Dancing lion with gongs and drums in Shichahai, opening a non-legacy market in Lotus Market, and opening an exhibition of non-legacy works in Gujianli … Recently, a variety of non-legacy publicity and exhibition activities have been held in Shichahai, Beijing, attracting many citizens and tourists to punch in. This is one of the vivid scenes for Beijing to promote the integration and development of intangible cultural heritage and tourism. Beijing’s cultural and tourism system has thoroughly implemented the working policy of "protection first, rescue first, rational utilization, inheritance and development", implemented the Beijing non-genetic inheritance development project, focused on the theme of "Cultural and Natural Heritage Day" in 2023, and continuously launched a series of colorful and diverse non-legacy activities to lead the general public and tourists to feel the unique charm of Beijing-style tourism.
Colorful activities attract a total of non-legacy tours.
June 10th this year is the "Cultural and Natural Heritage Day". Taking this opportunity, Beijing has launched a series of tourism activities with non-legacy themes to guide citizens to pay attention to non-genetic inheritance and protection, and also add luster to the hot summer tourism market.
At the launching ceremony of Beijing’s 2023 Cultural and Natural Heritage Day, the Beijing Municipal Bureau of Culture and Tourism released 32 tourist routes around the theme of intangible heritage. Citizen tourists set out from Haiqingyuan, walked to Haoyun Jiangnan Wharf, arrived at Tongheju Wharf from Jinding Bridge and Yinding Bridge, accompanied by guqin performance, and took a boat to deeply experience the natural and cultural heritage landscape in Shichahai area.
In the well-known lotus market, a unique non-legacy market is being held. Walking into the market with the shouts of non-genetic inheritors, I saw boat-shaped booths lined up, and 18 Beijing-Tianjin-Hebei non-legacy projects were being displayed. These non-legacy cultural creations closely integrated with contemporary life were welcomed by citizens and tourists.
Powerful and magnificent Taiping drum dance performance, melodious folk music performance, antique tea show, and 2023 Mentougou District "Cultural and Natural Heritage Day" non-legacy publicity and exhibition activities also attracted a large number of tourists.
In Chaoyang District, the exhibition of Beijing-Mongolia Intangible Heritage Exchange was held in the Action Theater of Chaoyang District Cultural Center. Humai, Aser, Sihu Music and Ruan Xian Art appeared on the same stage, presenting a wonderful feast of intangible music for tourists.
In August of this year, Dongcheng District Intangible Cultural Heritage Protection Center held a two-week series of activities of "Hand-to-Hand Inheritance" of Dongcheng District’s intangible heritage in 2023. The activities selected the Longshun Chengjing Museum, Luban School, Qianmen Street Shadow Play Studio, Bell and Drum Tower Hongen Temple and other places on the central axis, and carried out non-legacy experience activities around the three themes of "central axis", "integration" and "new sound" to make the non-legacy more fashionable, amiable and within reach. The photography and short video collection activities of "Non-legacy Time" also attracted many non-legacy lovers to participate.
Innovative live transmission tasting is not a legacy.
The development of non-genetic inheritance is inseparable from the systematic protection of school, teaching, use, production and research, which is also a necessary condition for non-genetic inheritance to carry out live transmission. In recent years, Beijing has actively promoted the creative transformation and innovative development of intangible cultural heritage, so that intangible cultural heritage can better embrace a new life.
In the exhibition hall of Beijing Intangible Cultural and Natural Heritage Day in 2023, all kinds of exhibits are dazzling, and the leaf paintings brought by Shi Liang, the inheritor of Beijing School, attract many tourists to stop and watch. "Activation and utilization is the best way for intangible cultural heritage to move from tradition to life. It is necessary to combine the culture with temperature with contemporary needs to better promote the development of intangible cultural heritage." Shi Liang said, "In the next step, I will actively promote the landing of the studio under the Beijing School Ye Painting Line, and help the non-legacy to enter thousands of households."
Being a hairy monkey, blowing sugar, kneading dough and painting faces …… The 5th Beijing-Tianjin-Hebei "Non-legacy Campus" activity was recently held in high school affiliated to renmin university of china. The event was held in the form of a non-legacy experience garden party, which concentrated on 30 outstanding non-legacy projects in Beijing, Tianjin and Hebei. The children were full of surprises in close communication with non-genetic inheritors.
A burst of birdsong, a few barks of dogs, mixed with cock crowing … Recently, a small farmhouse in Hongshuiyu Village, Qingshui Town, Mentougou District was very lively, and a ventriloquism performance was being performed wonderfully, and the "Homestay for Non-legacy Stomatology" was officially unveiled. "When you come here, citizens can experience rural life and learn ventriloquism." Zhang Jianping, the inheritor of ventriloquism and the first resident secretary of Hongshuiyu Village in Qingshui Town, said, "We will strive to build a non-legacy village, attract more non-genetic inheritors to settle in, make Qingshui Town more distinctive and carry forward excellent traditional culture."
The first intangible cultural heritage publicity and exhibition base in Huairou District of Beijing was recently unveiled at Xibaolu Cultural Center in Qiaozi Town. The base covers an area of more than 20,000 square meters, with projects such as pickled gourd, Beijing embroidery and Nguyen Shayan. According to the person in charge of the base, the base has also launched practical classes and non-legacy open classes to enhance children’s awareness of the inheritance and protection of traditional culture.
The "Intangible Cultural Heritage 101" platform organized by Beijing Dongcheng District Intangible Cultural Heritage Protection Center was put into trial operation recently. The platform integrates the functions of non-legacy resources display, digital panoramic presentation, and non-legacy industry linkage, aiming to build an interconnection and cooperation platform and condense the joint efforts of non-legacy development.
Deepen the integration of cultural tourism and enjoy the intangible heritage
Seeing, tasting, experiencing, and taking away … The combination of intangible heritage and tourism will always make people have unexpected surprises. During the interview, many Beijing tourists said that the integration of intangible cultural heritage and tourism is the proper meaning and important content of the integration of cultural tourism. In the next step, we should dig deeper into the intangible heritage and innovate the integration mechanism, show the charm of the intangible heritage era more comprehensively, highlight the value of the intangible heritage era, and let the broad masses of the people share the achievements of intangible heritage protection.
The Implementation Opinions of Beijing Municipality on Further Strengthening the Protection of Intangible Cultural Heritage clearly proposes to promote the high-quality development of the integration of intangible cultural heritage and tourism. A number of tourism routes and products with non-legacy themes will be launched, and demonstration projects of non-legacy tourism experience will be selected. Promote the deep integration of non-legacy into the development of tourist attractions, resorts, rural tourism and homestays, and promote the construction of non-legacy tourist attractions and resorts. The relevant person in charge of the Beijing Municipal Bureau of Culture and Tourism said that it will conscientiously implement the opinions, promote Beijing’s creative transformation and innovative development, better meet the people’s growing spiritual and cultural needs, further consolidate cultural identity, establish cultural consciousness and enhance cultural self-confidence.
"The legacy comes from the masses, and the protection and inheritance will eventually approach the masses." The relevant person in charge of Daxing District Culture and Tourism Bureau said that efforts will be made to comprehensively strengthen the inheritance, development and utilization of non-legacy protection from the aspects of general survey of non-legacy resources, fully excavating cultural connotations, promoting the integrated development of non-legacy and tourism, and strengthening the overall protection of regional cultural ecology, so as to cultivate non-legacy tourism boutique routes, attract more citizens and tourists into Daxing, and let non-legacy take root in the hearts of more young people.
The relevant person in charge of the Haidian District Culture and Tourism Bureau said that it will continue to rely on the advantages of regional education and science and technology to promote the creative transformation and innovative development of intangible cultural heritage, further promote the series of activities of intangible cultural heritage protection, push the protection of intangible cultural heritage in Haidian to a new height, and promote the high-quality development of the cultural tourism industry in Haidian.
Xia Mingjun, Party Secretary and Director of Mentougou District Culture and Tourism Bureau, said that he would promote the creative transformation and innovative development of excellent culture based on the unique regional culture. Always adhering to the concept of inheritance and innovation, we will build more platforms for citizens and tourists to understand the intangible heritage at close range, refine and summarize the spiritual elements with practical significance in the intangible heritage, and tell the Mentougou tourism story well. (Wei Biao)