标签： 松江大学城快餐服务

Xiaomi car, please don’t get on 200 thousand first

Wen | Yi Fan, a great financial entertainer

On December 28th, Xiaomi’s long-hidden car-making plan was finally made public.

Subsequently, the topic # Xiaomi Car Price # also exploded in Weibo hot search that night, and became a hot topic in various social media.

Before the press conference, "technology" was the key word announced by the government. Lei Jun said that the release of Xiaomi Automobile this time would "completely redefine" the technology stack of the automobile industry, which would be a major leap in the technical category of the automobile industry.

At the same time, Lei Jun also said that this technology conference will be a comprehensive display of technology accumulation since Xiaomi was founded 13 years ago.

From the motor to the die casting machine to the wind resistance coefficient, just like the popular science pixel of rice noodles, Lei Jun has re-introduced almost all aspects of an electric car to the outside world. However, this press conference with an intermission didn’t talk about what everyone was most concerned about-how much Xiaomi SU7 sold and when to start delivery.

Xiaomi automobile conference

Undoubtedly, the most curious thing is how much Xiaomi will sell for the first car. After all, Xiaomi has always played the role of "price butcher" and "young people’s first XXX" in all walks of life. Naturally, some consumers will hope that it can further reduce the price of domestic electric vehicles.

Lei Jun may really want to realize the high-end dream that has never been missing in building a car. Xiaomi SU7 can see the clue by paying tribute to Porsche’s shape design. The question is, can an electric car with Xiaomi logo really make people willing to pay more than 200 thousand to buy it?

After all, for most consumers in China, it is difficult to find a consumption scene that needs to consider face more than when buying a car. However, even compared with Wei Xiaoli, Wen Jie and Ji Kr, it is difficult to tell whose brand is more likely to be upward.

01, technology without price, it’s hard to get distracted.

Lei Jun’s Xiaomi Automobile Technology Conference started from five sectors: electric drive, battery, die casting, intelligent driving and intelligent cockpit. It can be said that the core parts of an electric car are all talked about.

From the product positioning point of view, Xiaomi SU7 is positioned in a C-class pure electric car with a length of 4,997mm, a wheelbase of 3m and a height of 1,440mm. Similar to the current standard C-class car, the length of the car is controlled reasonably, so it is not difficult to see that it wants both driving control and seating space.

Of course, compared with the hard-core three-electricity part and die-casting machine, more ordinary consumers can intuitively see that it is probably the part of car machine and intelligent driving.

As a major selling point of today’s electric vehicles, the intelligent cockpit is the best place for Xiaomi Automobile, with a 16.1-inch 3K central control panel. Lei Jun said that this is a super-large flat-panel car. There is also a HUD and a 7.1-inch turnover instrument. You can also mount a millet tablet in the back row, and the whole car machine also uses the latest 8295 chip from Qualcomm.

Xiaomi automobile conference

In addition, Lei Jun said that this car machine can bring the Xiaomi tablet ecology to the car machine, and the application of the mobile phone can also become the application of the car machine.

In other words, this central control panel supports native applications of cars, tablets and mobile phones, and Xiaomi Auto is also the first new force in China to support Apple Carplay.

It can be said that in the product ecology, Xiaomi is also clear that it is necessary to directly lay out the ecological strategy of people, cars and homes. Lei Jun also said that cars will be an important part of the whole ecological strategy. Although the start of smart driving is relatively late, Xiaomi’s goal is still to be the first in the industry in 2024.

In terms of strategy, the investment has increased from 3.3 billion to 4.7 billion, and the AI lab established by Xiaomi in 2016 has been called. The underlying algorithm also uses the current mainstream BEV+Transformer+network occupation algorithm and incorporates the big model. Through Xiaomi’s road model, we can achieve the effect comparable to that of traditional high-precision maps, and we will quickly promote the landing of 100 cities in the next year.

02. Time waits for no one, and Xiaomi needs to clear the way at a low price.

It can be said that from the hardware configuration, Xiaomi SU7 almost continues the characteristics of "extreme fever" of Xiaomi mobile phone in the past. As long as the parameters at all levels can be fully filled, Lei Jun will definitely give enough.

The problem is that the success of Xiaomi mobile phone in the past actually depends more on the low price that is more surprising than others under the premise of full hardware configuration. Obviously, the hardware born for fever and the price of 1999 yuan once captured the first batch of hardcore fans with Xiaomi mobile phone.

However, it is difficult to see the attraction of Xiaomi SU7 beyond hardware configuration and self-developed technology.

Earlier, Lei Jun said in an interview with CCTV that Xiaomi’s investment in research and development of the first car exceeded 10 billion yuan. "I am particularly worried that if it doesn’t catch fire, everyone won’t buy it. What’s more worrying is that if everyone buys it, they will have to wait for one or two years, which will definitely be miserable."

Source: Interview with Lei Jun

For today’s Xiaomi car, such worries are not unreasonable. After all, in the category of "C-class pure electric car", which is its core positioning, the competition is not only fierce, but life-and-death. In the end, it depends on who can give the lowest price within the profit range.

Look at the extreme krypton 007, which was released on the 27th in advance in order to stop Xiaomi automobile. It is not difficult to find that under almost the same product positioning and hardware configuration, extreme krypton has lowered the price of the entry-level model with a high configuration to less than 210,000.

And if the pre-sale results are good, when the Xiaomi SU7 really goes on the market in a few months, it is obvious that with Geely’s back, it will be able to meet the delivery of Xiaomi car with an entry price of less than 200,000 yuan through further price reduction.

And like Tesla’s Model 3, there is still considerable room for price reduction. Next year, Weilai will also bring its entry-level Alpine brand, and further decentralize core technologies such as power exchange to the price range of 100,000-200,000. Of course, Huawei’s trade will not leave too many gaps in the car market.

Tesla’s Model 3

Under this competitive intensity, there is only one way for new entrants to quickly form scale effect besides mastering core technologies-an irresistible price.

However, before the press conference, Lei Jun publicly said that Xiaomi’s first car would be a bit expensive. Even if it looks like Porsche and has more self-developed technology, it is hard to believe that anyone but Xiaomi fans would be willing to pay for a Xiaomi car with a price of more than 200,000.

More importantly, in today’s domestic new energy market, it is almost impossible for technological advantages to exist for too long. Every car factory is engaged in self-research, from motors to chassis to intelligent cockpit and intelligent driving. The industry’s first preservation period of PPT will not exceed one month.

As a latecomer, Xiaomi naturally suffers more, because electric vehicles need not only good experience but also safety. Even the best technical reserves on paper need to be continuously optimized and iterated through a large number of consumers’ daily driving. From this perspective, Xiaomi’s car started a little too late.

Xiaomi automobile

Therefore, from all levels, Xiaomi Automobile needs to give a price that will shock the market and consumption when it is really released next year. Getting started with 199,900 may be a good choice, which not only pays tribute to the Xiaomi mobile phone of that year, but also directly pulls the battlefield into the "fever cost performance" that you are best at.

For Xiaomi Automobile, this is a breakthrough moment that cannot be lost, and being able to control the price within 200,000 is the key to determining whether it can break the game successfully.

* WeChat WeChat official account: Yifan Finance (ID: finance _ Yifan)

Lose face! The first goal of the new president of the Football Association was ruined, and China Football took the Korean team to the end.

China’s football is once again in the doldrums. This time, the defeat comes from the women’s Asian qualifiers of the Paris Olympic Games. This is a very disappointing failure for players, coaches, fans and officials of China football. The first Paris Olympic Women’s Asian Regional Qualifier attracted the attention of many fans, but the final outcome dashed the dream of China women’s football team.

Paris Olympic Games is one of the biggest sports events in the world. It is held every four years and attracts athletes and teams from all over the world. Football is one of the important events in the Olympic Games, and it is the dream of every women’s football team to qualify for the Olympic Games on behalf of the national women’s football team. Therefore, the women’s Asian qualifiers for the Paris Olympic Games are of great significance to the participating national teams. However, the defeat of the women’s football team in China is not only a game defeat, but also exposes the deep-seated problems and challenges faced by the football team in China. Let’s discuss the reasons for this setback, the difficulties faced by China women’s football team and the future prospect of China football.

Looking back on the history of women’s football in China, we can see the glory of this team. China women’s football team won many honors in international football in 1990s and early 21st century. In 1986, 1989, 1991, 1993, 1995, 1997 and 1999, the women’s Asian Cup won seven consecutive championships; In 1990, 1994 and 1998, the women’s football team won three consecutive championships in the Asian Games; Runner-up in the 3rd Women’s World Cup in 1999. In 2006, she won the women’s Asian Cup again. They won the runner-up in the 1999 Women’s World Cup and the silver medal in the 1996 Atlanta Olympic Games. These achievements have made China women’s football team the pride of domestic sports, and also inspired generations of girls’ football dreams.

However, in recent years, the competitiveness of women’s football in China has gradually declined. Their performance in the international arena is not as good as before, and they gradually lost their former glory. Before the women’s Asian regional qualifiers of the Paris Olympic Games, China women’s football team had not performed well in the 2019 Women’s World Cup and failed to enter the quarter-finals. This has caused concern about the decline in the competitiveness of women’s football in China.

After Song Kai, the new president of China Football Association, took office, his first goal was to ensure that China women’s football team could successfully advance to the Paris Olympic Games. Song Kai has taken a series of measures, including strengthening the leadership, improving the quality of training, and formulating clear tasks. He made it clear that the success of the women’s football team in China is very important for the football team in China, and the Asian women’s football qualifiers of the Paris Olympic Games are the key for them to achieve this goal.

However, Song Kai’s first task after taking office ended in failure. This defeat is undoubtedly a heavy blow to him personally, and it also challenges his leadership position. As soon as he started to reform China football, he was confronted with such a great setback, which posed serious problems for his leadership and reform plan.

The lineup and competitiveness of China women’s football team

China women’s football team has always been the focus of attention. Their players have shown excellent personal abilities in the international arena, but the overall strength of the team has not reached the highest level. This setback makes people wonder whether China women’s football team needs more young blood and fresh strength to enhance the overall competitiveness of the team.

The frustration of China women’s football team also makes people think about the management and guidance of the coaching staff. On the field, at the management level, whether the coaching staff needs more reforms and improve the management level in order to better train and guide players is a problem that needs deep thinking.

This defeat is undoubtedly a painful experience for China women’s football team. After the game, the players cried many times, and the Xie Chang session of the whole team was full of sadness. They have worked hard for their own defeat, but in the end they failed to advance as expected. This setback needs reflection and summary, and China women’s football team needs to learn from it and constantly improve its level.

However, this defeat does not mean that the women’s football team in China has come to an end. This is only a temporary setback, not an end. China Women’s Football Team has many potential players, who will have the opportunity to prove themselves and compete for honor in future competitions.

The future of women’s football in China is still full of hope. Although this defeat is sad, it can also be seen as an opportunity to urge the China women’s football team to make greater efforts to prepare for future competitions. China women’s football team needs to learn from this failure, strengthen teamwork and improve the overall competitive level.

China football needs more reforms and improved management level to better promote the development of China football. Although this setback is sad, we believe that China Football Club will keep going and strive for its dream. I hope that the women’s football team in China can re-emerge and win honor for the country, and I also look forward to more progress and development of football in China in the future. No matter how difficult it is, China football will keep going.

The failure of China women’s football team is a setback, but it is also an opportunity. China football needs to learn from it, keep moving forward and strive for more honor. In the future, China women’s football team will have the opportunity to rally and make a name for itself in the international arena again. At the same time, China football needs to continue to reform and improve its management level to ensure the long-term development of China football. No matter how many challenges are encountered, China Football will stick to its dream and strive to move forward.