The launching ceremony of "Sports for Life" public welfare action was held in Shanghai recently. Adidas Sports (China) Co., Ltd. donated 5 million yuan to amity foundation to support the development of rural sports. As the project sponsor, the national primary school football team from Longjing, Shiqian County, Guizhou Province and the Adidas volunteer team staged a wonderful public welfare football match, spreading sports enthusiasm and conveying sports spirit.
In order to steadily promote sports to help rural revitalization, the State Sports General Administration and relevant departments jointly issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to accurately guide and help rural sports development and provide strong support for rural revitalization strategy.
Adhering to the initial intention of "changing life through sports", Adidas joined hands with amity foundation and Xinhua News Agency News Information Center to launch the public welfare action of "changing life through sports", bringing together various forces to jointly promote sports to help rural revitalization.
Gather various forces to jointly promote sports to help rural revitalization.
In the next three years, public welfare actions will focus on the theme of "Sports Helps Rural Revitalization", and carry out a series of sports and cultural public welfare actions in schools in Ruijin, Jiangxi, Shiqian, Guizhou and Xinhe, Hebei, which are assisted by Xinhua News Agency, based on the empowerment of sports associations, physical education teachers, scientific sports and the dissemination of sports spirit.
In order to better support the development of rural sports, the public welfare action expert group of "Sports for Life" went to Shiqian, Guizhou, Ruijin, Jiangxi and Xinhe, Hebei for field trips to learn about the development of campus physical education class, students’ sports time and interest, and the school sports environment, so as to help rural areas improve students’ sports conditions according to local conditions, support more children to feel the fun of sports, and change their lives through sports.
In rural campus, football and basketball are deeply loved by students, and the football club activities of the school and the football and basketball leagues of students in counties and cities are also in full swing. In the "Empowering Sports Associations" section, Adidas will provide equipment support such as uniforms and training equipment for student sports associations to encourage children to enjoy the fun of success in sports. In the process of comprehensively improving the efficiency of physical education classroom and extracurricular sports, improving the skills and curriculum organization level of rural physical education teachers plays an indispensable role. In the "Empowering Physical Education Teachers" section, the team of experts from the School of Physical Education Science of Nanjing Normal University will carry out training for physical education teachers to popularize the necessary knowledge of coaches and referees. At the same time, it also uses its global resources to provide opportunities for outstanding rural physical education teachers to participate in international high-level training.
In order to spread the concept and method of sports scientifically, in the section of "Empowering Scientific Sports", the team of experts from the Institute of Psychology of Chinese Academy of Sciences conducted research on the relationship between rural children’s sports and physical and mental development, cognitive level and other factors, scientifically demonstrated the positive role of sports in children’s physical and mental development, and supported the full development of campus sports activities. Encouraging rural children to participate in sports activities cannot be separated from the concern and support of society in many aspects. In the "Spreading Sports Spirit" section, we will actively spread and popularize the concept of scientific sports, help more rural sports workers improve their professional level, and encourage children to develop the habit of insisting on physical exercise.
Editor-in-Chief: Chen Hua
Source: Author: Yao Qinyi