In 2022, China’s automobile exports ushered in explosive growth. Catch up with this wave of enthusiasm, Chery Group has entered a new stage of "going out to sea". The annual export sales volume reached 452,000 vehicles, accounting for nearly 40% of the total sales volume, which helped the Group enter the "Million Car Enterprise Club" for the first time. Recently, Gaspar has made a year-end inventory of key car companies and parts companies. This article will take you back to the great events that happened in Chery Group in 2022!
Image source: Chery Group
Chery Group sold 1.23 million cars in 2022, accounting for over 30% of its exports.
On January 6th, Geshi Automobile learned from Chery official that Chery Group closed with a monthly sales volume of 105,483 vehicles in December 2022. So far, its cumulative sales in 2022 reached 1,232,727 vehicles, a year-on-year increase of 28.2%.
This is the first time that Chery Group has achieved an annual sales volume of over one million vehicles, becoming the fifth China brand automobile enterprise to achieve this goal (the other four are Changan, Great Wall, Geely and BYD).
Pre-sale of 170,000 ~ 220,000 star routes Eta Ursae Majoris opened blind booking.
On December 27th, with the theme of "Exploring the Future", Starway Eta Ursae Majoris, the first strategic model of Starway brand in Phase 2.0, made its world debut in Starway Qingdao Super Smart Factory.
On the day of its debut, Starway Eta Ursae Majoris Blind Booking also started simultaneously. The official announced that the blind booking price range of the new car was 170,000-220,000 yuan, and 99 yuan could enjoy the 400,000-class smart luxury flagship SUV first.
As the first model of Lion Eco-2023, Starway Eta Ursae Majoris has built an emotional intelligent cockpit full of vitality, wisdom and interconnection through four advantages: strong architecture, strong hardware, strong audio-visual ability and strong intelligent driving, bringing a brand-new travel mode of "touching what you reach, understanding what you think and taking care of what you need".
Xingtu automobile opens a new round of brand leap
On December 17th, Xingtu Automobile released Xingtu New Energy in 2023 through the official platform.Brand integrated marketing agency service procurement projects, open tender for the community to integrate marketing agency companies, to support the successful production of high-end new energy products in Xingtu.
The contents of the tender show that the work deployment of Xingtu Automobile’s new energy brand focuses on "users", including user operation strategy, integrated marketing of user experience scenarios, differentiated car experience planning and so on. At the same time, the qualification requirements for suppliers have reached an unprecedented height, which requires not only profound insight into the automobile industry, but more importantly, insight into user needs.
Contemporary Amperex Technology Co., Limited has successively reached strategic cooperation with Huawei Terminal and Chery Group.
On December 14th, Gaspar was informed by Contemporary Amperex Technology Co., Limited officials that in the same day, Gaspar successively signed a memorandum of cooperation and a strategic cooperation framework agreement with Huawei Terminal Co., Ltd. (hereinafter referred to as "Huawei Terminal") and Chery Holding Group Co., Ltd. (hereinafter referred to as "Chery Group").
According to the memorandum of cooperation, the two sides will actively discuss Huawei’s smart car selection project to achieve complementary advantages and win-win cooperation. Huawei Terminal will recommend Contemporary Amperex Technology Co., Limited as the first preferred partner of Huawei Smart Car Selection partner for automotive power battery.
Chery iCar will launch the first pure electric hard-core SUV model.
On December 7th, Chery iCar officially announced that it would launch the first pure electric hard-core SUV model, code-named S56, and released a snapshot of the car, which only showed the general outline, but actually Chery itself didn’t know what the new car looked like.
The reason is very simple. Chery invited users from all over the network to participate in the design creation of the car. The collection time is from December 7 to January 11, 2023, and the final result will be announced on January 18, 2023.
No change! Chery replied to the rumor that "Lixun became the largest shareholder"
On December 5, Gaspar learned that Chery Automobile Co., Ltd. (hereinafter referred to as Chery) issued a statement saying that its major shareholders and the number of shareholders held by them have not changed. The top four shareholders are Chery Holding Group Co., Ltd., Anhui Credit Financing Guarantee Group Co., Ltd., Wuhu Construction Investment Co., Ltd. and Lixun Co., Ltd. (hereinafter referred to as Luxshare). Among them, Luxshare holds 7.87% of the shares.
This morning, some media reported that Luxshare became the largest shareholder of Chery. In this regard, Chery shares made the above correction statement.
However, it is still worth noting that the relationship between Luxshare and Chery is not limited to holding shares, and they have cooperated in the field of new energy vehicles earlier. It can be said that Chery is an important part of the layout of new energy vehicles in Luxshare.
eight.99 million ~ 112,900 yuan Chery QQ Unbounded Pro listed.
On November 23, Chery Automobile ushered in the official listing of its Chery QQ Unbounded Pro. After the listing, a total of five models were launched, and the official guide price was 89,900 ~ 112,900 yuan. The new car is positioned as a pure electric mini car.
Personnel adjustment! Li Xueyong was promoted to general manager of marketing of Chery Company.
On November 2nd, Chery Automobile announced the adjustment of the division of responsibilities among marketing executives. According to the announcement, according to the strategic planning and business needs, Chery Group will further integrate its own passenger car business. Chery, Xingtu and Jietu will focus on their respective positioning, strengthen coordination and integrated operation, and jointly strengthen the independent passenger car sector.
To this end, Li Xueyong, the former general manager of Jietu Automobile, became the assistant general manager of Chery Automobile Co., Ltd. and the general manager of Chery Marketing Company, responsible for the Chery brand and concurrently the general manager of Jietu Business Department. Jia Yaquan, deputy general manager of Chery Automobile Co., Ltd. and director of the Marketing Management Committee, will no longer serve as the general manager of Chery Marketing Company.
Chery’s "Eta Ursae Majoris 2025" strategy was officially released, and its R&D investment will exceed 100 billion in the next five years.
On September 16th, "Eta Ursae Majoris 2025 Chery Technology DAY" was held at Chery Longshan Experimental Center in Wuhu, Anhui. Standing at the new starting point of the 25th anniversary, Chery Automobile not only made a high-profile appearance with a number of black technologies and a vision concept car, but also officially launched the "Eta Ursae Majoris 2025" forward-looking technology strategy to explore the development direction and future planning of the new era.
Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute, officially launched the "Eta Ursae Majoris 2025" forward-looking technology strategy on behalf of Chery. It is understood that the strategy covers four core areas: Mars architecture, Kunpeng power, lion technology and Galaxy ecology.
Legend Rui is negotiating to produce cars in Russia.
According to a report by Russian state-owned news agency TASS)8 on August 18th, Vladimir Shmakov, head of Chery’s Russian branch, revealed that Chery Automobile is negotiating with Russian manufacturers to produce cars in Russian factories.
Qiruixingtu personnel adjustment Huang Zhaogen succeeded Ye Lei as the general manager of the marketing center.
On June 14th, some media reported that some leaders of Qiruixingtu Marketing Center made adjustments. The details are as follows:
1. Huang Zhaogen
He was appointed as Assistant General Manager of Chery Automobile Co., Ltd., Executive Deputy General Manager of Chery Marketing Company and General Manager of Xingtu Marketing Center, reporting to Comrade Jia Yaquan.
2. Dongchun Li
He was appointed as the deputy general manager of Chery Marketing Company and no longer served as the executive deputy general manager of Xingtu Marketing Center.
3. Qian Xiongsong
He was appointed as the deputy chief engineer of the manufacturing center and no longer served as the deputy general manager of Xingtu Marketing Center.
4. Miao Gang
He was appointed as the deputy chief engineer of the product development management center and no longer served as the deputy general manager of Xingtu Marketing Center.
5. Ye Lei
No longer serves as the general manager of Xingtu Marketing Center.
In this regard, the relevant person in charge of Chery Automobile said: "Because of the company’s strategic needs, Huang Zhaogen is always the general manager of Xingtu Marketing Center, and Chery Automobile will continue to provide users with better products and more exciting driving experience, further enhancing market recognition and brand upward."
According to public information,Since the establishment of Xingtu brand, personnel changes have been extremely frequent.marketing centerIt once happened that four executives were replaced in a year.
Luxshare plans to establish a joint venture with Chery New Energy to engage in the research, development and manufacture of new energy vehicles.
On the evening of February 11th, Luxshare announced that on the same day, Luxshare and Chery Holding Group Co., Ltd. (hereinafter referred to as "Chery Holdings"), Chery Automobile Co., Ltd. (hereinafter referred to as "Chery Shares") and Chery New Energy (Chery Holdings, Chery Shares, Chery New Energy and their related parties collectively referred to as "Chery Group") jointly signed the Strategic Cooperation Framework Agreement in Wuhu.
At the same time, the announcement pointed out that on the basis of the Agreement, Luxshare and Chery New Energy intend to jointly set up a joint venture company, specializing in vehicle R&D and manufacturing of new energy vehicles, providing cutting-edge R&D design, mass production platform and seaport for Luxshare’s automobile core parts business, and striving to achieve the company’s long-term goal of becoming a leading manufacturer of automobile parts Tier 1.