It has been some time since BYD Qin (parameter picture) PLUS DM-i went on the market, and its excellent product strength and price of 1058-145800 really surprised consumers. Because consumers pay great attention to this car, Tianyajun visited the local 4S shop to understand the sales situation of the new car.
Because it is a working day and it is raining heavily, there are not many customers who come to the store to see the car. Tianyajun found a sales consultant to understand some basic situations.
1. How about the order quantity? Which configuration is the best seller?
Sales told Tianyajun that from the pre-sale to the listing, the store has accumulated a total of 63 orders for Qin Plus DM-I. Orders are mainly distributed in the first three models, and the status is as follows: 55km flagship model (119,800) > 55km distinguished model (105,800) > 120km distinguished model (129,800), and 120km flagship model (145,800) has only a few orders.
In addition to the price factor, the middle and low models are popular. On the one hand, the charging facilities in the city are gradually improved, and the charging is convenient. The pure battery life of 55km can meet the daily commute. Moreover, the fuel consumption of Qin PLUS DM-i is also very low in the state of power loss, and it will not affect the use if there is no time to charge. On the other hand, because the configuration of the entry-level model is relatively perfect, such as rear parking radar, reversing image, cruise control, keyless entry, one-button start, car networking, LED light source and other configurations are all reflected, so the low-profile model has a high cost performance. Consumers who are inconvenient to charge, or who are too troublesome to charge frequently, will choose the 120km battery life version.
Second, where are the consumers dissatisfied?
"The products are quite satisfactory, which is because of the financial policy that a considerable number of users have unsubscribed," the sales replied with regret.
At present, Qin PLUS DM-i only has a financial policy of discount interest, ranging from a minimum down payment of 15% to a maximum loan of 5 years and a maximum discount of 2,500 yuan. Take the purchase of 119,800 models as an example. If the down payment is 15% and the loan is paid off in five years, then a little more than 100,000 loans are needed, and consumers need to pay about 15,000 interest. Excluding the discount amount of 2,500 yuan, consumers need to pay about 12,500 interest in total.
The above is a financial scheme with the most interest. If you don’t want to have loan interest, you can choose a financial policy of lending more than 40,000 yuan for two years. At this time, the discount of 2,500 yuan just offsets the interest, but the down payment needs to reach 70%. There is also an interest-free plan, which is the policy announced by the manufacturer when the new car is released. It is interest-free for up to five years, but the loan amount is only 10,000 yuan, which means that consumers need to pay 90% of the down payment. It should also be noted that the entry-level model of Qin PLUS DM-i does not enjoy the official financial loan policy, so consumers who purchase this version can only obtain funds through banks or other forms of loans.
From the financial policy point of view, the discount amount is too low, which leads to the "interest-free amount" is too low, and the policy of 90% down payment is very tasteless. Consumers think that manufacturers are not sincere, so users who have paid a deposit to prepare a loan to buy a car have backed out. However, Tianyajun got the news that the manufacturer has received feedback from consumers and is ready to readjust the financial plan. I believe the manufacturer will give a financial policy that will satisfy consumers.
3. which models do consumers compare with Qin PLUS DM-i?
Through consulting sales and individual in-store consumers, we know that most consumers compare Qin PLUS DM-i with joint-venture fuel vehicles such as Lei Ling, Corolla and Sylphy Classic, and some young consumers who consider Civic and LaVida are also optimistic about Qin PLUS.
As far as product strength is concerned, Qin PLUS DM-i can completely compete with the above-mentioned models, and even beat these joint venture rivals in some aspects. For example, the fastest acceleration of 7.3s seconds, the fuel consumption of 3.8L liters per 100 kilometers in the state of power loss, and the excellent interior and rich configuration are all unmatched by the joint venture competitors.
4. When can it be delivered?
At present, all the major 4S stores only exhibit cars, and the quotas allocated in the stores are very few. The store visited by Tianyajun only won three quotas this month. In a first-tier city like Chongqing, the quotas of 4S stores in the main city are only a dozen, and their orders have already exceeded 100. Obviously, the current output can’t even meet the scheduled customers, and consumers who place orders now can’t pick up the cars until at least May and June.
Let’s talk about two issues that consumers are more concerned about.
1. Is the instrument really small?
Small, it looks very mini, but it does not affect the driver’s access to vehicle information. The main information is clearly presented at a glance. There is nothing to mind. Think about Tesla. There is neither an instrument nor a HUD head-up display. You need to turn your head to look at the central control to get the speed information. Qin PLUS with an LCD instrument is at least in line with the driving habits of Chinese people.
Second, how is the performance in the back row?
Tianyajun is 185cm tall, adjusted to his driving posture in front, and there is just a punch leg space in the back row; There is a design of stealing space on the top of the back row, and there are four fingers in the head space. For a compact car, this space is very good and better than Corolla. It is worth mentioning that the backrest angle of Qin PLUS rear seat is adjusted just right, with good support and softness, and it is more comfortable to sit.
