Recently, the model of Tank 300 has become the focus of hot discussion among netizens, mainly because a Tik Tok talent became the first person to collect 13 different versions of Tank 300, and made a "show off" on the Internet, which immediately triggered widespread discussion and concern, highlighting the richness and popularity of Tank 300 product pedigree. From light off-road vehicles that are easy to control to heavy off-road versions designed for extreme challenges, Tank 300 can meet users’ expectations in various scenarios, making every off-road adventure full of freshness and fun, and also enriching users’ off-road experience.
From users to brands, there are many possibilities to create cross-country culture together.
In order to meet users’ pursuit of off-road performance and personalized needs, Tanker 300 has jointly launched a series of modified versions, such as Fenglin Tieqi and Tieqi 02, together with the powerful domestic modification forces-Yunliang, Chaojing and Dinghuo.
However, in the face of the problem that users’ self-modification in the market may be non-compliant, Tank 300 took the initiative to cooperate with the modification factory from the user’s point of view and launched the Cyber Tank Series to legalize the modification. This series of actions of Tank 300 is a precedent in China, which shows its brand concept of "user-centered".
Tank 300 is deeply created with users to jointly create a unique charm model such as tank 330. This model not only has outstanding off-road capability, but also is equipped with V6 large displacement engine, which satisfies users’ pursuit of speed and passion.
At the same time, Tank 300 also focused on special commemorative significance, and launched models such as Monet Edition, 200,000 commemorative edition and limited edition of the third anniversary. These models not only pay tribute to classics and achievements, but also realize the deep integration and destruction of cross-country culture and different circles through the integration of elements such as art and culture.
A variety of cultural possibilities have created a more colorful life for users.
With its diverse thirteen models, Tank 300 has direct contact with many consumer groups and interest circles, from urban explorers to extreme off-road enthusiasts, from customized pursuers to high-performance driving enthusiasts. Not only meet the specific needs of all kinds of users, but also break the traditional life boundaries and boundaries through the mutual attraction and integration of different circles.
In this process, Tank 300 has become a bridge connecting different circles, which enables different user groups to gather because of common interests and form an ecological circle full of vitality and creativity. These ecological circles not only enrich the brand connotation of Tank 300, but also provide users with a more diversified and open communication platform, so that their lifestyles and hobbies can be expanded.
It is based on this user base and community atmosphere that Tank 300 successfully launched a new weekend lifestyle. It advocates diversified activities such as camping, refitting and outdoor activities, and encourages people to go out of their daily lives, explore the unknown and enjoy the true fun of life. With its excellent off-road performance and rich vehicle selection, Tank 300 perfectly fits this trend and has become an ideal partner for practicing the new weekend doctrine. Users drive the tank 300, enjoy the excitement and freedom brought by off-road during the weekend, and share their wonderful moments on social platforms, forming a unique trend.
China world of tanks cross-country, tank more than 300 awards crowned.
In the domestic market, the outstanding performance of Tank 300 is undoubtedly a powerful proof of its market appeal and brand influence. In the first half of the year, the sales of tanks exceeded 50,000 in 300 years and half a year, and exceeded 10,000 for two consecutive months. For 42 consecutive months, tanks topped the list of hard-core SUVs in China, demonstrating their wide acceptance and strong market share in the domestic market.
At the same time, the overseas journey of Tank 300 is equally remarkable. At present, Tank 300 has been successfully exported to Saudi Arabia, Kuwait, Australia, Central Asia, South Africa and other countries, as well as North Africa, Central and South America and other regions, and its footprint covers many corners of the world. In the future, Tank 300 will continue to explore markets such as North America and ASEAN, provide excellent products for global customers, and build a national brand with excellent technology.
In terms of hedge ratio, Tank 300 shows amazing market performance, especially in the report "China Automobile Hedge Ratio in the First Half of 2024" released this year, Tank 300 ranks first in the compact SUV market with a three-year hedge ratio of 74.48%. Not only the basic model, but also other versions are also highly sought after in the used car market and perform well. Even in the face of the significant increase in mileage and the natural increase in vehicle age, the price of tank 300 in the second-hand market remains stable. For example, the 2022 border limited edition with a guide price of 306,100 yuan can still be sold on a used car website for nearly 250,000 yuan after driving 54,000 kilometers; After two years of use, the second-hand price of the 2021 Fenglin Tieqi can reach about 260,000 yuan, which is only about 30,000 yuan lower than before.
All of the above fully demonstrated its strength of maintaining value far beyond similar competing products, and further confirmed the market’s deep trust and high affirmation of the quality, performance and brand value of Tank 300. As an explosive product in China’s hard-core off-road vehicle market, it won the i-VISTA five-star China Smart Car, CCTV Auto Fengyun Shengdian Intelligent Driving Award, China Insurance Research Collision Test 3G1A, Australia ANCAP five-star safety certification, and the 24th China Design Award. These honors are not only a full affirmation of the achievements made by Tank 300 in technological innovation, quality assurance and safety performance, but also a strong certification of its status as a hard-core off-road model in China.
The success of Tank 300 is the result of deep understanding and tacit cooperation between brands and users. Its diversified vehicle versions meet the individual needs of different users for off-road performance and win wide recognition in the market. The success of this series not only reflects Tank 300′ s profound understanding of off-road culture, but also demonstrates its keen insight and innovative ability as a market leader.
In the future, Tank 300 will continue to adhere to the "user-centered" principle, constantly optimize product performance, enrich vehicle selection, and bring more excellent off-road experience to users. At the same time, Tank 300 will also encourage more people to go out of their daily lives, explore the unknown and enjoy the fun and challenges brought by cross-country.