On December 15th, Chery’s high-end brand Xingtu Automobile pushed Xingtu Xingjiyuan ET extended-range four-wheel drive model again. This time, the car has launched three models, and the price range is 239,800-289,800 yuan. As Chery’s up-and-coming Star Road car, it can be said that Chery has high hopes for this, but its performance in the sales part of the market is mediocre.
Take the car Star Road Star Era ET as an example. According to the sales data in November, the wholesale sales volume of this car was 2,552, and there was no high sales volume in the next few months. We can’t say that this car is not easy to sell, but it can only be said that it is just so-so. However, compared with the ideal L6 of the competing model and the intelligent R7 of the "cousin" model, the status is highlighted, and it can be said that it is a cloud of mud.
Relevant data show that from December 2 to December 8, the sales volume of Zhijie R7 was 3,160 vehicles; From December 1st to December 6th, the sales volume of the ideal L6 was 5,500 vehicles. The weekly sales of these two cars directly affect the monthly sales of Qiruixing Road Star Era ET.
If you look at it this way, it is obvious how miserable ET is. The seeds have been delivered or planted from the first Star Road Star Era ET.
We can see what consumers think about the newly listed Star Road Star Era ET, and maybe there is an answer here.
In terms of appearance, the ET extended-range four-wheel drive model of Xingtu Xingyu Era is consistent with the two-wheel drive model currently on sale. As for the body size, the length, width and height are 4955/1975/1698mm and the wheelbase is 3000mm respectively. However, Star Road Star Era ET extended-range four-wheel drive models have added a variety of body colors such as Xinghan Grey, Xuanwu Grey and Kuangyizi, as well as new styles of 20-inch multi-spoke wheels.
In the interior part, the design of the current model is still continued, and some configurations are added. The car chip is upgraded from 8155 to 8295.
The intelligent driving part will be equipped with Dazhuo intelligent driving. The official claims that it can realize end-to-end intelligent driving, and the public beta will be opened soon. It is expected that the urban navigation function of the core 20+ cities will be opened during the year and will be open to the whole country in 25 years.
In terms of power, the new car is equipped with a 1.5T range extender with a maximum power of 156 HP, a dual-motor four-wheel drive system with a maximum power of 469 HP, a 0-100km/h acceleration of 4.8 seconds, a 41kWh Kunpeng battery pack, a SOC of 20%-80% charging time of 17.5min, and a CLTC battery life of 240km.
Just look at the data, Star Road Star Era ET is not weak, multi-version, suitable for different consumers, should have good sales?
In fact, the sales volume is not good, which is nothing more than these. The first is that the marketing is not done well.
Indeed, in the influence part, the brand positioning and awareness of Xingtu are relatively weak, which is not as good as that of the intellectual world and the ideal. Behind the intellectual world is the aura of Huawei. The ideal is to accurately grasp the appetite of consumers in the marketing part, such as color TV sets, refrigerators and big sofas.
However, these are also matched with the Star Road Star Era ET. Why is the sales volume still not good?
That depends on the feedback from the old car owners. What’s the word of mouth?
From an automobile quality complaint platform, the main complaints of Star Road Star Era ET include car jam, range extender and abnormal sound of the car body. Therefore, we can see that the ET extended-range four-wheel drive model of Xingtu Xingyue has been adjusted, and the car chip has been upgraded from 8155 to 8295, which may be because we have heard the voice of the old car owner.
Regarding the range extender and abnormal car body noise, I personally feel that this is a fetal disease, and it can’t be done by replacing that part. Just like writing a program, you say there is a BUG in this code. Modify it, and I will go. The program crashes, and it can’t even run. If it is the abnormal sound of the car body accessories, finding the root cause can still be solved. I am afraid that the key and complicated parts are really difficult to solve.
Personally, it is necessary for Star Road officials to find out the reasons and solve the pain of these old car owners.
Here, I would like to spit out that some car companies and dealers are very unkind. When the vehicles are sold, they feel that the owners are no longer potential customers, so they are worthless. In fact, on the contrary, they are the most potential customers, and it is said by word of mouth that the good and bad vehicles are all their own. You think that your marketing is awesome, but it is not as important as their words. Just when one of his friends or people around him bought a car, he said that a good word might make a deal, and that the car was "rubbish" and he would definitely run away. Do you think what I said is reasonable?
Then look at the comments from netizens. If the steering wheel and instrument are too ugly, don’t say it for the time being.
However, a netizen said it very well, and Zhijia is a futures! How can Dazhuo compare with Huawei? Most netizens feel that Chery has launched a smart world that focuses on smart driving, and other models will honestly do a good job of quality.
Another reason that really affects the sales of ET in Xingtu Xingyue is smart driving. At present, the competition for smart driving in China is very fierce, and then the futures are sold to consumers. Obviously, no one buys it.
Some netizens directly commented that Chery spent so much money to invite Gu Junli, and now all of them have been pushed end to end. Please stay tuned for Chery. . . . . .
After all, now consumers go to test drive when they buy a car. It is not as practical as a test drive to try something in his ear.
What do you think is the reason why the sales volume of ET is not as good as that of ideal L6 and intellectual R7?
Source: Tram House https://www.zhev.com.cn/news/show-1657899951.html