavor World" of the e-commerce platform, and the sales volume will be considerable.

　　"The food show presents a lifestyle that awakens more taste buds. As long as you want to understand what the foodies want, the commercial value of the show will be there." Some netizens admitted.

　　"Mukbang" focuses on experiencing the process of eating. Recently, the takeaway platform joined hands with Internet celebrity live streaming host Li Jiaqi to open "mukbang". Pizza Hut, McDonald’s, Yonghe King and other catering brands participated, setting a record for sales exceeding 10 million in 5 minutes. It is reported that in this "mukbang", the organizers set the goal of delivering food to your door within half an hour, and fans will deliver it immediately as soon as they place an order. Industry insiders said that "mukbang" needs to fully connect the links of live broadcast, online takeaway platform, offline stores, delivery services and payment. Speed is the key to strengthening the experience of "mukbang" scenarios.

　　Guard "safety on the tip of your tongue"

　　With the continuous emergence of various new business formats, food safety issues have attracted more attention. Recently, the State Regulation for Market Regulation organized food safety supervision and sampling inspections, and sampled 1256 batches of samples of 22 categories of food such as edible agricultural products, meat products, and fruit products. The sampling results showed that 14 batches of food sold on e-commerce platforms were unqualified. The State Administration for Market Regulation has instructed relevant departments to check the flow of products and take measures such as removing unqualified products from shelves to control risks.

　　For food takeout, Hong Mingji proposes to use digital technology to build an "Internet +" supervision system to strengthen food safety supervision in the takeout industry. It is understood that Shanghai, Guangzhou, Hangzhou and Nanjing have piloted the "Food Safety Seal" project to ensure consumers’ "safety on the tip of the tongue".

　　"We must’fight to the death ‘for ingredients and raw materials. If we can’t even guarantee safety, we will be eliminated by the market sooner or later." Experts say that the epidemic will push the catering industry to reshuffle, and food safety and quality are the bottom line that catering companies must keep firmly. Food delivery platforms, merchants, consumers, and regulatory authorities must work together to create a benign "Internet + food catering industry" safety ecology.

　　"All’Internet + ‘must be calculated in the end. What problems do you help users solve, what value do you bring to users, and whether users are willing to pay for your value. User thinking is indispensable." Industry insiders say that only with good food quality and a standardized product system can it be possible to support the large-scale development of Internet catering. (Li Xueqin)

On April 29th, the launch of the new products of GreAT Wall Gun was launched at the 20th Anhui (Hefei) International Auto Show in 2023. The Great Wall Gun was unveiled at the auto show with two new models, namely, leisure, fashion and business. The global smart luxury pickup truck 2023 passenger guns and the 100,000-yuan automatic pickup truck King Kong Gun AT model showed its hard-core strength.

Brand upgrade in an all-round way Great Wall gun category evolution

As the leader of pickup trucks, Great Wall pickup trucks ranked first in sales for 25 years in a row, and the global cumulative sales exceeded 2 million. In the first quarter of 2023, the market share exceeded 50%. Great Wall Gun insists on category innovation to promote market expansion and continuously enhance category value. At present, the brand of Great Wall Gun has been upgraded in an all-round way, and it has evolved into two categories: passenger leisure and fashion business.

The passenger leisure category covers medium-sized, large-sized and full-size pickups in an all-round way, and is committed to meeting the diversified and personalized needs of users, improving the quality of life of users around the world, and empowering pickup trucks to be culturally upward. Fashion business goods focus on building compact and medium-sized pickup trucks, and are committed to building a car of value and people’s livelihood for thousands of industries, helping users to have good business and a better life!

Global smart luxury pickup truck champion’s strength is upgraded again.

The Great Wall Gun redefines the pickup truck, endows it with riding value, and initiates a new era of riding and globalization of pickup trucks in China. The global smart luxury pickup truck-2023 passenger gun, which was unveiled at this auto show, is a new and upgraded Great Wall gun with advanced strength and smarter! More luxurious! Safer! More comfortable!

The official guide price of 2023 passenger gun gasoline model is 126,800-159,800 yuan, and the official guide price of diesel model is 133,800-166,800 yuan. At the same time, car buyers will also enjoy five major gifts: financial gift, replacement gift, interconnection gift, service gift and recommendation gift. The sincerity of increasing the allocation and not increasing the price is full!

2023 passenger gun, based on the world’s leading intelligent professional off-road tank platform, has been tested in 76 kinds of global roads and extreme environments such as "extremely cold, extremely hot and plateau", with a test mileage of over 6 million kilometers and leading technical performance at the same level. It also continues to evolve in terms of higher intelligence. The driving control is upgraded to L2+ intelligent driving assistance level, equipped with a new generation of vehicle networking, and supports remote vehicle control. It is the first of its kind to be equipped with a fully automatic parking system, freeing hands and getting it done with one button.

In order to fully meet the needs of users, the 2023 passenger gun strives to create a new luxury technology experience, adopting a brand-new exquisite technology wind interior, with a large-area soft coating, a 7-inch color LCD instrument+a 12.3-inch Zhilian touch screen double suspension design, and a laser carving process luminous decorative board, which is bursting with technology. Large storage boxes are added on the left and right sides of the dashboard to increase storage space, leading the same level.

At the same time, the 2023 passenger gun is also designed with armor-level safety protection, with 6 airbags, 14 radars, high-strength door anti-collision beam, high-strength cage body, etc., to ensure the safety of the owner to the maximum extent; Highly integrated body stability system, with multiple functions such as rollover prevention, up and down slope assistance, dynamic direction stability, etc. Ultra-practical low-speed emergency braking, front and rear collision warning and other functions are all available to protect every step of the trip.

In terms of comfort, the 2023 passenger gun is comparable to the SUV of the same class. Equipped with 2.0T+8AT gold power combination, matching five-bar rear suspension and TOD intelligent four-wheel drive, as well as upgrading four-door one-button lifting & anti-pinch & automatic window closing, 50W wireless fast charging and other intimate equipment, making travel convenient and efficient; Equipped with the first hidden container boarding pedal in China, it is convenient and comfortable to get on and off. In addition, the passenger gun comes with the electronic lock of the container, which is really worry-free and reliable.

The 2023 passenger gun can also realize multi-purpose of one car and expand diverse life. The original factory has its own towing qualification, which can tow RV, Luya boat, motorcycle, etc. A number of refitting interfaces and original car switches are reserved to meet the diverse refitting needs of users.

Great Wall Gun has been on the market for more than three years, with a cumulative sales volume of over 10,000 in 31 months, ranking first in the domestic pickup truck market and becoming the first high-end pickup truck brand in China to break through 400,000 units. The arrival of the 2023 passenger gun will once again break through the traditional cognition of Chinese people on pickup trucks, lead the value of pickup trucks in China to jump upward, and let everyone who loves life live a vast and amazing life.

100,000 yuan automatic pickup truck helps thousands of businesses.

Looking at pickup trucks in a well-off society, there are thousands of industries. 100,000 yuan automatic pickup truck King Kong Gun AT model is another wealth-creating partner created by King Kong Gun for entrepreneurs in the new era. The official guide price of the automatic gasoline model of King Kong Gun is 97,800 yuan-111,800 yuan, and the official guide price of the diesel model is 104,800 yuan-118,800 yuan; 1000 yuan is added on the basis of TEU for long containers, and 2000 yuan is added on the basis of TEU for flat containers.

In addition, car buyers can also enjoy the triple gifts of financial gift, replacement gift and recommendation gift!

The AT model of King Kong Cannon builds its own market positioning with "100,000 yuan automatic pickup truck", remoulds the new benchmark of commercial pickup truck with super-value price, and helps the strugglers to create wealth all the way.

Hard-core King Kong is very powerful. King Kong Gun AT model is equipped with 2.0T+6AT high-efficiency power combination, the maximum torque of diesel is 400N·m, and the maximum torque of gasoline is 360N·m, so it is more powerful to pull goods with large torque. King Kong Gun 6AT has high cost performance, safety and reliability, and large bearing torque, which is especially suitable for commercial cargo transportation.

100% tempered steel, diamond quality. King Kong Gun AT model and Great Wall Gun are built on the same platform according to passenger car standards. Hubei Jingmen Smart Factory has guaranteed its high standards in production, and the safety, bearing, durability and reliability of the whole vehicle are more guaranteed. In terms of safety configuration, the AT model of King Kong Gun is equipped with ESP body stability system, and is equipped with four-wheel brakes, reversing radar, double airbags, automatic parking and other rich configurations to ensure the safety of users’ travel in all directions.

Super King Kong, a giant outfit. 1.82m flat long box, square/barrel placed at will, 3 trips changed into 2 trips, which is economical, efficient, time-saving and labor-saving; Practical functional design such as high-brightness container lighting highlights the profound insight of King Kong Gun AT model on the needs of entrepreneurial pickup truck users; The minimum turning diameter is 11.9 meters, which can easily cope with the U-turn/turning car scene in narrow road conditions such as mountainous areas and hilly areas.

Fashion king kong, huge. The whole vehicle of King Kong Gun AT model retains the gene of the Great Wall Gun Hard-core family, the side of the car body is modeled by the waist line with extremely fast kinetic energy, and the newly designed champion belt-type middle net and interior design ensure that you can go out to talk about business.

Great Wall Gun continues to make great efforts in category innovation, and constantly meets the diversified car demand of users with a more excellent product experience. In the future, the Great Wall Gun will continue to fully evolve into two categories: passenger leisure and fashion business. The global product layout of the Great Wall Gun will achieve full lineup, full scene and full price coverage.

The king of pickup trucks has a worldwide reputation. The Great Wall Gun will continue to lead the pickup truck culture in China to upgrade and make pickup trucks really popular.