"Foodaily picks up the most important and valuable new product information and news information in the food industry on time every week, and all companies that may change this industry are among them."
new product
1, Wahaha push sodium hyaluronate bubble water, three flavors of 0 card without burden.
2. Junlebao’s Bai Xiaochun added the normal temperature milk track and released the normal temperature active protein milk.
3. Miaokelan pushes more new products of cheese sticks at room temperature, creating more diversified consumption scenarios in line with the China market.
4. Dong ‘e Ejiao is served with a new cranberry-type Daijiaoyan Guyuan cake, and six major ingredients are used to consolidate the foundation and cultivate the yuan.
5. Lixiangguo introduced semi-finished products of crispy meat, which is suitable for various cooking scenes such as air fryer.
6, like tea and then push bottled tea drinks, there are two kinds of clear-burst lemon-lemon green Yan and thick-burst lemon-lemon Guangdong red.
7. Haidilao launched its own brand fruit juice soda with "Hot Pot for Drinking" and jointly launched a lactic acid bacteria drink with Mengniu.
8. The super zero-control card face 3.0 is heavy and new, and the six major upgrades help to burn fat and enhance the "blocking force"
9. Aiming at the birthday celebration scene, the birthday Niu Niu noodle gift box was launched from the brand picture of the pot.
10. Akita is full of new mushroom powder baby food supplement seasoning, and the content of protein is as high as 38.5g per 100g.
Company news
11. The online boutique coffee brand Yongpu Coffee will open an offline test store, and the first store will be located in Shanghai.
12. Xuejiao de Mushroom House completed the financing of 10 million yuan angel round, focusing on high-end edible fungi catering.
13. Frozen ingredients supply chain enterprise Frozen Technology has continuously completed nearly 100 million rounds of B and B+ financing, focusing on providing catering businesses with one-stop procurement services for frozen ingredients.
1, Wahaha push sodium hyaluronate bubble water, three flavors of 0 card without burden.
Recently, Wahaha launched a new product, sodium hyaluronate bubble water, which has three flavors: lime, Kaman orange and white peach. The new product is 0 fat, 0 card and 0 sugar, which reduces the burden on the body; Adding 20mg sodium hyaluronate (hyaluronic acid) per 100mL can help replenish water and resist oxidation. The new bubble water has been launched in Wahaha Tmall flagship store, and the price is 425mL*15 bottles /88 yuan.
Image source: Wahaha
2. Junlebao’s Bai Xiaochun added the normal temperature milk track and released the normal temperature active protein milk.
Recently, Bai Xiaochun, a brand owned by Junlebao, launched a new normal-temperature active protein milk, which focuses on tenderness, sweetness and good nutrition. With technical innovation, the new product breaks through the limitation that ordinary normal temperature milk is difficult to retain active nutrition, so that the protein content of new high-quality milk is ≥3.6g/100mL, and the native high calcium is ≥120mg/100mL. At the same time, more active nutrition is retained by jet sterilization process, so that the α -lactalbumin content is as high as 500mg/L and β -lactoglobulin content is as high as 1000mg/L, which brings better nutrition to consumers.
Image source: food board
3. Miaokelan pushes more new products of cheese sticks at room temperature, creating more diversified consumption scenarios in line with the China market.
On September 28th, a new product of Miaokelando normal-temperature cheese sticks was officially launched, which was upgraded in technology and nutrition compared with low-temperature products. Technically, the new product adopts a new sterilization and filling process to ensure the quality and stability of the new product; At the same time, the performance packaging material is upgraded, and the new light-blocking oxygen packaging is adopted, and the inner and outer 19 layers are sealed and preserved, which locks the freshness and nutrition to a greater extent; In terms of nutrition, the formula is strengthened, adding vitamin D to promote calcium absorption, adding prebiotics to promote intestinal health, and adding lutein ester and vitamin A to protect eyesight. At the same time, normal temperature products also create more consumption scenarios, which are more in line with the diverse needs of the China market.
Image source: New Dairy Industry
4. Dong ‘e Ejiao is served with a new cranberry-type Daijiaoyan Guyuan cake, and six major ingredients are used to consolidate the foundation and cultivate the yuan.
Recently, Dong ‘e Ejiao has developed a new cranberry-type Daijiaoyan Guyuan cake for women. The product is made of six kinds of ingredients: black sesame, yellow wine, walnut kernel, yellow gelatin, Dong ‘e Ejiao and cranberry. It tastes sweet and sour, nourishes yin and blood, and strengthens the foundation. It can be used as both a tonic and a snack. The new product has been put on the flagship store of Dong ‘e Ejiao Tmall at a price of 30g/ box /20 yuan.
Image source: Dong ‘e Ejiao
5. Lixiangguo introduced semi-finished products of crispy meat, which is suitable for various cooking scenes such as air fryer.
On October 2nd, a new semi-finished pork belly with small crispy pork belly was made in the flagship store of Lixiangguo Tmall. The new product selected fat and thin strips of raw pork belly with sweet potato starch, then evenly wrapped with pulp and fried until it was crispy, and manually picked to ensure the uniform thickness and size of each strip of meat. There are three flavors of the new product: Sichuan Hanyuan Zanthoxylum bungeanum is selected as the pepper hemp flavor, which is spicy and delicious; Fennel flavor is Gansu Minqin fennel, fresh and fragrant, with a mellow aftertaste; Cumin flavor is selected from Xinjiang Kashi Cumin, with rich aroma. The new product does not need to be thawed, and is suitable for various cooking scenes such as conventional frying and air fryer. The price is 200g*3 bags /100.5 yuan.
Image source: Lixiangguo Tmall flagship store
6, like tea and then push bottled tea drinks, there are two kinds of clear-burst lemon-lemon green Yan and thick-burst lemon-lemon Guangdong red.
Recently, the bottled tea of Xicha has added a new member, Paoning Tea, as the "top flow online celebrity" of Xicha store. Paoning Tea is favored by young people, and the bottled series also inherits the taste of the existing tea in the store. There are two kinds of products, namely Qingbao Lemon-Lemon Luyan and Thick Paoning Lemon-Lemon Yuehong. The products adopt low-sugar formula and taste slightly astringent, which is more refreshing. At present, it has been listed in 7-eleven convenience stores and familymart in key markets such as Guangzhou and Shenzhen, and the price is 450mL/ bottle /6.8 yuan.
Image source: Little Red Book
7. Haidilao launched its own brand fruit juice soda with "Hot Pot for Drinking" and jointly launched a lactic acid bacteria drink with Mengniu.
Foodaily found that recently, Haidilao launched its own brand of fruit juice soda, positioning it as "hot pot with drinking" and focusing on "helping digestion, relieving boredom and relieving spicy". The products are selected from high-quality fruits, and the contents are obtained by boiling process, and carbon dioxide is added to improve the taste when filling. This time, three flavors of hawthorn soda, peach soda and apricot soda were launched, and the price was 300mL/ bottle /8 yuan. At present, they have been listed in offline stores of Haidilao all over the country, and the official flagship store of Haidilao Tmall also sells them.
Image source: food board
Not only that, Haidilao also jointly launched a lactic acid bacteria drink with Mengniu. During the National Day, a bottle of 300mL Haidilao lactic acid bacteria drink was given when you bought the bottom of the seabuckthorn pot. Sour and spicy seabuckthorn hot pot with sweet and sour 0-fat lactic acid bacteria drink can unlock the "vitality password" on the dining table.
Image source: Mengniu Dairy
8. The super zero-control card face 3.0 is heavy and new, and the six major upgrades help to burn fat and enhance the "blocking force"
On October 7th, misszero Super Zero WeChat WeChat official account announced that the version 3.0 of the super zero control card was a big hit. Compared with the super-zero old product, the new product of 3.0 has six major upgrades: adding soluble dietary fiber resistant dextrin, French ID-alGTM seaweed extract and precious mulberry leaf extract for "card control upgrade", naturally mature wheat whole grain grinding to lock germ nutrition and B vitamins to accelerate sugar and lipid metabolism for "noodle upgrade", special technology to eliminate excess bubbles in the noodle and "taste upgrade" with lactic acid to lock fresh. The farewell bowl is packed in boxes, which is conducive to the "packaging upgrade" of goods. At the same time, the ingredients and tastes have been improved. There are two flavors of Regan Noodles with new vitality and spicy turkey noodles with vitality. The calories in each bowl are 395kcal and 325kcal respectively.
Image source: misszero Super Zero
9. Aiming at the birthday celebration scene, the birthday Niu Niu noodle gift box was launched from the brand picture of the pot.
Foodaily found that recently, a birthday Niu Niu noodle gift box was launched from the brand screen of Zigui Pot, adding a sense of ceremony to the birthday. The gift box contains beef noodles with four flavors, namely, tomato dice beef brisket noodles, Sichuan-style half-gluten and half-meat noodles, Sichuan-style braised beef tripe noodles and Sichuan-style braised beef brisket noodles, as well as a transparent acrylic greeting card that can be used as a mobile phone bracket and a pair of customized longevity chopsticks.
In terms of packaging design, this gift box cooperates with Le, a domestic cutting-edge designer, and runs through the concept of "point-to-point". The four boxes are spliced together to present a naked-eye 3D cake, which also corresponds to the beautiful meaning of "beef brisket". At present, the new product has been sold in Tmall flagship store, and the price is 99 yuan/box.
Image source: screen
10. Akita is full of new mushroom powder baby food supplement seasoning, and the content of protein is as high as 38.5g per 100g.
Recently, Akita Manman, an expert brand of Chinese auxiliary snacks, launched a vacuum freeze-dried mushroom powder. The five health raw materials, namely freeze-dried Agaricus bisporus, Pleurotus eryngii, Lentinus edodes, Boletus nigricans and Termitomyces, were naturally fresh, and their original nutrition was preserved by 80-mesh ultra-fine wall breaking and vacuum freeze-drying process. The product does not add edible salt, white sugar and preservatives, showing its natural flavor. The protein content of every 100g of mushroom powder is as high as 38.5g, which is 10 times higher than that of milk in the same state. It can be used as a supplementary food seasoning for babies, bringing sufficient growth momentum to babies.
Image source: Akita Manman
11. The online boutique coffee brand Yongpu Coffee will open an offline test store, and the first store will be located in Shanghai.
It is reported that after three and a half meals, the online boutique coffee brand Yongpu Coffee will also open an offline test store. The first store is planned to open in Shanghai, and it is expected to open at the end of October or early November.
The founder "Uncle Tiepi" said that opening an offline store is not to see the heat of capital, but to consider it from the perspective of brand and user communication: offline stores are a different format, and with offline stores, you can have more links with users.
Image source: Yong Pu
12. Xuejiao de Mushroom House completed the financing of 10 million yuan angel round, focusing on high-end edible fungi catering.
Recently, Snow Glue de Mushroom House was financed by an angel round of 10 million yuan, which was led by Star Sea Fund, and angel investors Zhang Yuanfei and Liu Qingkai followed suit. It is reported that this round of funds will be used for store expansion.
Xuejiao de Mushroom House was established in June 2021. With the product idea of "Mushroom plus+", it provides consumers with drinks and snacks with high-end edible fungi as ingredients, and solves consumers’ multiple demands of "delicious food to satisfy their cravings" and "healthy weight loss", "health preservation" and "whitening". At present, the brand has opened three stores in Shanghai and Chongqing, and the mainstream customers are women aged 25-45.
Image source: Xuejiao de Mushroom House
13. Frozen ingredients supply chain enterprise Frozen Technology has continuously completed nearly 100 million rounds of B and B+ financing, focusing on providing catering businesses with one-stop procurement services for frozen ingredients.
On October 8th, Frozen Food Supply Chain Enterprise Frozen Technology (whose main platform is Frozen Products Arriving at Home) announced the completion of nearly 100 million rounds of B and B+ financing from Mingyu Venture Capital and Hongtai Fund. This is the second round of financing completed by Frozen Technology within one year, and it has also received investments from many well-known institutions such as Meihua Venture Capital, Puzzle Venture Capital and Huachuang Capital. It is reported that this round of financing will be mainly used for deep integration of supply chain and market expansion.
Founded at the end of 2016, Frozen Technology is a data-driven frozen food supply chain platform, focusing on providing one-stop procurement services for frozen food for catering businesses, covering the deep demand of catering terminals in an all-round way, and currently serving more than 60,000 restaurants. In the next 1-2 years, the frozen technology plan will be rapidly replicated by opening a new direct-operated city+joint venture model, empowering the industry with science and technology, improving the operational efficiency of the industry, reducing the industrial cost, and radiating the whole country from the north to achieve rapid growth.
Image source: Frozen Technology