Authors: Xinhua Daily Telegraph reporter Tao Ming, Qiang Xiaoling and Jiang Chenrong.
"Zero industry" leaves green water and green mountains, which attract tourists to activate tourism, and tourism also brings prosperous breeding industry, stringing together a whole industrial chain to get rid of poverty and enrich the people — — Turning green mountains and green hills into Jinshan Yinshan, Liuba found a transformation medium.

Panorama of Liuba County in the hinterland of Qinling Mountains (data). Large tracts of green land make the town extraordinarily beautiful. Reporter Tao Mingshe
On a winter night, stepping on the old green slate, the old wooden houses on both sides of an old street in the depths of Qinling Mountains are lighting up one after another, and the fragrance of coffee overflows from the book bar.
In the grocery store, resident Li Shu watched TV leisurely. The old supply and marketing cooperative is still the same as it was in the 1950s, but it has been transformed into a youth hostel with simple fashion. Turning out of the old street, the lights on both sides of the Beizhan River passing through the city are dim, and the film museum next to it is an old cinema left over from the 1970s and 1980s.
"Leave the dam, stay!" Wenzhou native Xie Guolin really stayed. "Come here to count the stars and see the moon!" Xie Guolin, who claims to be a "dam keeper", looked up and said. I saw a bright moon hanging on the gate of the old city wall, pure and beautiful.

In Liuba County, Shaanxi Province, deep in Qinba, tourism is the leading industry, and the beautiful Zijin River passes through the city. After recent years’ renovation, more than 120 mu of previously barren river beach has been planted with flowers (materials) suitable for high altitude growth according to local conditions. Flowers make the quiet, neat and cool town look extraordinarily enchanting, attracting tourists. Reporter Tao Mingshe
"Stay" what "Don’t stay" what, multiple-choice questions about staying in the dam
Reflected by the bright moon in the mountains, there are more flowers, homestays, mushroom greenhouses, free-range chicken farms, beehives in the mountains, alpine ski resorts in Zibai Mountain, sub-plateau sports training bases, woodworking school research bases, and mountain cycling training camps & HELIP; …
In this small county deep in the Qinling Mountains, Xie Guolin is one of many outsiders who stayed to pursue their dreams.
In Xie Guolin’s own words, he "rested in the most beautiful and quiet place and lived poetically in the old street". As the person in charge of Liuba Old Street Book Bar Project, Xie Guolin also co-operates a number of cultural tours and homestay projects in Liuba.
Interestingly, if you want to use a "keyword" to describe this ancient county, the first choice is "stay" — —
Liuba, named after "Liu Hou", one of the "three outstanding heroes of early han dynasty", where Zhang Liang retired and left a temple of Zhang Liang; In Liuba, there is a Hanxi River that "Xiao He chases Han Xin under the moon", leaving a story of "keeping people" if it weren’t for the rise of Hanxi overnight. Nowadays, the "Green Lung" and "Summer Palace" in Xi ‘an and its surrounding areas, which is famous for its "22℃ summer", leave many vacationers to cool off in summer.
In fact, as one of the poverty-stricken counties in Qinba Mountain area, the main battlefield for Shaanxi to get rid of poverty, "what to leave" and "what not to leave" is always a necessary question for staying in the dam for development: is it to leave green mountains and green mountains? Or leave the mining enterprise?
Since 2011, especially since the 18th National Congress of the Communist Party of China, Liuba has handed in beautiful answers to the questions of "staying" and "not staying": green mountains and green hills, resolutely retaining them; Mining development that may cause irreversible damage to the ecological environment will not be left!
After several years of hard work, Liuba closed all mines and stopped wind power, biomass power generation and small hydropower. Apart from agricultural products processing, Liuba has no real industry. Focusing on the strategy of "tourism industry breakthrough", relying on ecological advantages to develop global tourism and green breeding industry, so that the people can share the green development dividend, this "zero-industry" county deep in the Qinling Mountains has embarked on a new road of green development to get rid of poverty and enrich the people.

A corner of the old street in Liuba County (data). Reporter Tao Mingshe
"Blocking out" projects with a total investment of 1 billion.
"Green mountains and green rivers are precious wealth that we must keep forever. All polluting enterprises, including hydropower and other projects that may damage the ecology, are not allowed to enter the dam. " Speaking of "staying" and "not staying" in the dam, Xu Qiuwen, secretary of the county party Committee, gave a crisp and neat answer.
In the 1980s, retaining dams relied on "cutting heads and digging stones", and there was also a brief prosperity. Soon, the forest was cut bare, the mountains were dug up, the water was muddied, and I lost my biggest capital, leaving a ruin, leaving the dam but still being poor.
After learning from a painful experience, the people who stayed in the dam gradually realized that destroying the ecology and selling wood and stones is to pick up sesame seeds and lose watermelons, which will not only make the county rich, but also bring disaster to future generations.
On the one hand, it is ecological consciousness. On the other hand, with the full implementation of the national natural forest protection project, especially the implementation of the South-to-North Water Transfer Project, in order to ensure that the clear water from one river is sent to Beijing and Tianjin and the dam is used as the water source, it is faced with strict water quality requirements, and ecological protection must be taken as a prerequisite for development. To this end, Liuba has established a system of "environmental protection first approval" and "one-vote veto", taking ecological protection as the primary indicator of the annual assessment of towns and units.
In 2012, Liuba rejected the unprecedented "sky-high price" project in this mountainous county — — Zibaishan wind power generation project. "That’s a project with a total investment of 1 billion! At that time, the GDP of Liuba County was only 878 million. " Xu Qiuwen said.
Zibai Mountain, with beautiful scenery, is a famous mountain in Shaanxi with the same reputation as Huashan Mountain and Lishan Mountain. Tiantan community on the top of the mountain is a rare place to develop wind power because of its strong wind power. At first, many people thought it was a clean energy project, but some people also reminded that "clean energy" and "ecological environment protection" could not be simply equated. As a result, the on-site investigation meeting of "Wind Power Generation Project" was held at the top of Zibai Mountain.
On hearing the introduction, the participants were surprisingly unanimous: "This project can’t be done!"
It turns out that this project needs to erect a fan on each mountain package, and each fan needs to dig a big pit covering an area of two acres and capable of holding a concrete base, and also build a road with a width of 8 meters at the top of Zibai Mountain to transport the whole fan up the mountain. Not to mention the damage to the landscape of subalpine meadow above 2200m above sea level, only the fragile ecological environment of Zibai Mountain has a soil layer with the thickness of 100 cm and the thinnest of 60 cm, and it is impossible to recover once it is damaged.
There are quite a few projects that want to make electricity in Liuba. At the same time as the demonstration of Zibaishan wind power generation project, another bio-power generation project is also being demonstrated. A power generation enterprise has taken a fancy to the trees all over the mountain.
With the doubt that "bio-power generation" may not be "ecological", the county party Committee and government organized cadres to conduct household surveys. Some people have reported that if this power plant is put into operation, it will buy 80 trucks of wood as fuel every day. "We will cut our mountains bare in a few days!" Hearing this, everyone is unanimously opposed.
In this way, all projects that are inconsistent with the "ecological county" have been resolutely rejected by the dam. At the same time, Liuba actively strives for the support of relevant provincial and municipal departments, restricts the prospecting and mining activities of enterprises in Liuba from the source, and with the courage of a strong man to break his wrist, shuts down hundreds of enterprises such as gold panning, sand mining and quarrying, and mining, and radically destroys the occurrence of ecological behaviors from the source, realizing "zero industry and zero emission". At the same time, vigorously promote the protection of natural forests, the management of small watersheds and the construction of green corridors. The forest coverage rate reaches 91%, and many indicators such as air and surface water meet the national Class I standards. The content of negative oxygen ions in the air reaches more than 30,000 per cubic centimeter, making Liuba a veritable "natural oxygen bar" and ranking in the list of "National Top 100 Small Breathing Cities" for three consecutive years.

Readers are reading books (materials) in Liuba study room. In the old street of Liuba County, there is a "Liuba study room" that was transformed from an old quadrangle into a reading space. Reporter Tao Mingshe
Tourism drives the integrated development of the whole industry.
As the saying goes, "no work is not rich", and leaving the dam to choose "zero industry" is not a choice to be poor? The answer is obviously no.
"Zero industry" leaves green water and green mountains, which attract tourists to activate tourism, and tourism also brings prosperous breeding industry, stringing together a whole industrial chain to get rid of poverty and enrich the people — — Turning green mountains and green hills into Jinshan Yinshan, Liuba found a transformation medium.
In the early morning, stepping on the winter mist, starting from the county seat, the car turned two corners in the mountains and stopped at a sling bridge. Niu Li, secretary of the Party Committee of Zibai Sub-district Office in Liuba County, pointed to a gray old house across the river to remind reporters: "Look, this is one of the old houses, and there are 10 such old houses in this ditch."
The old house mentioned by Niu Li is the old house left by the villagers who moved to Xiaoliuba Village to help the poor, and the collective assets recovered by the village poverty alleviation society.
I saw that the independent courtyards were integrated into the green valley, simple and simple, and complemented the forests and streams. This is a "secluded village" boutique homestay project jointly operated by Xiaoliuba Village Poverty Alleviation Society and a well-known domestic homestay team.
Not far from the road is the beautiful new home of the villagers, and a large piece of rare flat land next to it is the greenhouse vegetable planting project of the poverty alleviation society. Niu Li said that this is the "vegetable basket project" in Liuba County, which has solved the problem that the people in Liuba County have always been "difficult to eat and expensive to eat". "As soon as the vegetables here are listed, the price of vegetables in Liuba County will be lowered immediately."
"The B&B project adopts the dividend mode of village poverty alleviation agency investment and B&B enterprise management and operation." Niu Li said, "These are the collective asset management projects of the poverty alleviation society. In addition to their own planting and breeding projects, villagers can also work and serve in homestays and enjoy the dividends of the village collective."
In Liuba, high-end characteristic homestays, family hotels, farmhouses and other multi-level holiday products have spread all over urban and rural areas. Even so, it is often hard to find a room in summer because of the endless stream of tourists coming to this "deep breathing town". In 2018, Liuba temporarily transformed some of the reserved poverty alleviation resettlement houses into holiday apartments, which eased the bursting situation.
In the past, many cadres always said that they could not do tourism. Nowadays, if anyone says that "staying in the dam can’t do tourism", the people can’t agree, because almost everyone who stays in the dam talks about tourism in a set.
In 2017, Liuba sent more than 400 village cadres in the county to Zhejiang Tourism College for further study, from county leaders to village party secretaries, from village directors to farmhouse owners. After coming back, in addition to competing for environmental management, each village is playing with creativity and taking photos. Some farmhouse owners even demolished and rebuilt their newly-built guest rooms. In order to improve the service level, Liuba specially sent the villagers to the "B&B College" for training, taught the aunts and grandmothers to steam steamed buns, and learned room cleaning and etiquette service.
"Building a county by ecology, prospering the county by medicine and bacteria, and strengthening the county by tourism", retaining the dam turns ecological advantages into economic advantages, and tourism is a key link. "Tourism+",tourism not only brings prosperity to the B&B catering, but also makes the green specialties here realize "direct sales".

Villagers work in American ginseng planting base (data). Liuba County adapts measures to local conditions, carefully cultivates pillar industries, and relies on rich medicinal resources to build planting and pharmaceutical enterprises mainly based on American ginseng, which has promoted the development of American ginseng industry in this county. Wang Quanbao
"My honey, chicken and eggs, tourists don’t bargain when they buy them! Every time a tourist returns to big cities such as Xi’ an, I will receive many e-commerce orders! " In a homestay, a farmer who keeps bees and chickens told reporters about his "financial path" and couldn’t help but be very happy.
Liuba divides the county’s rich industry into three forms: "short-term, medium-term and long-term". Xu Qiuwen explained, "Chicken, pig, bacteria and honey are ‘ Siyang ’ It can be realized in four or five months and is a short industry; ‘ Yilin ’ It is a chestnut forest on the forest and a characteristic Chinese herbal medicine under the forest. It takes four or five years to build 300,000 mu of high-quality chestnut forest. The net profit of one mu of high-quality chestnut is 3,000 yuan, and 300,000 mu is 1 billion yuan, which does not include 10,000 mu of Chinese herbal medicine under the forest. These industries must be driven by the tourism of long industries, bringing the people of the county to the great development of this whole industry integration. " At present, Liuba has obtained the national geographical indication certification of seven agricultural products, including mushrooms, fungus, earth honey, ginkgo, chestnut and American ginseng, and has applied for the registration of five landmark collective trademarks.
In order to build a strong tourist county, Liuba invested a total of 251.6 million yuan in beautiful countryside in 2016 and 2017. In 2018, Liuba set off a special environmental rectification with the theme of "clearing five piles, changing six small ones and beautifying the four sides", and transformed 116 demonstration sites one by one, achieving 90% utilization rate of villagers’ sanitary toilets in the demonstration film, full coverage of sewage treatment in natural villages, and 95% hardening rate of roads connecting villages and entering households.
Green mountains and green hills, combined with changes in the overall environment, make Liuba a holiday destination in the mountains of the Great Qinling Mountains. The number of people directly employed in tourism in the county has reached more than 3,500, driving the transfer of labor force to 10,300. In 2017, the per capita disposable income of permanent residents in Liuba rural areas was 9,535 yuan, double that of 2011, of which 70% came from ecological industries and green industries, while tourism accounted for 51% of GDP, contributing 3,306 yuan to the per capita net income of farmers, accounting for 34.5%.
"We should regard tourism as the cause of several generations." Xu Qiuwen said that Liuba, which tasted the sweetness of enriching the people, has strengthened the global tourism development path of "one industry promotes all industries".

Literary lovers in Liuba County are performing a folk song and dance drama "Love in the Mountains and Waters" (materials). Literature and art lovers in this county combine local folk customs and cultural elements such as folk songs, wine-drinking rituals and wedding customs, and write and perform a folk song and dance "Love in the Mountains and Waters" for tourists on holidays. Reporter Tao Mingshe
"Zero industry" makes Liuba "small and beautiful, partial and rich"
A few years ago, the 52-year-old relocated household in Yingpan Village was happy to be a poor household who lived by herding sheep. In 2013, a ski resort was built in the village. He put on brand-new work clothes and spoke Mandarin. "I didn’t expect that I could become a decent ski resort staff." He said that he could earn 20,000 yuan in one winter.
Liuba is more than 1700 meters above sea level, with an average annual temperature of 11.5℃. As a part of "Tourism Plus", mountain sports are unique. In recent years, Liuba has made great efforts to build a "city of mountain sports", and then promoted the construction of a mountain holiday demonstration zone, forming a new format of "tourism+sports+industry" integrating football, skiing, mountain cycling and outdoor expansion, constantly improving all kinds of sports infrastructure and public services, and extending the tourism industry chain.
Liuba has invested a total of 900 million yuan, landed more than 200 global tourism projects covering the whole area of Liuba and running through all the year round, and developed a number of tourist experience products with complete categories, such as Zibaishan International Ski Resort, 4A-level scenic spot plank road water world, youth natural growth camp, woodworking school, etc., so that Zibaishan Scenic Area has gradually formed a mountain sports town integrating football, skiing, rock climbing and adventure.
"We have the best sports training base on the plateau at an altitude of 1,600 meters and a youth sports camp that can accommodate 600 people at the same time." According to Xu Qiuwen, in recent years, Liuba has trained 5 international teenagers and 19 provincial athletes. Invested in the new Liuba Youth Football Research and Training Base, as well as four standardized football fields, and declared the national sports school.
"Green mountains overlap, and a clear river tinkles through … … Let people who love books go to the most beautiful places to study. " In 2014, Liuba government found Wei Hongjian, the owner of Xi ‘an Wanbang Book City, hoping to introduce the book city.
Wei Hongjian fell in love with Liuba less than two hours after his arrival and offered the government’s support. The government’s attitude is "as long as you do what we want, we can talk about everything until you are satisfied." In July 2015, Liuba Book Bar officially opened, and a reading homestay was built in the backyard of the book bar. Subsequently, a series of tourism product transformation projects, such as the old supply and marketing cooperative, the old cinema and the woodworking school, were completed and put into use one after another, and the cooperation mode of each project was different.
Nowadays, in addition to visiting the secluded waters of the ancient temple, taking in the natural ecological wonders and appreciating the cultures of the two Han Dynasties, there are also gold-lettered signboards with deep breathing towns, summer at 22℃ and drunken oxygen staying in the dam, attracting tourists to stay in the dam.
"In order to develop tourism, many places sold tourism industry development projects to private enterprises. Liuba not only did not sell them, but also recovered previous projects one after another. Now 99.9% of the county’s core tourism resources are controlled by the government." Xu Qiuwen said that Liuba Cultural Tourism Group Co., Ltd. was established on the basis of the Tourism Management Committee, becoming a 100% state-owned holding company and operating according to the market-oriented model.
With ecology as the foundation, all trades will prosper. Now, Liuba has not only won the county tourism star in China, but also the county with the most landmark certification products in Shaanxi Province. More than 80% of the per capita net income of ordinary people comes from tourism and agricultural industry income. In 2017, Liuba was named by the state as the first batch of "Two Mountains Theory" innovative practice bases, the only one in the northwest. Reading "Landscape Classics", playing "leisure cards" and taking "characteristic road" and "zero industry" make Liuba "small and beautiful, partial and rich".
In the old building of the backyard B&B in the old house of the book bar, you can see all kinds of bills and old objects that are hard to find now, such as food stamps, cloth tickets and meat stamps … … There is even a "trumpet ticket" for listening to the radio that year, which makes many tourists stop to find out. Xie Guolin said, "These lost memories have become a bright spot in the dam, attracting tourists from all over the world ‘ Stay ’ 。”
"Protecting our green mountains and green hills can bring Jinshan Yinshan." Xu Qiuwen, secretary of the county party committee, said that "a blueprint should be drawn to the end".