In China, the development of the Internet has made domestic e-commerce increasingly prosperous, saturated and increasingly fierce. Under the background of such a domestic e-commerce market environment, many sellers have turned their attention to overseas cross-border e-commerce, ranging from the United States to Southeast Asia, the Middle East and Africa. What kind of cross-border e-commerce is suitable for individuals? How to do cross-border e-commerce with your own products? I will introduce it to you today.
There are only a few mainstream platforms for cross-border e-commerce. What we are mainly talking about here is cross-border export, that is, selling products from China to foreign countries.
Most people do wish, Amazon and AliExpress. Compared with other platforms, these three platforms are relatively stable, and the operating system is relatively mature after years of development. What are the characteristics of different platforms? We made a comparison and said why we recommend you to be an Amazon platform.
For small and medium-sized sellers who want to cross the border, they must first know the application threshold of mainstream cross-border e-commerce platforms. Amazon platform and wish platform can be applied by individuals or companies; Individuals on the AliExpress platform cannot apply, but only in the name of the company.
Amazon’s registration threshold is also lower.
The Amazon platform can be registered with a credit card that supports US dollars, and the wish platform needs the URL address of the applicant’s store in other e-commerce platforms; AliExpress platform needs more materials, including ID card, company business license, tax registration certificate, bank account opening and address proof materials.
Of course, since it is selling goods, more sellers are concerned about the billing cycle. Amazon usually issues orders in 7-15 days, and novice sellers can do it in two weeks from uploading products to issuing a single order, especially in the discount season of the fourth quarter. As long as online optimization is done, the order will be faster. From this aspect, we can also see that the traffic of Amazon platform is very large, and large traffic can ensure that small sellers also have sales.
Wish platform is 15-20 days for billing. The competition of AliExpress platform is fierce. If it is a novice seller, the order may be in the foreseeable future.
The following is the introduction of mainstream platforms:
At present, the four mainstream cross-border e-commerce platforms are Amazon, wish, ebay and AliExpress.
1) Amazon
At present, the platform has the highest sales volume and the highest profit is Amazon platform. Amazon firmly occupies the mid-to-high-end market of cross-border e-commerce. It is best to have better supplier cooperation resources when choosing Amazon. The quality of suppliers needs to be very stable, and it is best to have strong research and development capabilities. To be Amazon, products are king.
2)ebay
Ebay is the oldest cross-border e-commerce platform, just like Amazon. At present, there are more and more sellers on ebay who rely on overseas warehouses to make big goods. Of course, ebay is still far ahead of Amazon in some categories represented by auto parts and geek modification and tool workbench. For the choice of eBay, there should be regional advantages of products, such as the target market of products in Europe and the United States. EBay is relatively simple to operate with little investment, and people with certain foreign trade resources can try it.
3)wish
It rose in 2013. Wish is the platform with the simplest background operation, the easiest to use and the lowest threshold among the four platforms. Sellers must have low prices to have an advantage.
4) AliExpress
Amazon is firmly occupying the high-end consumer groups in e-commerce. Because AliExpress is inherently weak in logistics, the income of natural consumers is relatively low. If your target market and your products are mainly oriented to Russia, then AliExpress is your best choice.
In addition, to do cross-border e-commerce, there are not only third-party platforms such as Amazon, eBay and AliExpress. For a seller, it may benefit more than choosing a third-party platform. E-commerce self-built station allows sellers to have more free control and can accurately divide user groups. At the same time, it can also be linked with online stores on third-party platforms to accumulate its own brand effect.
The next step in choosing a good platform is to tap the sub-categories and analyze the target market. Some products sell well in China, but may not sell well abroad. This is the first hurdle that sellers have to face. Don’t think that doing e-commerce operation routines is the most important thing. These are icing on the cake, and products are the core competitiveness. Selection includes positioning, positioning itself and positioning customers. With positioning, you know which style, price and category of products you want to go to, which is the most basic.
A small amount of stocking water, find the explosion and keep up in time. If you can’t find the explosion, you can’t talk about continuous sales. Looking for explosions, we must also analyze the data of stores and product operations. Amazon background database is perfect, the key is to be able to read and analyze.
Continuous drainage paves the way for sales. It’s not enough just to put the product on, and drainage is another big difficulty. As a newcomer to Amazon, have you ever been exposed to overseas social platforms? How to use social platforms to bring popularity to stores? How to cooperate the drainage method with the promotion method to maximize the product income is a problem that sellers need to consider.
Seemingly simple steps, you will know when you actually do it, and it is better to have someone to guide you. Especially with an experienced tutor to guide you, you can take many detours less. After all, we can’t fight alone in this era, and we need a place to exchange experiences with each other.
Take Amazon, a cross-border e-commerce platform. In fact, if you don’t make many products, you can send them directly to the FBA warehouse in the United States after you choose a product. If there is an order, the warehouse in the United States will directly help you deliver the goods. You just need to pay attention to your own product inventory. The background data shows that the product inventory is almost sold out, so you need to replenish it in time according to the sales situation. Secondly, you need to check your email regularly. If there are any emails, take time to reply. Generally, there are few emails in newly opened stores.
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