Siebel, who was involved in the storm, is still trying to save himself.
On the evening of September 29, some netizens broke the news that on October 1, Xibei national stores made a substantial price adjustment for dishes. This round of price adjustment is rare, ranging from 20% to 40%. In addition, the netizen who broke the news said that due to the sudden notice, the new menu could not be printed. Store staff all over the country are busy putting new price tags on old dishes.
According to the news from national business daily, Siebel confirmed that there was indeed price reduction in nationwide stores.
On October 1 ST, the blue whale journalist found through the official small program of Xibei that the price of some dishes had been adjusted.
Take the bill when Luo Yonghao was dining as an example. The original price of scallion grilled fish is 89 yuan, and the current price is 79 yuan; Yellow rice cake (6 yuan) original price 29 yuan current price 26 yuan.
In this regard, some netizens said that "the profit is so big" and "it is still expensive", and some netizens suggested that "the menu should indicate whether the central kitchen is produced or the fresh ingredients in the store are fried now".
On September 24th, Xibei launched the "Xibei invites dinner" activity, and distributed 100 yuan dining vouchers to customers who came to the store for dinner. In this regard, a clerk of Xibei responded, "Get the coupon before October 8 and use it before October 31."
On social media, many netizens exposed their prices after using vouchers. The Red Star journalist noticed that a netizen said, "Two people just ordered 200 yuan and finally paid 0 yuan."
A netizen posted that, "Xibei will send 100 yuan vouchers with no threshold to accumulate when she goes to the store for any consumption. The four of us went to the store to buy a big flower roll, Chinese hamburger *2 and jujube cake, and then the four of us used four WeChat scan codes to get four pieces of 100 yuan. The next day, I went to the store and spent 417 yuan, which actually paid 17 yuan with the coupons. "
Another netizen said that two people had ordered 4 yuan of pumpkin porridge at Xibeimen store before and received 200 yuan vouchers. "I went to the store for consumption today. Two people ordered a dish of 204 yuan and actually paid 4 yuan."
Xibei recently caused a heated discussion because of "warm public relations articles repeatedly overturned". As of 10: 00 a.m. on October 1, Xibei’s official Weibo and WeChat had not issued a notice about this matter, and Xibei’s official WeChat account was still in a private state.
On September 15, Siebel issued a letter of apology on the public opinion storm, announcing nine adjustments, including changing children’s meals to fried in stores and changing soybean oil to non-GMO.
Source | China News Network Comprehensive Blue Whale News, Red Star News, national business daily, The Paper, User Comments, etc.
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