Editor’s note: 70 years of thorns and thorns, 70 years of hardships. This year, People’s Republic of China (PRC) will celebrate its 70th birthday. Under the leadership of the Communist Party of China (CPC), the people of the whole country are determined to forge ahead and strive for self-improvement, and have made remarkable achievements in construction, and earth-shaking changes have taken place in China society.
In every inch of China, 70 years have left a touching historical mark, and each city has its own story. On the occasion of the 70th anniversary of the founding of New China, People’s Daily planned to launch a series of reports on "The Story of the Country Spanning 70 Years". The reporter recorded the development and changes of various places in the past 70 years through videos, pictures and words, and showed the prosperous happy life picture of the country from small to large, and felt the majestic power of the new China in the vivid historical changes.
Lulang Town at the foot of Linhai. Provided by Lulang Scenic Area Management Committee
Doing tourism means doing ecological economy.
Blue sky, clear water, green hills and green spaces are the capital and family property of tourism development.
Crossing the Sejila Mountain from the 318 National Road, in front of us, Lulang Town in midsummer is wrapped in a vast forest, full of lush, blue sky. In 1911, Chen Quzhen, an officer of the Qing army, wrote in "A Dream of Wild Dust" that the area around Lulang was "all ancient trees in the mountains, surrounded by ten big trees, with a height of several tens of feet, standing upright in the sky and hiding in the shadows". Nowadays, this land moving with "green" is gaining momentum and banners are flourishing.
Lulang Town, located in Bayi District, Linzhi City, Xizang Autonomous Region, is famous for its "snow-capped mountains and beautiful forests, clouds and rosy clouds, one ridge with four seasons and nine scenic spots in ten miles". Under the nourishment of green mountains and green waters, the people in Lulang Town have won the "golden rice bowl" by relying on eco-tourism. Through the continuous development of "ecological+"tourism, they have embarked on the road of eco-tourism economy, and painted a picture of Lulang’s happiness of "ecological beauty and rich people".
Play the ecological card skillfully, and Qingshan will become a "golden mountain"
"More than 40 years ago, the income of ordinary people here mainly depended on cutting trees and hunting. As long as there were difficulties, they went to the wood to make ideas, and only earned more than 2,000 yuan all year round." Zhaxi Tsering, secretary of the League branch of Zhaxigang Village in Lulang Town, said that at that time, some originally dense virgin forests disappeared in a few years.
The result of pursuing temporary economic growth at the expense of ecological environment is the sharp decline of forest area and the decline of ecological quality. With the decrease of trees, Lulang’s economy is gradually in trouble.
Learn from a painful experience. The local authorities re-examine the resources, optimize the ecological environment, and change the green hills into "golden mountains". In 1998, Xizang Autonomous Region implemented a comprehensive ban on logging in forest areas, and the central and autonomous regions continued to increase the protection and construction of forests in eastern Tibet; The "wood finance" that used to make a living by selling wood began to fade out of this small town in southeastern Tibet.
Since the logging ban, Lulang Town has actively changed the economic development mode of forest areas and vigorously advocated ecological economy. Over the past 20 years, local farmers and herdsmen who rely on forests to eat forests have embarked on the road of eco-tourism to develop the economy.
In the midsummer, walking into Zhaxigang Village, Lulang Town, located on National Highway 318, rows of two-story Tibetan courtyards are particularly beautiful under the flying national flag. The front and back of every house are full of flowers and trees, dotted with beautiful homes.
Pingcuo Family Inn. Chai Jidong
Stepping into the family hotel in Pingcuo, the walls and furniture painted with Tibetan patterns, the big stone pot for making stone pot chicken, the Tibetan-flavored pork hanging from the beams, and the small bags of highland barley all reveal a strong collector atmosphere.
"In 1998, an accidental opportunity gave me the idea of opening a family hotel when I was a guide for tourists." Pingcuo, a villager in Zhaxigang Village, Lulang Town, who was born before the peaceful liberation of Tibet and worked as a slave, told reporters. In 1998, Pingcuo earned more than 20,000 yuan from family hotels, becoming the "first person to eat crabs" in the village.
Pingcuo introduced that at the beginning, the county gave the village a discount loan of 800,000 yuan, 40,000 yuan for one household, and the first batch of 20 households were supported to develop family tourism and repaid within three years. "My family hotel is relying on the policies of the party and the state to continuously expand its scale, and the number of beds has increased from the initial 8 to 53; From the annual income of 20,000 yuan to 30,000 yuan to the current 400,000 yuan. "
Seeing the real changes in Pingcuo’s family, villagers around Lulang Town have also started family hotels, with an average household income of more than 100,000 yuan per year. Compared with thousands of dollars earned by farming and herding cattle a year, it is almost unimaginable. According to the data, 272 farmers and herdsmen in 8 administrative villages in Lulang Town have opened 116 family hotels. Last year, they received 70,800 tourists and earned 8,037,200 yuan.
"As the saying goes, people in the village used to go up the mountain to cut trees to support their families. Now we are protecting the ecology. As long as we protect the sky here, we will have food." Pingcuo said confidently.
Rangers in Lulang Town patrol the mountains in Lulang Linhai Scenic Area. Photo by Liu Dongjun
In Lulang, the concept of ecological protection has penetrated into the hearts of farmers and herdsmen.
The former "loggers" have also become today’s rangers. "By doing a good job as an ecological ranger, we not only solved the employment, but also protected the environment." Nima Tsering, deputy director of Zhaxigang Village Committee, said, "Now our country subsidizes one mu of public welfare forest in 5 yuan, and the management area of public welfare forest in Lulang Town is more than 1.8 million mu, which has benefited a lot."
At present, Xizang Autonomous Region has established perfect ecological compensation mechanisms such as transfer payment for key ecological functional areas, compensation for forest ecological benefits, subsidies and awards for grassland ecological protection, and compensation for wetland ecological benefits. Up to now, 31.6 billion yuan of various ecological compensation funds have been implemented, which has enabled nearly 700,000 farmers and herdsmen in the whole region to eat "ecological rice" steadily.
Facts have proved that relying on ecological environmental protection to bring about vigorous economic development and let the green mountains and green waters release dividends is the broad road for the people to be rich.
Read the "travel classics" well and drum up the "money bag"
In the Caiwang Dunzhu Family Hotel in Luobu Village, Lulang Town, the family is busy entertaining tourists who come to their home. Cai Wangdunzhu happily introduced his modern family hotel. The reporter saw that the family hotel in Caiwang Dunzhu was very clean and tidy. In addition to the corresponding supporting facilities, it also achieved full coverage of Wi-Fi.
Tourists stay in modern family hotels. Photo by Lu Jinhua
"When tourists saw that our facilities were poor and the sanitary conditions were not good, they turned their heads and left." Cai Wangdunzhu recalled. In the initial stage of operation, problems such as malicious competition and tourists’ complaints often occur in Lulang Town. The original buildings in the town have no planning, no style and the phenomenon of private construction is also prominent.
"At that time, we have been pursuing quantitative growth and neglected the experience comfort of tourists." Bianba, secretary of the Party Committee of Lulang Town, said that although the vigorous development of family hotels has made the people taste the sweetness, the extensive management and loose management have made tourists feel dissatisfied.
How to realize the sustainable development of characteristic tourism has become a difficult problem in front of the development of Lulang Town.
According to Bianba, in order to further improve the service quality, the government gave financial subsidies to upgrade the hotel hardware. "With clean toilets and comfortable beds, tourists have a good place to experience traditional Tibetan dwellings. The improvement of quality has led to an increase in quantity. "
Looking from the window on the second floor of Caiwangdunzhu Family Hotel, some tourists are experiencing folk activities such as horseback riding and archery on the grassy pasture. "After entering May, I was full almost every day, and the room had to be booked two days in advance, and there were many repeat customers." Cai Wangdunzhu said with a smile.
In 2017, with the counterpart support of Guangdong Province, Lulang International Tourism Town (hereinafter referred to as "Lulang Town") with a total investment of 3.8 billion yuan opened its doors.
Corner of Lulang International Tourism Town. Provided by Lulang Scenic Area Management Committee
Tsering Robb, a villager in Zhaxigang Village, Lulang Town, who has been engaged in catering and accommodation business, said: "After the completion of Lulang Town, there are many more tourists than in previous years, especially the cultural tourism festival and stone pot banquet for thousands of people in Lulang Town. It has gathered more popularity for the town." Tsering Rob, who is quite business-minded, opened a stone pot chicken restaurant in the commercial street of the newly-built town of Lulang, which gave him another income. There are not a few local people like Tsering Rob who have benefited from the project in Lulang Town. Due to the increase of tourists, the demand and price of various under-forest products have increased, and the income of farmers and herdsmen has also increased accordingly.
Stone pot banquet for thousands of people. Chai Jidong
Walking on the streets of the town of Lulang, there are pictures of vendors wearing work clothes and Tibetan clothes waving to tourists to promote their local products. Matsutake, Tricholoma matsutake, Ganoderma lucidum, and Panax palmatum … … It is the capital of Lulang people to run a well-off life.
"Now in Lulang Town, the environment is cleaner and more orderly, the supporting facilities are more perfect, the regional formats are increasingly rich, and the people are more market-conscious." Talking about the changes that Lulang Town has brought to the local area, Wu Xin, the captain of the village team in Lulang District, has many feelings: Lulang Town has provided thousands of jobs for local farmers and herdsmen from construction to operation, and employment at home is becoming a new landscape for Lulang people to increase their income.
"Now, farmers and herdsmen in Lulang Town have tasted the sweetness of eco-economy through green industry, and every household has remembered ‘ Tourism classics ’ 。” Hu Xiongying, a member of the Party Group of the Management Committee of Lulang Town and the head of the Industrial Planning Section, was very emotional. In 2018, the number of receptions in Lulang Town exceeded 1.11 million, and the total tourism revenue was nearly 70 million yuan. "This is the charm of eco-tourism driving people to increase their income and get rich."
Promote smart travel and create new formats.
Pingcuo, a villager in Zhaxigang Village, Lulang Town, is a "WeChat control". "As long as the guests are willing, we have all added, and the circle of friends has been expanding. Now it has exceeded 1,000 people." In recent years, even tourists from France, the United States, Malaysia and Japan will come here.
Tourists visit Lulang. Provided by Lulang Scenic Area Management Committee
The business card of Pingcuo’s family hotel is printed with a QR code. When the mobile phone is swept away, it is a big surprise: this QR code is not a QR code of a WeChat friend, but a panoramic VR display of his home.
"Many tourists saw the conditions of the family hotel through the panoramic VR display and immediately decided to stay." As Pingcuo was saying, a tourist sent a WeChat voice asking about the specific location of Uncle’s home. I saw that at the age of 71, he skillfully opened WeChat location sharing and told tourists to navigate over.
"I used to pick up all the guests. Now that the network is developed, tourists all make reservations online and use mobile phone map navigation to come directly to my home. " Pingcuo told reporters that these all benefited from the informatization construction of rural tourism — — With the guidance and help of the local government, villagers who run family hotels and develop rural tourism in the village have learned micro-marketing.
In order to improve the quality of rural tourism development and increase tourism income, Linzhi City has integrated more than 10 million yuan of funds from all parties, adopted the model of "tourism+network+farmers", and selected 149 family hotels in 8 villages including Zhaxigang as pilots, taking the lead in launching the rural tourism informatization construction in Tibet.
"Linzhi Smart Rural Tourism Informatization Database organically integrates scenic spots, family hotels, traffic information and special products vertically, and effectively connects information such as source market, product supply and sales channels horizontally, realizing online and offline integrated marketing of rural tourism, which has effectively promoted rural tourism to improve quality and efficiency." According to Wu Xin, the captain of the village team in Lulang District, the number of tourists received by family hotels included in the pilot project of rural tourism informatization construction has doubled compared with that before the pilot project.
Today, Zhaxigang village in Lulang town has been included in the rural tourism information construction project in Linzhi city, and has entered the era of smart tourism.
In the era of mobile Internet, Lulang’s tourism has become three-dimensional, rich and "intelligent".
Linzhi Tourism Big Data Platform located in Lulang Maker Center. Photo by Lu Jinhua
In 2016, Lulang Chuangke Shuangchuang Industrial Park (hereinafter referred to as "Lulang Chuangke Center") came into being. With the theme of "scientific and technological innovation", "cultural innovation" and "double innovation+tourism", the park improved the format of Lulang Town, promoted the coordinated development of various industries, and added new impetus to the development of Lulang smart tourism.
Walking into the tourist experience center of the park, there is a big screen on which the four seasons scenery of Lulang Scenic Area changes. Visitors can change the scenery with just a wave of their hands. "Wearing VR glasses, you can experience the high-altitude perception overlooking Lulang Scenic Area, which is really a different experience." Tourist Ms. Zhang said. In addition, through video pictures, visitors can also see information such as "eat, live, travel and buy entertainment" of Lulang, and enjoy more comfortable and convenient interactive experience services.
"We must rely on the smart tourism platform to accelerate the construction of smart tourism supported by big data applications, achieve deep integration with the Internet in many fields such as new tourism services, new formats and new models, and realize innovative development to create new product forms and new industrial formats for Lulang’s global tourism, making Lulang’s global tourism more dynamic due to the Internet." Hu Xiongying, a member of the party group of Lulang Town Management Committee and head of the Industrial Planning Section, concluded.
If the ecological environment is the "life" of Lulang, then the tourism industry is the "blood" of the people’s livelihood economy, and smart tourism is the "future" of Lulang’s internationalization process. Nowadays, rural tourism in Lulang is changing from simply looking at scenery to experiencing tourism and intelligent tourism. "It is precisely because of the prospect of rural tourism development that Lulang is actively promoting the transformation of smart tourism to the whole town, the whole industry and the whole people. Lulang people are also developing more projects to retain tourists." Hu Xiongying said.
Ecological green, prosperous industry and affluent life, the road of "green development" in Lulang Town is a microcosm of Tibet’s regard of tourism as the best combination of "green mountains and green hills" and "golden mountains and silver mountains". Nowadays, the green development concept of "green water and green mountains can get rich" has penetrated into the hearts of people of all ethnic groups in Tibet, and the infinite charm of "revitalizing the beautiful economy by relying on ecological industries" is blooming on the snowy plateau.