标签： 西安夜生活网

Xiaomi car, not enough ＂millet＂

ChatRoads

Look with your heart and talk seriously-

On December 28th, Xiaomi Automobile Technology Conference was held in the National Convention Center, which officially revealed the progress and breakthrough of five core technologies of Xiaomi Automobile, and ushered in the first appearance of Xiaomi SU7, the first product of the platform. The design, performance, battery life, safety and other details of SU7 were made public for the first time. Next, let’s briefly understand the core technology of the big show at the meeting and the details of Xiaomi SU7, and finally we will analyze and summarize it.

01

Release of five core technologies

At this conference, Lei Jun mainly introduced the five core technologies of Xiaomi Automobile: electric drive, battery, large die casting, intelligent cockpit and intelligent driving.

01

Xiaomi "super motor"

The speed of V6 and V6s which have been mass-produced is 21,000 rpm. Among them, the V6 super motor has a maximum power of 220kW and a peak torque of 400N·m, and is built with a 400V architecture. The V6s super motor has a maximum power of 275kW and a peak torque of 500N·m, and is built with 800V architecture. As for the V8s, which has not been mass-produced, the speed is as high as 27,200 rpm, which is the first in the industry from the data point of view, but it will not be available until 2025.

02

CTB integrated battery technology

The integrated efficiency of CTB integrated battery of Xiaomi Automobile reached 77.8%, which increased by 24.4% and released the height of 17 mm.. At the same time, the full-stack self-developed battery management system equipped with ASIL-D’s highest functional safety level can collect data in real time, encrypt the cloud through the private network for analysis and early warning, and realize active power failure within 4ms when necessary.

03

9100t Super Die Casting

The mold force reaches 9100t, and Xiaomi’s self-developed visual large model quality judgment system can complete the inspection within 2 seconds, with 10 times higher efficiency than manual work and 5 times higher precision than elite. With the application of this technology, 72 parts of the back floor of Xiaomi automobile are integrated, 840 solder joints are reduced, the overall weight is reduced by 17%, and the production hours are greatly reduced by 45%. In terms of material research and development, Xiaomi has developed a high strength, high toughness and heat-free environmental protection die-casting material "Titan alloy".

04

Full-stack self-developed intelligent driving technology

The industry’s first three key technologies, namely, adaptive zoom BEV technology, large road model and super-resolution occupation network technology, can be combined with the large air-to-end perception decision model, and can accurately park in the 0.05m mechanical garage. Lei Jun said that it is estimated that more than 100 cities can start urban assisted driving by the end of 2024.

05

"People-centered" Intelligent Cockpit

1.49S starts at top speed, the cockpit system is upgraded for 3 minutes, and the whole vehicle is upgraded for 30 minutes. It has a strong ecology, deeply adapts to mainstream applications, and more than 5,000 applications get on the bus. Moreover, the mobile phone X car is interconnected and connected across terminals, and the mobile phone application PIN is put on the car anytime and anywhere, and the car machine is native in seconds. In addition, the huge hardware ecology, the mijia equipment, and no feeling of getting on the bus. Car IOT hardware ecology is fully open to the public and freely develops various applications.

02

Xiaomi SU7 has bright parameters.

With the blessing of five core technologies, the core competitiveness of SU7 has the following points:

01

The maximum power is 495kW, the acceleration time is 2.78 seconds per 100 km, the braking distance is 33.3m per 100 km, and the maximum speed can reach 265 km/h, which exceeds Taycan Turbo and Model S.

02

CLTC has a mileage of 800 kilometers, and supports 800V super fast charging, supporting 200 kilometers battery life in 5 minutes and 510 kilometers battery life in 15 minutes.

.

03

The car is equipped with five screens, including a 16.1-inch central control screen, a 56-inch HUD, a 7.1-inch instrument panel and two millet tablets in the rear seat. The car machine uses the latest 8295 car and chips and the 澎湃 OS interactive system, which can make the car machine of Xiaomi SU7 highly integrated with Xiaomi mobile devices and even intelligent furniture, and the accounts can be interoperable, so applications can be directly used on the car.

04

Full-stack self-developed intelligent technology and self-developed sensing technology, self-developed adaptive zoom BEV technology, large road model and super-resolution network technology are adopted to achieve a comprehensive leap in visibility accuracy, sensing accuracy and control accuracy.

05

The length, width and height of Xiaomi SU7 are 4997/1963/1440mm and the wheelbase is 3000mm. The drag coefficient of Xiaomi SU7 is only 0.195Cd, which is the lowest in the world.

06

The super-large die casting technology adopted has 90.1% high-strength steel and aluminum alloy, the highest strength of 2000MPa and the torsional stiffness of 51000 N m/deg.

03

Can we achieve "leapfrogging"?

At the meeting, Lei Jun said that he put high demands on the R&D team, and the design goal was to start from 100 "first, only and most", with the goal of building dream cars in a new era of automobile industry, becoming the top five automobile manufacturers in the world in the next 15 to 20 years, and working hard for the overall rise of China automobile industry.

First of all, we can be sure that the technologies released at the Xiaomi conference are not bad, and the Xiaomi SU7 has no obvious shortcomings at present. The explosion potential in terms of flow, product strength and design has been demonstrated, but after careful study, Xiaomi Automobile has no more prominent highlights. Some of the technologies it shows are "far ahead" or "pioneering". In fact, some friends have mass-produced them to real cars and launched them on the market.

For example, Xiaomi Automobile will adopt CTB technology in its battery system. As early as last June, BYD took the lead in releasing CTB technology in the industry and installed it on its BYD Seal model. Although the volume utilization rate of CTB battery released by Xiaomi is higher than that of BYD, the volume utilization rate of 77.8% is not the highest. Previously, the volume utilization rate of the "BRIC battery" released by Extreme Krypton Automobile has reached 83.7%.

Another example is Xiaomi’s 9100t super-large die-casting, with a press of 9100t, but Tucki has already used a press of 12000t, and the largest die-casting machine equipment factory in China is developing a press of 20000t. Therefore, 9100 tons is not leading, only the mainstream.

At the same time, at present, the main product details of Xiaomi SU7 are almost fully disclosed, leaving only the last "card"-price, which is also the most controversial place. At the meeting, after comparing various models, Lei Jun said: "Let’s stop calling 99,000 and 149,000. This is impossible, but we should respect technology." In other words, Xiaomi SU7 is likely to fall in the price range of 200,000-300,000.

But can the price range of 200,000-300,000 coincide with Xiaomi’s existing user base? You know, at the beginning of Xiaomi’s announcement to build a car, most of the voices on the Internet hoped that Xiaomi would knock down the price of the car. This time, the pricing may exceed the budget of most people. More importantly, the price range of 200,000-300,000 is actually the most competitive range of new energy vehicles in China. For consumers who can accept this price range, it is still unknown whether SU7 can meet their demand points, and Xiaomi Automobile currently lacks brand recognition and trust, which can actually give consumers little confidence.

For a long time, Xiaomi has given people the impression that it has amazing hard power and amazing cost performance. But this time, Xiaomi obviously didn’t want to continue to take the civilian route, and changed to a mid-to high-end route. The price exceeded expectations, and the road would naturally be more difficult. In addition to the price, the Xiaomi car that everyone expects unanimously is a model that can come up with some subversive new technologies. However, the actual situation of Xiaomi SU7 seems to be almost interesting, and it seems that people have not been able to see the unique side of Xiaomi.

However, in any case, it is worthy of tribute that Xiaomi Automobile has taken a brave first step seriously. Xiaomi, who has crossed the border to the automobile field, has a lot of core technologies. Starting from the lowest technology, it has spent ten times to build a good car. At the same time, Xiaomi Automobile has natural traffic and user attention, which not only helps to promote healthy competition in the industry, but also is likely to become a key role in leading the next development trend. Finally, let’s look forward to next year, and Xiaomi Auto will bring us more surprises!

The valuation of Zhiji Automobile is 30 billion, and the sales volume in November is only 608, down 29%. CEO Tamia Liu’s illegal ＂marketing＂ is accused of ignoring the law.

　　Backed by SAIC, Zhangjiang Hi-Tech and Alibaba, Zhiji Automobile, with a valuation of nearly 30 billion yuan, has played a good hand.

　　Recently, the production and sales data released by SAIC showed that Zhiji Automobile sold only 608 vehicles in November, down 29.3% from the previous month, reaching 4,545 vehicles in just six months.

　　Previously, Tamia Liu, CEO of Zhiji Automobile, once said: "We will review this year many years later, which may be the first year of the counterattack of smart electric luxury cars. We have a high probability that we will ride the dust in the future growth curve."

　　Tamia Liu, who loves to talk big, is a marketing "veteran". Recently, when Tamia Liu displayed Zhiji L7, there were many illegal behaviors, such as high-speed violation, lane change without turning signal, solid lane change, continuous lane change and speeding.

　　Although Tamia Liu apologized afterwards, netizens still believe that "all of the above may lead to the tragedy of car crash and death. As the CEO of Tangtang Automobile, it is really shocking to ignore the law and ignore the safety of others."

　　Monthly sales fell rapidly after breaking thousands.

　　Zhiji Automobile was founded on December 25, 2020, and it has been exactly two years since then. It is a high-end pure electric automobile brand jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba, among which SAIC holds 54%, Zhangjiang Hi-Tech holds 18% and Alibaba holds 18%.

　　According to the data, the financing scale of Zhiji Automobile’s initial round reached 10 billion yuan, which is the first automobile science and technology company in China to reach the order of 10 billion.

　　It is worth mentioning that Wang Xiaoqiu, president of SAIC, is the chairman of Zhiji Automobile. It is reported that within SAIC, Zhiji was named "No.1 Project" and made it "China Tesla".

　　On June 18th, 2022, the first product L7 of Zhiji Automobile was officially delivered nationwide, and the project development of the second product LS7 was promoted in an orderly manner.

　　In August 2022, Zhiji Automobile obtained financing from investors such as Bank of Communications, SAIC and ICBC Investment, with a valuation of nearly 30 billion yuan.

　　Changjiang Business Daily reporter found that since July 2022, SAIC has included the sales of Zhiji automobile in the production and sales express, and Zhiji automobile sold 816 vehicles in July, with a total of 1,051 vehicles.

　　In August, the sales volume of Zhiji reached 1,007 vehicles, breaking through the 1,000-vehicle mark for the first time. In September, the company sold 1,019 vehicles, and the cumulative sales in four months reached 3,077 vehicles.

　　However, the sales volume of Zhiji Automobile, which was not too much, began to decline from the previous month. In October, the sales volume was only 860 vehicles, down 15.6% from the previous month.

　　In November, the monthly sales volume of Zhiji Automobile declined again, only 608 vehicles, down 29.3% from the previous month, reaching 4,545 vehicles in six months.

　　According to the data, the reference price of Zhiji L7 dealers is 338,800 yuan to 578,800 yuan, which is not cheap among a number of new energy car companies.

　　In 2021, after Zhiji officially announced the "luxury pure electric smart car" Zhiji L7 to the outside world, Tamia Liu, CEO of Zhiji Automobile, once said: "We will review this year many years later, which may be the first year of the counterattack of intelligent electric luxury cars. We have a high probability that we will ride the dust in the future growth curve."

　　The "riding the dust" of Zhiji automobile has not yet appeared, but it is a fact that it has plummeted.

　　For poor sales, SAIC responded on the investor platform that compared with other independent competing products, Zhiji Automobile is still in the initial stage of the brand. It is very challenging to build a brand-new independent high-end brand. In the initial stage, it is necessary to ensure the quality of product delivery and customer satisfaction.

　　SAIC Group said that every new brand has experienced the difficulties of starting and climbing. "Please give SAIC’s own brands more patience and time, so that we can do our products and services well, so that sales growth and user reputation can be guaranteed."

　　The non-delivery has attracted complaints.

　　Interestingly, the number of Zhiji cars has not been sold, and the complaint has been found.

　　According to Chezhi. com, a Zhiji car consumer bought a 2022 Angel Wheel, but less than one month after picking up the car, he found a large number of indelible black spots on the front windshield.

　　After inspection at the after-sales maintenance point of Zhiji Tongpu Road, it was found that the glass was burned by high temperature after leaving the factory and before installation. There were about forty or fifty black spots on a piece of A4 paper, and the quality problem was serious.

　　The consumer said that Zhiji Automobile also admitted that it was a manufacturer’s quality problem, but it just did not give a reasonable solution.

　　In fact, Zhiji automobile has received many complaints before it was delivered.

　　Zhiji Automobile released its products in April, 2021, and launched the "angel rights" promotion policy for the first 3,000 car owners who booked Zhiji L7.

　　However, since May 10th, hundreds of car owners who have reserved the Zhiji L7 have voiced on the Internet, demanding that Zhiji Automobile respond to the problems such as the damage to the rights and interests of Angel Wheel users, the reduction of vehicle allocation and the shrinking of batteries.

　　Regarding the problem of shrinking battery and cruising range, Zhiji Automobile said that it was caused by different battery power measurement methods, and the battery life of Zhiji L7 did not shrink, and there was no deception to consumers. The wireless charging configuration of the Zhiji L7 production concept car displayed at the Shanghai Auto Show last year is not standard, so it does not involve false propaganda.

　　Finally, Zhiji Automobile blamed the lack of rigor in its work, and said that it would accept users’ suggestions in the future, adopt a unified data caliber and clearly publicize relevant test standards and remarks.

　　The quality of the car can’t be guaranteed, but Zhiji car is a "good hand" in marketing.

　　"Tamia Liu, CEO of Zhiji Automobile, was stunned to promote the so-called super-running mode of his own car. On the highway, he completely ignored the safety of himself and others, and all kinds of dangerous illegal driving were illegal." Recently, a car blogger exposed a news that Tamia Liu, co-CEO of Zhiji Automobile, was driving illegally on the highway, which was vomited by many netizens.

　　As seen in the video, Tamia Liu claimed to accelerate the floor oil of Zhiji L7 in a static state, and take everyone to experience the immersive feeling of Zhiji L7 super-running.

　　A car blogger wrote that the driving involved high-speed violation, lane change without turning signal, solid lane change, continuous lane change and speeding. "All of the above may lead to the tragedy of car crash and death. As the CEO of Tangtang Automobile, it is really shocking to ignore the law and ignore the safety of others."

　　According to the above-mentioned violations, some netizens calculated that Tamia Liu would face 16 points and a fine of 1000 yuan.

　　After the incident, Tamia Liu publicly apologized for its illegal test drive. Tamia Liu wrote in Weibo that he had paid close attention to the criticism of netizens recently, made profound introspection and actively cooperated with the investigation, and was punished on December 5.

　　At the same time, Tamia Liu said that as a practitioner in the smart electric vehicle industry, it is more important to put compliance with traffic regulations in the first place, leaving passionate driving control to the track, and safe driving needs to be consistently adhered to. (Reporter Jin Du)

Up to 2000 yuan, you can also ＂buy＂, is the home nucleic acid testing service reliable？

　　Recently, on-site nucleic acid testing service has become a hot topic.


　　On the afternoon of the 4th, national business daily reporters searched for related services of on-site nucleic acid detection on various platforms such as Meituan, JD Health, Taobao, Alipay and Ping An Health. This kind of service takes "expedited door-to-door sampling, convenient, quick and professional" as the propaganda slogan, and is provided for people who are in urgent need of nucleic acid certification or inconvenient to appear in public, and the price is not low.


　　Take Alipay Ali’s health nucleic acid testing applet as an example. Beijing door-to-door nucleic acid testing includes "individual door-to-door" and "group door-to-door". Among them, the price of individual inspection ranges from 200 yuan to 2000 yuan, and the total price of group inspection is at least 442 yuan /2 people and at most 20200 yuan /1000 people.


　　Although the unmet demand for nucleic acid detection of special population is attracting some medical examination enterprises to participate in the end, the small audience and small market are also the problems faced by this kind of business. In addition, recently, many enterprises denied providing high-priced on-site nucleic acid detection group inspection services, and the content, price and risk of such services attracted much attention.



　　Image source: Photo Network _501692503


　　The sampling time difference is 2 hours


　　Price gap 700 yuan


　　National business daily reporter recently inquired about the major Internet platforms, such as Meituan, Dianping, Alipay, Taobao, JD Health and Ping An Health, and found that the on-site nucleic acid testing service providers stationed in each platform are not the same, but they all have the characteristics of unspecific service description, large price range span and more favorable group inspection price.


　　For example, in Alipay Ali’s health nucleic acid testing applet, Beijing door-to-door nucleic acid testing service providers include squirrel quick test, bird quick test and Lejian quick test, all of which are marked as private institutions, with 32 stores, 50 stores and 40 stores respectively.


　　From the perspective of institutional qualification, Squirrel Quick Test corresponds to Beijing Aidikang Medical Laboratory, and Lejian Quick Test corresponds to Beijing Aina Medical Laboratory. The corresponding testing institutions all appeared in the list of qualified institutions approved by Beijing COVID-19 Nucleic Acid Detection Medical Laboratory in April. However, the bird quick test only disclosed the name of the medical institution of "Beijing Bode Love Clinic" and could not confirm its corresponding medical laboratory.


　　Judging from the appointment time, except for the single-person nucleic acid door-to-door sampling service, which is priced at 211 yuan, which shows that "there is no appointment time within two months", the single-person door-to-door nucleic acid testing and group door-to-door nucleic acid testing of the other two companies can make an appointment on the same day or the next day.


　　From the price point of view, the price of individual on-site nucleic acid testing service ranges from 200 yuan to more than 2,000 yuan, which is mainly composed of single-person single-tube testing fee and comprehensive on-site service fee. Even the same on-site nucleic acid detection service provider, its price range span is very large.


　　Take the door-to-door nucleic acid detection service provided by Squirrel Quick Inspection for individuals as an example. Among them, there are 2 items below 300 yuan, 3 items from 300 yuan to 500 yuan, and 2 items from RMB 1,500 to RMB 2,500. However, the descriptions of the services are completely consistent, except for the different names of the services, and the differences in service contents are not clearly shown in the product details.


　　It is sometimes difficult for consumers to distinguish the differences of service contents only from the differences of names of various projects. But there is no doubt that the testing time has become an important factor affecting the pricing of such products. For example, Squirrel Quick Check is priced at 1800 yuan and 2500 yuan, and the main difference is that the sampling time of the former is from 18: 00 to 22: 00, while that of the latter is from 22: 00 to 24: 00. In the door-to-door service of nucleic acid detection in Star Porcelain Medical Service franchise store of Taobao shop (hereinafter referred to as Star Porcelain Medical), the night rush fee is 500 yuan, and the transportation fee in remote areas is 500 yuan.


　　This means that the distance between the door-to-door location and the testing institution will also affect the cost of the door-to-door testing service.


　　On the afternoon of the 4th, the reporter dialed the telephone number of the contact person provided by Lejian Express Customer Service as a consultant. The other party said that the testing contents of each item of personal home nucleic acid testing service in Beijing are the same, and customers can check the test results in Beijing Health Treasure, and the test results can be issued within 24 hours. However, if the price is 200 yuan (around), you need to make an appointment 1~2 days in advance, and you can’t make an appointment on the same day; 500 yuan (left and right) can make an appointment on the same day, that is, in the afternoon; The other more expensive items are night visits. If the door-to-door location is outside the Fifth Ring Road in Beijing, the customer will have to pay an extra door-to-door fee for 200 yuan, but the other party said that he would contact you then.


　　The source also said that if there are 5 or 10 people in the same place who need on-site nucleic acid testing services, the price can be cheaper.



　　Image source: Detailed map of Lejian Quick Check-in nucleic acid detection service


　　"Group purchase" door-to-door nucleic acid testing is cheaper.


　　In fact, compared with the single-person door-to-door nucleic acid testing service, the price of "group purchase" door-to-door nucleic acid testing is indeed much more favorable, and the more the number of group inspectors, the lower the average price of a single person.


　　For example, in the Ali Health Nucleic Acid Testing applet, the lowest and highest total price of group nucleic acid testing in Beijing comes from the bird quick test. In the 442 yuan /2 person package, the average single price is 221 yuan; In the package of 20,200 yuan/1,000 people, the average single person price is 20.2 yuan, which is not far from the standard recently notified by the Office of the National Medical Insurance Bureau that "all provinces should reduce the single person inspection to no more than 16 yuan per person".


　　In fact, the on-site nucleic acid detection service is not new. As early as last year, there were third-party testing institutions stationed in the Internet platform to carry out related business. For example, in early February, 2021, WeChat official account, a health WeChat of Tencent, issued a document saying that COVID-19’s nucleic acid testing reservation platform was newly upgraded to provide on-site collective nucleic acid testing services in 102 cities including Beijing and Fuzhou.


　　It is worth noting that third-party testing institutions undertake government nucleic acid testing orders, and the number of single-person testing at peak times is over 10,000. In contrast, although the door-to-door nucleic acid testing market is subdivided, the business scale is relatively small.


　　For example, the nucleic acid detection service is the best-selling product of Star Porcelain Medical in Taobao platform, and its monthly sales volume is only 37%, which is the highest monthly sales of nucleic acid detection service that can be searched in Taobao platform with "door-to-door nucleic acid" as the key word.



　　Image source: Taobao APP screenshot


　　According to the reporter’s observation, the expensive on-site nucleic acid testing service has not yet been rolled out in the whole country, and first-tier cities such as Beijing, Guangzhou and Shenzhen are still the main positions to carry out such services. For example, the product categories of on-site nucleic acid testing of Star Porcelain Medical only mention 10 large cities such as Shanghai, Beijing, Guangzhou, Shenzhen, Suzhou and Nanjing.


　　Many companies deny it.


　　Provide high-priced on-site nucleic acid group inspection service


　　The reporter noticed that there are many large-scale nucleic acid testing institutions and listed companies in various publicity maps of home nucleic acid testing services.


　　Take Xingci Medical as an example, the posters of its home nucleic acid testing service include three listed companies: Huace Testing (300012)(300012, SZ), Huada Gene (300676, SZ) and Jinyu Medicine (603882)(603882, SH).


　　On the afternoon of the 4th, the reporter called the customer service telephones of Jinyu Medical and Huada Gene successively, and learned that Jinyu Medical provided personal home nucleic acid testing service in Beijing, but the customer had to bear the personnel and vehicle costs in 1000 yuan in addition to the routine testing costs. Because the subsidiaries of Jinyu Medical are all independently operated, they may not all provide on-site services in other cities; However, Huada Gene does not provide on-site nucleic acid testing services to individuals and teams in Beijing, but only provides group on-site nucleic acid testing services in Shanghai.


　　It is worth mentioning that recently, third-party testing institutions and medical examination enterprises have come forward to refute the rumors of "providing nucleic acid testing group purchase services with large price differences".


　　For example, on June 2nd, WeChat official account, a medical micro-channel of Baoteng, issued a document saying that the company has never initiated or authorized any unit to carry out the group purchase business of nucleic acid testing, and denied that "many communities where Baoteng Medical Laboratory is located provide group purchase services with different contents, prices and service forms".


　　On June 2nd, Mei Nian Health (002044) posted a message on WeChat WeChat official account to clarify that "Shanghai Mei Nian Da Health’s VVIP/VIP Fast Nucleic Acid Detection Service Poster" was posted on the Internet, saying that the relevant content was the draft plan proposed by Shanghai Mei Nian Da Health Company in mid-April this year to meet the urgent and temporary needs of some high-end customers. However, due to the small market audience, the service plan was not introduced to the market, and the plan was terminated on April 20th. Mei Nian Health also stated in the article that the third-party nucleic acid testing institutions currently cooperating with Shanghai Mei Nian Da Health Company are Shanghai Decode Medical Laboratory Co., Ltd., Shanghai Golden Key Medical Laboratory Co., Ltd. and Shanghai Aidikang Medical Laboratory Co., Ltd.; In nucleic acid detection service, 19 yuan/person for group and apheresis door-to-door service; Mixed mining service fee 4.5 yuan/person.


　　For the risk of on-site nucleic acid testing services, relevant departments have also reminded. According to a report by our Su Net in March this year, the staff of the COVID-19 Epidemic Prevention and Control Command in Yuhuatai District of Nanjing City said that citizens can try their best to go to public medical institutions for nucleic acid testing. If it is really necessary for a third-party agency to conduct on-site testing, they should carefully check the qualifications of the on-site personnel and the nucleic acid testing reports of the testers, and purchase services cautiously.


　　Reporter | Lin Zichen


　　Editor | Duan Lian Liang Xiao Gai Yuanyuan Du Bo


　　Proofreading | He Xiaotao


This article first appeared on WeChat WeChat official account: national business daily. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Li Xianjie)

Exercise changes life! Sports can revitalize the countryside and let more children feel the fun of sports.

The launching ceremony of "Sports for Life" public welfare action was held in Shanghai recently. Adidas Sports (China) Co., Ltd. donated 5 million yuan to amity foundation to support the development of rural sports. As the project sponsor, the national primary school football team from Longjing, Shiqian County, Guizhou Province and the Adidas volunteer team staged a wonderful public welfare football match, spreading sports enthusiasm and conveying sports spirit.

In order to steadily promote sports to help rural revitalization, the State Sports General Administration and relevant departments jointly issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to accurately guide and help rural sports development and provide strong support for rural revitalization strategy.

Adhering to the initial intention of "changing life through sports", Adidas joined hands with amity foundation and Xinhua News Agency News Information Center to launch the public welfare action of "changing life through sports", bringing together various forces to jointly promote sports to help rural revitalization.

Gather various forces to jointly promote sports to help rural revitalization.

In the next three years, public welfare actions will focus on the theme of "Sports Helps Rural Revitalization", and carry out a series of sports and cultural public welfare actions in schools in Ruijin, Jiangxi, Shiqian, Guizhou and Xinhe, Hebei, which are assisted by Xinhua News Agency, based on the empowerment of sports associations, physical education teachers, scientific sports and the dissemination of sports spirit.

In order to better support the development of rural sports, the public welfare action expert group of "Sports for Life" went to Shiqian, Guizhou, Ruijin, Jiangxi and Xinhe, Hebei for field trips to learn about the development of campus physical education class, students’ sports time and interest, and the school sports environment, so as to help rural areas improve students’ sports conditions according to local conditions, support more children to feel the fun of sports, and change their lives through sports.

In rural campus, football and basketball are deeply loved by students, and the football club activities of the school and the football and basketball leagues of students in counties and cities are also in full swing. In the "Empowering Sports Associations" section, Adidas will provide equipment support such as uniforms and training equipment for student sports associations to encourage children to enjoy the fun of success in sports. In the process of comprehensively improving the efficiency of physical education classroom and extracurricular sports, improving the skills and curriculum organization level of rural physical education teachers plays an indispensable role. In the "Empowering Physical Education Teachers" section, the team of experts from the School of Physical Education Science of Nanjing Normal University will carry out training for physical education teachers to popularize the necessary knowledge of coaches and referees. At the same time, it also uses its global resources to provide opportunities for outstanding rural physical education teachers to participate in international high-level training.

In order to spread the concept and method of sports scientifically, in the section of "Empowering Scientific Sports", the team of experts from the Institute of Psychology of Chinese Academy of Sciences conducted research on the relationship between rural children’s sports and physical and mental development, cognitive level and other factors, scientifically demonstrated the positive role of sports in children’s physical and mental development, and supported the full development of campus sports activities. Encouraging rural children to participate in sports activities cannot be separated from the concern and support of society in many aspects. In the "Spreading Sports Spirit" section, we will actively spread and popularize the concept of scientific sports, help more rural sports workers improve their professional level, and encourage children to develop the habit of insisting on physical exercise.

Editor-in-Chief: Chen Hua

Source: Author: Yao Qinyi