Make an appointment online, and you don’t have to wait to go to the store for maintenance; Flexible production, timely response to small batch parts orders; In recent years, new technologies, new products, new formats and new models have emerged in China’s automobile aftermarket, and the automobile consumption potential has been further released, effectively promoting the scale growth, structural optimization and quality improvement of the automobile aftermarket.
Digital green transformation, upgrading and upgrading of automobile maintenance service
"A few days ago, the car was smashed, and the store time was reserved through the mobile phone application, without queuing; It is really convenient to add the model and the year of car purchase, and also intelligently recommend the corresponding accessories. " Mr. Zhang from Hefei, Anhui Province went to a car maintenance shop to repair the car, and the repair was completed quickly, and the process was also comfortable.
After the vehicle was inspected, Mr. Zhang received an electronic quotation. The required goods and services are each marked with the number and price. The owner can check the inspection status of the vehicle on the mobile phone application. The quotation is consistent with the inspection record, and there is no additional recommendation service, which solves the problems of opaque information and price. Nowadays, more and more consumers choose to carry out automobile maintenance through the "online and offline integration" platform, and the related business volume has achieved rapid growth.
The digital level of automobile maintenance has improved, and the pace of greening is also accelerating. In a green shared car body panel spraying center in Linping District, Hangzhou, Zhejiang Province, the dust in the dry grinding room was sucked into the integrated bag, and the dust collection efficiency reached 98%.
"The whole process adopts water-based paint operation, replaces the traditional water milling process with dry grinding process, and is also equipped with compound environmental protection equipment, which can realize the whole process control of waste from source to end." Xiao Youquan, the relevant person in charge of the center, said that some small auto repair shops are prone to environmental pollution due to the lack of professional equipment and personnel, and now the surrounding auto repair shops can come here to share services.
By the end of 2023, the number of cars in China was 336 million, and the average age of passenger cars has exceeded 6 years, so the demand for maintenance services has increased accordingly. "In 2020, China’s automobile maintenance and repair market will be about 1.42 trillion yuan, and it is estimated that by 2025, the market scale will reach 1.74 trillion yuan." Li Tongmei, Vice Chairman of china automobile dealers association Aftermarket Parts Branch, introduced.
Li Tongmei believes that the current automobile maintenance service still has the characteristics of "small and weak": on the one hand, standardization and standardized operations need to be strengthened, and the quality and level of maintenance services still have room for improvement; On the other hand, the maintenance service system around new energy vehicles is still in its infancy, and it is necessary to strengthen the technical level and professional talent reserve.
Different from traditional fuel vehicles, the maintenance of new energy vehicles mainly focuses on "three electricity" systems such as batteries, motors and electronic controls, but there is a big gap in technicians who are proficient in "three electricity" maintenance at present. In view of this realistic demand, some automobile service platforms explore the mode of school-enterprise cooperation and cultivate high-skilled talents.
In the training base of Guizhou Vocational College of Electronic Technology, students are looking for problems and overhauling the parts of new energy vehicles-this is a practical course of school-enterprise cooperation offered by Tuhu Car Maintenance.
"We set up new energy automobile classes with vocational colleges, jointly develop courses, build production-education integration bases and practice training bases in Shanghai, Guangdong, Guizhou and other places, and strive to train 1,200 talents in related majors every year, and gradually realize the’ oil and electricity simultaneous repair’ of stores." The person in charge of the new energy vehicle maintenance service market has great potential, and enterprises are actively exploring the provision of tailor-made products and services, and cooperating with new energy vehicle brands to help them provide after-sales service.
Low cost and high efficiency docking, continuous optimization of parts circulation environment
There are many automobile brands on sale in China, and there are different types of automobile parts in different years and styles, so there is a great demand for aftermarket parts supply. Promoting the high-quality development of the automotive aftermarket is inseparable from the upgrading of accessories and the improvement of circulation efficiency. In recent years, related enterprises have made some explorations in this regard.
Small batch and flexible production, more timely response.
"The axle products of this car are relatively small. We have consulted many companies in China and can’t produce them. Can you provide them?" At 10 o’clock in the morning, the phone of domestic marketing customer service department of Wenzhou Guansheng Auto Parts Group rang.
"No problem, you send the parameters, and we will organize production immediately." The crisp and neat answer makes the customer very satisfied.
"At present, Guansheng’s product categories cover most models, which can meet customers’ demand for small batch and multi-variety orders." Chen Xianghua, director of domestic marketing of Guansheng Co., told reporters that such confidence comes from the flexible production line of enterprises.
Walking into the production workshop, welding equipment and fixture can be quickly switched. Workers can automatically call the corresponding equipment program by selecting the workpiece number on the touch screen, and organize production according to different delivery requirements. "We also use the intelligent scheduling system. For example, after analyzing the data of orders in the next three months, we will gather the products of the same model together for production, shortening the delivery cycle and saving production costs." Chen Xianghua said.
Full chain, digital docking, and smoother channels.
Open the Kaisi auto parts platform, and the accessories such as swing arm, headlight and foot glue are all available. It only takes a few seconds to enter the vehicle identification code and the name of the accessories, and the information such as suppliers, quotations, reference price of 4S shop, warranty and so on can be clearly seen.
"In the past, it was inefficient and error-prone to describe the required spare parts by telephone, WeChat, etc., and it was difficult to trace the source of spare parts. If there was a quality problem, it was more difficult to find a supplier’s warranty. Now through platform integration, parts information and procurement process are more transparent. " Chen Zhongli, head of Ningbo Boxingxing Automobile Service Co., Ltd. said.
Jiang Yongxing, founder and CEO of Kaisi, introduced that the platform has opened up the whole chain from OEMs, manufacturers, auto parts suppliers, repair shops to vehicles. At present, there are more than 7,000 suppliers providing products and services to 270,000 repair shop users, and the number of service vehicles per month exceeds 3 million. "We have also developed the intelligent identification function of handwritten work orders that are suitable for the maintenance industry, and can recommend procurement plans. Not only that, the big data accumulated by the platform can also be fed back to OEMs and manufacturers in time to help them improve product quality. "
In terms of optimizing the circulation environment of auto parts, some enterprises aim at the county market and strive to improve the turnover efficiency of auto parts. "New energy vehicles going to the countryside bring a broad space for the development of the automobile industry, but the traditional county maintenance market still has problems such as few chain stores, incomplete product categories and long procurement logistics cycle." Jiao Shiliang, the brand operation director of Guangdong Santou Six-Arm Information Technology Co., Ltd., an auto parts supply chain platform, introduced that in recent years, enterprises have launched the "Let Love Go Home" project to help migrant workers return to their hometowns to open auto parts stores and provide financial support and technical guidance. At the same time, through the combination of online procurement and pre-warehouse, the distribution efficiency has been greatly improved.
The Guiding Opinions on Promoting the High-quality Development of Automobile Aftermarket jointly issued by the Ministry of Commerce and other nine departments (hereinafter referred to as the Guiding Opinions) proposes to optimize the circulation environment of automobile parts. Actively expand the distribution channels of auto parts, and build a multi-channel and multi-format auto parts distribution network to meet the diversified needs of consumers for auto aftermarket accessories.
"With the rapid development of the Internet and e-commerce, online channels will become a new hot spot in the automotive aftermarket parts industry, bringing new business models and development opportunities. Automobile after-sales parts enterprises should strengthen the construction of online channels, provide more convenient and high-quality services, and create a transparent, orderly and efficient spare parts circulation environment. " Li Tongmei said.
Personalized and diversified consumption, the automobile modification market has steadily expanded.
In recent years, to meet the personalized, diversified and high-quality consumer demand of car owners, the car modification beauty market has steadily expanded.
"Changing the color change film for the car can not only keep the freshness, but also prevent rubbing and protect the paint." In Hefei Fugui Family Automobile Maintenance Center, Anhui Province, Ms. Huang, the owner of the car, took the color card and chose the color of the color-changing film she liked. Bao Weidong, the owner, told reporters that he has been in this business for more than 20 years. In the past, customers came to the store mainly to repair cars. Now young people have a greater demand for car modification and beauty. Invisible car clothes, color-changing films, anti-ultraviolet and anti-glare functional films are all very popular, and the prices range from several thousand yuan to ten thousand yuan.
According to the data, car modification and beauty projects such as film pasting, car body color changing and upgrading car audio equipment account for about 85% of the whole automobile reform market. In the first seven months of 2023, the sales of window film, invisible car clothes and color-changing film of TUHU increased by over 40%, over 100% and over 300% respectively.
Zhang Baoquan, Secretary-General of china automobile dealers association Aftermarket Boutique Service Branch, said that in recent years, with the development of economy and the improvement of living standards, automobile modification, automobile beauty and other related products have been personalized and scene-oriented, and products such as body film, interior decoration, massage and ventilation seats and assisted driving have been recognized by users.
The Opinions on Further Releasing the Consumption Potential and Promoting the Sustainable Recovery of Consumption issued by the General Office of the State Council proposes to establish and improve the management mechanism of the automobile refitting industry and accelerate the development of the automobile aftermarket.
"China’s automobile modification market is still in its infancy and has great development potential, but the modified parts and operations have not yet formed a standardized system, and it needs to be further improved in terms of compliance and standardization." Zhang Baoquan believes that it is necessary to further clarify the scope of modification, improve the standard system and upgrade the industrial chain. It is also necessary to strengthen industry supervision, establish unified standards for safety, quality and service of automobile modification, clarify the standards for pre-sale, in-sale and after-sales services, and intensify efforts to promote implementation.
The Guiding Opinions put forward that "by 2025, the scale of the automotive aftermarket will grow steadily, the market structure will be continuously optimized, and the standardization level will be significantly improved". "Comply with the new trend of automobile consumption and promote technological innovation, model innovation and format innovation, and the products and services in the aftermarket will be more abundant to meet the diversified consumption needs of consumers." Li Tongmei said.
