作者： admin

Is the ＂Bad Tail＂ in ＂The Attacking Giant＂ taking revenge on the society？

Original viewing ideal editorial department viewing ideal.

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The ending of the cartoon is like a great satire on the real world. Just like what we know about reality and human history, it is a world full of hostility, hatred and fear.

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Although the animation is still being updated, on April 9, the original comic book "The Attacking Giant", with a leading plot, ushered in the final words. The ending conceived by the author Lushan Chuang has caused phenomenal controversy.

Some people think that this is a continuation of Lushan Chuang’s consistent "darkness, cruelty and reversal", while others think that this turning point is too blunt. However, the controversy is not only focused on whether the plot trend is "unfinished"; There are more people out of anger, thinking that this is Lushan Chuang’s "deliberately disgusting readers" and "a major malignant event in the history of animation".

Today, starting from the controversial ending of Giant, we not only want to discuss whether it is "unfinished", but also want to see whether this ending is the author’s own way or the necessity under a certain thinking and creative mode. Why are there always so many "unfinished" works? We want to see a good ending. Why is it so difficult?

* This article contains a large number of spoilers of The Attack Giant and Game of Thrones.

01.

Why does Giant make so many people angry?

In this controversy, many people refer to The Aggressive Giant (hereinafter referred to as "Giant") as "Game of Thrones in the animation industry". Interestingly, there are many similarities between the two works in the development form, and even the collapse trend of the ending is strikingly similar.

In the original fire and ice of Game of Thrones (hereinafter referred to as Journey of Thrones), in addition to western fantasy settings, the author george martin introduced a very special POV(Point of View) writing method, and each chapter was described in detail from the perspective of a character.

Therefore, from the POV perspective, no one is the absolute protagonist, and even the "protagonists" can die one after another. This is a story based on the cruel and dark history of the Middle Ages. With the constant "reversal" of the perspective and plot of the characters, the boundaries between the traditional villains and villains become blurred, leaving only the struggle for power.

In The Giant, there is also a similar perspective shift: as the story unfolds, what was originally thought to be just the setting of the world inside and outside the wall, the contradiction between man and giant soon turned to the real setting: the tear between people. The contradiction between the two camps (Malay Empire and Erdia Empire) started from ancient times and continued to the era when the protagonist Allen lived. The giant is the continuation of this curse.

Compared with the feud between medieval aristocrats in Quan You, The Giant is more special in that for us living in the world after the establishment of a modern nation-state, the feud between ethnic groups and the helplessness of individuals at the mercy of fate reflected in it are real enough, political enough, cruel enough and deconstructive enough.

For example, after the protagonist turned into a giant and won the battle, he was not loved by the masses like a hero, but was regarded as a monster, tried and swept through the struggle of political forces. The collapsed house in the giant melee is not just a background board like the superhero movie, and people die innocently every time. Not to mention the decision-making figures in the political center need to abandon human nature from time to time, and one move can affect the joys and sorrows of countless people.

As ordinary people, the protagonists inherited the fate of giants, shouldered the mission, and had to be involved in the torrent of struggle with fate. The constantly emerging truth and doubt broke the bottom line of this group of idealists again and again. People die for the freedom they yearn for, but the cruel fate can’t change the slightest.

The attacking giant

If "Quan You" is a magnificent epic legend, the plot has the color of classical romanticism. Then the Giant is more like a metaphor: ordinary people who are caught in the disputes between modern nation-states and have the übermensch mission in Nietzsche’s conception, even if they become heroes, have no choice but to face the tragedy.

By the time Quan You was filmed in the sixth season, the progress of the series had caught up with the unfinished novel, and as we all know, Martin was a king of procrastination, so the writers could only create the story according to the general direction authorized by Martin. They didn’t have Martin’s profound skill in building characters, and they kept changing the direction of the story because of the possible leakage of the story.

In 2019, "Quan You" entered the final season, but in the last four episodes, it completely collapsed. In the whole process, all the characters forcibly "degraded their intelligence (reduced their intelligence) and ran away", and finally ended up with a unconvincing "constitutional monarchy". Many people believe that if Martin writes the ending of the novel, he can lay out the connection and character changes more reasonably, instead of the hasty ending now.

If the bad ending of Quan You is due to the writer’s lack of pen power, the bad ending of Giant looks even worse. Judging from the previous plot trend and characterization, it is generally believed that Lushan Chuang is capable of making a good ending that may not make everyone exclaim.

However, from the beginning of the 138 words in the cartoon, just like the last few episodes of Quan You, almost all the characters of the leading group took a 180-degree turn, ending the story in the same way of losing their wits and going wild. (I won’t describe the ending in detail here)

The ending of the giant is not anticlimactic like the ordinary "unfinished tail", and it is not only the character ooc (the contradiction between the former and the latter). It can be said that in the first 99% of the plot, Lushan Chuang portrayed a cruel story from the perspective of the growth of the three protagonists (which is also a common perspective in the Japanese), but it was still mixed with the struggle of human nature, the righteous act of kindness, the tragic sacrifice and the reflection on the war.

In the last two sentences, all these disappeared, and the author chose the simplest forced violence to lead to the ending. Whether the so-called balance between the two sides or the resentment of the giants dissipates because the lover can kill the "bad guys" he loves, the solution logic behind it is "killing to stop killing" and "killing for freedom".

People can’t help but wonder, if killing is effective, where did the feud for two thousand years come from? What is the value of all the struggles of this generation in the giant story line? Is it shocking or another bad custom to force deconstruction for deconstruction and reverse for reversal?

In this discussion, some people take Death and Naruto, which are also criticized as "rotten tails", as a comparison. If other "rotten tails" are still traceable, Giant comics maintained a very good level before 137 words, until the last two words, suddenly the plot came to such a big dive.

In the comments at the end, a word used by many people is "I’m desperate to see". In the first 99% of the plot, we are presented with an in-depth story of a young man who breaks the tradition, which makes many readers bring emotion and infinite empathy for the characters (and therefore spend a lot of money). In the last 1% of the time, all the past bedding was overturned, and "killing" people was caught off guard.

After the final words of "Giant" caused an uproar, many people turned over the words of Lushan Chuang in an interview in the past. In the conversation, he said that he could accept the ending of "Quan You" and would not consider the expectations of readers. Like a "crime forecast", it predicted the ending he wanted to create.

Iris published an article called "The Giant", which wrote: "The real bad thing about the finale is that the author undoubtedly knows what the readers want to see and how to satisfy them, but he chose to destroy every bundle accurately. Just as the designer of a building falls into the dark side and decides to install a bomb in his designed building, he will certainly be able to complete the task of bombing the building in the most streamlined and effective way. "

02.

We want to see a happy ending. Why is it so difficult?

In past interviews, Lushan Chuang has repeatedly mentioned the pain of being restricted and insisted on "maintaining creative freedom". On the other hand, we will also feel confused. Why do the long serials we chase often seem to be "unfinished"? Is it so difficult to see a good ending?

This has to mention the Japanese cartoon creation system. The Attacking Giant is serialized in Another Book Junior MAGAZINE, which is a special book of Weekly Junior Magazine, one of Japan’s three major juvenile comic magazines. Japanese teenagers tend to pay attention to "friendship", "hard work" and "victory", and serialized cartoons are not limited by these big frameworks.

Different magazines have different requirements. For example, Weekly Youth JUMP strictly implements the voting mechanism for readers, and those with low popularity may be halved and end in a hurry. The works with high popularity will be asked by the editor to continue serializing. This system does inspire the author, but it also brings other problems.

Generally, when creating cartoons, the general story frame and world outlook are set. If it is extended indefinitely for the sake of popularity, it will violate the basic law of works creation, and there will be more story patterns of the same theme, which will become more and more "routine", and the initial setting will become boring after getting tired of it.

In this kind of partial industrial work creation, it becomes very difficult to end in the place where it should end; Only a few authors take the initiative to ask the ending works to have a good ending, such as You You Bai Shu and Dunk Master. And every time a long work is discussed as "unfinished", "The Alchemist of Steel" will be pulled out for "praise".

A Zhihu netizen summed up the four major performances of "Steel Refining": First, the quality of the whole process remained online; Second, the beginning and the end: the pits are filled in, and the characters have also explained the ending; Third, the logic is strong, and the whole article focuses on the core value: equivalent exchange; Fourth, consistency: the characterization is always logical and reasonable, and there is no big contradiction between the setting before and after.

In fact, this kind of unfinished problem often occurs not only in the spread of the sun, but also in the long serial/broadcast film and television works all over the world A number of American dramas, such as House of Cards, Lost, Prison Break, etc., are all high and low, and there are many kinds of bad endings. No wonder some people joke, if you discuss the bad drama you have seen, everyone can talk endlessly.

In addition to the problems brought about by the production mechanism, there are also some difficulties in the nature of creation. The creation of serial mode itself has a structural dilemma, especially when it is necessary to carry out the story in a brand-new background that is different from ordinary people’s daily life experience.

Of course, this may also be the limitation of the long theme itself. Especially for these "super-expanded" and "high-concept" works, they are more like a large-scale human nature experiment and exploration, which puts characters in extreme environments for thinking and exploration.

In "high-concept" fantasy works, short stories usually impact readers instantly through very specific and extreme scenes, and the ending does not need to be finished as a whole after the big expansion, so the ending of these stories is easier and more interesting, and it can also lead to thinking by leaving blank space, such as Love, Death, Robot, Black Mirror and Mermaid’s Forest.

And long stories usually have to design the lives of the characters and their emotions, in other words, let the characters enter the world life for a long time, and once they imagine life, they can’t get away from the shackles of the existing social structure of human beings, or more and more people see the shadow of real life in the stories. If the long story is more social modeling and "over-expanded", it will be more difficult to give a reasonable ending.

Just like "westworld", which entered a weak stage in the later period, the first three episodes went into chaos in a hurry. How can we expand rich plots around the protagonists under the huge setting beyond the framework of daily life, so that the protagonists can conform to emotional logic and have credible behavioral motives when dealing with various contradictions, and finally solve the pit buried by the setting? This is a great challenge for all creators.

Photo: "westworld", which is what many people once expected for "Giant"

As the story progresses, the creator will always face such a difficult problem: how to set the story and difficult problem under the framework for himself, give a convincing solution, or a reasonable ending. In order to solve these problems, creators must have enough thinking and accumulation on the "bottom logic" of knowledge structures such as history, sociology and psychology, otherwise they will easily fall into a mediocre pattern.

On the other hand, for dramas with narrative tricks, such as westworld, Alien Catastrophe and Attack Giant, works based on surreal settings with suspense, reversal and human nature experiments as their selling points must not only make the basic emotions of the characters acceptable to the audience, but also make the behavioral motives of the characters conform to various logics in the constantly updated storyline, so it is very easy to lose sight of one thing and lose sight of the other.

These "brain-burning" interests are a powerful attraction element for the current audience, and drama creation often falls into such a cycle: readers guess, seek novelty excessively, and leak secrets, which leads to not pursuing convention excessively and being more "over-expanded". In the future, because there are too many story clues, it is actually more difficult to write a reasonable ending.

Today, if a long work is only a simple happy ending, it is obvious that it can’t satisfy today’s audience. And a slightly ambitious creator will try to make some "reversals" that break the routine.

From this point of view, The Giant really continues "darkness, cruelty and reversal", but apart from Lushan Chuang’s possible malicious and blunt reaction, there are still many contents that can be further discussed about the handling method and historical trend behind the giant’s ending.

03.

History may be such a stalemate.

As for the ending of Giant, some people think that it is a manifestation of Lushan Chuang’s hidden militarism or destructive desire; Some people think that this is a deconstructive expression that he simply doesn’t want to solve the fate metaphor of the giant curse he set himself; Others complain that Lushan Chuang lacks real enthusiasm and creative desire to solve historical grievances, and can only respond to camp conflicts with "balance of power/balance of power diplomacy" that has long been proved invalid by history.

We can’t completely restore Lushan Chuang’s motivation for making this decision, or easily define him and The Giant in one or two words. In the huge controversy about the outcome, different people see different angles, and also have various discussions about history, humanity and social form. From this point of view, "Giant" is worthy of its own pit.

Taking Quan You as an example, it is also a fantasy work with some fantasy settings (dragons and ghosts). Finally, it chose to let the monarch who owns dragons die and the ghosts completely perish, and became the ending of human constitutional monarchy which is most in line with the historical trend.

It is really difficult to imagine how a monarch with the power of the dragon can unite various human forces full of cracks and continue to fight against alien ghosts, which is beyond the current social conception of mankind. In the ending of Quan You, the laziest way was adopted, and the influence of all fantasy settings on the ending was deleted by forced death, which also skipped all the possibilities of the entanglement between theocracy and secular regime, and made the story of medieval aristocratic struggle fast forward to the period of "constitutional monarchy", forcibly shrinking all clues and ending abruptly.

Looking at The Giant with the same mode, it also uses the simplest and rudest way to return the story to the historical track without "magic".

Originally, in the thousand-year feud war between two countries, we saw that there was more than a simple confrontation between countries. There are geographical considerations, intertwined economic and resource replacement, not to mention the flirting between power figures; In these complicated situations, the people’s confrontation with the righteous cause and the simple enemy and ourselves is often just a tool instigated by the rulers.

However, after constructing the moral dilemma and social dilemma, the author adopts such a solution: let the protagonist Allen play the tyrant and kill 80% of mankind, and then let others kill Allen, and the resentment will be solved.

At first glance, it looks like a moral paradox experiment like a tram track, but it actually embodies a kind of "balance of power" thinking. Apart from the rigid transformation of the characters in the plot, the practical benefits of this kind of experiment have been proved to be invalid many times in the past history.

"Balance of power" is a concept in international relations. Since the Victorian era, Britain has long implemented the balance of power among countries in the European continent. After the Vienna Peace Treaty in the 19th century, the European continent maintained a balance for about 50 years. Finally, with the strong rise of the German Empire and the weakness of the Austro-Hungarian Empire, it completely failed, and inevitably there were two world wars in the 20th century.

If we use the experience of human history to shine into the story of Giant, the ending of temporary peace is undoubtedly an ironic "hypocritical" peace.

Of course, from another angle, it can also be interpreted as follows: the author Lushan Chuang has no intention of giving a possible solution, he is full of disappointment with human history, and the peace given in the story is bound to be short-lived.

The Giant was once regarded as a serious anti-war theme in its early days, and its final ending "collapse" also symbolizes the difficulties encountered by human existing political thoughts in resolving disputes.

In the 276th issue of Eight Points, Liang Wendao looked at the ending of The Giant in this way: "When the comics progressed all the way, I couldn’t help touching these’ classic’ theme discussions-centralization and freedom, fairness and class, obedience and loyalty, independence, national interests and personal interests, and how should all this end?

Does the maintenance, establishment and balance of the world depend on the guarantee of mutual destruction in the cold war era? In other words, the foundation of peace is a mutual fear?

From this point of view, I think this ending is just right. This ending is very similar to the real world. The whole world has entered a temporary state of compromise. This compromise is not a compromise formed through negotiation, but an ending that is glued through war and delays the final outbreak of contradictions.

In the end, nothing has been solved, and there may be a lot of problems left. We all know that this state will not last long, but isn’t this the road we have taken in human history? "

Head picture: "The Attacking Giant"

Written by Su Xiaoqi and Su Youruo

Original title: "The Attacking Giant" and "Unfinished Tail", is it revenge on society? 》

Read the original text

Interpretation of the subsidy policy of national+local dual-supplement new energy vehicles

　　[car home Information] In recent years, more and more new energy vehicles have come into our sight. Whether it is the improvement of travel awareness or the helplessness of being forced to shake the number, in short, some consumers have already started to buy. Of course, one of the important reasons why new energy vehicles can enter people’s homes is the dual promotion of national and local subsidy policies, but in the face of these complicated policies, do you really understand them? Which "black boxes" are mixed with them, and you haven’t noticed them? Below, let’s talk together.

Home of the car

● "Double-decker" subsidy for new energy vehicles

　　If we talk about subsidies for new energy vehicles, perhaps most people know that "national+local" will give subsidies to consumers, but how much will the specific national and local governments make up? How to subsidize? Which new energy vehicles can enjoy? Maybe not many people fully understand it.

The first level: state subsidy policy.

Home of the car

　　In order to accelerate the development of the new energy vehicle industry, in September 2013, the relevant state departments issued the Notice on Continuing to Promote the Application of New Energy Vehicles, which made it clear that in 2013 -2015, consumers will continue to be subsidized to buy new energy vehicles.

　　First of all, the scope of subsidies is new energy vehicles that are included in the scope of central financial subsidies, and the vehicles meet the requirements (what are the requirements? The third page details) pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. Secondly, the state has made it clear that the new energy subsidies given are not for car companies and dealers, but directly for consumers. When buying new energy vehicles, consumers pay after deducting subsidies from the sales price.

In 2013, compared with 2014, the new energy subsidy (the subsidy standard was reduced by 5%). Vehicle type Pure electric driving range r (working condition) 80 km ≤ r < 150 km 150km ≤ r < 250km R ≥ 250km R≥50 km Pure electric passenger car
(2013) 35,000 yuan/vehicle 50,000 yuan/vehicle 60,000 yuan/vehicle — Pure electric passenger car
(2014) 33,250 yuan/vehicle 47,500 yuan/vehicle 57,000 yuan/vehicle — Plug-in hybrid passenger car including extended range (2013) — — — 35,000 yuan/vehicle Plug-in hybrid passenger car including extended range (2014) — — — 33,250 yuan/vehicle

Subsidy standard for popularization and application of fuel cell vehicles Fuel Cell Passenger Cars (2013) 200,000 yuan/vehicle Fuel Cell Passenger Cars (2014) 190,000 yuan/vehicle

　　Finally, it should be noted that the subsidy standard is decreasing year by year. This mainly takes into account the scale effect, technological progress and other factors. According to the notice issued by the state in February 2014, the subsidy standard was reduced by 5% in 2014 and by 10% in 2015.

The second level: local government subsidies

　　The country takes the lead in promoting new energy vehicles, and local governments naturally need to implement them. What’s more, in the Notice on Continuing the Promotion and Application of New Energy Vehicles issued in September 2013, it has clearly pointed out the demonstration areas that hope to "respond to the call" immediately, that is, Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and other areas with heavy fine particle control tasks.

　　I have to say that the response of local governments is indeed fast enough. In November 2013, the first batch of new energy vehicles were promoted and applied in the list of cities or regions (what does it mean to enter the list? The third page has been released, which covers the regional cities that were previously "named" by the state. Next, the editor will take four first-tier cities in North, Shanghai, Guangzhou and Shenzhen as examples to talk about the local subsidy policy for new energy vehicles.

Beijing:

Home of the car

　　In January, 2014, the Beijing Municipal Government issued the Administrative Measures for Demonstration and Application of New Energy Passenger Cars in Beijing. The policy shows that the subsidy for purchasing new energy vehicles in Beijing is consistent with that of the state, that is, the subsidy standard is determined according to the ratio of 1:1 between the state and Beijing. However, it should be noted that the total financial subsidies of the state and Beijing do not exceed 60% of the vehicle sales price at the highest.

　　In addition, Beijing only subsidizes small and micro pure electric vehicles and fuel cell vehicles, and plug-in hybrid vehicles in the state subsidy policy are not among them. At the same time, only the new energy vehicles listed in the Catalogue of Recommended Vehicles for Demonstration and Application of Energy-saving and New Energy Vehicles and those listed in the Catalogue of Production Enterprises and Products of Beijing Demonstration and Application of New Energy Passenger Cars can enjoy subsidies. At present, the catalogue has not been published. Therefore, it is uncertain which new energy vehicles can be shortlisted.

　　In addition to price subsidies, you can buy new energy vehicles that meet the "conditions" in Beijing, and you can also shake the number in the configuration indicators of special new energy passenger cars. The results of the first lottery will be announced on February 26th, 2014. According to the data released by the Passenger Car Indicators Office, more than 1,700 applications and confirmation extensions for individual demonstration application of new energy passenger car configuration indicators have been received. According to the rough calculation of the quota and configuration ratio of passenger cars in this city this year, there will be 1,666 new energy vehicle indicators distributed to individuals in each period. Although the number of the first batch of applicants is slightly higher than the quota, it needs to be shaken, but compared with ordinary cars, the 98% chance of winning the bid for new energy vehicles is already much higher.

Shanghai:

Home of the car

　　In 2012, Shanghai promulgated the Interim Measures for the Pilot Implementation of Encouraging Private People to Buy and Use New Energy Vehicles in Shanghai, in which plug-in hybrid passenger cars will receive a subsidy of 30,000 yuan each, and pure electric passenger cars will receive a subsidy of 40,000 yuan each, and special license plates can also be obtained free of charge (at present, the auction price of Shanghai automobile license plates is around 70,000 yuan-100,000 yuan). Of course, subsidized vehicles should also enter the Information Form of Pilot Vehicles for Private Purchase of New Energy Vehicles in Shanghai issued by the Shanghai Economic and Information Committee.

　　It is worth noting that the above policies expired at the end of 2012, and the new subsidy standards in Shanghai have not yet been introduced. However, the editor learned from the dealers in Shanghai that the purchase of new energy vehicles can still be implemented according to the old policy, and the new policy will be introduced in the near future, and the subsidy may be reduced.

Guangzhou:

Home of the car

　　In 2012, Guangzhou issued the Trial Measures for Purchasing Subsidies for Energy-saving and New-energy minibuses in Guangzhou, which showed that after vehicle registration, new-energy minibuses and hybrid vehicles with a fuel saving rate of more than 20% were given a subsidy of 10,000 yuan per vehicle. Although the amount of subsidy is small, and the subsidized models also need to enter the Catalogue of Recommended Models for Demonstration and Application of Energy-saving and New Energy Vehicles of the Ministry of Industry and Information Technology, the models include non-plug-in hybrid models, and in theory, more models will be subsidized.

　　In addition, according to the "Trial Measures for the Regulation and Management of the Total Number of Small and Medium-sized Passenger Cars in Guangzhou", all new energy vehicles that meet the "conditions" can also be shaken in the incremental indicators of 12,000 new energy vehicles in Guangzhou. Compared with ordinary cars, the chances of winning the lottery are higher.

　　It is understood that the "Trial Measures for Purchasing Subsidies for Energy-saving and New Energy minibuses in Guangzhou" will expire on March 31, 2014, and there is no continuous policy yet. Not long ago, Pan Jianguo, director of the Guangzhou Municipal Development and Reform Commission, revealed that in the future, Guangzhou citizens will be subsidized to buy new energy vehicles according to the ratio of 1: 1 between the central and local governments. In addition, citizens who buy new energy vehicles can also apply for a lottery directly. From this point of view, Guangzhou will soon adjust the existing subsidy and lottery policy for purchasing new energy vehicles to adapt to the national subsidy policy in the next few years.

Shenzhen:

Home of the car

　　In 2010, Shenzhen’s "Subsidy Policy for Private Purchase of New Energy Vehicles" was first introduced. At present, Shenzhen can enjoy the national and local 1:1 subsidy policy for purchasing electric vehicles and plug-in hybrid vehicles. It is also known that in the face of the new energy subsidy continuation policy issued by the state, Shenzhen is working on the relevant detailed rules for local new energy vehicle subsidies. The proposed plan may not be "decreasing year by year" like the central financial subsidy, but continue to adopt the original subsidy standards, namely, the maximum subsidy for pure electric vehicles is 60,000 yuan/vehicle, and the maximum subsidy for plug-in hybrid vehicles is 35,000 yuan/vehicle.

● Those "black boxes" mixed in the new energy vehicle policy.

　　After a general understanding of the national subsidy and local subsidy policies for new energy vehicles, most consumers will think that these policies are perfect. However, after editing and investigation, it is found that some key issues are very obscure, and they are like "black boxes". If we don’t open them one by one, we will inevitably have misunderstandings in the purchase of new energy vehicles.

It is not possible to buy new energy vehicles in any area.

　　It has been clearly pointed out in the notice on continuing to promote and apply new energy vehicles issued by the state that it will continue to promote and apply new energy vehicles relying on cities, especially megacities. If the conditions of demonstration cities or regions are met, an implementation plan for the promotion and application of new energy vehicles can be compiled and submitted to the four ministries and commissions, and the list of demonstration cities can be determined on the basis of merit.

　　In other words, only cities that enter the demonstration list can promote new energy vehicles, and local consumers can buy new energy vehicles locally and enjoy subsidies. At present, the four ministries and commissions have published two lists of cities or regions for the promotion and application of new energy vehicles, including first-tier cities in North, Shanghai, Guangzhou and Shenzhen, as well as urban agglomerations such as Hebei Province and Zhejiang Province. According to statistics, the two lists include 40 pilot cities or regions. If you want to know whether your place is a new energy demonstration city, you can click here to see [1] [2].

Not all new energy vehicles can enjoy state subsidies.

　　When understanding the national subsidy policy, we must carefully read the scope of subsidized vehicles, because not all new energy vehicles can get subsidies.

　　According to the Notice on Continuing the Promotion and Application of New Energy Vehicles, the new energy vehicles included in the scope of central financial subsidies should meet the requirements of pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. Among them, the words "meet the requirements" mean that vehicles need to enter the Catalogue of Recommended Vehicles for Demonstration and Application of Energy-saving and New Energy Vehicles, and the vehicles that enter this catalogue are selected from the Announcement of Vehicle Manufacturers and Products of the Ministry of Industry and Information Technology, and only domestic vehicles such as independent and joint ventures will be included in this announcement.

　　Around so long, in fact, to put it bluntly, it is a sentence-Imported new energy vehicles cannot enjoy state subsidies.. Having said that, I believe many friends will question, isn’t the preferential policy given by the state to new energy vehicles just to promote energy conservation and emission reduction and promote air pollution control? So why is there a "nationality" when facing new energy vehicles?

　　In my opinion, the national new energy subsidy policy will shut out imported cars, so the scope of consumers will be reduced when buying cars; However, on the other hand, if subsidies are given to imported new energy vehicles, it is likely to increase their sales, which will certainly have an impact on self-owned brand vehicles and will not help China’s new energy vehicle industry to substantially improve. However, the subsidy policy is not to save the poor. Without core technology, it is impossible to speed up the industry by relying on policy subsidies blindly. Because the national policy has also given multinational car companies a new export-domestic.

　　Reading the Notice on Continuing to Promote and Apply New Energy Vehicles carefully, it is not difficult to find that the relevant policies issued by the state are first to accelerate the development of new energy vehicle industry. Although the subsidy policy refuses to import new energy vehicles, joint ventures can make imported new energy vehicles domestically or build joint-venture independent products to obtain subsidies. In this way, we can still leave some technology behind. At present, in fact, many joint ventures have set foot on the road of joint ventures and independent brands, and in order to comply with national policies, their first products have been designated as new energy vehicles, such as Dongfeng Nissan Qichen Chenfeng e30, FAW-Volkswagen Carrier Electric Vehicle, BMW Brilliance and so on.

Enjoy the "state" subsidy models, may not be able to get subsidies in the "local".

　　In theory, new energy vehicles that can receive state subsidies will naturally receive subsidies from local governments. But after investigation, it is found that this theory may not work everywhere.

　　For example, the new energy vehicles that enjoy local subsidies in Beijing do not include plug-in hybrid vehicles, and only pure electric vehicles and fuel cell vehicles that enter the Catalogue of Beijing Demonstration and Application of New Energy Passenger Cars, which is formulated by Beijing itself, can enjoy government subsidies.

　　When communicating with some dealers, the attitudes of dealers of different brands are also obviously different. A BYD salesman said, "Now you can’t get subsidies for buying e6 electric cars in Beijing, and it’s uncertain whether you will enter the subsidy catalogue in Beijing in the future.". In contrast, the dealers of Beijing Automobile are very confident, and the sales said, "Beiqi electric vehicles have entered the Beijing subsidy catalogue, and now they can enjoy a 1:1 subsidy when buying a car."

　　Not only in Beijing, but also in Shanghai, the sales staff of Roewe 4S store said that "E50 electric vehicles can enjoy subsidies". Another dealer said, "You can’t get subsidies for buying BYD e6 here". It is understood that only vehicles that enter the Shanghai new energy vehicle subsidy catalogue can enjoy local subsidies. At present, the Shanghai Economic and Information Committee has announced four batches, among which the local brand models Shanghai GM Sail SPRINGO electric vehicle and SAIC Roewe E50 were the first to be approved.

　　What causes the local subsidy policy to take more care of "local electric vehicles"? Some insiders said that this is the same as the state subsidy refusing to import cars, and it is "local protection". We won’t discuss this too much for the time being. After all, the first batch of subsidies in Beijing has not yet been issued, and the relevant rules for new energy vehicles in other regions have not yet landed. At present, the state has made it clear that the number of foreign brands in vehicles promoted and applied in demonstration cities or regions shall not be less than 30%. Do not set up or set up obstacles in disguise to restrict the purchase of foreign brand vehicles. Literally, the state’s attitude towards "local protection" is very firm, and we hope that this requirement will not become a dead letter when it is implemented and supervised.

New energy vehicles are not sold in all 4S stores.

　　In addition to policy-related matters, at present, some automobile manufacturers are not in place in the pre-sales service of new energy vehicles. Not long ago, the editor, as a potential consumer of new energy vehicles, tried to consult some information about new energy vehicles through the internet and telephone. From the result, the experience is not ideal.

　　On the official websites of some car companies, there is no detailed introduction to their electric vehicles. On some websites, even the place of sale is not publicized. The editor continuously called a brand’s 4S stores in three different regions to consult new energy vehicles, but they were all told not to sell them here, and a 4S store selling electric vehicles also introduced the local electric vehicle subsidy policy vaguely.

　　Here, I hope that manufacturers can quickly establish a set of perfect pre-sales and after-sales systems for new energy vehicles. At the same time, it is also suggested that potential users of new energy vehicles can consult the official 400 first to find out where the vehicles are sold, which can reduce useless work to some extent.

● Summary:

Home of the car

　　The subsidy policy itself is a catalyst for the development of new energy vehicles. The state and local governments go into battle together, so that consumers can get double benefits when buying new energy vehicles, which can effectively increase the sales of new energy vehicles. In addition, if we can make no distinction between "nationality" and "household registration", or at least get through the latter, so that new energy vehicles can be subsidized in more cities, perhaps new energy vehicles can develop faster in China.

　　Of course, it is far from enough to rely on policy support to promote new energy vehicles, and it is particularly important to rapidly develop the construction of related supporting facilities. At present, the state has made it clear that if applying for a demonstration city or region, it is necessary to formulate plans for the cumulative promotion of new energy vehicles and the construction of supporting facilities. Whether these military orders can be realized in future demonstration cities is worthy of attention. (Text/car home Qi Tianxiang)

　　Read more:

　　The maximum reduction is 60,000. Take stock of new energy vehicles under the new subsidy policy.
　　http://www.autohome.com.cn/news/201310/629909.html

In April, the national consumer price index (CPI) rose by 2.1% year-on-year, which was significantly lower than that of other major economies-China’s prices continued to operate smoothly.

According to the data released by the National Bureau of Statistics recently, in April, the national consumer price index (CPI) rose by 2.1% year-on-year due to factors such as the domestic epidemic and the continuous rise in international commodity prices. The core CPI excluding food and energy prices declined steadily, rising by 0.9% year-on-year, and the growth rate dropped by 0.2 percentage points from last month. According to industry insiders, the year-on-year increase of domestic CPI in April was still significantly lower than that of other major economies, and China’s prices continued to operate smoothly. Next, we should further do a good job in ensuring supply and price stability in key areas such as grain and energy, so as to provide strong support for ensuring price stability.

PPI both fell from the previous month and the year-on-year increase.

In April, the year-on-year increase of domestic food prices turned from negative to positive, ending the previous four-month decline. Dong Lijuan, senior statistician of the Urban Department of the National Bureau of Statistics, said that from a year-on-year perspective, food prices changed from a decrease of 1.5% in the previous month to an increase of 1.9%, which affected the CPI increase by about 0.35 percentage points.

According to statistics from the Bureau of Statistics, the prices of fresh vegetables, fresh fruits, eggs and potatoes rose by 24.0%, 14.1%, 13.3% and 11.8% respectively, which was larger than last month. The price of pork decreased by 33.3%, which was 8.1 percentage points lower than that of last month.

Wen Bin, chief researcher of China Minsheng Bank, told reporters that due to the epidemic, the demand for hoarding goods increased and the logistics cost increased, which pushed up the prices of vegetables, fruits and other foods in April. In addition, the pork production capacity has continued to be adjusted recently, and the central frozen pork reserve and storage work has been carried out in an orderly manner, which has narrowed the decline in pork prices, and the chain-on-chain increase has changed from 9.3% in the previous month to 1.5%.

In terms of non-food prices, the year-on-year increase in April was 2.2%, which was the same as that in the previous month, affecting the CPI increase by about 1.78 percentage points. Among them, domestic oil prices rose significantly in April due to the fluctuation of oil prices in the international market. In that month, the prices of gasoline and diesel increased by 29% and 31.7% respectively.

Dong Lijuan said that from the industrial producer’s ex-factory price index (PPI), in April, despite the high international commodity prices, all regions and departments resolutely implemented the decision-making and deployment of ensuring supply and stabilizing prices, and the PPI and year-on-year growth rates both declined.

Wen Bin said that the PPI growth rate continued to fall in April, up 0.6% from the previous month, and the growth rate dropped by 0.5 percentage points; It rose by 8% year-on-year, and the growth rate dropped by 0.3 percentage points. Among them, the domestic policy of ensuring supply and stabilizing prices has played a significant role. Among the 40 industrial sectors surveyed, the price increase has dropped by one month, reaching 22. "Overall, the current overall price level in China is running in a reasonable range."

International and domestic prices are high and low.

Recently, countries have announced the price situation in April. The industry believes that from the latest data, despite the sharp interest rate hike by the Federal Reserve, inflation in the United States remains high, and inflation levels in European countries continue to remain high, while prices in China continue to operate smoothly, and international and domestic prices are high and low, in stark contrast.

Internationally, in March, the CPI and PPI in the United States were 8.5% and 11.2%, respectively, hitting 40 years and record highs; The year-on-year increase in April was 8.3% and 11% respectively, which remained at a historical high level. In terms of varieties, the prices of food, energy, used cars and public transportation increased by 9.4%, 30.3%, 22.7% and 21.8% respectively. In Europe, the initial value of CPI in the euro zone rose by 7.5% year-on-year in April, which was higher than that in March and continued to hit a record high. High inflation has seriously impacted the lives of ordinary people in the United States and Europe, and some families have financial crises. CNN quoted experts as saying that 3.4 million households in the United States had been cut off from electricity, water and gas within one year.

Domestically, the year-on-year increase of domestic CPI in April was still significantly lower than that of other major economies; On average, CPI rose by 1.4% from January to April. In April, the year-on-year increase of domestic PPI fell for the sixth consecutive month. In terms of varieties, domestic food prices fell by 1.9% from January to April, which promoted the CPI to drop by 0.35 percentage points. Although the energy price is affected by some import, the price of residential electricity and gas is basically stable. In April, the price of gasoline rose by nearly 30% year-on-year, which was significantly lower than the 44% increase in the United States. In addition, the domestic prices of clothing, daily necessities and services remained basically stable in April.

Isabella Weber, an economist at the University of Massachusetts in the United States, believes that the China government is trying to stabilize commodity prices, rather than directly passing them on to consumers. On the other hand, in foreign countries, last year, the US’s indiscriminate currency and out-of-control epidemic led to supply chain disorder, which directly pushed up global prices. This year, it has fueled the conflict between Russia and Ukraine, further pushing up the global inflation level. According to the British energy regulator, each household will increase its annual expenditure on gas and electricity by about 6,000 yuan due to the rising energy prices.

Focus on ensuring supply and stabilizing prices in the market

Next, can China continue to keep prices running smoothly? How to further improve the work of ensuring supply and stabilizing prices?

Wen Bin believes that at present, food and energy prices are still the main factors affecting the trend of CPI. In PPI, the rise of international commodity prices still forms imported inflationary pressure. In the next stage, further efforts should be made to ensure supply and stabilize prices in the market, so that China can stabilize the domestic price level.

Recently, a series of policies and measures have been launched intensively: in the early stage, 50 billion yuan of renewable energy subsidies were allocated to central power generation enterprises and 20 billion yuan was injected through the state-owned capital operation budget, and then 50 billion yuan of subsidy funds and 10 billion yuan were allocated; While doing a good job in epidemic prevention and control, we will further smooth the logistics, especially in key areas, and maintain the stability of the supply chain of the industrial chain; From May 1 this year to March 31, 2023, a provisional import tax rate of zero will be imposed on all coal … Sheng Laiyun, deputy director of the National Bureau of Statistics, said that ensuring supply and stabilizing prices is crucial to maintaining overall economic and social stability, overall development and security, and we should do our best to ensure supply and stabilizing prices in key areas such as grain and energy.

"Stabilize grain production, and strive to expand soybean production while stabilizing rations and corn; Accurately arrange policy grain sales, continue to do a good job in grain purchases, strengthen market monitoring and early warning, strengthen law enforcement supervision in the grain market, and effectively guarantee the supply of domestic grain markets. " Meng Wei, deputy director of the Policy Research Office of the National Development and Reform Commission, said that in addition, we should closely follow the commodity market and price trends, effectively guarantee market supply, accelerate the release of high-quality production capacity, and strengthen the regulation of reserves and imports and exports. Strengthen market expectation guidance, strengthen market supervision, severely crack down on illegal activities such as hoarding, driving up prices and spreading false information, and resolutely curb excessive speculation. (Reporter Qiu Haifeng Liao Ruiling)

Huawei’s folding screen computer shocked and exposed Apple flagship machine’s touching price and was snapped up!

Huawei official Weibo announced today that the highly anticipated Huawei folding PC will be officially unveiled on May 19th. As can be seen from the preheating poster, this new folding PC is marked with the words "ULTIMATE DESIGN", which indicates that it will be a member of Huawei’s extraordinary master series and show its high-end luxury positioning with a golden LOGO.

It is worth mentioning that due to the listing of the new iPhone16, the price of the iPhone15 continues to fall. According to authoritative scientific and technological media reports, iPhone15 is being auctioned off [】 In the latest event, the transaction price was only 239 yuan, which set a new low since the aircraft went on the market. I visited the auction house in official website.Get the latest details!

appleiPhone15(Licensed goods)
[Reference price] 5288 yuan
[Transaction price] 239 yuan

[e-commerce platform] Paiyide
[Event Website]

How to do cross-border e-commerce for your own products？ What cross-border e-commerce is suitable for individuals？

How to do cross-border e-commerce for your own products? What cross-border e-commerce is suitable for individuals?

In China, the development of the Internet has made domestic e-commerce increasingly prosperous, saturated and increasingly fierce. Under the background of such a domestic e-commerce market environment, many sellers have turned their attention to overseas cross-border e-commerce, ranging from the United States to Southeast Asia, the Middle East and Africa. What kind of cross-border e-commerce is suitable for individuals? How to do cross-border e-commerce with your own products? I will introduce it to you today.

There are only a few mainstream platforms for cross-border e-commerce. What we are mainly talking about here is cross-border export, that is, selling products from China to foreign countries.

Most people do wish, Amazon and AliExpress. Compared with other platforms, these three platforms are relatively stable, and the operating system is relatively mature after years of development. What are the characteristics of different platforms? We made a comparison and said why we recommend you to be an Amazon platform.

For small and medium-sized sellers who want to cross the border, they must first know the application threshold of mainstream cross-border e-commerce platforms. Amazon platform and wish platform can be applied by individuals or companies; Individuals on the AliExpress platform cannot apply, but only in the name of the company.

Amazon’s registration threshold is also lower.

The Amazon platform can be registered with a credit card that supports US dollars, and the wish platform needs the URL address of the applicant’s store in other e-commerce platforms; AliExpress platform needs more materials, including ID card, company business license, tax registration certificate, bank account opening and address proof materials.

Of course, since it is selling goods, more sellers are concerned about the billing cycle. Amazon usually issues orders in 7-15 days, and novice sellers can do it in two weeks from uploading products to issuing a single order, especially in the discount season of the fourth quarter. As long as online optimization is done, the order will be faster. From this aspect, we can also see that the traffic of Amazon platform is very large, and large traffic can ensure that small sellers also have sales.

Wish platform is 15-20 days for billing. The competition of AliExpress platform is fierce. If it is a novice seller, the order may be in the foreseeable future.

The following is the introduction of mainstream platforms:

At present, the four mainstream cross-border e-commerce platforms are Amazon, wish, ebay and AliExpress.

1) Amazon

At present, the platform has the highest sales volume and the highest profit is Amazon platform. Amazon firmly occupies the mid-to-high-end market of cross-border e-commerce. It is best to have better supplier cooperation resources when choosing Amazon. The quality of suppliers needs to be very stable, and it is best to have strong research and development capabilities. To be Amazon, products are king.

2)ebay

Ebay is the oldest cross-border e-commerce platform, just like Amazon. At present, there are more and more sellers on ebay who rely on overseas warehouses to make big goods. Of course, ebay is still far ahead of Amazon in some categories represented by auto parts and geek modification and tool workbench. For the choice of eBay, there should be regional advantages of products, such as the target market of products in Europe and the United States. EBay is relatively simple to operate with little investment, and people with certain foreign trade resources can try it.

3)wish

It rose in 2013. Wish is the platform with the simplest background operation, the easiest to use and the lowest threshold among the four platforms. Sellers must have low prices to have an advantage.

4) AliExpress

Amazon is firmly occupying the high-end consumer groups in e-commerce. Because AliExpress is inherently weak in logistics, the income of natural consumers is relatively low. If your target market and your products are mainly oriented to Russia, then AliExpress is your best choice. 　 　 　

In addition, to do cross-border e-commerce, there are not only third-party platforms such as Amazon, eBay and AliExpress. For a seller, it may benefit more than choosing a third-party platform. E-commerce self-built station allows sellers to have more free control and can accurately divide user groups. At the same time, it can also be linked with online stores on third-party platforms to accumulate its own brand effect.　 　 　　

The next step in choosing a good platform is to tap the sub-categories and analyze the target market. Some products sell well in China, but may not sell well abroad. This is the first hurdle that sellers have to face. Don’t think that doing e-commerce operation routines is the most important thing. These are icing on the cake, and products are the core competitiveness. Selection includes positioning, positioning itself and positioning customers. With positioning, you know which style, price and category of products you want to go to, which is the most basic.

A small amount of stocking water, find the explosion and keep up in time. If you can’t find the explosion, you can’t talk about continuous sales. Looking for explosions, we must also analyze the data of stores and product operations. Amazon background database is perfect, the key is to be able to read and analyze.

Continuous drainage paves the way for sales. It’s not enough just to put the product on, and drainage is another big difficulty. As a newcomer to Amazon, have you ever been exposed to overseas social platforms? How to use social platforms to bring popularity to stores? How to cooperate the drainage method with the promotion method to maximize the product income is a problem that sellers need to consider.

Seemingly simple steps, you will know when you actually do it, and it is better to have someone to guide you. Especially with an experienced tutor to guide you, you can take many detours less. After all, we can’t fight alone in this era, and we need a place to exchange experiences with each other.

Take Amazon, a cross-border e-commerce platform. In fact, if you don’t make many products, you can send them directly to the FBA warehouse in the United States after you choose a product. If there is an order, the warehouse in the United States will directly help you deliver the goods. You just need to pay attention to your own product inventory. The background data shows that the product inventory is almost sold out, so you need to replenish it in time according to the sales situation. Secondly, you need to check your email regularly. If there are any emails, take time to reply. Generally, there are few emails in newly opened stores.

Related articles: What are the advantages of cross-border e-commerce erp? Introduction of Easy-to-use Cross-border E-commerce Software

How do key groups such as the elderly, children and pregnant women choose traditional Chinese medicine to prevent and treat Covid-19 infection？ Detailed answer

Cctv newsOn January 3rd, the State Council Joint Prevention and Control Mechanism held a press conference on the medical treatment of traditional Chinese medicine. Zhang Zhongde, vice president of Guangzhou University of Traditional Chinese Medicine and president of Guangdong Provincial Hospital of Traditional Chinese Medicine, introduced how the elderly, children, pregnant women and other key groups choose traditional Chinese medicine to prevent and treat Covid-19 infection.

After the old people are infected with Covid-19, there are three stages. When the early symptoms are very mild, the premise of the old people’s medication is early intervention and full intervention. It must be early. When he has aversion to cold, headache, fever or bad gastrointestinal tract, how can he choose medicine? Blocking it from developing to severe disease is the first principle to intervene in this kind of situation, so it is necessary to intervene strongly in its main symptoms. If it is mainly fever, it will be used to clear away heat and detoxify, and if it is mainly cold and dampness, it will be used to expel cold and detoxify. If the disease is dominated by dampness and gastrointestinal symptoms, it will eliminate dampness and detoxify; if it is dominated by asthma and chest tightness, it will disperse the lung and detoxify. According to these three differences, we choose "three drugs and three parties", which are good drugs to prevent the elderly from developing to severe diseases. More importantly, the essence of elderly patients is deficiency, so in this process, we must pay attention to the whole process of righting. What if there is no Qingfei Detoxification Decoction? There are also "three medicines and three parties" and some Chinese patent medicines introduced by state administration of traditional chinese medicine. Once high fever persists and chest tightness is uncomfortable, go to a professional hospital as soon as possible and let a professional doctor handle it.

Traditional Chinese medicine has advantages in pediatrics, especially in exogenous diseases. Children’s constitution is the sun, very delicate. For example, in this wave of epidemic, there are many children with high fever in Guangdong, and the treatment effect of traditional Chinese medicine is very good. With Maxing Shigan Decoction and Yinqiao Powder, Jianer Jiedu Recipe is formed. Most patients can lower their body temperature within 24 hours and 36 hours, leaving a little cough and recovering soon. However, due to the rapid progress of children’s illness, if they continue to have a high fever and have some convulsions and convulsions, they should go to the hospital as soon as possible. Children’s illness comes and goes quickly, so we should pay attention to the temperature of children.

Because the drugs that affect pregnant women or fetuses in Chinese medicine have been clearly listed, Chinese medicine has a very good effect on the three main symptoms of high fever, severe cough and constipation when we treat the high-risk symptoms of pregnant women. The selection of drugs that have no effect on pregnant women and fetuses recorded in the Pharmacopoeia of Traditional Chinese Medicine is now widely used and has a good effect. If you have a persistent high fever or complications, you must go to the hospital for treatment. In addition, pregnant women should take these Chinese medicines under the guidance of doctors, which will achieve good results.

Heavy and good! Just now, the Ministry of Industry and Information Technology recently issued a document!

A shares exceeded 3 trillion yuan on the track, and there was big news.

After the market today, according to official website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology publicly solicited opinions on the regulatory conditions and announcement management methods (draft for comments), which mentioned that lithium battery enterprises should be guided to reduce manufacturing projects that simply expand production capacity, strengthen technological innovation, improve product quality and reduce production costs. The exposure draft also mentioned that the annual expenses for research and development and process improvement of lithium battery enterprises are not less than 3% of the main business income.

In recent years, the capacity of lithium batteries in China has expanded rapidly. According to the data disclosed by China Automotive Power Battery Industry Innovation Alliance, as of June 2023, the capacity of lithium batteries in China has reached 1860GWh. It is estimated that by 2025, the capacity of lithium batteries in China may exceed 3000GWh. Insiders pointed out that at present, the supply of high-end and high-quality lithium batteries is still insufficient, while the supply of low-end lithium batteries is excessive, and market competition is intensified.

Analysts believe that in the future, with the slowdown in the expansion of lithium battery industry and the high demand in 2024, this round of lithium battery industry will go to the library or come to an end. According to Wind data, as of the close of May 6, the total market value of the lithium battery sector in the A-share market exceeded 3 trillion yuan.

Heavy new energy

On May 8, according to official website of the Ministry of Industry and Information Technology, in order to further strengthen the management of lithium-ion battery industry and promote the high-quality development of the industry, the Electronic Information Department of the Ministry of Industry and Information Technology revised the Specification Conditions for Lithium-ion Battery Industry (2021 Edition) and the Management Measures for Announcement of Lithium-ion Battery Industry Specification (2021 Edition) to form the Specification Conditions for Lithium-ion Battery Industry (2024 Edition) and the Management Measures for Announcement of Lithium-ion Battery Industry Specification (2024 Edition)

The exposure draft mentioned that lithium battery enterprises and projects should meet the requirements of national laws and regulations such as resource development and utilization, ecological environmental protection, energy conservation management, and safety production, meet the requirements of national industrial policies and related industrial planning and layout, meet the requirements of local land space planning and ecological environmental protection special planning, and meet the requirements of "three lines and one order" ecological environment zoning control. Guide enterprises to reduce manufacturing projects that simply expand production capacity, strengthen technological innovation, improve product quality and reduce production costs.

According to the exposure draft, the energy density of energy-type single battery using ternary material (lithium nickel cobalt manganate) is ≥230Wh/kg, and the energy density of battery pack is ≥ 165 Wh/kg; The energy density of energy-type single battery made of Ferrous lithium phosphate and other materials is ≥165Wh/kg, and the energy density of battery pack is ≥120Wh/kg. The power density of power cell is ≥1500W/kg, and the power density of battery pack is ≥1200W/kg. The cycle life of single battery is ≥1500 times and the capacity retention rate is ≥80%, and the cycle life of battery pack is ≥1000 times and the capacity retention rate is ≥80%.

In terms of production, operation and technological level, the exposure draft also mentioned that enterprises should meet the following conditions: they should be incorporated in People’s Republic of China (PRC) according to law and have independent legal personality; Have the ability of independent production, sales and service of related products in lithium battery industry; The annual expenses for R&D and process improvement shall not be less than 3% of the main business income, and enterprises shall be encouraged to obtain the qualifications of independent R&D institutions, engineering laboratories, technology centers or high-tech enterprises at or above the provincial level; Encourage enterprises to create green factories; Encourage enterprises to build their own or participate in the joint construction of pilot platforms; The main products have technical invention patents; At the time of reporting, the actual output of the previous year is not less than 50% of the actual production capacity of the same year.

After the release of this draft for comments, it has aroused great concern in the market. According to Wind data, as of the close of May 6, the total market value of the lithium battery sector in the A-share market was as high as 3,074 billion yuan.

How big is the impact?

In the past few years, destocking has been a key word in the lithium battery industry.

Stimulated by the rapid growth of new energy electric vehicles, major lithium battery companies have accelerated the expansion of production capacity. The large-scale expansion of production from 2020 to 2022 began to be released in 2023, and the phenomenon of overcapacity in lithium batteries has become increasingly prominent.

According to the data disclosed by China Automotive Power Battery Industry Innovation Alliance, in recent years, the capacity of lithium batteries in China has expanded rapidly. As of June 2023, the capacity of lithium batteries in China has reached 1860GWh.

According to the investment and expansion projects of domestic lithium battery enterprises, China Automotive Power Battery Industry Innovation Alliance predicts that by 2025, China’s lithium battery production capacity is likely to exceed 3000GWh. In terms of capacity utilization rate, as of June 2023, the capacity utilization rate of China’s lithium battery industry has dropped to about 40%, and it is likely to drop to about 35% by 2025.

Hongye Futures mentioned in a research report that as of the end of November 2023, the domestic lithium battery production growth was still higher than the installed capacity, resulting in a continuous increase in inventory.

However, insiders pointed out that the supply of high-end and high-quality lithium batteries is still insufficient, while the supply of low-end lithium batteries is excessive, and the market competition is intensified. Tail enterprises with low-end products mainly rely on price wars to gain market space, and the profit space continues to be compressed, which will be gradually eliminated. The enterprises with stronger technical strength will eventually survive in the industry.

Therefore, the Ministry of Industry and Information Technology proposed in the latest exposure draft that enterprises should be guided to reduce manufacturing projects that simply expand production capacity, strengthen technological innovation, improve product quality and reduce production costs.

The exposure draft also clearly requires that lithium battery enterprises spend no less than 3% of their main business income on R&D and process improvement every year.

At present, developing new technologies and going to sea may be a good choice for lithium battery enterprises. In fact, the leading lithium battery enterprises in China have begun to exert their efforts in these two aspects, specifically:

On the one hand, new technologies of lithium batteries emerge in an endless stream, which has attracted much attention from the market. Among them, the outstanding performances are: large cylindrical batteries with 100 million weft lithium energy have been mass-produced; Contemporary Amperex Technology Co., Limited’s rechargeable battery technology has obvious advantages, and its products have been installed on a large scale; On the other hand, domestic lithium battery leaders have planned and laid out their production capacity in Europe and America. By the end of 2023, the lithium battery enterprises that have laid out overseas manufacturing bases are basically domestic head enterprises, including Contemporary Amperex Technology Co., Limited, Guoxuan Hi-Tech, Zhongyiwei Lithium Energy and Huineng Technology, and the planned production capacity has exceeded 500GWh.

The inflection point is approaching

Since 2023, the price of lithium carbonate futures has been falling all the way down, from the highest of 240,000 yuan/ton to the low of 86,000 yuan/ton. Industry analysts believe that the overcapacity of power lithium battery manufacturers may be the main reason for the decline in lithium carbonate prices.

It is worth noting that since February this year, the price of lithium carbonate futures has stabilized, and the overall price has remained at 110,000 yuan/ton.

Analysts believe that in the future, with the slowdown in the expansion of lithium battery industry and the high demand in 2024, this round of lithium battery industry will go to the library or come to an end.

According to the analysis of the latest research report of Everbright Securities, in the first quarter of 2024, the profitability of lithium battery materials stabilized and it is expected to achieve recovery.

Everbright Securities said that the decline in the price of upstream resources such as lithium carbonate, the intensification of market competition and the reduction of inventory have jointly led to a decline in the profitability of upstream resources and midstream materials, especially those with strong periodicity. However, due to the decline of lithium price, the gross profit margin of the battery link has been improved against the trend, and its profitability has been enhanced. At the same time, the profitability of structural parts and ternary precursor links remained stable due to the superior pattern.

The report further pointed out that judging from the marginal change of profitability in the first quarter of 2024, the fluctuation of profitability in most midstream links has gradually narrowed, and showed a trend of stabilization and recovery, especially in Ferrous lithium phosphate, electrolyte, negative electrode and other segments, showing a rebound in profitability.

Editor: Tactical constancy

Proofreading: Wang Chaoquan

Guangdong introduced 13 measures to support export to domestic sales.

Guangdong introduced 13 measures to support export to domestic sales.
Encourage e-commerce platforms to set up foreign trade to domestic sales areas.

Encourage major e-commerce platforms to set up a "foreign trade to domestic sales" zone, improve the level of tax payment facilitation for domestic sales, and encourage financial institutions to provide support for export products to domestic sales … On October 16th, at the first "Domestic and International Double Cycle, Domestic Trade Driven Together-Canton Fair Double Cycle Promotion Activity" of the 128th Canton Fair, the relevant person in charge of the Guangdong Provincial Department of Commerce issued a number of measures to support export to domestic sales in Guangdong, including 13 measures in five aspects, encouraging.

Build an online platform for exporting products to domestic sales.

Different product standards at home and abroad are a common problem faced by export to domestic sales. To this end, Guangdong will optimize market access and promote standards integration. Among them, we will promote the transformation of quality compliance of export products into domestic sales, support the export products that are produced according to the standards of export destination countries and whose relevant standards and technical indicators meet the requirements of China’s mandatory standards, sell them through self-conformity statements, and guide and help enterprises to make corporate standards self-declaration public.

At the same time, strengthen the certification service for export products to domestic sales, streamline and optimize the compulsory product certification procedures for export products to domestic sales, shorten the processing time and reduce the certification cost. In addition, support enterprises to develop products with the same line, the same standard and the same quality, produce domestic products according to the international advanced standards, gradually eliminate the differences in product quality standards between the domestic market and the international market, and promote the integration of international and domestic standards. Guangdong will expand the scope of application of "Three Tong" to the fields of general consumer goods and industrial products.

Guangdong will also build a platform for exporting products to domestic sales. Including building an online platform for exporting products to domestic market, encouraging foreign trade enterprises to expand the domestic market by online sales, live delivery and scene experience, encouraging major e-commerce platforms to set up a special area for exporting products to domestic market, encouraging online exhibitions for exporting products to domestic market, and encouraging cloud display, cloud docking, cloud negotiation and cloud signing. At the same time, give full play to the role of traditional exhibitions in opening up the domestic market, and use platforms such as China Processing Trade Products Expo to support processing trade enterprises in opening up the domestic market.

In order to promote the deep integration of production and marketing docking, Guangdong will strengthen the construction of domestic sales channels, and help enterprises to open up domestic sales channels by holding docking negotiations on export-to-domestic products and launching special activities on export-to-domestic sales in major pedestrian streets.

Improve the level of tax payment facilitation for domestic sales.

In order to create a good environment for export to domestic sales, Guangdong will improve the level of tax facilitation for domestic sales, simplify tax procedures, and provide foreign trade enterprises with convenient online tax channels that basically cover their daily business. At the same time, optimize the supervision process of processing trade to domestic sales, further relax the time limit for processing tax returns for domestic sales of processing trade and temporarily exempt from collecting deferred tax interest for domestic sales.

Intellectual property protection is also the most concerned issue for foreign trade enterprises to sell domestically. Guangdong will support foreign trade enterprises to negotiate with overseas customers on the authorization of domestic intellectual property rights of foreign trade products, provide convenient services for foreign trade enterprises to apply for patents and registered trademarks, and guide and help enterprises to do a good job in copyright registration. At the same time, prevent and resolve the intellectual property risks of exporting products to domestic sales.

The financial support for export to domestic sales will also be greater. On the one hand, Guangdong will strengthen insurance protection and support insurance institutions to provide diversified foreign trade insurance products and services such as export credit insurance and domestic trade credit insurance. On the other hand, Guangdong will encourage financial institutions to provide support for exporting products to domestic market, carry out financial product innovation for enterprises that export products to domestic market, and ease the financial pressure on enterprises. In addition, support the use of the fund pool for financing risk compensation of processing trade enterprises to broaden financing channels and reduce financing costs. (Reporter Chang Daoli)

General Administration of Market Supervision： Recovering economic losses of 4.519 billion yuan for consumers in 2022.

　　According to the data released by the General Administration of Market Supervision today, in 2022, the national market supervision departments received a total of 29.4077 million consumer complaints, reports and inquiries through the national 12315 platform, telephone, fax, window and other channels, with a year-on-year increase of 23.5%. Among them, there were 13,103,800 complaints and 4,722,300 reports, which saved economic losses of 4,519 million yuan for consumers and effectively protected their legitimate rights and interests.

　　First, accelerate the gathering of consumer complaints

　　Judging from the trend in the past three years, consumption in Guangdong, Zhejiang, Shanghai and Beijing is accelerating. There is a positive correlation between the number of consumer complaints and the level of consumer activity. The proportion of consumer complaints in the four provinces and cities in the country has increased from 31.8% in 2020 to 45.16% in 2022.

　　Second, the recovery of losses exceeds 10 billion

　　In the past three years, faced with the impact of the epidemic, the downward pressure of the economy and the impact of the international situation, market supervision departments at all levels have handled a total of 74.5229 million complaints and reports, saving consumers 14.472 billion yuan in economic losses.

　　Third, complaints and reports about epidemic-related materials fell rapidly.

　　After the promulgation of "Article 20" and "New Article 10", the focus of epidemic prevention and control shifted from prevention and control of infection to medical treatment. From November 10, 2022 to the end of 2022, the national 12315 platform received 241,100 complaints and reports, up 3.88 times year-on-year, 2.95 times month-on-month and the highest peak reached 19.5 times. Among them, there were 141,800 complaints and 99,300 reports, recovering economic losses of 4,981,700 yuan.

　　Fourth, after-sales problems such as no delivery and no refund are outstanding.

　　In 2022, the national market supervision department accepted 13.1038 million consumer complaints, a year-on-year increase of 43.84%, and the growth rate was enlarged compared with 2021. Among them, the problem of after-sales service grew fastest, and the masses reflected it most strongly, with a year-on-year increase of 57.67%. Consumer demands mainly focus on non-refund, non-delivery, non-performance of the "three guarantees" commitment, non-implementation of the seven-day unreasonable return obligation, and untimely delivery.

　　V. There are shortcomings in the consumption of new energy vehicles.

　　In 2022, the national market supervision department accepted a total of 8,623,200 commodity complaints, accounting for 65.81% of the complaints, an increase of 4.37 percentage points over the previous year.

　　With the rapid increase in the penetration rate of new energy vehicles, in 2022, the platform received 16,000 complaints and reports of new energy vehicles, a year-on-year increase of 62.84%. Consumer demands focus on: imperfect after-sales service, failure to fulfill the "three guarantees" commitment; Sudden flameout, oil leakage, abnormal engine sound, brake steering failure and battery module damage during driving; Publish false information, induce consumers to sign unfair format clauses, and reduce the responsibility of car companies.

　　Sixth, disputes over new consumption hotspots have risen.

　　In 2022, new model problems such as digital collection (NFT) rose, making supervision more difficult, with 59,700 related demands (only 198 in the previous year). Under the craze of "blind box", consumer demands reached 41,400 pieces, up 61.72% year-on-year. IP cross-border co-branded products set off a buying frenzy, with 38,100 related demands, up 66.96% year-on-year. Some merchants took the opportunity to raise prices, but the problems of uneven product quality, fake and shoddy products, delayed delivery and lack of after-sales service were outstanding. Behind the fiery outdoor sports such as camping, the demand for sunscreen products and mosquito-repellent products increased by 99.12% and 149.62% respectively. Ice and snow sports are popular, but the related demands are as high as 8677, up 60.51% year-on-year. The quality problems such as ski clothes and skis are outstanding, and the tickets, deposits and safety issues of ski resorts need urgent attention.

　　Seven, consumer satisfaction with online consumption still needs to be improved.

　　With the continuous development of China’s e-commerce, the field of online shopping ranks "half of the country’s consumers’ demands". In 2022, the online shopping demand increased by 56.38% year-on-year, which mainly has three characteristics:

　　(1) Various "cloud consumption" formats such as live broadcast with goods, cross-border e-commerce, fresh e-commerce, online group shopping, online entertainment, and private kitchen customization have expanded rapidly, and complaints have increased rapidly.

　　(B) There are many new types of price fraud, and supervision and law enforcement are facing new challenges.

　　(C) Video membership service routines, consumer experience needs to be improved.

　　Eight, "ODR" continued to expand, and diversified solutions to disputes steadily improved.

　　Market supervision departments have vigorously promoted the construction of online consumer dispute resolution (ODR) mechanism, and the success rate of settlement and consumer satisfaction have made steady progress. 114,000 ODR enterprises have been developed in various places and settled in the national 12315 platform, and 3,094,800 disputes have been directly negotiated with consumers online.

　　Nine, "sunshine" consumer complaint information, effectively strengthen the source of governance.

　　The General Administration of Market Supervision continues to promote the publicity of consumer complaint information, formulate a publicity system and build a publicity system. At present, 20,817 complaints from 14,114 enterprises have been publicized.

　　Ten, the social supervision role of consumers continues to emerge.

　　Consumers actively played the role of social supervision. In 2022, they reported 4,722,300 illegal clues to the market supervision department, a year-on-year increase of 40.34%.

　　(CCTV reporter Wang Wei)

Foreign trade enterprises should work hard on the word ＂turn＂

Recently, the General Office of the State Council issued the "Implementation Opinions on Supporting Export Products to Domestic Sales", which put forward a series of targeted measures from the aspects of government guidance, implementation of the main body of enterprises and territorial responsibility of local governments, which can be described as the "key point" of exporting products to domestic sales.

The majority of foreign trade enterprises are no strangers to "exporting to domestic sales". Looking back on the development of China’s foreign trade, it is not uncommon to encourage foreign trade enterprises to export to domestic sales, especially in the years when foreign trade exports are cold. At that time, many enterprises mostly transferred their foreign trade receipts to the domestic market for sale.

However, under the background of the global epidemic spreading and the increasing uncertainties in the external demand market, supporting export products to domestic sales has added new connotations. Public opinion generally believes that the central government has made a comprehensive and accurate deployment of export products to domestic sales from the perspective of effectively helping foreign trade enterprises tide over the difficulties, which reflects the determination and confidence of the central government to promote epidemic prevention and control, economic and social development, and strive to stabilize the basic disk of foreign trade.

For most foreign trade enterprises accustomed to make-to-order production, it is not easy to export products to domestic market. They are faced with a series of new problems such as market access, product standards, channel construction and brand remodeling. In this regard, the state has provided a lot of support for the export to domestic sales by improving the degree of convenience, doing a good job in financing and insurance services, and making good use of special funds. However, some foreign trade enterprises lack the courage to take the initiative to "turn around" in the wait-and-see and anxiety, which is likely to miss valuable development opportunities.

Facts have proved that, under the impact of the epidemic, most of the foreign trade enterprises that turned exports to domestic sales quickly and walked on two legs in the international and domestic markets earlier can maintain a stable operation, and some even achieved contrarian growth. It should be said that the export products have a certain market base at present, and the central government has issued a series of support policies, so the export products are facing multiple benefits. The urgent task for foreign trade enterprises is to really make full efforts on the word "transfer".

To promote export products to domestic sales, we should actively promote foreign trade enterprises to change their development ideas. In recent years, great changes have taken place in the international economic and trade situation faced by China’s foreign trade enterprises. Under the circumstances that external demand fluctuates into a normal state and trade rules fluctuate, foreign trade enterprises must take the initiative to make changes. On the one hand, it is necessary to speed up the transformation and upgrading and improve the added value and competitiveness of export products; On the other hand, it is necessary to actively explore the domestic market, especially with the acceleration of the expansion and upgrading of the domestic consumer market, the export products will usher in a great market space for domestic sales. Of course, not all foreign trade enterprises should "turn inward". They should combine their own development reality, comprehensively measure the opportunity cost of exporting products to domestic sales, and make scientific decisions according to local conditions.

To promote export products to domestic sales, we should accelerate the transformation of production and marketing mode of foreign trade enterprises. In production, foreign trade enterprises should adjust and transform production lines in time according to domestic standards, and develop product types and styles suitable for the domestic market; In terms of sales, foreign trade enterprises should adapt to the trading rules such as access, channels and settlement in the domestic market as soon as possible and establish an organizational structure that meets the requirements of domestic sales. It is worth noting that the intellectual property rights of some foreign trade products in design and technology belong to foreign customers, so the relevant departments should strengthen the intellectual property guidance and services for foreign trade enterprises and do a good job in intellectual property authorization, patent application and trademark registration. In the long run, foreign trade enterprises should constantly innovate independently and win the market with more products with core competitiveness.

It should be pointed out that supporting export products to domestic sales cannot be simply understood as weakening exports, let alone giving up overseas markets. In this regard, the "Implementation Opinions on Supporting Export Products to Domestic Sales" emphasizes that enterprises are encouraged to expand the international market while supporting marketable export products to open up the domestic market. In other words, foreign trade enterprises still need to consolidate traditional overseas markets and effectively safeguard the stable operation of the supply chain of foreign trade industry chain when promoting the export products to domestic sales. (Gu Yang)