CCTV News:The countdown to the 2024 Paris Olympic Games has entered. In the upsurge of Olympic events, major cities in China are welcoming top sports events. As the venue of these events, stadiums have not only witnessed the glory of the games, but also become a new local economic growth point.
On April 27th, Chengdu 2024 Tangyou Cup officially kicked off, which is also the fourth time that China mainland held Tangyou Cup. Badminton fans from all over China and even the world flooded into Chengdu.
Just as the top badminton players were competing in Chengdu, on the evening of April 27th, the 2024 National Swimming Championship was successfully concluded in Shenzhen Universiade Center. The participating athletes spoke highly of the operation and service of domestic stadiums.
The reporter found at the scene that many spectators even came from the surrounding cities to watch the game, hoping to experience the tense atmosphere of the sports competition at the scene.
In addition to the Tangyou Cup and the National Swimming Championship, the top sports events in April this year include the 2024 FINA Diving World Cup Finals held in Xi ‘an, the World Formula One Racing Championship held in Shanghai, and the IAAF Diamond League held in Xiamen. The packed sports events are also constantly inspiring the enthusiasm of the whole people.
Ticket revenue ignites the hot events in the venue economy and drains the e-commerce.
The frequent holding of sports events not only enhances the popularity of sports venues, but also directly drives the economic income of the venues. According to the reporter, the ticket price for the Thomas Cup and Uber Cup finals held in Chengdu is in 480 yuan — At the same time, the relevant venues of the competition venue have also ushered in new opportunities through multiple business strategies such as e-commerce.
As a trial for the Olympic Games, the National Swimming Championship attracted nearly 30,000 people to watch the competition in the nine-day schedule. Tickets for popular games have been sold out before the start of the game.
Xu Jiaping, head of Shenzhen Bay Sports Center, Shenzhen Universiade Center, Guangdong Province, said: "This year is the Olympic year, and all events have shown a very good ticket sales situation. Judging from the events hosted by ourselves, the sales and commercial development of ticketing are 15% higher than those in previous years & mdash; An increase of 20%. "
The reporter learned from the Organizing Committee of Chengdu 2024 Tangyou Cup that ticket sales are very hot because the competition schedule overlaps this year’s May Day holiday. Up to now, the organizing committee has sold more than 50,000 tickets. Not only did the tickets at home sell well, but also the local badminton hall in Chengdu increased its promotion and marketing efforts by taking advantage of the Tangyou Cup.
Top-level sports events are coming one after another, and stadiums, as venues for these events, are gradually becoming a new driving force for local economic growth. Take Shanghai as an example. In 2023, 118 sports events held in Shanghai led to a total consumption of 3.713 billion yuan.
Venue construction promotes the popularity of new sports for mass fitness.
In addition to the income from tickets for sports events, the demand for sports training and mass fitness is also an important part of the venue economy. Some venues have also introduced new sports such as squash and peak ball. These innovations not only meet the public’s demand for diversified fitness, but also bring new profit points to the venues.
Shu Yan’s daughter is 10 years old and has studied swimming for more than five years. She trains about five times a week, and the monthly fee is more than 2,000 yuan. Shu Yan told reporters that she clearly felt that more and more people came to exercise now.
Since the beginning of this year, from children’s training to adult exercise, many sports have been widely concerned and enthusiastically participated by the citizens. Sports venues are now very lively, and the hot market demand makes many sports training courses hard to find.
Due to the popularity of national fitness, some stadiums are no longer satisfied with conventional events, and they also introduce new events such as Peak Ball to attract more consumers.
The addition of new sports not only improves the operating efficiency of venues, but also provides more diversified choices for citizens’ fitness.